한글목차

비디오 처리 플랫폼 시장은 급속히 확대하고 있어 시장 규모는 2025년 75억 달러에서 2030년에는 124억 달러로 확대될 것으로 예측되며, 예측 기간 중 연평균 복합 성장률(CAGR)은 10.6%를 나타낼 전망입니다.

단편 동비디오 컨텐츠와 플랫폼 특화형 동비디오 컨텐츠의 급증으로 소셜 플랫폼과 모바일 플랫폼에 대한 빠른 적응과 배포가 요구되고 있습니다. 또한, 고급 동비디오 코덱의 채택으로 압축 효율이 향상되어 품질 저하 없이 대역폭 사용량을 줄일 수 있어 동비디오 트래픽 관리가 크게 변화하고 있습니다. 동시에, OTT 서비스의 세계 확장은 동비디오 소비를 가속화하고, 시청자의 참여도를 높이고 있습니다. 이러한 추세로 인해 동비디오 워크플로우가 재편되고 있으며, 업계 전반에 걸쳐 확장 가능한 실시간 처리 기능에 대한 수요가 증가하고 있습니다.

동비디오 개인화 및 추천 엔진은 맞춤형 컨텐츠 경험에 대한 소비자 수요 증가로 인해 동비디오 처리 플랫폼 시장에서 가장 높은 성장률을 기록하고 있습니다. 스트리밍 서비스가 성장함에 따라 사용자들은 자신의 취향에 맞는 적절하고 매력적인 온디맨드 컨텐츠를 기대하고 있습니다. 인공지능(AI)과 머신러닝(ML)을 활용하여 시청 행동과 문맥 데이터를 분석하여 사용자 참여, 유지, 수익화를 높이는 실시간 추천을 가능하게 하는 플랫폼이 증가하고 있습니다. 또한, 개인화된 컨텐츠는 사용자 만족도를 높이고, 플랫폼이 혼잡한 시장에서 눈에 띄는 데 도움이 될 수 있습니다. 컨텐츠 라이브러리가 확장됨에 따라 효과적인 컨텐츠 디스커버리가 필수적이며, 개인화는 비디오 생태계 전반에 걸쳐 중요한 전략적 우위를 점하고 있습니다.

라이브 스트리밍은 엔터테인먼트, 스포츠, 게임, 기업 커뮤니케이션, 이벤트 등 실시간 컨텐츠에 대한 수요 증가로 인해 동비디오 처리 플랫폼 시장에서 가장 높은 시장 점유율을 차지하고 있습니다. 시청자들은 라이브 경험에 대한 즉각적인 액세스를 점점 더 많이 요구하고 있으며, 컨텐츠 제공업체들은 저지연 및 고품질 전송을 우선시하고 있습니다. 소셜 미디어 플랫폼, OTT 서비스, 기업들은 참여도를 높이고, 커뮤니티를 형성하고, 브랜드 인지도를 높이기 위해 라이브 비디오를 활용하고 있습니다. 또한, 가상 이벤트, 웨비나, 라이브 커머스의 등장으로 라이브 비디오의 채택이 더욱 확대되고 있습니다. 확장 가능한 실시간 처리 기능의 필요성으로 인해 라이브 스트리밍은 플랫폼 사용률과 수익 성장을 주도하는 주요 컨텐츠 유형이 되었습니다.

북미는 성숙한 디지털 인프라, 클라우드 및 AI 기술의 조기 도입, 주요 스트리밍 및 기술 기업의 강력한 입지를 바탕으로 동비디오 처리 플랫폼 시장을 선도하고 있습니다. 이 지역은 높은 브로드밴드 보급률, OTT 및 라이브 스트리밍 서비스에 대한 꾸준한 투자, 실시간 멀티 디바이스 비디오 경험에 대한 소비자의 높은 수요 등의 이점을 누리고 있습니다. Harmonic 등 주요 기업들은 AI 기반 인코딩, 저지연 전송, 컨텐츠 개인화 등의 혁신 기술을 활용해 사용자 참여와 업무 효율성을 향상시키고 있습니다. 한편, 아시아태평양은 가장 빠르게 성장하는 시장으로, 빠른 디지털화, 인터넷 접근성 확대, AI 통합에 대한 정부의 적극적인 노력이 그 요인으로 작용하고 있습니다. 중국, 인도, 일본 등의 국가들은 디지털 인프라, 모바일 우선의 비디오 소비, 스마트 컨텐츠 전송 시스템에 많은 투자를 하고 있습니다. 이 지역의 미디어 환경은 진화하고 있으며, 확장 가능한 동비디오 솔루션에 대한 수요가 급증하고 있어 동비디오 처리 플랫폼의 중요한 성장 거점으로 자리매김하고 있습니다.

