세계 SDV(Software-Defined Vehicle) 시장은 2025년부터 2032년까지 예측 기간 동안 CAGR 17.10%를 기록하며 2024년 963억 달러에서 2032년 3,404억 7,000만 달러로 성장할 것으로 예상됩니다. 이 시장은 최근 몇 년 동안 괄목할 만한 성장세를 보이고 있으며, 운전 기술의 급속한 자동화, 자동차의 안전 기능 강화, 커넥티드카 수요 증가, 빠른 커스터마이징 등으로 인해 향후에도 계속 확대될 것으로 전망됩니다. 세계 SDV(Software-Defined Vehicle) 시장 수요는 자동차 기술의 발전, 구독 모델로 전환하는 소비자 선호도 증가, 차량 내 하드웨어 기능의 지속적인 개선으로 인해 크게 증가하고 있습니다. 또한, 운전 보조 및 충돌 방지 시스템 등 안전 기능의 향상, 동영상 스트리밍, 음악 등 커넥티드 기능을 통합한 차량용 인포테인먼트 시스템을 통한 편의성에 대한 수요 증가로 인해 전 세계적으로 소프트웨어 기반 차량에 대한 요구가 높아질 것으로 예상됩니다. 시장의 각 기업들은 운전 경험을 개선하고 차량 성능을 강화하기 위해 다양한 연구개발 활동에 효율적으로 투자하고 있습니다. 또한, 다른 지역의 정부는 교통 안전을 확보하고 교통사고를 줄이기 위해 다양한 정책을 내놓고 있습니다. 따라서 각 업체들은 자동차에 다양한 소프트웨어를 통합하여 최종사용자가 스마트폰과 자동차를 연결하여 새로운 방식으로 자동차와 상호 작용할 수 있도록 하고 있습니다.
또한, 차량 내 커넥티비티의 향상과 차량과 실시간 정보 서비스를 제공하는 센서의 통합은 예측 기간 동안 전 세계적으로 소프트웨어 기반 자동차에 대한 수요를 촉진할 것으로 예상됩니다. 세계 SDV(Software-Defined Vehicle) 시장의 주요 진입자들은 더 나은 운전 경험과 교통 안전을 제공하기 위해 다양한 SDV(Software-Defined Vehicle)를 위한 첨단 시스템 및 소프트웨어를 도입하기 위해 협력하고 있습니다.
예를 들어, 2024년 7월 Tata Technologies는 Arm Limited와 SDV(Software-Defined Vehicle)를 위한 자동차 소프트웨어 및 시스템 솔루션 개발에 관한 양해각서를 체결하였습니다.
모든 부문은 대상이 되는 모든 지역과 국가에 제공됩니다.
상기 기업은 시장 점유율에 따른 순위를 보유하지 않으며, 조사 작업중 입수 가능한 정보에 따라 변경될 수 있습니다.
Global software-defined vehicle market is projected to witness a CAGR of 17.10% during the forecast period 2025-2032, growing from USD 96.30 billion in 2024 to USD 340.47 billion in 2032. The market has experienced significant growth in recent years and is expected to maintain an expansion in the coming years owing to rapid automation in the driving technology, enhancement in the safety features of vehicles, increased demand for connected vehicles, and rapid customization. The global software-defined vehicle market demand is significantly rising owing to advancements in automotive technology, a rising shift in consumer preferences toward subscription models, and continuous improvements in onboard hardware capabilities. Also, improved safety features, including driver assistance, anti-collision systems, and increased demand for comfort through onboard infotainment systems that integrate connected features, including video streaming and music, are projected to drive the requirement for software-driven vehicles across the globe. Companies in the market are efficiently investing in different research and development activities to improve the driving experience and enhance vehicle performance. In addition, governments of other regions are framing different policies to ensure road safety and control the number of road accidents. Therefore, companies are integrating different software in their vehicles, enabling end-users to connect their smartphone with vehicles to interact with their cars in new ways.
Furthermore, the advancement of in-vehicle connectivity and integration of sensors delivering real-time information services to and from vehicles is also projected to foster the demand for software-driven cars globally in the forecast period. Key participants in the global software-defined vehicles market are collaborating to introduce advanced systems and software for varied software-defined vehicles to offer better driving experience and road safety.
For instance, in July 2024, Tata Technologies signed a Memorandum of Understanding with Arm Limited to develop automotive software and systems solutions for software-defined vehicles.
Increased Adoption of Autonomous Vehicles Drive the Global Software-Defined Vehicle Market Growth
The shift toward autonomous vehicles is witnessing momentum, propelled by artificial intelligence and sensor technology advancements. Companies in the market are significantly investing in research and development to introduce fully self-driving capabilities. The considerable improvements in machine learning, AI, and sensor technologies are making autonomous driving more viable. This boasts a higher requirement for software that can process huge amounts of data in real-time. In addition to the growing concerns over road safety, consumers are more inclined to adopt autonomous vehicles, which often feature advanced safety systems powered by software. Furthermore, governments of emerging countries are increasingly investing in infrastructure and regulations to support the production of autonomous vehicles and compelling companies to integrate different safety features in the vehicles, further accelerating the global software-defined vehicle market growth in the forecast period. Companies are producing autonomous vehicles with advanced software and systems, including navigation, entertainment, and vehicle-to-everything communication, to enhance the driving experience and promote adoption.
For instance, in June 2024, Toyota Kirloskar Motor and its joint venture partner, GAC INTERNATIONAL CO., LTD., a state-owned enterprise in China, announced the launch of an electric vehicle (EV) with autonomous driving capabilities by 2025.
