세계 영업 지원 서비스 시장 규모는 2023년 141억 달러에 달할 것으로 예상되며, 2030년에는 483억 달러로 확대될 것으로 전망됩니다. 이러한 성장은 은행, 금융 서비스 및 보험(BFSI) 부문에서 이러한 유형의 서비스에 대한 수요가 증가하고 있기 때문입니다.
효율적인 커뮤니케이션, 더 나은 고객 서비스, 데이터 정리를 포함한 고품질 영업 지원 CRM 도구는 간소화된 프로세스와 신속한 문제 해결을 가능하게 합니다.
고객 데이터를 소프트웨어로 수집하여 고객 기반의 자동 세분화를 용이하게 하여 신속하고 효율적인 대응을 위한 고객 기반 자동 세분화뿐만 아니라, 데이터에 대한 인구통계학적 표현도 포함됩니다. 이와는 별도로 추천, 맞춤형 용도 개발, 현대화, 자문, 교육 등의 서비스는 처리해야 할 문제에 따라 문의의 범주로 구분할 수 있습니다.
AI와 인공지능의 기능도 영업 지원 서비스에 통합되고 있습니다. 이러한 플랫폼과 서비스는 기업과 개발자가 개선된 시스템과 맞춤형 AI로 가장 스마트한 용도를 만드는 데 사용됩니다. 이 옵션을 통해 고객 서비스의 평생 가치와 같은 비즈니스 성과를 예측하기 위해 훈련된 AI 모델을 기반으로 한 봇을 실행할 수 있습니다.
주요 인사이트
배치 방식별로는 2023년 클라우드 카테고리가 더 높은 수익을 창출했습니다.
용도별로는 2023년 판매 카테고리가 업계 점유율을 독차지했습니다.
업종별로는 2023년 은행/금융서비스/보험(BFSI)가 35%로 가장 큰 비중을 차지했습니다. 또한 19.8%의 연평균 복합 성장률(CAGR)를 나타낼 전망입니다.
지역별로는 2023년 북미가 50%의 매출 점유율을 차지했습니다.
세계 영업 지원 서비스(Sales Support Services) 시장에 대해 분석했으며, 시장의 기본 구조와 최신 상황, 주요 성장 촉진요인 및 억제요인, 세계 전체 및 지역별/주요 국가별 시장 규모 동향 전망(금액 기준, 2017-2030년), 전개 방식별/서비스 유형별/용도별/업종별 상세 동향, 현재 시장 경쟁 구도, 주요 기업 프로파일 등을 조사하여 전해드립니다.
목차
제1장 조사 범위
제2장 조사 방법
제3장 주요 요약
제4장 시장 지표
제5장 업계 전망
시장 역학
동향
성장 촉진요인
성장 억제요인/과제
성장 촉진요인/억제요인의 영향 분석
신형 코로나바이러스(COVID-19)의 영향
Porter의 Five Forces 분석
제6장 세계 시장
개요
시장 매출 : 전개 방식별(2017-2030년)
시장 매출 : 서비스 유형별(2017-2030년)
시장 매출 : 용도별(2017-2030년)
시장 매출 : 업종별(2017-2030년)
시장 매출 : 지역별(2017-2030년)
제7장 북미 시장
개요
시장 매출 : 전개 방식별(2017-2030년)
시장 매출 : 서비스 유형별(2017-2030년)
시장 매출 : 용도별(2017-2030년)
시장 매출 : 업종별(2017-2030년)
시장 매출 : 국가별(2017-2030년)
제8장 유럽 시장
제9장 아시아태평양 시장
제10장 라틴아메리카 시장
제11장 중동 및 아프리카 시장
제12장 미국 시장
개요
시장 매출 : 전개 방식별(2017-2030년)
시장 매출 : 서비스 유형별(2017-2030년)
시장 매출 : 용도별(2017-2030년)
시장 매출 : 업종별(2017-2030년)
제13장 캐나다 시장
제14장 독일 시장
제15장 프랑스 시장
제16장 영국 시장
제17장 이탈리아 시장
제18장 스페인 시장
제19장 일본 시장
제20장 중국 시장
제21장 인도 시장
제22장 호주 시장
제23장 한국 시장
제24장 브라질 시장
제25장 멕시코 시장
제26장 사우디아라비아 시장
제27장 남아프리카공화국 시장
제28장 아랍에미리트(UAE) 시장
제29장 경쟁 구도
시장 진출기업과 제공 제품/서비스 리스트
주요 기업 경쟁 벤치마킹
주요 기업 제품 벤치마킹
최근 전략 전개 상황
제30장 기업 개요
SAP SE
Accenture plc
IBM Corporation
Microsoft Corporation
Oracle Corporation
Adobe Inc.
