인도의 더트 바이크 시장 규모는 2024년 341만 달러로 평가되었고, 예측 기간 동안 CAGR 7.23%로 추이할 전망이며, 2032년에는 596만 달러 규모로 성장할 것으로 예측됩니다.
인도의 더트 바이크 시장의 성장을 뒷받침하는 주요 요인은 스릴 넘치는 체험을 요구하는 젊은 라이더가 늘어나고 젊은이들 사이에서 모터 스포츠와 어드벤처 바이크에 대한 관심이 높아지고 있다는 것입니다. 어드벤처 투어리즘의 증가로 오프로드 액티비티 참가자가 증가하고 있습니다. 주요 기업들도 특히 오프로드 주행에 특화된 신모델과 맞춤형 모델로 인도 시장을 개척할 계획이어서 소비자들의 접근과 선택을 용이하게 하고 있습니다.
서스펜션 시스템의 진보나 경량 소재의 제조 등, 기술의 진보나 혁신은 라이딩의 즐거움을 늘리고, 보다 많은 사람들에게 더트 바이크의 구입을 촉구하고 있습니다. 또한 대중문화가 이 스포츠에 영향을 주어 인도의 다트 바이크 수요를 증가시키고 있습니다. 아웃도어 액티비티에 대한 의식의 고조나, 현지나 지역의 다트 바이크 클럽의 관여도 다트 바이크가 커뮤니티를 더욱 공고히 하는 것을 재촉하고 있습니다.
이 보고서는 인도의 더트 바이크 시장을 조사했으며, 시장 정의 및 개요, 시장 규모 추이 및 예측, 각종 구분별 상세 분석, 산업 구조, 시장 성장에 대한 영향 요인 분석, 사례 연구, 경쟁 정세, 주요 기업 프로파일 등을 정리했습니다.
India dirt bike market is projected to witness a CAGR of 7.23% during the forecast period FY2025-FY2032, growing from USD 3.41 million in FY2024 to USD 5.96 million in FY2032. Key factors fueling the growth of the dirt bike market in India are increasing interest among youth in motorsports and adventure biking as more young riders seek thrilling experiences. Rising adventure tourism has catalyzed greater participation in off-road activities. Access roads, including off-road trails, mean that there are better infrastructures that make dirt biking more enjoyable. Top companies also plan to explore the Indian market with new and customized models, particularly off-road riding, making access and selection easier for consumers. For instance, India Yamaha Motor Pvt. Ltd. announced its new dirt bike in the market YAMAHA WR155R. The bike is expected to launch in August 2025 with a price of USD 2000 onwards. It will be laced with an engine of 155cc, with a manual transmission, and in the petrol segment.
Advancements and innovations in technology, including the advancement of suspension systems along with lightweight materials for manufacturing, increase the pleasures of riding, encouraging more people to buy dirt bikes. Also, pop culture influences this sport, increasing the demand for dirt bikes in India. Growing awareness towards outdoor activities and the involvement of local or regional dirt bike clubs encourage dirt biking to consolidate the community further. These factors promote a conducive environment for the Indian dirt bike market to support such a versatile and expanding culture.
Advancements in Vehicle Technology to Accelerate Market Growth
Innovation in automobile technology is a major factor allowing quick progress in the India dirt bike market. Innovation on dirt bikes involves better performance, safety, and comfort for the rider. Lightweight materials are integrated into advanced dirt bikes, formed by high-strength alloys and composite materials, further reducing overall weight with extra durability. This factor enhances maneuverability and significantly improves riding on rugged terrains. Advanced suspension systems, including adjustable shock absorbers and long travel suspension, are incorporated into the dirt bikes, allowing off-road bikes to absorb bumps and obstacles for a smoother ride, further propelling the growth of dirt bikes in India. Suspension systems come in wider style variations from casual trail rides to competitive motocross, thus raising the adoption rate of dirt biking.
In addition, advanced fuel injection has been significantly integrated into dirt bikes to provide better fuel efficiency and throttle response for predictable performance across various altitudes and terrains, making dirt bikes more compatible with driving in India's varied topography. Furthermore, intelligent features, including GPS navigation and connectivity, are being integrated into dirt bikes so riders can track their routes, check performance metrics, and connect with fellow bikers through mobile apps. These features enhance the riding experience, promoting and encouraging many to demand dirt biking. Also, companies in the market are introducing advanced dirt bikes to address the rising demand for advanced dirt bikes from tech-savvy consumers and expand their market presence.
For instance, in August 2023, TVS Motor Company introduced smart connectivity features in its new range of off-road bikes, also known as dirt bikes. Integrating GPS navigation and mobile app connectivity allows riders to track their real-time performance and routes. This advancement enhances the riding experience, making dirt biking more appealing to tech-savvy consumers.