Increasing Integration of AI and Machine Learning in Vehicles Propel Market Demand
The growing integration of AI and machine learning in vehicles significantly fosters demand in the global software-defined vehicle market. These technologies improve the vehicle's capabilities, and advancements in machine learning algorithms are important for the launch of fully autonomous vehicles, accelerating the requirement for sophisticated software solutions in vehicles. However, AI allows vehicles to learn driver preferences, improving convenience and comfort through customized settings for climate control, navigation, and infotainment. In addition, these technologies improve Advanced Driver Assistance Systems (ADAS), allowing features including lane-keeping assistance, adaptive cruise control, and automated emergency braking, significantly enhancing safety, and are expected to accelerate the global software-defined vehicle market demand in the forecast period. Furthermore, over-the-air (OTA) updates confirm vehicles remain updated with software advancements, fostering consumer appeal. Automotive companies significantly leverage data analytics for innovative business models and sustainable practices, fostering the global software-driven vehicle market growth. Also, companies are collaborating and introducing autonomous vehicles equipped with AI and machine learning to enhance safety, user experience, and efficiency.
In February 2025, Samsung and Hyundai Motor completed an industry-first RedCap trial on a private 5G network at Hyundai's largest manufacturing facility in Ulsan. The trial used Samsung's end-to-end RedCap private 5G solution to support real-time vehicle inspection data transmission, demonstrating enhanced factory automation and IoT device management critical for smart factory manufacturing in auto production.
Passenger Vehicle Dominates the Global Software-Defined Vehicle Market Share
The passenger vehicle segment is leading the global market for software-defined vehicles owing to the rising production of semi-autonomous and autonomous vehicles, increasing demand for advanced features, and enhanced user experiences. Consumers in emerging countries prefer vehicles that offer seamless connectivity, personalization, and safety, forcing automakers to incorporate advanced software solutions that further drive the global software-defined passenger vehicle market growth. The technologies, including machine learning and artificial intelligence, enable infotainment upgrades, advanced driver assistance systems, and over-the-air updates. These appeal to buyers and accelerate the global software-defined passenger vehicle market demand in the forecast period. Companies in the market are introducing software for passenger vehicles to address the growing demand and offer safety coupled with enhancing the overall driving experience.
In September 2024, Samsung signed a strategic technology partnership with Hyundai Motor and Kia to integrate the SmartThings IoT platform into their software-defined vehicles (SDVs). The collaboration enables features like vehicle location tracking via SmartThings Find (even without cellular connectivity), remote control of vehicle climate via Galaxy devices, and seamless SmartThings ecosystem interactions between the vehicle and users' homes.
Asia-Pacific Holds the Largest Market Size in the Global Software-Defined Vehicles Market
Asia-Pacific is presently the largest software vehicle market due to rapid urbanization, a growing presence of advanced automotive technologies, and increasing disposable incomes. Major automakers in countries including China, South Korea, and Japan are significantly investing in research and development of connected and autonomous vehicles, machine learning, and leveraging artificial intelligence to improve functionality and user experience. In addition, the governments of emerging countries are promoting smart mobility and sustainability by forming different initiatives that further drive market growth and offering different market growth opportunities to the companies. Companies are also planning to launch new and advanced models in the market to offer a more comfortable driving experience and promote the adoption of autonomous driving.
For instance, in April 2025, at Auto Shanghai 2025, Marelli unveiled the ProZone, a mid-range Zone Control Unit (ZCU) that integrates up to three domains, including safety-critical functions like thermal management, chassis control, and advanced propulsion, into a single platform. This innovation is integral to the shift toward zonal architectures in SDVs, reducing ECU count from around 100 to under 20 while enhancing modularity, cost, and weight efficiency. Marelli projects that it will become the world's largest supplier of zone control units by 2026.
Future Market Scenario (2025-2032F)
The rising demand for advanced driver-assistance systems (ADAS) and autonomous driving features makes software-defined vehicles appealing. Their ability to receive updates enhances these capabilities, attracting tech-savvy consumers who prioritize innovation.
Safety features powered by software, such as automated emergency braking and lane-keeping assistance, are becoming essential. This heightened safety focus drives consumer interest in vehicles equipped with advanced software systems.
Rapid advancements in software technology allow continuous feature enhancements in vehicles. Consumers are drawn to the latest innovations, making software-defined vehicles more attractive in a competitive automotive market.
Increased competition from tech companies entering the automotive sector is driving the push for software-defined vehicles. This trend reflects a broader industry shift toward integrating cutting-edge technology into all aspects of vehicle design and functionality.
Key Players Landscape and Outlook
Companies in the global software-defined vehicle (SDV) market are expanding their market presence and product portfolio by leveraging advanced technologies and strategic partnerships. They focus on integrating cutting-edge software solutions, such as over-the-air updates and autonomous driving capabilities, to enhance vehicle functionality and user experience. By adopting a software-centric approach, these companies can rapidly innovate and introduce new features, ensuring continuous improvement and adaptability. Additionally, collaborations with tech firms and investments in research and development enable them to stay ahead of market trends and meet evolving customer demands. This strategy boosts their competitiveness and fosters customer loyalty and satisfaction.
In October 2024, Hyundai Motor Company, Kia Corporation, and Samsung Electronics Co., Ltd. announced a partnership to connect SDV to smartphones and introduce a new mobility experience for customers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.