한글목차

세계의 모바일 비디오 최적화 시장 규모는 2024년에 10억 6,000만 달러로 추정되며, 2025년부터 2031년까지 예측 기간 동안 CAGR 12.5%로 성장하여 2031년까지 25억 4,800만 달러로 확대될 것으로 예측됩니다.

모바일 비디오 최적화(MVO)는 모바일 서비스 제공자가 동영상 트래픽 서비스를 지능적으로 관리하고 최적화하기 위한 기술군으로, 전송 속도 향상, 대기 시간 단축 등을 들 수 있습니다.

미국은 모바일 비디오 최적화 시장에서 가장 큰 점유율(약 39%)을 차지하고 있습니다. 유럽이 그 뒤를 이어 약 30%의 시장 점유율을 차지하고 있습니다. 주요 기업으로는 Flash Networks, Ericsson, Vantrix Corporation, Qwilt, Cisco, Citrix, Opera, Nokia, Huawei, Allot Communications, NEC Corporation, Enea, Akamai, NetScout 등이 있습니다. 상위 3개사가 약 31%의 시장 점유율을 차지하고 있습니다.

시장 촉진요인

1. 모바일 비디오 소비 급증

OTT 플랫폼(Netflix, YouTube, TikTok, Disney+)의 인기 상승.

짧은 동영상(Reels, TikTok, YouTube Shorts)을 성장시킵니다.

라이브 스트리밍의 증가(스포츠, 게임, 소셜 미디어).

2. 5G 네트워크 확장

빠른 속도와 낮은 지연으로 고품질(4K/8K, HDR) 스트리밍이 가능합니다.

통신사들은 5G 인프라에 투자하고 있으며, 대역폭 효율 최적화가 요구되고 있습니다.

3. 대역폭 효율화 및 비용 절감의 필요성

모바일 네트워크는 동영상 트래픽의 증가로 인해 혼잡에 직면해 있습니다.

최적화를 통해 공급자와 사용자 모두의 데이터 비용을 절감할 수 있습니다.

적응형 비트 레이트 스트리밍(ABR)을 통해 모든 기기에서 원활한 재생을 보장합니다.

4. 모바일 광고의 성장

동영상 광고는 디지털 마케팅의 주류로 자리 잡고 있으며, 최적화를 통해 로딩 시간 및 참여도를 향상시킬 수 있습니다.

프로그래매틱 광고는 빠르고 버퍼링 없는 동영상 전송에 의존하고 있습니다.

이 보고서는 모바일 비디오 최적화 세계 시장에 대해 총 매출액, 주요 기업의 시장 점유율 및 순위를 중심으로 지역별, 국가별, 유형별, 용도별 분석을 종합적으로 제시하는 것을 목적으로 합니다.

모바일 비디오 최적화 시장의 규모, 추정 및 예측은 2024년을 기준 연도로 하여 2020년에서 2031년까지의 기간의 과거 데이터와 예측 데이터를 포함하는 매출액으로 제공됩니다. 정량적 분석과 정성적 분석을 통해 독자들이 비즈니스/성장 전략을 수립하고, 시장 경쟁 상황을 평가하고, 현재 시장에서의 위치를 분석하고, 모바일 비디오 최적화에 대한 정보에 입각한 비즈니스 의사결정을 내릴 수 있도록 돕습니다.

시장 세분화

기업별

• Flash Networks
• Ericsson
• Vantrix Corporation
• Qwilt
• Cisco
• Citrix
• Opera
• Nokia
• Huawei
• Allot Communications
• NEC Corporation
• Enea
• Akamai
• NetScout

유형별 부문

• 모바일 클라우드 트래픽
• 모바일 비클라우드 트래픽

용도별 부문

• 대기업
• 중소기업

지역별

• 북미
  • 미국
  • 캐나다
• 아시아태평양
  • 중국
  • 일본
  • 한국
  • 동남아시아
  • 인도
  • 호주
  • 기타 아시아태평양
• 유럽
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 네덜란드
  • 북유럽 국가
  • 기타 유럽
• 라틴아메리카
  • 멕시코
  • 브라질
  • 기타 라틴아메리카
• 중동 및 아프리카
  • 튀르키예
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동 및 아프리카

영문목차

The global market for Mobile Video Optimization was estimated to be worth US$ 1060 million in 2024 and is forecast to a readjusted size of US$ 2548 million by 2031 with a CAGR of 12.5% during the forecast period 2025-2031.

Mobile video optimization (MVO) is set of technologies to help mobile service providers to intelligently manage and optimize video traffic services, such as improve transmission speed and shorten waiting time.

