세계의 메즈칼(Mezcal) 시장 규모, 점유율, 성장 분석 : 제품 유형별, 유통 채널별, 제조 방법별, 농축물별, 지역별 - 산업 예측(2025-2032년)
Mezcal Market Size, Share, Growth Analysis, By Product type (Mezcal Joven (Blanco), Mezcal Reposado), By Distribution channel (Store-based, Non-store-based), By Production Method, By Concentrates, By Region - Industry Forecast 2025-2032
상품코드:1643694
리서치사:SkyQuest
발행일:2025년 01월
페이지 정보:영문 324 Pages
라이선스 & 가격 (부가세 별도)
한글목차
메즈칼 시장 규모는 2023년에 3억 3,800만 달러로 평가되었습니다. 또한 2024년 4억 1,439만 달러에서 2032년에는 21억 1,510만 달러로 성장할 것으로 예상되며, 예측 기간(2025-2032년) 동안 22.6%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다.
메즈칼 시장은 메즈칼 마가리타나 팔로마 같은 독창적인 음료의 변형으로 이어진 독특한 스모키 풍미에 대한 수요 증가로 인해 큰 성장을 보이고 있습니다. 메즈칼은 다양한 마게이과 식물을 원료로 사용하기 때문에 테킬라와 구별되지만, 다양한 맛을 추구하는 밀레니얼 세대의 소비자층이 메즈칼의 인기 상승에 큰 영향을 미치고 있습니다. 이러한 추세에 따라 공급업체들은 소비자의 취향에 부응하기 위해 지역적 범위를 넓혀야 할 필요성이 대두되고 있습니다. 세계 증류업체들도 다양한 용설란 품종과 최신 증류 기술로 혁신을 거듭하고 있습니다. 정부의 지원 정책이 산업 성장을 가속하는 가운데, 소비자들은 기존 테킬라보다 메즈칼을 점점 더 선호하고 있으며, 메즈칼 시장은 향후 몇 년동안 계속 확대될 것으로 보입니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter의 Five Forces 분석
주요 시장 인사이트
주요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
규제 분석
세계의 메즈칼 시장 규모 : 제품 유형별·CAGR(2025년-2032년)
시장 개요
Mezcal Joven (Blanco)
Mezcal Reposado
Mezcal Anejo
기타
세계의 메즈칼 시장 규모 : 유통 채널별·CAGR(2025년-2032년)
시장 개요
점포 기반
슈퍼마켓 및 하이퍼마켓
전문점
기타
점포 이외
세계의 메즈칼 시장 규모 : 제조 방법별·CAGR(2025년-2032년)
시장 개요
산업
Artisanal
Ancestral
세계의 메즈칼 시장 규모 : 농축물 별·CAGR(2025년-2032년)
시장 개요
100% 테킬라
믹스 테킬라
세계의 메즈칼 시장 규모·CAGR(2025년-2032년)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
시장 최근 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 개요
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년대비 비교(2022년-2024년)
주요 기업 개요
Pernod Ricard SA(France)
Diageo PLC(United Kingdom)
Bacardi Limited(Bermuda)
Brown-Forman Corporation(United States)
William Grant & Sons Ltd(United Kingdom)
Davide Campari-Milano N.V.(Netherlands)
Ilegal Mezcal(Guatemala)
El Silencio Holdings, INC(United States)
Rey Campero(Mexico)
Mezcal Vago(Mexico)
Wahaka Mezcal(Mexico)
Casa Cortes(Mexico)
Xiaman Spirits GmbH(Austria)
Mezcal Amaras(Mexico)
SU Casa Mezcal(United States)
Mezcal Sombra(Mexico)
Montelobos Mezcal(Mexico)
Fidencio Mezcal(Mexico)
IZO Spirits(United States)
Compania Tequilera de Arandas, S.A.(Mexico)
결론과 제안
LSH
영문 목차
영문목차
Mezcal Market size was valued at USD 338.0 million in 2023 and is poised to grow from USD 414.39 million in 2024 to USD 2115.1 million by 2032, growing at a CAGR of 22.6% during the forecast period (2025-2032).
