세계의 맞춤형 영양 시장 규모는 2023년 143억 3,000만 달러로 평가되었고, 2024년부터 2031년까지 예측기간 중 14.67%의 연평균 복합 성장률(CAGR)로 성장을 지속할 전망이며, 2031년에는 428억 3,000만 달러 규모로 성장할 것으로 예상됩니다.
적절한 체중을 유지하고 싶은 욕망, 최적의 건강 상태를 유지하려는 의식이 높아지고 만성 질환을 치료하는 것보다 오히려 예방하려는 의식과 같은 요인이 시장을 뒷받침하고 있습니다.
AI와 데이터 애널리틱스를 이용한 이러한 제품의 기술적 진보는 보다 구체적이고 맞춤형 제품 개발에 도움이 되고 있습니다. 예방 의료의 개념에 대한 주목 증가는 건강 상태를 개선하고 관리하는 적극적인 접근 방식으로 시장 성장을 더욱 강화하고 있습니다. 이 시장에서는 영양 보조 식품, 기능성 식품, 기능성 음료 등 수많은 제품이 제공되고 있습니다.
체중 관리에 대한 의식이 높아짐에 따라 시장 성장을 견인
체중 관리는 전 세계에서 심각한 문제로 부상하고 있습니다. 사람들은 건강한 외모와 체형을 유지하는 데 열심입니다. 의식이 높아지면 개인에 맞는 영양 제품에 대한 수요가 급증하고 있습니다. 소비자는 일반적으로 신진 대사, 유전 및 기타 라이프 스타일 요인과 관련된 자신의 요구에 맞는 제품을 찾고 있습니다. 웨어러블과 건강 앱은 개인이 식사 섭취량을 쉽게 추적할 수 있도록 하는 것으로 최근 수요가 높아지고 있습니다. 또한 이러한 추세는 체중 관리 및 전반적인 건강 증진에 도움이 되는 제품을 구매하는 보다 광범위한 경향과 일치합니다.
시장을 활성화하는 예방 의료 동향
예방 의료로의 현저한 변화는 세계의 맞춤형 영양 시장의 중요한 촉진요인이 되었습니다. 사람들은 특정 건강 문제를 일으키기 전에 적극적이고 예방적인 조치를 취하는 것에 기울입니다. 맞춤형 영양 제품은 이러한 인식에서 태어난 것입니다. 영양 보조 식품은 개인의 특성에 맞게 맞춤형 영양 보조 식품을 제공하여 사람들의 건강과 행복을 관리합니다. 개인화된 영양 제품은 만성 질환을 사전에 예방하기 위해 사람들이 충분한 정보를 얻고 식생활을 선택할 수 있도록 도와줍니다.
이 보고서는 세계의 맞춤형 영양 시장을 조사했으며, 시장 정의 및 개요, 시장 규모 추이 및 예측, 각종 구분, 지역별 상세 분석, 산업 구조, 시장 성장에 대한 영향요인 분석, 케이스 스터디, 경쟁 구도, 주요 기업 프로파일 등을 정리했습니다.
Global personalized nutrition market was valued at USD 14.33 billion in 2023, expected to reach USD 42.83 billion in 2031, with a CAGR of 14.67% for the forecast period between 2024 and 2031. 'The market is fueled by factors such as a desire to maintain appropriate weight, increasing awareness towards maintaining optimum health, and preventing chronic diseases, rather than curing them. Considering the market drivers, the personalized nutrition market incorporates products based on factors like genetics, metabolism, lifestyles, and dietary preferences.
Technological advancements in these products with the use of artificial intelligence and data analytics help in developing more specific and tailored products. Growing focus on the preventive healthcare concept is further driving the growth of the market, acting as a proactive approach to improving and managing health conditions. Numerous products are offered by the market including dietary supplements, functional foods, and functional beverages among others. The product choices depend on the specific health goals of individuals or their nutritional deficiencies.
Being integrated into the healthcare system, the market has a vast scope for growth, as many practitioners are recommending personalized nutrition products along with patient care plans. Manufacturers are rigorously investing in the research and development of product formulations fulfilling the regulatory requirements of various regions. New product developments and evolving consumer choices are majorly driving the personalized nutrition industry. For instance, Probi launched a mental health supplement, Probi Sensia, in October 2023, aimed at addressing the cognitive function, sleep, mood and stress of the consumers. The product is a probiotic concept that improves learning and working memory along with mood and sleep. Such products targeting the general contemporary issues of individuals are the base of the market.
