미국의 유청 단백질 시장 규모는 2023년 10억 6,000만 달러로 평가되었습니다. 2031년에는 15억 4,000만 달러에 달할 것으로 예상되며, 예측 기간인 2024년부터 2031년까지 연평균 4.8% 성장할 것으로 예상됩니다. 유청 단백질은 치즈를 만드는 과정에서 우유에서 얻어지는데, 고품질 단백질 함량과 잠재적인 건강 효과로 인해 큰 인기를 얻고 있습니다. 시장 평가에 따르면, 유청 단백질의 성장에 영향을 미치는 여러 가지 주요 동향과 요인이 밝혀졌습니다.
첫째, 소비자들의 건강에 대한 인식이 높아진 것이 큰 원동력이 되고 있습니다. 피트니스에 대한 인식이 높아짐에 따라 개인은 근육 성장, 체중 관리 및 전반적인 건강을 지원하는 편리하고 효과적인 단백질 공급원을 찾고 있습니다. 이에 따라 분말부터 바, 바로 마실 수 있는 쉐이크에 이르기까지 유청 단백질 제품에 대한 수요가 급증하고 있습니다.
또한, 스포츠 영양 부문은 시장에 큰 영향을 미치고 있습니다. 운동선수, 보디빌더, 피트니스 애호가들은 운동 후 회복을 돕고 제지방 체중을 촉진하기 위해 유청 단백질의 빠른 흡수 속도에 의존하고 있습니다. 그 결과, 이 시장에서는 다양한 성능 중심의 요구를 충족시키기 위해 조정된 특수 제형이 급증하고 있습니다.
시장을 형성하는 또 다른 요인은 혁신입니다. 제조업체들은 맛의 다양성, 성분의 투명성, 프로바이오틱스, 효소, 식물성 옵션과 같은 기능성 첨가물을 통해 제품을 차별화하는 데 주력하고 있습니다. 이러한 혁신은 기존 유제품 소비자를 만족시킬 뿐만 아니라 대체 단백질 공급원을 찾는 소비자들을 끌어들이고 있습니다.
경쟁의 심화, 채식주의자나 환경보호에 관심이 많은 소비자들에게 어필할 수 있는 식물성 단백질과 같은 대체 단백질 공급원의 등장도 도전과제로 꼽을 수 있습니다. 라벨링, 품질 기준, 정확한 영양 정보에 대한 규제 감사도 시장 상황에 영향을 미치고 있습니다.
높은 비만율과 건강한 라이프스타일에 대한 관심이 높아지면서 유청 단백질은 이러한 문제를 해결하기 위한 가치 있는 도구로 각광받고 있으며, World Population Review 2023의 데이터에 따르면 미국은 비만율이 높은 상위 15개국에 속합니다. 에 속합니다. 전체 인구 3억 3,900만 명 중 성인의 36.2%가 비만입니다. 비만은 미국의 심각한 건강 문제로 대두되고 있으며, 많은 사람들이 체중 조절을 위한 효과적인 전략을 모색하고 있습니다. 칼로리 섭취를 조절하고 체성분을 개선할 수 있는 지속 가능한 방법을 모색하는 가운데, 유청 단백질은 단백질 함량, 저탄수화물, 적당한 칼로리 프로파일로 인해 매력적인 선택이 되고 있습니다. 신진대사, 근육 유지 및 전반적인 에너지 소비를 지원하는 유청 단백질의 이점을 강조하는 마케팅 캠페인은 긍정적인 라이프스타일 변화를 추구하는 사람들의 공감을 불러일으키고 있습니다. 신체적, 정신적 건강에 대한 관심이 높아지면서 미국의 유청 단백질 시장은 비만과 싸우고 건강한 삶을 장려하기 위한 국가의 광범위한 노력에 있어 중요한 요소로 남을 것입니다.
