세계의 저알코올 음료 시장 규모는 2023년 14억 달러로 평가되었고, 2024년 14억 7,000만 달러에서 2032년 22억 1,000만 달러로 성장할 것으로 예상되며, 예측 기간(2025-2032년) 동안 연평균 5.2%의 연평균 복합 성장률(CAGR)로 성장할 것으로 예상됩니다.
저알코올 음료 시장은 중국, 인도 등 신흥 시장의 건강에 대한 관심 증가와 가처분 소득 증가에 힘입어 괄목할 만한 성장세를 보이고 있습니다. 알코올 도수(ABV) 0.05%-1.2%의 저알코올 음료는 기존 알코올 음료보다 칼로리가 낮아 건강한 라이프스타일을 추구하는 소비자들에게 매력적입니다. 특히 알코올 도수 5.5%와 같은 저알코올 와인은 고알코올 음료에 대한 안전한 대안으로 인기를 끌고 있으며, 다양한 건강 문제의 위험을 줄일 수 있는 것으로 알려져 있습니다. 화이트 와인, 로제 와인, 스파클링 와인을 포함한 다양한 고품질 저알코올 와인은 더 가볍고 상쾌한 음료에 대한 수요 증가에 부응하고 건강 및 웰빙에 대한 현재 동향과 일치합니다.
Global Low Alcoholic Beverages Market size was valued at USD 1.4 billion in 2023 and is poised to grow from USD 1.47 billion in 2024 to USD 2.21 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).
The market for low-alcohol beverages is witnessing significant growth, driven by rising health consciousness and the expanding disposable income in emerging markets like China and India. These beverages, with an alcohol by volume (ABV) ranging from 0.05% to 1.2%, offer fewer calories than traditional alcohol, making them appealing for consumers aiming for healthier lifestyle choices. Notably, lower-alcohol wines, such as those with an ABV of 5.5%, are gaining popularity as safer alternatives to high-alcohol beverages, potentially reducing the risk of various health issues. The diverse selection of quality low-alcohol options, including white, rose, and sparkling wines, caters to the growing demand for lighter, more refreshing drinks, aligning with current trends in health and wellness.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Low Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Low Alcoholic Beverages Market Segmental Analysis
Global Low Alcoholic Beverages Market is segmented by type, distribution channel and region. Based on type, the market is segmented into low-alcohol beer, low-alcohol spirits, low-alcohol wine, low-alcohol RTD and low-alcohol ciders. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores and online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Low Alcoholic Beverages Market
The global low alcoholic beverages market is experiencing significant growth, largely driven by the rising popularity of mocktails among young adults, alongside the enduring appeal of traditional alcoholic drinks. The increased availability of low- or non-alcoholic options has further enhanced market prospects. Extended stay-at-home measures during the COVID-19 pandemic fostered a newfound interest in low-alcohol alternatives, especially among those previously accustomed to consuming higher-alcohol options. As economies reopen, various social events and leisure activities have revitalized the demand for low-alcohol beverages. Additionally, the growing awareness of health impacts related to drinking has further fueled interest in these products, making the ready-to-drink segment particularly attractive for future investments.
Restraints in the Global Low Alcoholic Beverages Market
The global Low Alcoholic Beverages market faces several constraints that hinder its growth potential. One significant limiting factor is the excessive consumption of carbonated beverages, diverting consumer preference away from low-alcohol options. Additionally, increasing government levies on raw materials, particularly sugar, combined with stringent regulations regarding water usage in the production of non-alcoholic beverages, are anticipated to further impede market expansion. These challenges could result in a slowdown in innovation and product development within the sector, affecting the overall dynamics of the Low Alcoholic Beverages market throughout the forecast period.
Market Trends of the Global Low Alcoholic Beverages Market
The global low alcoholic beverages market is witnessing a significant upward trend, particularly driven by the growing appeal of "nolo" drinks among younger consumers aged 18-24. This demographic is increasingly opting for no and low-alcohol options as a fun and responsible way to enjoy social situations without the unwanted side effects of traditional alcohol consumption. Research indicates that one-third of young adults in the UK are actively reducing their alcohol intake, favoring low ABV beers to stay refreshed without the risk of hangovers. As innovative brands like Big Drop gain traction, the global demand for low alcoholic beverages is expected to expand rapidly, reshaping industry dynamics and introducing new opportunities for market entrants.