The mezcal market is experiencing significant growth, driven by an increasing demand for its unique smoky flavor, which has led to creative drink variations like Mezcal Margaritas and Palomas. The rise in popularity of mezcal, distinct from tequila as it is derived from various maguey plants, is largely attributed to a global millennial consumer base eager for diverse flavor profiles. This trend is prompting suppliers to expand their regional reach to meet consumer preferences. Distillers worldwide are also innovating with different agave varieties and modern distillation techniques. With supportive government policies fostering industry growth, the mezcal market is poised for continued expansion in the coming years, as consumers increasingly favor it over traditional tequila options.
Top-down and bottom-up approaches were used to estimate and validate the size of the Mezcal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Mezcal Market Segments Analysis
Global Mezcal Market is segmented by Product type, Distribution channel, Production Method, Concentrates and region. Based on Product type, the market is segmented into Mezcal Joven (Blanco), Mezcal Reposado, Mezcal Anejo and Others. Based on Distribution channel, the market is segmented into Store-based and Non-store-based. Based on Production Method, the market is segmented into Industrial, Artisanal and Ancestral. Based on Concentrates, the market is segmented into 100% Tequila and Mix Tequila. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Mezcal Market
The Mezcal market is significantly propelled by the growing disposable income observed in developed regions such as North America and Western Europe. As consumers in these areas experience increased financial freedom, they are more inclined to invest in high-end and super-premium alcoholic beverages. Over the forecast period, the market is expected to witness substantial growth due to a notable surge in demand for mezcal in recent years. Affluent consumers in established spirit markets are progressively seeking unique and captivating products, often opting for specialty drinks that offer distinctive flavor profiles, thus enhancing the appeal of mezcal in a competitive landscape.
Restraints in the Mezcal Market
The Mezcal market has faced significant restraints, particularly during the pandemic, as the food and beverage sector was heavily impacted by production delays and raw material shortages. Global supply chains were disrupted due to widespread industrial shutdowns, which affected manufacturing activities, delivery timelines, and the sales of various products. Numerous companies have indicated that delays in product shipments could adversely affect future sales. Additionally, disruptions in travel have posed challenges in strategic planning and collaboration within the industry. While both offline and online retailers offer mezcal, the offline segment experienced considerable declines due to closures and health warnings, whereas online sales have seen notable increases.
Market Trends of the Mezcal Market
The mezcal market is experiencing a notable trend driven by rising consumer demand for premium, organic beverages rooted in health consciousness. As consumers increasingly prioritize products with lower glycemic indices, agave-based mezcal is emerging as an appealing alternative to traditional spirits, offering a unique flavor profile derived from its distinctive production process, which includes smoking the agave hearts for several days. This artisanal approach not only enhances the taste but also aligns with the market's shift towards authentic, high-quality products. The global popularity of distilled agave goods, particularly in Mexico, further signals mezcal's ascent as a sophisticated choice for discerning drinkers seeking both flavor and organic integrity.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Global Mezcal Market Size by Product type & CAGR (2025-2032)
Market Overview
Mezcal Joven (Blanco)
Mezcal Reposado
Mezcal Anejo
Others
Global Mezcal Market Size by Distribution channel & CAGR (2025-2032)
Market Overview
Store-based
Supermarkets and hypermarkets
Specialty stores
others
Non-store-based
Global Mezcal Market Size by Production Method & CAGR (2025-2032)
Market Overview
Industrial
Artisanal
Ancestral
Global Mezcal Market Size by Concentrates & CAGR (2025-2032)
Market Overview
100% Tequila
Mix Tequila
Global Mezcal Market Size & CAGR (2025-2032)
North America (Product type, Distribution channel, Production Method, Concentrates)
US
Canada
Europe (Product type, Distribution channel, Production Method, Concentrates)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Product type, Distribution channel, Production Method, Concentrates)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Product type, Distribution channel, Production Method, Concentrates)
Brazil
Rest of Latin America
Middle East & Africa (Product type, Distribution channel, Production Method, Concentrates)
