위치기반 서비스(LBS) 시장은 2024-2031년의 예측 기간 동안 15.9%의 연평균 복합 성장률(CAGR)로 2031년에는 3,276억 달러에 달할 것으로 예상됩니다. 시장 성장을 견인하는 요인은 산업 전반에 걸친 공간 데이터 및 분석의 활용 증가, 소매 부문의 위치 서비스 보급, 농업 부문의 위치 서비스 사용 급증 등이 있습니다. 그러나 위치 서비스 관련 정부 규정과 규제가 역동적이라는 점이 시장 성장을 저해하는 요인으로 작용하고 있습니다.
또한, 매핑 내비게이션 솔루션의 지속적인 업그레이드와 웨어러블 기기에 대한 수요 증가는 이 시장의 이해관계자들에게 성장 기회를 제공합니다. 그러나 위치 서비스 조달 및 구현 비용이 높다는 점은 위치 서비스 시장의 성장에 영향을 미치는 큰 도전이 되고 있습니다. 또한, 실시간 분석을 개선하기 위한 5G 기술의 활용과 증강현실(AR) 및 가상현실(VR) 기술을 활용한 GIS 소프트웨어의 개발은 이 시장의 두드러진 추세입니다.
위치기반 서비스(LBS) 시장은 구성요소별, 기술별, 용도별, 위치 유형별, 최종 사용 산업별, 지역별로 세분화되어 있습니다. 또한 경쟁사 평가와 국가 및 지역 단위 시장 분석도 제공합니다.
Global Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Tracking), Location Type, End-use Industry (Government & Public Sector, Transportation & Logistics, Smart Cities), and Geography-Forecast to 2031'
The research report titled 'Global Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Tracking), Location Type, End-use Industry (Government & Public Sector, Transportation & Logistics, Smart Cities), and Geography-Forecast to 2031' provides an in-depth analysis of the location-based services market across countries/regions and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The location-based services market is projected to reach $327.6 billion by 2031, at a CAGR of 15.9% during the forecast period 2024-2031. The growth of the location-based services market is driven by the increasing use of spatial data and analytics across industries, the proliferation of location-based services in the retail sector, and the surging use of location-based services in the agriculture sector. However, dynamic government rules and regulations for location-based services restrain the growth of this market.
Furthermore, constant upgrades in mapping and navigation solutions and the growing demand for wearable devices are generating growth opportunities for the stakeholders in this market. However, the high costs of procuring and implementing location-based services are a major challenge impacting the growth of the location-based services market. Additionally, the use of 5G technology for improved real-time analysis and the development of GIS software using Augmented Reality (AR) and Virtual Reality (VR) technologies are prominent trends in this market.
The location-based services market is segmented by component (platforms/solutions [location-powered mobile apps, location intelligence platforms, and location-based messaging] and professional services [mapping services, implementation & support services, and consulting & development services]), technology (global navigation satellite system, global positioning system [assisted GPS and enhanced GPS], Wi-Fi, near-field communication, and other technologies), application (navigation [smart parking, route planning, and other navigation applications], geo-marketing & advertising/target marketing, mapping & GIS, tracking [valuables & stolen goods tracking, pet tracking, parolees tracking, and child tracking], social networking [chat & instant messaging services, dating apps, and friend locator apps], infotainment, commercial applications, and other applications), location type (outdoor and indoor), end-use industry (government & public sector, transportation & logistics, smart cities, retail & e-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing), and geography. The study also evaluates industry competitors and analyzes the market at the country and regional levels.
Based on component, the location-based services market is segmented into platforms/solutions and professional services. In 2024, the platforms/solutions segment is expected to account for the larger share of the location-based services market. The segment's large share is attributed to market players' increasing focus on launching location-based solutions, the increasing popularity of location-powered mobile apps, the growing need for location intelligence platforms to analyze and visualize geographic and location-based data, and the increasing adoption of location-based messaging platforms among consumers. Also, this segment is projected to register the higher CAGR during the forecast period.
Based on technology, the location-based services market is segmented into Global Navigation Satellite System (GNSS), Global Positioning System (GPS), Wi-Fi, Near-field Communication (NFC), and other technologies. In 2024, the global navigation satellite system segment is expected to account for the largest share of the location-based services market. The segment's large market share is attributed to the diverse applications of GNSS, including precise positioning and real-time location tracking. Additionally, the growing demand for location-based advertising and the increasing need for GNSS in asset management also contribute to the significant market share of this segment. Additionally, this segment is projected to register the highest CAGR during the forecast period.
Based on application, the location-based services market is segmented into navigation, geo-marketing & advertising/target marketing, mapping & GIS, tracking, social networking, commercial applications, infotainment, and other applications. In 2024, the navigation segment is expected to account for the largest share of the location-based services market. The segment's large market share is attributed to the rapid implementation of comprehensive navigation solutions by automakers and increasing initiatives by leading LBS players to develop automotive navigation services. Moreover, this segment is projected to register the highest CAGR during the forecast period.
Based on location type, the location-based services market is segmented into outdoor and indoor. In 2024, the outdoor segment is expected to account for the larger share of the location-based services market. The segment's large market share is attributed to the rising demand for location-based services for outdoor applications, including navigation and mapping, asset tracking, and outdoor proximity marketing, and the increasing deployment of LBS, particularly for automotive and pet tracking applications.
However, the indoor segment is expected to register the higher CAGR during the forecast period. The growth of this segment is driven by the rising need to track people and objects within indoor spaces and the increasing implementation of LBS to facilitate efficient navigation in indoor environments like shopping malls, airports, and large buildings.
Based on end-use industry, the location-based services market is segmented into government & public sector, transportation & logistics, smart cities, retail & e-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing. In 2024, the government & public sector segment is expected to account for the largest share of the location-based services market. The segment's large market share is attributed to government & public sector organizations' growing use of location intelligence tools for tracking and planning and governments' increasing need for risk management and monitoring and securing national borders.
However, the retail & e-commerce segment is expected to register the highest CAGR during the forecast period. The growth of this segment is driven by the rising need for location-based data for targeted marketing campaigns, the increasing popularity of location-based survey and feedback collection tools, the growing usage of retail asset management tools, and the increasing need for supply chain management in the retail sector.
Based on geography, the location-based services market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of the location-based services market. The large share of this regional market is mainly attributed to factors such as the high penetration of mobile devices, a strong customer base for consumer solutions, and the rising deployments of map-based platforms across Chinese organizations. Also, this market is expected to register the highest CAGR during the forecast period.
The key players operating in the location-based services market are HERE Global B.V. (Netherlands), Google LLC (U.S.) (a subsidiary of Alphabet Inc.), TomTom N.V. (Netherlands), Esri (U.S.), Hexagon AB (Sweden), Trimble Inc. (U.S.), Cisco Systems, Inc. (U.S.), QUALCOMM Incorporated (U.S.), Microsoft Corporation (U.S.), AT&T Inc. (U.S.), Zebra Technologies Corporation (U.S.), International Business Machines Corporation (U.S.), ALE International (France), Precisely (U.S.), Rohde & Schwarz GmbH & Co. KG (Germany), and Nextbillion.AI Pte. Ltd. (Singapore).
Location-based Services Market Assessment-by Component
Location-based Services Market Assessment-by Technology
Location-based Services Market Assessment-by Application
Location-based Services Market Assessment-by Location Type
Location-based Services Market Assessment-by End-use Industry
Location-based Services Market Assessment-by Geography