세계 더트 바이크 시장 규모는 2023년 83억 6,000만 달러에서 2031년 129억 7,000만 달러에 달할 것으로 예상되며, 예측 기간인 2024년부터 2031년까지 연평균 5.65% 성장할 것으로 예상됩니다. 오프로드 바이크 및 모터크로스 바이크로도 알려진 더트 바이크는 모험 스포츠에 대한 열정이 증가하고 거친 지형에서 오프로드 주행에 대한 선호도가 높아짐에 따라 예측 기간 동안 증가할 것으로 예상됩니다. 또한, 전 세계적으로 많은 랠리 대회가 개최되어 더트 바이크 소유를 장려하여 시장 성장에 기여하고 있습니다. 기술 발전은 더트 바이크 시장 형성에 중요한 역할을 하고 있습니다. 각 회사는 엔진, 서스펜션 시스템 및 기타 자전거 부품에 혁신을 일으켜 낮은 유지 보수 비용으로 고성능을 달성함으로써 시장에서 입지를 유지하기 위해 자전거 연구 및 개발에 많은 투자를 하고 있습니다. 전기 모터사이클은 환경에 민감한 소비자들을 만족시키고, 모터사이클 애호가층을 확대할 수 있습니다.
또한, 일부 지역에서는 특히 도로 인프라가 부족한 험난한 도로와 혼잡한 지역을 이동하기 위한 실용적인 솔루션으로 간주되어 예측 기간 동안 세계 더트 바이크 시장의 성장을 가속할 것으로 예상됩니다. 또한, 시장 기업들은 시장에서의 입지를 확대하고 모터크로스 모델에 대한 수요 증가에 대응하기 위해 새로운 고급형 더트 바이크를 출시할 계획을 세우고 있습니다.
예를 들어, 2023년 11월, Triumph는 KTM 250SF-X에 대한 강력한 경쟁자로 자리매김한 최초의 현대식 모토크로스 모델인 TF 250 X를 출시했으며, TF 250 X의 발표는 Triumph의 모토크로스 부문 진입을 의미합니다. 오프로드 트랙에서 높은 성능을 발휘하는 것을 목표로 한 첨단 엔지니어링과 설계를 보여줍니다. 이 새로운 모델은 제품 라인을 확장하고 모터크로스 애호가들의 요구에 부응하기 위한 Triumph의 노력을 보여주는 것입니다.
이 보고서는 세계 더트 바이크 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 현황 등을 제공합니다.
Global dirt bike market is projected to witness a CAGR of 5.65% during the forecast period 2024-2031, growing from USD 8.36 billion in 2023 to USD 12.97 billion in 2031. Dirt bikes, also known as off-road motorcycles or motocross bikes, are expected to witness an increase in the forecast years, owing to the rising craze for adventure sports and inclination towards off-roading on harsh terrains. In addition, many rally competitions are organized globally, encouraging people to own dirt bikes, leading to market growth. Advancement in technology plays a significant role in shaping the dirt bike market as companies invest highly in research and development of bikes to stay relevant in the market by making innovations in the engine, suspension systems, and other bike components to achieve higher performance with low maintenance costs. The electrification of dirt bikes caters to environmentally conscious consumers and expands the demographic of dirt bike enthusiasts.
Also, in some regions, dirt bikes are seen as a practical solution for navigating rough terrain or congested areas, especially where road infrastructure is lacking, driving the global dirt bike market growth in the forecast period. In addition, companies in the market are planning to launch new and advanced dirt bikes to expand their market presence and address the rising demand for motocross models.
For instance, in November 2023, Triumph launched its first modern motocross model, the TF 250 X, positioning it as a strong competitor against the KTM 250SF-X. The introduction of TF 250 X marks Triumph's entry into the motocross segment, showcasing advanced engineering and design aimed at delivering high performance on off-road tracks. This new model underscores Triumph's commitment to expanding its product line and meeting the demands of motocross enthusiasts.
Rising Off-roading Activities to Drive Market Growth
The dirt bike market is significantly growing as off-road motorcycling enthusiasts seek high-performance vehicles designed for rugged terrains and thrilling adventures. These vehicles are specially engineered with features providing durability, agility, and versatility, helping riders enjoy and explore unpaved trails, tracks, and challenging landscapes, driving the global dirt bike market demand. Moreover, the popularity of recreational outdoor activities and adventure sports contributes to the demand for dirt bikes. As individuals, especially the young generation, seek adrenaline-fueled and outdoor experiences, dirt biking provides an avenue for adventure. Hence, companies are introducing bikes targeted at such groups as they seek this as an opportunity.
For instance, in 2024, Kawasaki Heavy Industries Ltd unveiled its KLX300R and KX85 dirt bikes in India. The two dirt bikes are the latest additions to the company's range of off-road motorcycles in the country. The KLX 300R boasts a 292cc liquid-cooled, four-stroke engine to take its off-road stamina and performance to greater heights. KX85 is for new riders coming in young to experience off-road biking and is mounted with an 84cc single-cylinder, two-stroke engine. These launches are based on the growing demand of Indian people for high-performance off-road bicycles capable of providing a good riding experience with advanced features and robust designs.
Additionally, the demand for high-performance dirt bikes results from increased competitive motocross events and enduro racing that can handle several tracks and terrains. In Spain, for instance, Hixpania Hard Enduro happens, with a cross-country qualification for the toughest terrains, including steep climbs and rocky sections.