DXC Technology Company
Pegasystems Inc.
AT&T Inc.
Salesforce.com Inc.
TATA Consultancy Services Limited
Wipro Limited
제31장 부록
LSH
영문 목차
영문목차
Market Overview
The global salesforce services market achieved a value of USD 14.1 billion in 2023 and is anticipated to expand to USD 48.3 billion by the year 2030. This growth can be credited to the growing need for such services in the banking, financial services, and insurance sectors.
Through the Salesforce CRM tool of high-quality which includes efficient communication, better customer service, and data organization, there will be a streamlined process and an issue resolution that will be prompt.
The available Salesforce services are easy-to-use, independent, and smart software that helps your company process client's feedback comprehensively and accurately.
It encompasses not only getting data of clients on software that facilitates automatic segmentation of customer bases for prompt and efficient responses but also client representation by data demographics. Apart from this, services such as recommendations, custom application development, modernization, advisory, training, and others can be distinguished as the categories of inquiries that are based on the issue, that need to be processed.
AI or Artificial Intelligence capabilities are also integrated in Salesforce services. These platforms and services are used by businesses and developers to create the smartest applications with improved systems and customized AI. This option lets the user launch the bots that are based on the AI models that have been trained to predict business outcomes, like the lifetime value of customer service.
Key Insights
Based on deployment, in 2023, the cloud category generated higher revenue in the salesforce services industry.
This is because of the advanced scalability and suppleness of cloud-based solutions, which allow clients to tailor services according to their specific business needs.
Since SMEs are not able to invest in costly in-house IT infrastructure, they look at the cloud as a price-effective way to procure software and IT services.
In 2023, the sales category dominated the industry share in the application segment.
Salesforce facilities acceptance propels this category's development.
Services modify customer info and help in lead generation and advertising.
Facilitates sales, business analytics, and client service for income development.
Advances companies' competitive edge throughout sectors.
In 2023, the BFSI category had the largest share, with a 35% industry share.
The category is also projected to witness the highest CAGR of 19.8% during the forecast period for BFSI.
BFSI grows as a result of its customer focus, which is in tune with digital.
Giant scale grabbing of Salesforce services in BFSI for customer relationship management.
Salesforce offers a comprehensive view of the customer database to facilitate faster service when needed.
Allows to creation of a customer-oriented model and provides useful communication and service.
In 2023, the North American region had a 50% revenue share because of high cloud and CRM acceptance.
Reasons like large IT expenditure, tech improvement, and initial tech acceptance.
The existence of well-financed establishments in the U.S. and Canada improves the industry.
The U.S. industry had an 80% share in the North American region, estimated to advance at 19.6% CAGR.
The U.S. hosts key salesforce services vendors like Microsoft, Adobe, and Salesforce.