국내 유청단백질 시장의 성장을 가속하는 요인으로 RTD의 성장세가 두드러지고 있습니다. 편리하고 휴대 가능한 영양 옵션에 대한 수요가 RTD 유청 단백질 음료의 인기에 박차를 가하고 있습니다. 이 제품들은 바쁜 라이프스타일을 영위하는 사람들을 위해 이동 중에도 쉽게 섭취할 수 있는 고품질 단백질 공급원을 제공합니다. 피트니스, 웰빙, 시간 효율성에 대한 관심이 높아지면서 RTD 유청 단백질 음료는 편의성을 희생하지 않으면서도 최적의 영양을 원하는 소비자들의 공감을 얻고 있습니다. 이에 따라 RTD 옵션에 대한 수요가 급증하면서 유청 단백질 시장의 성장을 견인하고 있으며, 제조업체들은 진화하는 소비자 선호도를 충족시키기 위해 혁신적이고 다양한 RTD 유청 단백질 제품을 출시하고 있습니다. 는 동물성 원료를 사용하지 않고 배양된 유청을 사용하여 RTD 단백질 음료를 만드는 과정에 참여한다고 선언했습니다. 이는 네슬레가 정밀 발효 기술이 가져올 수 있는 가능성을 추구한 것입니다. 같은 해 미국에서 시범적으로 출시할 계획이었습니다.
이 보고서는 미국의 유청 단백질 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등의 정보를 제공합니다.
The United States Whey Protein market is projected to witness a CAGR of 4.8% during the forecast period 2024-2031. It was estimated at USD 1.06 billion in 2023 and is expected to reach USD 1.54 billion in 2031. Whey protein, derived from milk during the cheese-making process, has gained immense popularity due to its high-quality protein content and potential health benefits. The market assessment reveals several key trends and factors shaping its growth.
Firstly, increasing health consciousness among consumers is a major driving force. As fitness awareness rises, individuals are seeking convenient and effective protein sources to support muscle growth, weight management, and overall well-being. This has led to a surge in demand for whey protein products, spanning from powders to bars and ready-to-drink shakes.
Moreover, the sports nutrition segment has significantly impacted the market. Athletes, bodybuilders, and fitness enthusiasts rely on whey protein's fast-absorbing nature to aid post-workout recovery and promote lean muscle mass. As a result, the market has witnessed a proliferation of specialized formulations tailored to meet diverse performance-driven needs.
Another factor shaping the market is innovation. Manufacturers are focusing on product differentiation through flavour variety, ingredient transparency, and functional additives such as probiotics, enzymes, and plant-based options. This innovation not only caters to traditional dairy consumers but also attracts those seeking alternative protein sources.
Challenges include increasing competition and the emergence of alternative protein sources like plant-based proteins, which appeal to vegan and environmentally conscious consumers. Regulatory scrutiny regarding label claims, quality standards, and accurate nutritional information also influences the market's landscape.
With a high obesity rate and increasing focus on healthier lifestyles, whey protein has gained prominence as a valuable tool in addressing these challenges. As per the data by the World Population Review 2023, the United States comes under the top 15 countries with the highest obesity rates. Out of its total population of 339 million, 36.2% of adults are found obese. Obesity has become a critical health issue in the country, leading many individuals to seek effective strategies for weight management. As people look for sustainable ways to control calorie intake and improve body composition, whey protein's protein content, low carbohydrates, and moderate calorie profile make it an appealing option. Marketing campaigns highlighting whey protein's benefits in supporting metabolism, muscle maintenance, and overall energy expenditure have resonated with individuals looking to make positive lifestyle changes. As the focus on health and well-being continues to grow, the US whey protein market is likely to remain a crucial component in the nation's broader efforts to combat obesity and promote healthier living.
