세계 주류 시장 규모는 2022년 1조 5,420억 9,000만 달러로 2023년 1조 5,791억 달러에서 2031년까지 1조 9,090억 1,000만 달러로 예측 기간(2024-2031년) CAGR 2,4%로 성장합니다.
세계 주류 시장은 젊은 인구의 급증, 중산층 확대, 견조한 경제 상황으로 인해 큰 폭의 성장을 보이고 있습니다. 이러한 시장 성장을 이끄는 주요 요인으로는 보드카, 향이 첨가된 와인, 맥주, 칵테일과 같은 인기 음료의 제조 기술 발전, 소비자의 라이프스타일과 선호도 변화 등이 있습니다. 또한, 전 세계적으로 양조장과 와이너리의 수가 증가하고 있는 것도 이러한 역동적인 상황에 기여하고 있습니다. 다양한 문화권에서 오랜 역사 동안 주류를 소비해 왔지만, 오늘날의 시장은 주로 지역 특산품이 차지하고 있으며, 대량 생산품으로 전환할 수 있는 것은 극히 일부에 불과합니다. 포도로 만든 와인이나 보리로 만든 맥주와 같은 증류주는 현재 상품으로 간주되어 생산 비용과 관세가 가격 구조에 큰 영향을 미치며 국가와 시대에 따라 탄력성이 다릅니다. 젊은 소비층이 증가할 것으로 예상됨에 따라 특히 프리미엄 및 슈퍼 프리미엄에 대한 수요가 증가할 것으로 예상됩니다. 그러나 알코올 소비가 건강에 미치는 영향에 대한 우려는 이 분야의 성장을 억제할 수 있습니다. 또한, 프리미엄 및 초프리미엄 제품과 관련된 비용 상승은 시장 확대에 또 다른 도전이 될 수 있습니다. 요약하면, 주류 시장은 유망한 성장 잠재력을 보여주고 있지만, 향후 몇 년간의 궤도를 좌우할 수 있는 도전에 직면해 있습니다.
Global Alcoholic Beverages Market size was valued at USD 1542.09 billion in 2022 and is poised to grow from USD 1579.10 billion in 2023 to USD 1909.01 billion by 2031, growing at a CAGR of 2,4% during the forecast period (2024-2031).
The global alcoholic beverages market is witnessing significant growth driven by a burgeoning young population, an expanding middle class, and robust economic conditions. Key factors propelling this market expansion include technological advancements in the production of popular drinks such as vodka, flavored wines, beers, and cocktails, alongside evolving consumer lifestyles and preferences. Moreover, the increase in the number of breweries and wineries around the globe contributes to this dynamic landscape. While various cultures have a long history of consuming alcoholic beverages, today's market is primarily dominated by regional specialties, with only a few able to transition into mass-produced products. Distilled spirits like wines from grapes and beers from barley are now viewed as commodities, with production costs and tariffs significantly affecting pricing structures that yield varying elasticities across different countries and time periods. The anticipated rise in young adult consumers is expected to bolster demand, particularly for premium and super-premium options. However, concerns regarding the health implications of alcohol consumption may temper growth in this sector. Additionally, the rising costs associated with premium and ultra-premium products might further challenge market expansion. In summary, while the alcoholic beverages market exhibits promising growth potential, it faces challenges that could influence its trajectory in the coming years.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Alcoholic Beverages Market Segmental Analysis
Global Alcoholic Beverages Market is segmented by product type, alcoholic content, flavor, packaging type, distribution channel and region. Based on product type, the market is segmented into beer, wine, spirits. Based on alcoholic content, the market is segmented into high, medium, low. Based on flavor, the market is segmented into unflavored, flavored. Based on packaging type, the market is segmented into glass bottles, tins, plastic bottles, others. Based on distribution channel, the market is segmented into on-trade, off-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Alcoholic Beverages Market
The Global Alcoholic Beverages market is significantly influenced by multiple factors driving its expansion. Rising disposable incomes and increasing urbanization in emerging economies have led to a surge in nightlife activities, such as visiting bars and nightclubs. Young individuals, particularly those from affluent families, are driving demand through social media influence and accessibility to alcoholic drinks. Urban stressors have also contributed to higher alcohol consumption, as many view drinking as a way to unwind. Additionally, producers are innovating with new flavors, attracting curious consumers, especially millennials. The pandemic saw a spike in beer and dark liquor sales, prompting major industry players to leverage e-commerce platforms, enhancing market potential. Moreover, burgeoning interest in artisanal spirits in regions like China and India presents further growth opportunities, particularly for competitively priced, value-added products like hard seltzers. However, a concurrent rise in the popularity of non-alcoholic alternatives poses challenges, compelling brands to focus on lower alcohol content offerings to meet health-conscious consumer preferences.
Restraints in the Global Alcoholic Beverages Market
The growth of the global alcoholic beverages market is being hindered by a rising consumer preference for non-alcoholic options. Additionally, potential new entrants into the alcoholic beverages industry face substantial barriers, including the necessity for significant capital investment, resource allocation, and compliance with governmental legal certifications. These challenges contribute to lengthy processing times, further restricting market expansion. Moreover, an increasing awareness of health and wellness among consumers is likely to curtail the market's growth prospects throughout the forecast period, as individuals gravitate towards healthier beverage alternatives in light of changing lifestyles and preferences.
Market Trends of the Global Alcoholic Beverages Market
The Global Alcoholic Beverages market is witnessing a significant shift towards low- and no-alcohol options, propelled by a growing cohort of health-conscious consumers and a surge in social media marketing. This trend is bolstered by the increasing curiosity of sober drinkers who seek inclusive social experiences without the alcohol content. Major retailers, including Whole Foods, are embracing this shift by prominently featuring trendy low- and no-calorie products in their top offerings. Additionally, local breweries are innovating with non-alcoholic beer and alternative beverages, indicating that this movement is not a passing fad, but a lasting evolution in consumer preferences and market dynamics.