세계의 동비디오 처리 플랫폼 시장에 대해 조사했으며, 제공 제품별, 컨텐츠 유형별, 배포 모드별, 용도별, 최종사용자별, 지역별 동향, 시장 진출기업 프로파일 등의 정보를 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 프리미엄 인사이트

제5장 시장 개요

• 서론
• 시장 역학
• 2025년 미국 관세의 영향 - 비디오 처리 플랫폼 시장
• 비디오 처리 플랫폼 시장 발전
• 공급망 분석
• 생태계 분석
• 투자 상황과 자금조달 시나리오
• 사례 연구 분석
• 기술 분석
• 규제 상황
• 특허 분석
• 가격 분석
• 2025년-2026년 주요 컨퍼런스 및 이벤트
• Porter의 Five Forces 분석
• 주요 이해관계자와 구입 기준
• 고객의 비즈니스에 영향을 미치는 동향/혼란

제6장 비디오 처리 플랫폼 시장, 제공 제품별

• 서론
• 플랫폼
• 서비스

제7장 비디오 처리 플랫폼 시장, 컨텐츠 유형별

• 서론
• 라이브 스트리밍 비디오
• 주문형 비디오
• 단편 비디오 및 소셜미디어 컨텐츠
• 몰입감 있는 인터랙티브 비디오

제8장 비디오 처리 플랫폼 시장, 전개 모드별

• 서론
• 클라우드
• On-Premise

제9장 비디오 처리 플랫폼 시장, 용도별

• 서론
• 비디오 수집 및 캡처
• 비디오 전송 및 배포
• 비디오 편집 및 향상
• 비디오 호스팅 및 공개
• 컨텐츠 제작 및 포스트프로덕션
• 컨텐츠 보호
• 비디오 분석 및 QOE 모니터링
• 비디오 퍼스널라이제이션 및 추천 엔진
• 기타

제10장 비디오 처리 플랫폼 시장, 최종사용자별

• 서론
• 기업 사용자
• 개인 사용자

제11장 비디오 처리 플랫폼 시장, 지역별

• 서론
• 북미
  • 북미 : 비디오 처리 플랫폼 시장 성장 촉진요인
  • 북미 : 거시경제 전망
  • 미국
  • 캐나다
• 유럽
  • 유럽 : 비디오 처리 플랫폼 시장 성장 촉진요인
  • 유럽 : 거시경제 전망
  • 영국
  • 독일
  • 프랑스
  • 이탈리아
  • 스페인
  • 기타
• 아시아태평양
  • 아시아태평양 : 비디오 처리 플랫폼 시장 성장 촉진요인
  • 아시아태평양 : 거시경제 전망
  • 중국
  • 일본
  • 인도
  • 한국
  • 호주 및 뉴질랜드
  • ASEAN
  • 기타
• 중동 및 아프리카
  • 중동 및 아프리카 : 비디오 처리 플랫폼 시장 성장 촉진요인
  • 중동 및 아프리카 : 거시경제 전망
  • 중동
  • 아프리카
• 라틴아메리카
  • 라틴아메리카 : 비디오 처리 플랫폼 시장 성장 촉진요인
  • 라틴아메리카 : 거시경제 전망
  • 브라질
  • 멕시코
  • 아르헨티나
  • 기타

제12장 경쟁 구도

• 개요
• 주요 시장 진출기업의 전략/강점, 2021년-2025년
• 매출 분석, 2020년-2024년
• 시장 점유율 분석, 2024년
• 제품 비교 분석
• 기업 평가와 재무 지표, 2025년
• 기업 평가 매트릭스 : 주요 시장 진출기업, 2024년
• 기업 평가 매트릭스 : 스타트업/중소기업, 2024년
• 경쟁 시나리오와 동향

제13장 기업 개요

• 서론
• 주요 시장 진출기업
  • AKAMAI TECHNOLOGIES
  • MEDIAKIND
  • HARMONIC
  • SYNAMEDIA
  • BRIGHTCOVE
  • ADOBE
  • AVID TECHNOLOGY
  • MICROSOFT
  • IBM
  • VIMEO
  • ATEME
  • CYBERLINK
  • AMAGI
  • HAIVISION
  • SYNTHESIA
  • WISTIA
  • TECHSMITH
  • VIDEOVERSE
  • MUX
  • WOWZA MEDIA SYSTEMS
  • ANIMAKER
• 기타 기업
  • KALTURA
  • GOOGLE
  • WONDERSHARE
  • AWS
  • ENGHOUSE NETWORKS
  • TELESTREAM
  • PANOPTO
  • KAPWING
  • PIXELPOWER
  • M2A MEDIA
  • VANTRIX
  • LIGHTCAST.COM
  • BEAMR
  • BITMOVIN
  • VILLAGE TALKIES
  • MEDIAMELON
  • BASE MEDIA CLOUD