The upward trajectory of the ready-to-drink (RTD) trend is a driving force behind the expanding whey protein market in the country. The demand for convenient, portable nutrition options has fuelled the popularity of RTD whey protein beverages. These products cater to individuals with busy lifestyles, providing an easily consumable source of high-quality protein on the go. With the emphasis on fitness, wellness, and time efficiency, RTD whey protein beverages resonate well with consumers seeking optimal nutrition without sacrificing convenience. As a result, the surge in demand for RTD options is propelling the whey protein market's growth, prompting manufacturers to introduce innovative and diverse RTD whey protein products to meet evolving consumer preferences. In September 2022, the largest global food and beverage company, Nestle, declared its entry into the process of creating a ready-to-drink protein drink using cultivated whey, free from animal ingredients. This initiative came as the company explored the potential presented by precision fermentation technology. It was planned to launch the drink in the United States on a trial basis in the same year.
The surging population of sports and fitness enthusiasts is playing a pivotal role in propelling the growth of the country's whey protein market. With an increasing emphasis on physical activity and athletic performance, the demand for high-quality protein sources has soared. Whey protein, renowned for its rapid absorption and comprehensive amino acid profile, aligns perfectly with the needs of individuals seeking to optimize muscle recovery and growth. Athletes, bodybuilders, and fitness enthusiasts rely on whey protein to enhance their post-workout regeneration and overall athletic capabilities. In July 2022, Myprotein and Perfect Day collaborated to introduce a novel whey protein powder called Whey Forward, devoid of animal-derived components. This innovative product was crafted using Perfect Day's precision fermentation technology, generating a replica of whey protein from microorganisms rather than relying on animal sources. The animal-free protein option was accessible in three delightful flavours: creamy mint chocolate chip, indulgent chocolate brownie, and luscious salted caramel.
The burgeoning consumer awareness of the benefits associated with high protein consumption is a driving force behind the rapid expansion of the market. As individuals become more health-conscious and informed about nutrition, the demand for protein-rich products, like whey protein, has surged. Consumers recognize the vital role of protein in supporting muscle growth, and overall wellness. With informed consumers valuing the importance of protein, the country's whey protein market is poised for continuous growth as it aligns with this heightened nutritional awareness. In August 2022, a plug-and-play solution was innovated by Arla Foods Ingredients (AFI), providing snack producers with the option to use it as is or incorporate it into recipes. This solution assisted in crafting protein-rich bars with elevated protein content in each layer. Utilizing their whey and milk protein ingredients, the recently developed recipe enhanced the protein content in all components of the bar, including the mass, filling, and coating, preserving its flavour and soft texture over the duration of its shelf life.
The COVID-19 pandemic had a multifaceted impact on the United States whey protein market. Initially, supply chain disruptions led to fluctuations in product availability and increased prices. As gyms closed and routines shifted, some sports enthusiasts reduced protein supplement usage. However, the growing focus on health and wellness during lockdowns eventually spurred demand for at-home fitness solutions, bolstering the market. Consumers sought immune-boosting nutrients like whey protein, leading to a resurgence in sales. Additionally, the pandemic accelerated e-commerce adoption, enabling easy access to whey protein products. While challenges emerged, the market demonstrated resilience by adapting to changing consumer behaviours, fostering a renewed interest in personal health, and reinforcing whey protein's role in supporting overall well-being.
The landscape of the market is characterized by a dynamic interplay of key players, reflecting a blend of established industry giants and innovative newcomers. Prominent global companies like Glanbia plc and Arla Foods Ingredients Group, hold significant market shares due to their extensive distribution networks, product variety, and established brand equity. As consumer preferences evolve, there's a notable shift towards premium and specialized whey protein products, creating space for niche players and startups to thrive. This landscape has sparked fierce competition, prompting manufacturers to invest in research and development for novel formulations, flavours, and delivery formats to cater to diverse demands. In November 2022, a collaboration was established between Arla Foods Ingredients and the British dairy cooperative First Milk. This partnership aimed to manufacture a specialized whey protein powder, known as Nutrilac FO-7875, at Lake District Creamery premises of First Milk, which means Nutrilac FO-7875 was produced by First Milk under the proprietary process of Arla Foods Ingredients, while Arla Foods Ingredients was supposed to handle the global marketing and sales of the product.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.