영국의 유청 단백질 시장은 진화하는 소비자 선호도, 건강 인식, 피트니스 트렌드를 반영하는 여러 요인의 결합으로 인해 역동적이고 활기찬 모습을 보이고 있습니다. 2023년 시장 규모는 2억 5,150만 달러로 추정됩니다. 2031년에는 3억 6,876만 달러에 달할 것으로 예상되며, 예측 기간인 2024년부터 2031년까지 연평균 4.9% 성장할 것으로 전망됩니다. 신체적, 정신적 건강에 대한 투자가 많은 국가로서 단백질 보충제에 대한 수요가 급증하면서 중국의 유청 단백질 시장은 점점 더 강해지고 있습니다.
주요 촉진요인 중 하나는 영국의 활기찬 피트니스 문화입니다. 영국은 헬스장과 피트니스 애호가들이 많아 근육의 회복과 성장을 돕는 단백질 제품에 대한 수요가 증가하고 있습니다. 유청단백질은 근육을 지원하는 특성으로 인해 최적의 훈련 결과를 얻고자 하는 사람들의 필수품으로 자리 잡았습니다. 또한, 편의성은 시장 확대에 있어 매우 중요한 역할을 하고 있습니다. 다양한 소매 채널과 온라인 플랫폼을 통해 유청 단백질을 구매할 수 있기 때문에 소비자들은 빠르게 변화하는 라이프스타일에 맞추어 원하는 제품을 쉽게 구매할 수 있습니다. 단백질 쉐이크와 바는 바쁜 일정에 맞추어 간편하게 섭취할 수 있는 솔루션으로 인기를 끌고 있습니다.
시장은 또한 개인화된 영양 섭취 증가 추세에 부응하고 있습니다. 제조업체들은 근육 강화에서 체중 조절에 이르기까지 다양한 요구를 충족시키기 위해 분리 및 농축을 포함한 다양한 유형의 유청 단백질을 제공합니다. 각 브랜드는 지속적으로 혁신을 거듭하며 진화하는 취향과 선호도에 맞추어 새로운 맛, 배합, 기능성 첨가제를 출시하고 있습니다. 시장은 선호도 변화와 사회 역학에 따라 계속 그 궤도를 형성해 나가고 있습니다.
국내에서 유청 단백질에 대한 수요가 급증하는 주된 이유는 편의성 때문인데, 유청 단백질 1 회분은 5.5g의 BCAA(분지 사슬 아미노산)와 함께 24g의 단백질을 공급할 수 있는 잠재력을 가지고 있습니다. 이 성분들은 탄수화물과 지방 함량이 상대적으로 낮으며, 필요할 때까지 단백질 셰이커에 보관할 수 있어 책상이나 출퇴근길 등 이동 중에도 섭취할 수 있습니다. 이러한 편리함으로 인해 유청 단백질은 식당에서 닭고기를 먹는 것보다 훨씬 더 실용적이고 사회적으로 더 많이 받아 들여지고 있습니다. 2023년 7월, 락탈리스 네슬레의 고단백 유제품 브랜드 네슬레 린달스(Nestle Lindahls)는 새로운 맛의 블루베리 머핀을 출시하며 프로 프로틴 제품군에 추가했습니다. 새로운 맛의 블루베리 머핀을 출시하며 프로 프로틴 제품군을 확장했습니다. 새로운 제품은 1회 제공량당 18g의 단백질을 제공하며, 유청과 카제인의 특별한 반반 블렌드가 특징입니다. 피트니스 애호가를 염두에 두고 만든 이 제품은 저당, 무지방으로 만들어졌습니다.
중국 내 건강 및 피트니스 문화는 유청단백질 시장의 매우 중요한 촉진제 역할을 하고 있습니다. 사람들의 건강과 신체적 활력에 대한 관심이 높아지면서 소비자들은 유청 단백질을 피트니스 계획의 중요한 요소로 활용하고 있으며, 2022년 현재 국내 인구의 약 14%를 차지하는 약 1,000만 명이 체육관 회원으로 등록되어 있으며, YouGov의 조사에 따르면, 향후 12개월 내 헬스장에 가입할 의향이 있다고 답한 주민은 19%이며, 2023년에는 2배 이상 증가할 것으로 예상됩니다. 체육관 회원, 훈련 습관 및 웰빙 활동의 급증으로 특징 지어지는 이러한 건강 지향적 인 추세는 유청과 같은 단백질 보충제에 대한 수요를 촉진하고 있습니다. 건강 및 피트니스 붐과 유청 단백질 시장과의 공생 관계는 소비자의 요구를 충족시킬 뿐만 아니라 혁신을 촉진하고 역동적이고 빠르게 진화하는 이 나라의 건강 산업에서 영양 옵션의 상황을 형성하고 있습니다.
이 보고서는 영국의 유청단백질 시장을 조사 분석하여 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등의 정보를 제공합니다.
The United Kingdom whey protein market presents a dynamic and thriving landscape, driven by a confluence of factors that reflect evolving consumer preferences, health awareness, and fitness trends. The market is projected to witness a CAGR of 4.9% during the forecast period 2024-2031. It was estimated to be worth USD 251.5 million in 2023 and is expected to reach USD 368.76 million by 2031. As a nation deeply invested in health and wellness, the demand for protein supplements has soared, making the country's whey protein market increasingly robust.