Rising Awareness for Weight Management to Drive the Market Growth
Weight management has emerged as a severe issue all over the world. People are keen on looking fit and keeping their bodies in shape. The growing awareness is leading to a surge in demand for personalized nutritional products. Consumers seek products that are in line with their requirements which are generally related to metabolism, genetics, and other lifestyle factors. Wearables and health apps are much in demand these days which make it easy for individuals to track their dietary intake. Also, the trend aligns with the broader trend of buying products that are beneficial for weight management and overall health improvement.
In August 2023, Germany-based Mom's Garden GmbH launched a new supplement for weight management in China. The product formulation involves botanical extracts and postbiotics that act as AMP-Activated protein kinase activators. The product acts on the metabolism of the body, reducing the body fat consequently.
Preventive Healthcare Trend Fueling the Market
Earlier, healthcare used to be reactive, which means, it was focused on treating diseases and illnesses. Nowadays, it is much more elaborative than just getting a treatment for an already existing disease. A notable shift towards preventive healthcare is posing as a significant driver of the global personalized nutrition market. People are more inclined to taking proactive and preventive measures before developing any specific health issues. Personalized nutrition products come into force with the realization. They take control of health and well-being of people by providing them with tailored dietary products, depending upon the individual characteristics. Personalized nutrition products help people make informed choices about their diet to prevent chronic diseases beforehand. In August 2023, Nutritional Research Company introduced a range of supplements, Absorbable, to provide better and improved immunity to consumers. The products contain three exclusive blends of vitamin C and D3, 1000 international units (IU) and 2000 IU, to help individuals gain optimal health.
North America Holds the Largest Market Share
North America holds a dominant position in global personalized nutrition market. The dominance is due to several prominent factors. The number of health-conscious consumers in the region is on the rise which drives the demand for customized dietary solutions. Moreover, improved and advanced healthcare facilities in the region support the adoption and growth of personalized nutrition products. Remarkable investments in research and development of these products facilitate innovative and advanced product solutions. Furthermore, several market players are contributing to the region's dominance, which includes a mix of renowned companies as well as startups.
In December 2023, Acreage Holdings, Inc. launched an innovative product, The Botanist THC-infused gummies, in New York. The product is available in natural fruit flavors and colors incorporating various cannabinoid blends. 10-pack formats are available for the gummies in three flavors, Mandarin Orange (1:1 THC:CBD), Peach Nectarine (5:1 CBD:THC), and Red Raspberry (10mg THC). This product trio claims to have organic ingredients along with balanced ratios of CBD and THC.
Products with such innovative ingredients are the reason behind the region's dominance in the market. Other forms of innovations are anticipated in the coming future, expanding the scope of the personalized nutrition industry.
Standard Supplements to be Preferred More
As compared to the disease-based supplements, which are mainly targeted at curing disease and generally contain specialized formulations, standard supplements hold the larger market share in the personalized nutrition market. These supplements have a broader scope and a vast target audience. Minerals, protein powders, and multivitamins are among the most widely used standard supplements in the market. These products offer convenience and are considered as a one-size-fits-all kind of solution by the consumers.
Disease-based supplements are a significant contributor to the clinical nutrition market but do not hold a larger share in the personalized nutrition industry. The major focus is on overall health development due to which the consumers of personalized nutrition products tend to buy standard supplements. In August 2023, Rhinofit launched a standard supplement range including amino energy formulas, pre-workout formulas, BCAAs, and other recovery formulas. The products are aimed at providing sports nutrition to consumers by helping them improve their performance, enhance their strength, and expedite their recovery. The products are made in the United States and are tested for purity by third-party.
Future Market Scenario (2024 - 2031F)
With the use of artificial intelligence and data analytics, more precise and personalized dietary supplements are expected to spur the market.
Growing consumer awareness towards maintaining optimum health displays expanding scope of the market including more products, such as personalized supplements, functional foods, and meal plans as per the needs and preferences of the consumers.
Healthcare professionals are actively integrating personalized nutrition products with the patient care plans, further enhancing the scope of the market in the future.
Key Players Landscape and Outlook
Global personalized nutrition market players play an important role in shaping the landscape of the market by bringing in innovative formulations appealing to the masses. For instance, in February 2024, Herbalife International of America Inc. launched Herbalife GLP-1 Nutrition Companion, a variety of food and supplement product combos, named Classic Product Combo and Vegan Product Combo, both aimed at providing weight loss medications to individuals. Both the combos provide adequate protein to the body that helps maintaining mean muscle mass and simultaneously providing energy and fiber to the body to boost the digestive system.
Other niche players are competing to gain the market share by launching distinguished products and creating brand loyalty. With growing use of personalized nutrition products worldwide, the market is poised for expansion.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work