디지털 헬스 시장 규모는 2022년 1,780억 달러, 2023년 2,110억 달러에서 2031년 8,810억 달러로 확대될 것으로 예상되며, 예측 기간(2024-2031년) 동안 18.6%의 CAGR로 성장할 것으로 예상됩니다.
선진국과 개발도상국을 막론하고 기술의 급속한 발전으로 스마트폰 사용이 크게 증가하고 있습니다. 인터넷 연결의 강화와 디지털화로의 전환은 디지털 건강 서비스를 위한 길을 열었습니다. 예를 들어, 2023년에는 전 세계 GDP의 약 10%가 헬스케어에 할당되었으며, 이 수치는 매년 증가할 것으로 예상됩니다. 헬스케어는 여전히 세계 각국 정부의 최우선 과제이며, 인식이 높아짐에 따라 헬스케어 인프라에 대한 지출이 크게 증가하고 있습니다. 바쁜 라이프스타일과 공해의 증가는 특히 밀레니얼 세대 사이에서 다양한 건강 문제를 야기하고 있습니다. 도시 생활로 인한 만성 질환의 증가는 개인과 조직에 적극적인 대응을 촉구하고 있으며, 2031년까지 당뇨병에 대한 전 세계 지출은 1조 달러에 달할 것으로 예상됩니다. 디지털 의료 서비스는 의사와의 가상 대화, 디지털 처방, 의료 분석 등의 기능을 제공함으로써 헬스케어의 요구를 충족시키고, 의료를 보다 친숙하고 고급화시키고 있으며, Practo나 CardMedic과 같은 모바일 애플리케이션은 채팅이나 화상 통화를 통해 가상으로 의사와 쉽게 상담할 수 있어 병원에 갈 필요가 없습니다. 또한, MyFitnessPal이나 Lifesum과 같은 앱은 사용자가 적절한 영양 상태를 유지하고 건강하고 건강한 삶을 살 수 있도록 도와줍니다.
Digital Health Market size was valued at USD 178 billion in 2022 and is poised to grow from USD 211 billion in 2023 to USD 881 billion by 2031, growing at a CAGR of 18.6% in the forecast period (2024-2031).
The rapid advancement of technology in both developed and developing countries has significantly increased smartphone usage. Enhanced internet connectivity and a shift toward digitalization have paved the way for digital health services. For instance, in 2023, about 10% of the global GDP was allocated to healthcare, and this figure is expected to grow annually. Health remains a top priority for governments worldwide, and with growing awareness, spending on healthcare infrastructure has seen substantial increases. The rise in hectic lifestyles and pollution has led to various health issues, particularly among Millennials. The increasing prevalence of chronic diseases due to urban living is prompting individuals and organizations to take proactive measures. By 2031, global spending on diabetes is projected to increase by USD 1 trillion. Digital health services cater to healthcare needs by offering features such as virtual interactions with doctors, digital prescriptions, and healthcare analytics, making healthcare more accessible and advanced. Mobile applications like Practo and CardMedic facilitate virtual doctor consultations through chat or video calls, eliminating the need for clinic visits. Additionally, apps such as MyFitnessPal and Lifesum help users maintain proper nutrition and stay healthy and fit.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Health market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Digital Health Market Segmental Analysis
The digital health market is segmented based on component, technology, application, end user, and region. Based on the component, the market is further segmented into Hardware, Software (Annual Licensing, Subscription-Based), Services (Subscription-Based, Pay-Per-Use). Based on Technology, the market is further segmented into Tele healthcare (Telecare/Rpm, Activity Monitoring, Remote Medication Management), Telehealth (LTC Monitoring, Video Consultation), Mhealth (Wearables [Vital Signs Monitors, Peak Flow Meters, Fetal Monitors, Sleep Apnea Monitors, Neurological Monitors, Other Wearables], Mhealth Apps [Medical apps, Fitness Apps]), Digital Therapeutics (Preventive Applications, Treatment Applications), Health Management Solutions (Electronic Health Records, Healthcare Analytics, Eprescribing). Based on Application, the market is segmented into Chronic Disease Management, Behavioral Health, Health & Fitness, and Other Applications. Based on End User, the market is segmented into Providers (Hospitals & Clinics, Long-Term Care Centers & Assisted Living Centers), Payers (Public, Private), Patients & Consumers. Based on the region it is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa.
Drivers of the Global Digital Health Market
The adoption of smartphones, tablets, and PDAs has surged recently, becoming the primary source of internet connectivity in developed regions like North America and Europe. This trend is also growing in emerging areas due to affordable devices and expanding high-speed mobile networks. The widespread use of these mobile platforms significantly drives the digital health market, providing easy access to health apps, telemedicine, and wearable health technology. This technology enables proactive healthcare through remote consultations and real-time health monitoring.
Restraints in the Global Digital Health Market
The increasing use of smartphones and data-driven applications poses a significant threat to data security. In 2023, approximately 79 billion US individual healthcare records were at risk of infringement. Health-related data is of paramount importance, and the rising incidences of phishing and cyber-attacks have heightened concerns about the safety of mobile applications. In response, both organizations and governments are integrating various cybersecurity technologies to effectively protect data.
Market Trends of the Global Digital Health Market
The increasing demand to improve workflow efficiency in clinics, hospitals, and healthcare facilities drives the market for mHealth services. Ongoing technological advancements in developing advanced digital solutions, along with growing government and commercial initiatives, also contribute to market expansion. For example, scientists at the University of Illinois developed a camera to enhance smartphone diagnostic capabilities. In 2020, the mHealth technology sector led with the highest revenue share.