United States is the largest Mobile Video Optimization market with about 39% market share. Europe is follower, accounting for about 30% market share. The key players are Flash Networks, Ericsson, Vantrix Corporation, Qwilt, Cisco, Citrix, Opera, Nokia, Huawei, Allot Communications, NEC Corporation, Enea, Akamai, NetScout etc. Top 3 companies occupied about 31% market share.

Market Drivers

1. Surge in Mobile Video Consumption

Rising popularity of OTT platforms (Netflix, YouTube, TikTok, Disney+).

Growth of short-form videos (Reels, TikTok, YouTube Shorts).

Increased live streaming (sports, gaming, social media).

2. 5G Network Expansion

Faster speeds & lower latency enable high-quality (4K/8K, HDR) streaming.

Telecom operators invest in 5G infrastructure, requiring optimization for bandwidth efficiency.

3. Need for Bandwidth Efficiency & Cost Reduction

Mobile networks face congestion due to high video traffic.

Optimization reduces data costs for providers & users.

Adaptive bitrate streaming (ABR) ensures smooth playback across devices.

4. Growth of Mobile Advertising

Video ads dominate digital marketing; optimization improves load times & engagement.

Programmatic advertising relies on fast, buffer-free video delivery.

This report aims to provide a comprehensive presentation of the global market for Mobile Video Optimization, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Mobile Video Optimization by region & country, by Type, and by Application.

The Mobile Video Optimization market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Video Optimization.

Market Segmentation

By Company

• Flash Networks
• Ericsson
• Vantrix Corporation
• Qwilt
• Cisco
• Citrix
• Opera
• Nokia
• Huawei
• Allot Communications
• NEC Corporation
• Enea
• Akamai
• NetScout