Rapid Introduction of Electric Dirt Bikes to Drive Market Growth
Today's electric dirt bikes are equipped with modern technologies such as advanced lithium-ion batteries, efficient electric motors, and sophisticated control systems. The combination of power, endurance, and sustainability in dirt bikes showcases inexperienced changes with dirt bikes, driving the growth of the dirt bike market globally. Electric dirt bikes shine with instant torque and impressive acceleration that could easily match or surpass a petrol-burning bike. The electric bikes are relatively costly initially, but running costs are much lower, so riders stand a better chance of saving in the long term, further supporting the global electric dirt bike market demand. Electric bikes are less complex and require minimal maintenance, making them more expensive to operate than more complex petrol bikes. Electric dirt bikes are easy to ride, emission-free, and quieter than petrol bikes, surging the demand for electric dirt bikes in the coming period. Companies in the global market for dirt bikes are planning to launch new advanced electric dirt bikes to address the rising demand for sustainable transportation and expand new product lines.
Hero MotoCorp displayed the latest electric dirt bike, Vida, launched at the Bharat Mobility Expo in February 2024. Hero MotoCorp would further elevate electric mobility solutions since the company has a new deluge of electric bikes in store for India. The Vida electric dirt bike targets affordable green off-road bikes, targeting performance with sustainability, intending to give more electronic vehicles to fill up the market in the country.
Dirt bikes with engine segments of 100cc to 250cc dominate the global market share due to increased disposable income, technological advancement in dirt bikes, and a rise in consumer preference for adventurous sports. 50cc dirt bikes, also known as mini moto, are the lowest capacity engines available in the product line of dirt bikes. However, 250cc models are a veritable speed option in the realm of dirt bikes. Bikes with an average speed range of 85-135 mph are preferred for rallies and competition. The most sold segment comes with a 125cc 4-stroke dirt bike, compact machine, four-wheeled, equipped for off-road activities, and it clocks over 60 mph in speed and about nine horsepower capacity. It features an 18-inch rear wheel, which would take a long distance in a very short time, weighing around 150 pounds. In addition, the 100cc to 250cc is preferable due to continuous improvements in bike technology, safety, enhanced performance, and rider experience, making these models more fascinating to consumers. These are designed to handle extra weight and deliver a thrilling experience, offering power and control, serving the greater number of customers using them. Companies are expanding their market presence by launching dirt bikes with engine sizes 100cc to 250cc, which is further helpful in addressing rising demand.
For instance, in April 2023, witnessing the demand for this segment, Yamaha Motor Co., Ltd. launched the Yamaha Crosser 150cc Adventure Motorcycle in Brazil, with a 155.1cc engine that makes around 16 bhp of power and 14 Nm of torque. It has 21-inch front and 18-inch rear spoke wheels with dual-purpose tires. It has long-travel suspension and a 245 mm ground clearance; the trail would go as long as its 8-liter fuel tank.
North America to Dominate the Dirt Bike Market Share
North America dominates the market share due to its robust off-road culture and rising interest in thrilling outdoor sports, coupled with a large base of adventurous enthusiasts. Manufacturers are introducing advanced technologies and designs to grab the attention of enthusiasts, driving the North American market for dirt bikes. Also, favorable environmental regulations have made electric dirt bikes grow in North America. The region's well-established infrastructure, high disposable income, and favorable regulations for recreational vehicles further boost market growth and drive demand for diverse dirt bike models. The increasing requirement for aftermarket parts and components in the region is attributed to the growing consumer purchasing power and a high preference for power dirt bikes. Most of the population is tech-savvy and eager to drive fuel-efficient and eco-friendly vehicles with cost-effective and upgraded batteries, prompting the acceptance of advanced electric dirt bikes in the region. Companies in the market are working on the pain points of customers by introducing advanced dirt bikes and expanding their market presence.
For instance, in September 2024, Talaria Power Tech Co., Ltd introduced the new Talaria Sting MX5 Pro with many enhancements that minimize the extra costs on upgrades, especially the 72V/40Ah battery, which means more power and range. Talaria has addressed some pain points that customers identified with previous models, making MX5 Pro the most developed and well-crafted Talaria ever released.
Future Market Scenario (2024 - 2031F)
A rising enthusiasm for outdoor and adventure sports fuels demand for the dirt bike market, appealing to recreational riders and competitive enthusiasts.
Advances in dirt bike technology, including performance enhancements and eco-friendly options, attract new consumers and enhance the overall riding experience.
The introduction of youth models and increased disposable incomes are making dirt biking more accessible, fostering a new generation of riders, and contributing to market growth.
Dirt bikes will adapt to different factors to meet the needs of various customer segments.
Key Players Landscape and Outlook
Continuous innovation and advancement characterize the landscape of dirt bikes globally as the companies compete to outperform one another, seeking several opportunities for innovation and expansion. In addition, with the rising trend of motorcycle riding and the growing popularity of dirt bikes, new technologies in dirt bikes can be witnessed, leading bikes to become more advanced every year. Electric dirt bikes are picking up speed in development as industry researchers pursue more environmentally friendly alternatives to the classic combustion engine. An increase in suspension technology advancement, the use of lightweight materials, and the latest generation of high-tech digital interfaces present opportunities for raising the general level of performance and the experience dirt bikes offer. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
For instance, in March 2024, Niu International launched NIU XQi3, a fully electric dirt bike featuring 19-inch off-road tires, premium brakes, and a display with a cellphone connection available in the United States market.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.