One of the key drivers is the country's vibrant fitness culture. The United Kingdom boasts a significant number of gym-goers and fitness enthusiasts, propelling the demand for protein products that aid muscle recovery and growth. Whey protein, with its recognized muscle-supporting properties, has become a staple for individuals seeking optimal workout results. Additionally, the convenience factor plays a pivotal role in the market's expansion. The availability of whey protein through various retail channels and online platforms ensures that consumers can easily purchase their preferred products, based on the country's fast-paced lifestyle. Protein shakes and bars have gained popularity as quick, on-the-go solutions that cater to busy schedules.
The market also responds to the growing trend of personalized nutrition. Manufacturers offer various whey protein types, including isolates and concentrates, to cater to diverse needs, from muscle builders to weight managers. Brands continuously innovate, introducing novel flavours, formulations, and functional additives that cater to evolving tastes and preferences. The market continues to shape its trajectory in response to changing preferences and societal dynamics.
The primary reason for surging whey protein demand in the country is convenience. A solitary serving of whey protein has the potential to supply 24g of protein along with 5.5g of BCAAs (branched-chain amino acids), recognized supplements that facilitate muscle growth and combat muscle fatigue. These components exhibit relatively low carbohydrate and fat content and can be retained in a protein shaker until required, allowing for consumption on-the-go - be it at one's desk or during commute. This level of convenience makes whey protein more practical and significantly more socially acceptable than having chicken at a restaurant. People are generally not looking for meal replacements. Instead, they are seeking something to give them a protein boost alongside their regular food consumption. In July 2023, Lactalis Nestle's high-protein dairy brand, Nestle Lindahls, expanded its Pro+ protein range by introducing a new flavour, Blueberry Muffin. The new pots offer 18g of protein per serving and feature a special half-and-half blend of whey and casein. Created with fitness enthusiasts in mind, they are low in sugar and fat-free.
The country's thriving health and fitness culture has become a pivotal driver propelling the whey protein market. With a pronounced emphasis on personal wellness and physical vitality, consumers are increasingly turning to whey protein as a crucial component of their fitness regimens. As of 2022, nearly ten million individuals, constituting about 14% of the country's population, were enrolled as gym members. The same has the tendency to increase by more than double in 2023 as according to a YouGov survey, 19% of the residents expressed their intention to join a gym within the upcoming 12 months. This health-conscious trend, characterized by a surge in gym memberships, workout routines, and wellness activities, fuels the demand for protein supplements like whey. This symbiotic relationship between the health and fitness boom and the whey protein market not only addresses consumer needs but also drives innovation, shaping the landscape of nutritional options in the country's dynamic and rapidly evolving health industry.
The accessibility of nutritional products is a significant driving force behind the growth of the whey protein market. With the proliferation of online platforms and diverse retail outlets, consumers now enjoy effortless access to a wide array of whey protein offerings. This easy availability caters to the preferences of modern, busy lifestyles, enabling individuals to conveniently integrate protein supplementation into their routines. Online shopping further empowers consumers, granting them the flexibility to choose from various brands, formulations, and flavours without geographical constraints. As nutritional products become increasingly accessible, the whey protein market capitalizes on this trend, engaging a wider consumer base and contributing to its sustained growth. In August 2022, Upbeat introduced the country's inaugural clear whey isolate protein beverages, namely Protein Hydration and Protein Energy. Protein Hydration arrived in two delectable variations: Mixed Berry and Zesty Orange. Conversely, Protein Energy debuted in the invigorating Tropical flavour.
Whey protein isolate and whey protein concentrate are among the most highly favoured whey protein types in the United Kingdom, significantly affecting the country's whey protein market. The distinction lies in their nutritional characteristics: whey protein isolate boasts a higher protein content per serving while maintaining lower carbohydrate and fat levels. This appeals to individuals aiming for intensified protein intake without additional calories. In contrast, whey protein concentrate provides a balanced composition that includes beneficial fats and carbohydrates, resulting in a balanced nutritional supplement. These preferences reflect the diverse fitness goals and dietary choices of consumers. Manufacturers and retailers align their product offerings with these inclinations, contributing to the robust whey protein market growth. In January 2023, Grenade Holdings Limited launched the Grenade Oreo Protein Bar, marking the world's premiere protein bar to incorporate genuine Oreo pieces. Each 60g bar boasts 21g of protein and features whey protein isolate as a key ingredient.
The market experienced initial disruption due to COVID-19. Supply chain challenges arose from lockdowns, impacting product availability. Gym closures shifted consumer behaviour away from fitness-related purchases, including whey protein. Economic uncertainty affected spending habits, potentially influencing demand. However, the trend towards home workouts and increasing health awareness encouraged interest in protein supplements like whey for muscle recovery and overall well-being. Online shopping saw growth, aiding accessibility. Brands likely adjusted marketing to highlight immunity benefits. As the situation evolved, consumer preferences and market dynamics adapted, making post-pandemic impacts pivotal in shaping the market's trajectory.
The market is characterized by key players such as Glanbia plc, THG plc, MusclePharm Corporation, and Sports Supplements Limited (Bulk). These brands dominate with diverse whey protein offerings catering to various consumer preferences and fitness goals. They leverage online platforms and innovative marketing strategies to enhance accessibility and visibility. The outlook for the market is positive, driven by the country's growing health and fitness culture, the rising demand for convenient nutrition, and increasing awareness of protein's importance. Brands will likely continue innovating with new flavours and formulations to meet evolving consumer needs. As wellness trends persist, the market is expected to expand, targeting fitness enthusiasts and the broader health-conscious population. Market players collaborate to create and promote innovative products and expand brand reach. In November 2022, British dairy cooperative First Milk revealed a fresh collaboration with Arla Foods Ingredients. The partnership involved the production of a specialized whey protein powder First Milk's Lake District Creamery.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.