Segment by Type

• Mobile Cloud Traffic
• Mobile Non-Cloud Traffic

Segment by Application

• Large Enterprises
• SMEs

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Mobile Video Optimization company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Mobile Video Optimization in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Mobile Video Optimization in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Mobile Video Optimization Product Introduction
• 1.2 Global Mobile Video Optimization Market Size Forecast (2020-2031)
• 1.3 Mobile Video Optimization Market Trends & Drivers
  • 1.3.1 Mobile Video Optimization Industry Trends
  • 1.3.2 Mobile Video Optimization Market Drivers & Opportunity
  • 1.3.3 Mobile Video Optimization Market Challenges
  • 1.3.4 Mobile Video Optimization Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Mobile Video Optimization Players Revenue Ranking (2024)
• 2.2 Global Mobile Video Optimization Revenue by Company (2020-2025)
• 2.3 Key Companies Mobile Video Optimization Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Mobile Video Optimization Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Mobile Video Optimization
• 2.6 Mobile Video Optimization Market Competitive Analysis
  • 2.6.1 Mobile Video Optimization Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Mobile Video Optimization Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Video Optimization as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Mobile Cloud Traffic
  • 3.1.2 Mobile Non-Cloud Traffic
• 3.2 Global Mobile Video Optimization Sales Value by Type
  • 3.2.1 Global Mobile Video Optimization Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Mobile Video Optimization Sales Value, by Type (2020-2031)
  • 3.2.3 Global Mobile Video Optimization Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Large Enterprises
  • 4.1.2 SMEs
• 4.2 Global Mobile Video Optimization Sales Value by Application
  • 4.2.1 Global Mobile Video Optimization Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Mobile Video Optimization Sales Value, by Application (2020-2031)
  • 4.2.3 Global Mobile Video Optimization Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Mobile Video Optimization Sales Value by Region
  • 5.1.1 Global Mobile Video Optimization Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Mobile Video Optimization Sales Value by Region (2020-2025)
  • 5.1.3 Global Mobile Video Optimization Sales Value by Region (2026-2031)
  • 5.1.4 Global Mobile Video Optimization Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Mobile Video Optimization Sales Value, 2020-2031
  • 5.2.2 North America Mobile Video Optimization Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Mobile Video Optimization Sales Value, 2020-2031
  • 5.3.2 Europe Mobile Video Optimization Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Mobile Video Optimization Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Mobile Video Optimization Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Mobile Video Optimization Sales Value, 2020-2031
  • 5.5.2 South America Mobile Video Optimization Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Mobile Video Optimization Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Mobile Video Optimization Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Mobile Video Optimization Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Mobile Video Optimization Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Mobile Video Optimization Sales Value, 2020-2031
  • 6.3.2 United States Mobile Video Optimization Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Mobile Video Optimization Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Mobile Video Optimization Sales Value, 2020-2031
  • 6.4.2 Europe Mobile Video Optimization Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Mobile Video Optimization Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Mobile Video Optimization Sales Value, 2020-2031
  • 6.5.2 China Mobile Video Optimization Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Mobile Video Optimization Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Mobile Video Optimization Sales Value, 2020-2031
  • 6.6.2 Japan Mobile Video Optimization Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Mobile Video Optimization Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Mobile Video Optimization Sales Value, 2020-2031
  • 6.7.2 South Korea Mobile Video Optimization Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Mobile Video Optimization Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Mobile Video Optimization Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Mobile Video Optimization Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Mobile Video Optimization Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Mobile Video Optimization Sales Value, 2020-2031
  • 6.9.2 India Mobile Video Optimization Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Mobile Video Optimization Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Flash Networks
  • 7.1.1 Flash Networks Profile
  • 7.1.2 Flash Networks Main Business
  • 7.1.3 Flash Networks Mobile Video Optimization Products, Services and Solutions
  • 7.1.4 Flash Networks Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Flash Networks Recent Developments
• 7.2 Ericsson
  • 7.2.1 Ericsson Profile
  • 7.2.2 Ericsson Main Business
  • 7.2.3 Ericsson Mobile Video Optimization Products, Services and Solutions
  • 7.2.4 Ericsson Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Ericsson Recent Developments
• 7.3 Vantrix Corporation
  • 7.3.1 Vantrix Corporation Profile
  • 7.3.2 Vantrix Corporation Main Business
  • 7.3.3 Vantrix Corporation Mobile Video Optimization Products, Services and Solutions
  • 7.3.4 Vantrix Corporation Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Vantrix Corporation Recent Developments
• 7.4 Qwilt
  • 7.4.1 Qwilt Profile
  • 7.4.2 Qwilt Main Business
  • 7.4.3 Qwilt Mobile Video Optimization Products, Services and Solutions
  • 7.4.4 Qwilt Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Qwilt Recent Developments
• 7.5 Cisco
  • 7.5.1 Cisco Profile
  • 7.5.2 Cisco Main Business
  • 7.5.3 Cisco Mobile Video Optimization Products, Services and Solutions
  • 7.5.4 Cisco Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Cisco Recent Developments
• 7.6 Citrix
  • 7.6.1 Citrix Profile
  • 7.6.2 Citrix Main Business
  • 7.6.3 Citrix Mobile Video Optimization Products, Services and Solutions
  • 7.6.4 Citrix Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Citrix Recent Developments
• 7.7 Opera
  • 7.7.1 Opera Profile
  • 7.7.2 Opera Main Business
  • 7.7.3 Opera Mobile Video Optimization Products, Services and Solutions
  • 7.7.4 Opera Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Opera Recent Developments
• 7.8 Nokia
  • 7.8.1 Nokia Profile
  • 7.8.2 Nokia Main Business
  • 7.8.3 Nokia Mobile Video Optimization Products, Services and Solutions
  • 7.8.4 Nokia Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Nokia Recent Developments
• 7.9 Huawei
  • 7.9.1 Huawei Profile
  • 7.9.2 Huawei Main Business
  • 7.9.3 Huawei Mobile Video Optimization Products, Services and Solutions
  • 7.9.4 Huawei Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Huawei Recent Developments
• 7.10 Allot Communications
  • 7.10.1 Allot Communications Profile
  • 7.10.2 Allot Communications Main Business
  • 7.10.3 Allot Communications Mobile Video Optimization Products, Services and Solutions
  • 7.10.4 Allot Communications Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.10.5 Allot Communications Recent Developments
• 7.11 NEC Corporation
  • 7.11.1 NEC Corporation Profile
  • 7.11.2 NEC Corporation Main Business
  • 7.11.3 NEC Corporation Mobile Video Optimization Products, Services and Solutions
  • 7.11.4 NEC Corporation Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.11.5 NEC Corporation Recent Developments
• 7.12 Enea
  • 7.12.1 Enea Profile
  • 7.12.2 Enea Main Business
  • 7.12.3 Enea Mobile Video Optimization Products, Services and Solutions
  • 7.12.4 Enea Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Enea Recent Developments
• 7.13 Akamai
  • 7.13.1 Akamai Profile
  • 7.13.2 Akamai Main Business
  • 7.13.3 Akamai Mobile Video Optimization Products, Services and Solutions
  • 7.13.4 Akamai Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Akamai Recent Developments
• 7.14 NetScout
  • 7.14.1 NetScout Profile
  • 7.14.2 NetScout Main Business
  • 7.14.3 NetScout Mobile Video Optimization Products, Services and Solutions
  • 7.14.4 NetScout Mobile Video Optimization Revenue (US$ Million) & (2020-2025)
  • 7.14.5 NetScout Recent Developments

8 Industry Chain Analysis

• 8.1 Mobile Video Optimization Industrial Chain
• 8.2 Mobile Video Optimization Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Mobile Video Optimization Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Mobile Video Optimization Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer