본 조사 보고서에서는 주요 5개 지역의 자연어처리(NLP) 시장을 상세하게 분석했으며, 현재 시장 동향, 시장 규모, 시장 점유율, 최근 동향, 2031년까지의 예측에 중점을 두고 있습니다.
자연어 처리(NLP) 시장은 2024년부터 2031년까지 연평균 복합 성장률(CAGR) 29.2%로 2031년까지 1,649억 달러에 달할 것으로 예상됩니다.
스마트 기기의 보급 확대, 고객 지원을 위한 NLP 기반 용도 수요 증가, 콜센터에서의 NLP 도구 수요 증가 등이 이 시장의 성장을 견인하고 있습니다. 그러나 NLP 기술의 발전에는 한계가 있어 시장 성장을 제한하고 있습니다.
또한, 클라우드 기반 기술의 급속한 채택과 의료 분야에서의 NLP 활용 확대는 시장 성장의 기회를 제공할 것으로 예상됩니다. 또한, 데이터 프라이버시 및 보안 문제가 시장 성장에 대한 과제로 대두되고 있습니다.
또한, 가상 비서 및 챗봇의 도입, 음성 분석 솔루션에 대한 수요 증가는 자연어 처리(NLP) 시장의 두드러진 추세입니다.
Natural Language Processing Market by Offering (Solutions, Services), Organization Size, Application (Sentiment Analysis, Chatbots & Virtual Assistant, Others), Sector (IT & Telecom, BFSI, Retail & E-commerce, Others), Geography-Forecasts to 2031.
The research report titled 'Natural Language Processing Market by Offering (Solutions, Services), Organization Size, Application (Sentiment Analysis, Chatbots & Virtual Assistant, Others), Sector (IT & Telecom, BFSI, Retail & E-commerce, Others), Geography-Forecasts to 2031', provides an in-depth analysis of the natural language processing market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The natural language processing market is projected to reach $164.9 billion by 2031, at a CAGR of 29.2% from 2024 to 2031.
The growth of the market is driven by factors such as the rising adoption of smart devices, the growing demand for NLP-based applications for customer support, and the rising demand for NLP tools in call centers. However, the limitations in the development of NLP technology restrain the market's growth.
Moreover, the rapid adoption of cloud-based technologies and increasing applications of NLP in the healthcare sector are expected to offer market growth opportunities. Additionally, data privacy & security concerns pose challenges to the market's growth.
Additionally, the adoption of virtual assistants & chatbots and the growing demand for speech analytics solutions are prominent trends in the natural language processing market.
The natural language processing market is segmented based on offering (solutions (optical character recognition solutions, interactive voice response systems, autocoding systems, document analytics solutions, speech analytics solutions, simulation & modeling solutions, customer experience management solutions, digital assistants and chatbots and other solutions), services (professional services, managed services)), organization size (large enterprises, small & medium-sized enterprises), application (sentiment analysis, chatbots & virtual assistants, text classification, text extraction, machine translation, text summarization, market intelligence, speech recognition and other applications), sector (IT & telecommunications, BFSI, retail & e-commerce, healthcare & life sciences, transportation & logistics, government & public sector, media & entertainment, manufacturing, education, food & beverages and other sectors). The study also evaluates industry competitors and analyses the market at the regional and country levels.
Based on offering, the natural language processing market is broadly segmented into solutions and services. In 2024, the solutions segment is expected to account for the larger share of 74.0% of the global natural language processing market. The large market share of this segment is attributed to the rising adoption of NLP among enterprises to analyze data and discover insights, automate time-consuming processes, and help them gain a competitive advantage.
However, the solutions segment is projected to register the higher CAGR during the forecast period. The rising focus of market players on product development and enhancement is expected to drive the growth of this segment. For instance, in December 2022, Kaleyra, Inc. (U.S.) launched a new lineup of chatbots for WhatsApp Business that will allow businesses to create advanced conversational experiences on the platform. With a daily volume of over 100 billion messages, WhatsApp provides a convenient and efficient way for businesses to connect with their customers in real time.