Rising Popularity Among Youth to Fuel Market Growth
A mix of adventure-seeking behavior and community involvement is fueling the popularity of dirt bikes among Indian youth. This has increased the interest of the youth in motorsports and adventurous activities. Also, youth using social networks have taken center stage as influencers and riders share their rides, motivating their peers to venture into the world of dirt biking. Further, adventure tourism's growing popularity among young people makes dirt biking a sought-after adventure sport. With more trails and off-road tracks coming up across India, young riders are looking for their chance to ride at motocross events and adventure rides. This demographic shift is being noticed by the manufacturers, who are aggressively targeting the younger market by introducing entry-level models that are affordable and accessible. Due to this shift towards dirt biking, top players are prompting more young people to join the rides in groups to promote or participate in competitions.
For instance, in April 2023, PETRONAS TVS Racing team returned with the 7th edition of PETRONAS TVS Young Media Racers Program at Madras Motor Racetrack (MMRT). The program is aligned with TVS Racing's commitment to promoting motorsports in India and training young enthusiasts representing media houses who are passionate about motorsports. The program has successfully trained over 150 journalists by sharpening their racing skills.
Electric Vehicle to Pace Up Market Growth
Electric dirt bikes are witnessing new growth trends in India owing to the increasing awareness of sustainable transportation and favorable government policies. Such bikes are mostly quiet and produce no emissions, making them more suitable for off-road use, where noise and pollution are problematic.
Additionally, as charging infrastructure continues to develop, the practicality of electric dirt bikes will improve, further encouraging the adoption rate. Overall, the shift towards electric dirt bikes aligns with changing consumer preferences and sustainability goals, making them a key driver in the growth of the India dirt bike market.
For instance, in June 2024, SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED started working on a new electric bike based on the RM-Z dirt bike. The RM-Z is a widely sold motorcycle, and Suzuki considered this variant to launch their first electric dirt bike in India. They focus more on how the power is delivered to the rear wheel. Suzuki is trying to patent the layout of the gears, which is intended to minimize the size of the entire powertrain. After initiating the motorcycle's production, Suzuki will launch the bike for racing before bringing it to the market.
Northern India to Dominate India Dirt Bike Market Share
Northern India's dirt bike market is witnessing robust growth, leading to its dominance in the country. The region's increasing enthusiasm for off-road biking and adventure sports has introduced a thriving community of enthusiasts, particularly evident in the increasing popularity of motocross events. This growth is naturally supported by Northern India's diverse terrain, where rugged hills and expansive plains provide ideal recreational riding and competitive racing conditions, making it a perfect place for dirt bike activities. As disposable incomes rise across Northern states, more consumers find the financial means to invest in recreational vehicles such as dirt bikes, further expanding the market base. Manufacturers know this potential and actively engage in younger riders through targeted marketing strategies and affordable entry-level models.
For instance, in August 2024, the Himalayan Odyssey by Royal Enfield, a unit of Eicher Motors Limited, took place, witnessing 100 riders covering a journey of 3000 kilometers into the Himalayas on a Royal Enfield motorcycle or dirt bike. Additionally, the shift towards electric dirt bikes is gaining traction as environmental concerns prompt consumers to seek sustainable options. It aligns with the broader global movement towards eco-friendly transportation solutions. Furthermore, the growth of adventure tourism in Northern India, especially in states such as Himachal Pradesh and Uttarakhand, promises to enhance demand as tourists seek thrilling experiences on two-wheelers.
Future Market Scenario (FY2025-FY2032)
The launch of electric dirt bikes, the shift in preference for consumers towards electric dirt bikes, and growing awareness concerning the eco-friendly environment are projected to drive the growth of India's dirt bike market in the forecast period. Also, local production of dirt bikes and parts is likely to grow, decreasing import dependence and making bikes more affordable for Indian enthusiasts, driving the growth of India dirt bike market. Furthermore, the dirt bike rental services and guided tours across scenic locations could introduce a new revenue stream, combining tourism with off-road experiences across India's diverse landscapes.
Key Players Landscape and Outlook
The outlook for the dirt bike market in India is positive as the increasing popularity of adventure sports among the youth will drive demand, while the introduction of electric dirt bikes is expected to create a new segment appealing to eco-conscious consumers. Community engagement through biking clubs and events will further promote sport, fostering a culture of participation. Key players are likely to invest in marketing and product development to cater to evolving consumer preferences. Additionally, improvements in off-road trails and riding parks, supported by government initiatives, will enhance the overall riding experience, making dirt biking more accessible. With a growing focus on safety and training programs, the dirt bike market in India is poised for significant growth, driven by consumer interest, technological advancements, and supportive infrastructure.
For instance, in November 2024, KTM Sportmotorcycle GmbH launched the KTM 250 SX-F in India. It is a track-only motocross bike and makes 46bhp while weighing 104kg.
For instance, From May to June 2024, Royal Enfield conducted an event at Royal Enfield Trail School with an initiative to promote off-road riding skills and adventure biking culture among enthusiasts. Launched to cater to novice and experienced riders, the school offers structured training programs focusing on essential riding techniques, safety, and confidence-building in off-road environments.
All segments will be provided for all regions covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.