Table of Contents
Chapter 1. Research Scope
1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
1.4.1. Market size breakdown, by deployment model
1.4.2. Market size breakdown, by services type
1.4.3. Market size breakdown, by application
1.4.4. Market size breakdown, by industry
1.4.5. Market size breakdown, by region
1.4.6. Market size breakdown, by country
1.5. Market Data Reporting Unit
1.5.1. Value
1.6. Key Stakeholders
Chapter 2. Research Methodology
2.1. Secondary Research
2.1.1. Paid
2.1.2. Unpaid
2.1.3. P&S Intelligence database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
5.1. Market Dynamics
5.1.1. Trends
5.1.2. Drivers
5.1.3. Restraints/challenges
5.1.4. Impact analysis of drivers/restraints
5.2. Impact of COVID-19
5.3. Porter's Five Forces Analysis
5.3.1. Bargaining power of buyers
5.3.2. Bargaining power of suppliers
5.3.3. Threat of new entrants
5.3.4. Intensity of rivalry
5.3.5. Threat of substitutes
Chapter 6. Global Market
6.1. Overview
6.2. Market Revenue, by Deployment Model (2017-2030)
6.3. Market Revenue, by Services Type (2017-2030)
6.4. Market Revenue, by Application (2017-2030)
6.5. Market Revenue, by Industry (2017-2030)
6.6. Market Revenue, by Region (2017-2030)
Chapter 7. North America Market
7.1. Overview
7.2. Market Revenue, by Deployment Model (2017-2030)
7.3. Market Revenue, by Services Type (2017-2030)
7.4. Market Revenue, by Application (2017-2030)
7.5. Market Revenue, by Industry (2017-2030)
7.6. Market Revenue, by Country (2017-2030)
Chapter 8. Europe Market
8.1. Overview
8.2. Market Revenue, by Deployment Model (2017-2030)
8.3. Market Revenue, by Services Type (2017-2030)
8.4. Market Revenue, by Application (2017-2030)
8.5. Market Revenue, by Industry (2017-2030)
8.6. Market Revenue, by Country (2017-2030)
Chapter 9. APAC Market
9.1. Overview
9.2. Market Revenue, by Deployment Model (2017-2030)
9.3. Market Revenue, by Services Type (2017-2030)
9.4. Market Revenue, by Application (2017-2030)
9.5. Market Revenue, by Industry (2017-2030)
9.6. Market Revenue, by Country (2017-2030)
Chapter 10. LATAM Market
10.1. Overview
10.2. Market Revenue, by Deployment Model (2017-2030)
10.3. Market Revenue, by Services Type (2017-2030)
10.4. Market Revenue, by Application (2017-2030)
10.5. Market Revenue, by Industry (2017-2030)
10.6. Market Revenue, by Country (2017-2030)
Chapter 11. MEA Market
11.1. Overview
11.2. Market Revenue, by Deployment Model (2017-2030)
11.3. Market Revenue, by Services Type (2017-2030)
11.4. Market Revenue, by Application (2017-2030)
11.5. Market Revenue, by Industry (2017-2030)
11.6. Market Revenue, by Country (2017-2030)
Chapter 12. U.S. Market
12.1. Overview
12.2. Market Revenue, by Deployment Model (2017-2030)
12.3. Market Revenue, by Services Type (2017-2030)
12.4. Market Revenue, by Application (2017-2030)
12.5. Market Revenue, by Industry (2017-2030)
Chapter 13. Canada Market
13.1. Overview
13.2. Market Revenue, by Deployment Model (2017-2030)
13.3. Market Revenue, by Services Type (2017-2030)
13.4. Market Revenue, by Application (2017-2030)
13.5. Market Revenue, by Industry (2017-2030)
Chapter 14. Germany Market
14.1. Overview
14.2. Market Revenue, by Deployment Model (2017-2030)
14.3. Market Revenue, by Services Type (2017-2030)
14.4. Market Revenue, by Application (2017-2030)