Based on organization size, the natural language processing market is segmented into large enterprises and small & medium-sized enterprises. In 2024, the large enterprises segment is expected to account for the larger share of 62.0% of the global natural language processing market. The large market share of this segment is attributed to factors such as the increasing need to manage large volumes of customer-level data, the early adoption of advanced technologies across retail, manufacturing, healthcare, and automotive sectors, and the rising need for improved insights into customer responses.
However, the small & medium-sized enterprises segment is expected to register the higher CAGR during the forecast period. The growth of this segment is driven by the increasing need for contact center analytics solutions among small organizations and the growing adoption of cloud-based NLP solutions & services among these enterprises.
Based on application, the natural language processing market is broadly segmented into sentiment analysis, chatbots & virtual assistants, machine translation, text summarization, market intelligence, speech recognition, and other applications. In 2024, the speech recognition segment is expected to account for the largest share of 40.0% of the global natural language processing market. The segment's large market share can be attributed to the rising use of NLP for improving the accuracy, robustness, and features of speech recognition systems.
However, the chatbots & virtual assistants segment is expected to register the highest CAGR during the forecast period. The increasing need to capture valuable customer data & insights, provide brands with actionable feedback to optimize their products, services, and marketing strategies, and deliver personalized recommendations, content, and offers tailored to individual preferences and behavior are expected to drive growth in this segment.
Based on sector, the natural language processing market is broadly segmented into IT & telecommunications, BFSI, retail & e-commerce, healthcare & life sciences, transportation & logistics, government & public sector, media & entertainment, manufacturing, education, food & beverages, and other sectors. In 2024, the IT & telecommunications segment is expected to account for the largest share of 23.0% of the global natural language processing market. The segment's large market share can be attributed to the rising adoption of speech analytics and sentiment analysis solutions in IT & telecom call centers to analyze business conversations, the increasing need to gather actionable information, and the increasing demand for NLP-based network solutions in the telecommunications sector.
However, the healthcare & life sciences segment is expected to register the highest CAGR during the forecast period. The growth of this segment is driven by the rising applications of NLP in healthcare, including areas such as clinical trial matching and clinical documentation, the widespread adoption of AI chatbots and virtual scribes, and initiatives by governments and companies to deploy chatbot solutions for providing healthcare data.
Based on geography, the natural language processing market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of 35.0% of the natural language processing market. North America's significant market share can be attributed to the growing adoption of digital assistants and chatbots in the BFSI, retail, and IT & telecommunications sectors, the rising demand for cloud-based NLP solutions & services, the presence of well-established NLP solution providers, and the growing demand for speech analytics solutions across businesses in the region.
However, the market in Asia-Pacific is projected to register the highest CAGR of 31.0% during the forecast period. The growth of this regional market is driven by government initiatives aimed at increasing the adoption of digital assistants, chatbots, sentiment analytics solutions, OCR solutions, and IVR systems, coupled with market players' efforts to launch NLP solutions such as chatbots and emotional intelligence solutions. Furthermore, the growing popularity of cloud-based NLP solutions and NLP-based applications across the region contributes to the growth of this market. For instance, in May 2021, Pluszero Inc. (Japan) launched "Nekonote," a data creation service to improve its accuracy in Japanese natural language processing. Additionally, in February 2021, ITOCHU Techno-Solutions Corporation (Japan) launched SmartBERT, an AI natural language processing engine, utilizing the deep learning technology of Intumit Inc. (Taiwan).
The key players operating in the natural language processing market are Google LLC (U.S.), Microsoft Corporation (U.S.), Amazon Web Services, Inc. (a subsidiary of Amazon.com, Inc.) (U.S.), Oracle Corporation (U.S.), IBM Corporation (U.S.), NVIDIA Corporation (U.S.), QUALCOMM Incorporated (U.S.), Baidu, Inc. (China), Verint Systems Inc. (U.S.), SAP SE (Germany), Intel Corporation (U.S.), Adobe Inc. (U.S.), Genpact Limited (U.S.), SAS Institute Inc. (U.S.), and NetBase Solutions, Inc. (U.S.).
Natural Language Processing Market Assessment-by Offering
Natural Language Processing Market Assessment-by Organization Size
Natural Language Processing Market Assessment-by Application
Natural Language Processing Market Assessment-by Sector
Natural Language Processing Market Assessment-by Geography