시장보고서 | 연간정보서비스 | 맞춤형시장조사 | 메일링 | 샘플 요청 목록
모바일 부가가치 서비스 시장 규모, 점유율, 성장 분석 : 유형별, 제품별, 스토어별, 업종별, 지역별 - 산업 예측(2024-2031년)
Mobile Value-Added Services Market Size, Share, Growth Analysis, By Type (Short Message Service (Sms), Voice), By Product (Mobile Games, Mobile Music), By Store, By Vertical, By Region - Industry Forecast 2024-2031
상품코드 : 1619203
리서치사 : SkyQuest
발행일 : 2024년 12월
페이지 정보 : 영문 194 Pages
 라이선스 & 가격 (부가세 별도)
US $ 5,300 ￦ 7,665,000
PDF & Excel (Single User License) help
PDF 및 Excel 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,200 ￦ 8,967,000
PDF & Excel (Multiple User License) help
PDF 및 Excel 보고서를 동일 사업장에서 2-5명까지 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 7,100 ￦ 10,268,000
PDF & Excel (Enterprise License) help
PDF 및 Excel 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


한글목차

세계의 모바일 부가가치 서비스 시장 규모는 2022년에 2,884억 달러에 달하며, 예측 기간(2024-2031년)의 CAGR은 14.5%로, 2023년 3,302억 2,000만 달러에서 2031년에는 9,755억 4,000만 달러로 성장할 전망입니다.

세계의 모바일 부가가치 서비스(VAS) 수요는 스마트폰의 보급과 모바일 인터넷의 이용 확대에 의해 급증할 것으로 보입니다. 가처분소득이 증가하고 새로운 서비스에 대한 접근성이 높아짐에 따라 VAS 시장은 향후 수년간 번창할 것으로 예상됩니다. 다양한 모바일 애플리케이션의 높은 보급률과 통신사 간의 치열한 경쟁은 이러한 성장 궤도에 더욱 박차를 가하고 있습니다. 또한 구독 기반 및 프리미엄 모델로의 전환은 VAS 업체들에게 유리한 기회를 제공할 것입니다. 그러나 규제 준수 문제와 모바일 생태계의 파편화 등의 문제는 2031년까지 성장을 저해할 수 있는 요인으로 작용할 수 있습니다. 이러한 역학을 극복하고 시장의 새로운 기회를 활용하기 위해서는 전략적 조정이 필수적입니다.

목차

서론

분석 방법

개요

시장 역학과 전망

시장의 주요 인사이트

세계의 모바일 부가가치 서비스 시장 규모·CAGR : 유형별(2024-2031년)

세계의 모바일 부가가치 서비스 시장 규모·CAGR : 제품별(2024-2031년)

세계의 모바일 부가가치 서비스 시장 규모·CAGR : 스토어별(2024-2031년)

세계의 모바일 부가가치 서비스 시장 규모·CAGR : 업종별(2024-2031년)

세계의 모바일 부가가치 서비스 시장 규모·CAGR(2024-2031년)

경쟁 구도

주요 기업 개요

결론과 권장사항

KSA
영문 목차

영문목차

Global Mobile Value-Added Services Market size was valued at USD 288.4 billion in 2022 and is poised to grow from USD 330.22 billion in 2023 to USD 975.54 billion by 2031, growing at a CAGR of 14.5% during the forecast period (2024-2031).

The global demand for mobile value-added services (VAS) is set to surge, driven by the increasing proliferation of smartphones and the growing use of mobile internet. As disposable incomes rise and novel services become more available, the market for VAS is expected to flourish in the coming years. The high adoption of diverse mobile applications and robust competition among telecom providers further bolster this growth trajectory. Additionally, the shift towards subscription-based and freemium models presents lucrative opportunities for VAS companies. However, challenges such as regulatory compliance issues and the fragmented nature of mobile ecosystems may impede growth through 2031. Strategic adjustments will be essential for players to navigate these dynamics and capitalize on emerging opportunities in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Value-Added Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Value-Added Services Market Segmental Analysis

Global Mobile Value-Added Services Market is segmented by type, product, store, vertical and region. Based on type, the market is segmented into short message service (SMS), voice and data and value-added services. Based on product, the market is segmented into mobile games, mobile music, mobile wallet, mobile commerce, mobile advertising and email and IM. Based on store, the market is segmented into google play, app store and others. Based on vertical, the market is segmented into BFSI, it and telecommunication, media and entertainment, retail, healthcare and government and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Value-Added Services Market

The global Mobile Value-Added Services market is primarily driven by the surge in mobile internet usage, fueled by the escalating sales of smartphones and mobile devices. This noteworthy trend has significantly boosted the consumption of mobile data, generating a corresponding rise in demand for value-added services. As users increasingly rely on their devices for connectivity, entertainment, and productivity, the market for mobile value-added services is expected to experience substantial growth in response to this heightened reliance on mobile data. Consequently, the future development of this market appears promising, propelled by the evolving digital landscape and consumer needs.

Restraints in the Global Mobile Value-Added Services Market

The global mobile value-added services market is hindered by various regulatory compliance challenges that providers must navigate. Adhering to these regulations can compel companies to alter or limit certain functionalities of their offerings, potentially impacting overall service quality and user experience. Furthermore, the need for compliance may also lead to increased operational costs, which can reduce profit margins. As a result, these constraints can hamper the market's growth trajectory, making it essential for stakeholders to develop strategies that balance regulatory adherence with the demand for innovative and profitable mobile services.

Market Trends of the Global Mobile Value-Added Services Market

The Global Mobile Value-Added Services market is increasingly shifting towards personalization as a key trend, with providers recognizing the need to tailor offerings to individual customer preferences. This focus on personalized mobile value-added services not only enhances user experience but also drives customer loyalty and engagement. By developing customized plans and incentives, such as attractive discounts, service providers can effectively expand their market presence and appeal to a broader consumer base. This trend is expected to bolster growth in the mobile value-added services sector in the coming years, as companies aim to differentiate themselves in a competitive landscape.

Table of Contents

Introduction

Research Methodology

Executive Summary

Market Dynamics & Outlook

Key Market Insights

Global Mobile Value-Added Services Market Size by Type & CAGR (2024-2031)

Global Mobile Value-Added Services Market Size by Product & CAGR (2024-2031)

Global Mobile Value-Added Services Market Size by Store & CAGR (2024-2031)

Global Mobile Value-Added Services Market Size by Vertical & CAGR (2024-2031)

Global Mobile Value-Added Services Market Size & CAGR (2024-2031)

Competitive Intelligence

Key Company Profiles

Conclusion & Recommendations

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기