14.5. Market Revenue, by Industry (2017-2030)
Chapter 15. France Market
15.1. Overview
15.2. Market Revenue, by Deployment Model (2017-2030)
15.3. Market Revenue, by Services Type (2017-2030)
15.4. Market Revenue, by Application (2017-2030)
15.5. Market Revenue, by Industry (2017-2030)
Chapter 16. U.K. Market
16.1. Overview
16.2. Market Revenue, by Deployment Model (2017-2030)
16.3. Market Revenue, by Services Type (2017-2030)
16.4. Market Revenue, by Application (2017-2030)
16.5. Market Revenue, by Industry (2017-2030)
Chapter 17. Italy Market
17.1. Overview
17.2. Market Revenue, by Deployment Model (2017-2030)
17.3. Market Revenue, by Services Type (2017-2030)
17.4. Market Revenue, by Application (2017-2030)
17.5. Market Revenue, by Industry (2017-2030)
Chapter 18. Spain Market
18.1. Overview
18.2. Market Revenue, by Deployment Model (2017-2030)
18.3. Market Revenue, by Services Type (2017-2030)
18.4. Market Revenue, by Application (2017-2030)
18.5. Market Revenue, by Industry (2017-2030)
Chapter 19. Japan Market
19.1. Overview
19.2. Market Revenue, by Deployment Model (2017-2030)
19.3. Market Revenue, by Services Type (2017-2030)
19.4. Market Revenue, by Application (2017-2030)
19.5. Market Revenue, by Industry (2017-2030)
Chapter 20. China Market
20.1. Overview
20.2. Market Revenue, by Deployment Model (2017-2030)
20.3. Market Revenue, by Services Type (2017-2030)
20.4. Market Revenue, by Application (2017-2030)
20.5. Market Revenue, by Industry (2017-2030)
Chapter 21. India Market
21.1. Overview
21.2. Market Revenue, by Deployment Model (2017-2030)
21.3. Market Revenue, by Services Type (2017-2030)
21.4. Market Revenue, by Application (2017-2030)
21.5. Market Revenue, by Industry (2017-2030)
Chapter 22. Australia Market
22.1. Overview
22.2. Market Revenue, by Deployment Model (2017-2030)
22.3. Market Revenue, by Services Type (2017-2030)
22.4. Market Revenue, by Application (2017-2030)
22.5. Market Revenue, by Industry (2017-2030)
Chapter 23. South Korea Market
23.1. Overview
23.2. Market Revenue, by Deployment Model (2017-2030)
23.3. Market Revenue, by Services Type (2017-2030)
23.4. Market Revenue, by Application (2017-2030)
23.5. Market Revenue, by Industry (2017-2030)
Chapter 24. Brazil Market
24.1. Overview
24.2. Market Revenue, by Deployment Model (2017-2030)
24.3. Market Revenue, by Services Type (2017-2030)
24.4. Market Revenue, by Application (2017-2030)
24.5. Market Revenue, by Industry (2017-2030)
Chapter 25. Mexico Market
25.1. Overview
25.2. Market Revenue, by Deployment Model (2017-2030)
25.3. Market Revenue, by Services Type (2017-2030)
25.4. Market Revenue, by Application (2017-2030)
25.5. Market Revenue, by Industry (2017-2030)
Chapter 26. Saudi Arabia Market
26.1. Overview
26.2. Market Revenue, by Deployment Model (2017-2030)
26.3. Market Revenue, by Services Type (2017-2030)
26.4. Market Revenue, by Application (2017-2030)
26.5. Market Revenue, by Industry (2017-2030)
Chapter 27. South Africa Market
27.1. Overview
27.2. Market Revenue, by Deployment Model (2017-2030)
27.3. Market Revenue, by Services Type (2017-2030)
27.4. Market Revenue, by Application (2017-2030)
27.5. Market Revenue, by Industry (2017-2030)
Chapter 28. U.A.E. Market
28.1. Overview
28.2. Market Revenue, by Deployment Model (2017-2030)
28.3. Market Revenue, by Services Type (2017-2030)
