이 보고서는 "소셜 미디어 관리 시장 : 솔루션별(이메일 캠페인, 스케줄링, 모니터링), 조직 규모별(중소기업, 대기업), 산업별(시장 대행사, BFSI, FMCG), 지역별 - 2031년까지의 세계 예측"이라는 제목의 조사 보고서로, 주요 5개 지역의 소셜 미디어 관리 시장을 상세히 분석하여 현재 시장 동향, 시장 규모, 시장 점유율, 최근 동향, 2031년까지의 예측에 초점을 맞추고 있습니다.
소셜 미디어 관리 시장은 2024년부터 2031년까지 25%의 CAGR로 2031년까지 150억 달러에 달할 것으로 예상됩니다.
소셜 미디어 관리 시장의 성장은 소셜 미디어를 통한 고객 참여에 대한 니즈 증가, 다양한 소셜 미디어 계정 관리를 위한 통합 플랫폼에 대한 니즈, 리드 생성을 위한 기업의 소셜 관리 솔루션에 대한 높은 수요, 그리고 소셜 미디어 관리 솔루션에 대한 높은 수요, 팀 간의 효과적인 협업과 조율에 대한 요구 등이 그 배경이 되고 있습니다. 중소기업의 소셜 미디어 관리 솔루션 채택 증가와 이러한 솔루션과 다양한 마케팅 채널과의 통합 증가는 소셜 미디어 관리 시장의 기업들에게 큰 성장 기회를 제공할 것으로 예상됩니다. 그러나 치열한 시장 경쟁, 끊임없이 변화하는 소셜 미디어 알고리즘, 특히 대기업의 데이터 프라이버시 및 보안에 대한 우려는 시장 성장을 저해하는 요인으로 작용할 것으로 예상됩니다. 또한, 맞춤형 소셜 미디어 관리 플랫폼에 대한 높은 수요와 이러한 플랫폼과 WhatsApp, Messenger, WeChat과 같은 인기 메시징 앱과의 통합은 소셜 미디어 관리 시장의 최신 트렌드입니다.
Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031.
The research report titled 'Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031', provides an in-depth analysis of the social media management market in five major geographies and focuses on the current market trends, market sizes, market shares, recent developments, and forecasts to 2031.
The social media management market is projected to reach $15 billion by 2031, at a CAGR of 25% from 2024 to 2031.
The social media management market's growth is driven by the increasing need for customer engagement using social media, the need for integrated platforms for managing various social media accounts, the high demand for social management solutions from businesses for lead generations, and the requirement for effective collaboration and coordination among teams. The increasing adoption of social media management solutions by SMEs and the increasing integration of these solutions with various marketing channels are expected to offer significant growth opportunities for players in the social media management market. However, intense competition, constantly changing social media algorithms, and concerns regarding data privacy & security, particularly among large enterprises, are expected to hinder the market growth. Furthermore, the high demand for tailored social media management platforms and the integration of these platforms with popular messaging apps such as WhatsApp, Messenger, and WeChat is the latest trend in the social media management market.
The social media management market is segmented by solution, organization size, vertical, end-use industry, and geography. This study also evaluates industry competitors and analyzes the market at the country and regional levels.
Based on solution, the social media management market is segmented into e-mail campaigns, scheduling, monitoring, analytics, listening, CRM, team collaboration, advertising management, and AI content writing. In 2024, the e-mail campaign segment is expected to account for the largest share of the social media management market. E-mail campaigns can be a valuable tool in social media management. They enable businesses to reach a specific audience segment that has already shown interest in a product or service and to build customer relationships by providing valuable content & information. This approach increases brand loyalty, leading to repeated purchases. Moreover, e-mail campaigns are cost-effective, offering a more affordable alternative than traditional advertising methods like TV and print ads while delivering a higher return on investment, which contributes to the large market share of this segment.
Based on organization size, the social media management market is segmented into small & medium-sized enterprises and large enterprises. In 2024, the large enterprises segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the increasing demand for comprehensive solutions that assist in managing social media accounts, tracking performance, and making data-driven decisions among large enterprises. Additionally, large enterprises benefit from their size & resources, allowing them to compete more effectively and offer a wider range of services than smaller companies. Some of the leading social media management solutions widely used by large enterprises are Hootsuite, Sprinklr, Sprout Social, Salesforce Social Studio, and Adobe Experience Manager.
Based on vertical, the social media management market is segmented into market agencies, BFSI, FMCG, IT & telecom, electronics & semiconductors, media & entertainment, education, pharma & healthcare, automobile, and other verticals. In 2024, the marketing agencies segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the expertise offered by marketing agencies in creating & executing effective social media strategies for businesses. Furthermore, marketing agencies also utilize data & analytics to measure the effectiveness of social media campaigns, enabling data-driven decision-making and optimization. These factors contribute to the significant market share of this segment.
Based on geography, the social media management market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the social media management market. North America's major market share is attributed to the increasing adoption of social media platforms among businesses, the rising demand for social media analytics, and the increasing need for social media management software that can handle multiple accounts & platforms. North America is home to some of the world's largest social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, which has driven the demand for social media management software and services in the region. The U.S. dominates North America's social media management software & services market. Canada is also a major market for social media management, with an increasing number of companies using social media platforms for marketing and consumer involvement.
The key players operating in the social media management market are Adobe Inc. (U.S.), Qualtrics XM (U.S.), IBM Corporation (U.S.), HubSpot, Inc. (U.S.), Google LLC (U.S.), Oracle Corporation (U.S.), Buffer (U.S.), Sprinklr, Inc. (U.S.), Zoho Corporation (India), Falcon.io (Denmark), Brandwatch (U.K.), Hootsuite Inc. (Canada), Digimind (France), Agorapulse SAS (France), and NetBase Quid (U.S.).
Social Media Management Market Assessment-by Solution
Social Media Management Market Assessment-by Organization Size
Social Media Management Market Assessment-by Vertical
Social Media Management Market Assessment-by Geography