제14장 인접 시장과 관련 시장

제15장 부록

영문목차

The video processing platform market is expanding rapidly, with a projected market size rising from USD 7.50 billion in 2025 to USD 12.40 billion by 2030, at a CAGR of 10.6% during the forecast period. The surge in short-form and platform-specific video content demands rapid adaptation and delivery across social and mobile platforms. In additionally, the adoption of advanced video codecs is transforming video traffic management by enhancing compression efficiency and reducing bandwidth usage without compromising quality. Simultaneously, the global expansion of OTT services is accelerating video consumption and deepening viewer engagement. Together, these trends are reshaping video workflows and increasing demand for scalable, real-time processing capabilities across industries.

"Video personalization & recommendation engines application segment to account for the highest growth rate during the forecast period"

Video personalization & recommendation engines are experiencing the highest growth rate in the video processing platform market due to rising consumer demand for tailored content experiences. As streaming services grow, users expect relevant, engaging, and on-demand content aligned with their preferences. Platforms increasingly leverage artificial intelligence (AI) and machine learning (ML) to analyze viewing behavior and contextual data, enabling real-time recommendations that enhance user engagement, retention, and monetization. Personalized delivery also strengthens user satisfaction and helps platforms stand out in a crowded market. As content libraries expand, effective content discovery becomes essential, positioning personalization as a key strategic advantage across the video ecosystem.

"Live streaming video content type segment to hold the largest market share during the forecast period"

Live streaming holds the highest market share in the video processing platform market due to the growing demand for real-time content across entertainment, sports, gaming, corporate communications, and events. Audiences increasingly seek instant access to live experiences, driving content providers to prioritize low-latency, high-quality delivery. Social media platforms, OTT services, and enterprises are leveraging live video to boost engagement, build communities, and enhance brand presence. In addition, the rise of virtual events, webinars, and live commerce has further expanded adoption. The need for scalable, real-time processing capabilities positions live streaming as the dominant content type driving platform utilization and revenue growth.

"North America leads with advanced infrastructure and early AI adoption, while Asia Pacific records fastest growth with digitalization and government AI initiatives"

North America leads the video processing platform market, driven by its mature digital infrastructure, early adoption of cloud and AI technologies, and strong presence of major streaming and technology companies. The region benefits from high broadband penetration, robust investment in OTT and live streaming services, and advanced consumer demand for real-time, multi-device video experiences. Key players, such as Akamai Technologies, MediaKind, and Harmonic, leverage innovations in AI-powered encoding, low-latency delivery, and content personalization to enhance user engagement and operational efficiency. Meanwhile, Asia Pacific is the fastest-growing market, fueled by rapid digitalization, expanding internet access, and supportive government initiatives for AI integration. Countries like China, India, and Japan are investing heavily in digital infrastructure, mobile-first video consumption, and smart content delivery systems. The region's evolving media landscape and surging demand for scalable video solutions position it as a significant growth hub for video processing platforms.

Breakdown of Primary Interviews

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the video processing platform market.

• By Company: Tier I - 25%, Tier II - 45%, and Tier III - 30%
• By Designation: C-Level Executives - 35%, D-Level Executives -40%, and others - 25%
• By Region: North America - 45%, Europe - 25%, Asia Pacific - 15%, Middle East & Africa - 10%, and Latin America - 5%

The report includes a study of key players offering video processing platform. It profiles major vendors in the video processing platform market. The major market players include Akamai Technologies (US), MediaKind (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Brightcove (US), Kaltura (US), Adobe (US), IBM (US), Microsoft (US), Vimeo (US), Ateme (France), Amagi (India), CyberLink (Taiwan), AWS (US), Google (US), Wondershare (China), Haivision (US), Telestream (US), Wowza Media Systems (US), SeaChange (US), Mux (US), Bitmovin (US), Panopto (US), Wistia (US), MediaMelon (US), Vantrix (Canada), M2A Media (London), Pixelpower (UK), Kapwing (US), Beamr (Israel), Lightcast.com (US), Base Media Cloud (UK), Village Talkies (Australia), Synthesia (UK), TechSmith (US), VideoVerse (US), and Animaker (US).

Research Coverage

This research report categorizes the video processing platform market based on Offering [platform {video encoding & transcoding software, video management software, content management tools and other platforms (workflow automation & orchestration software, live production tools)) and services {professional services (training & consulting, system integration & implementation, and support & maintenance)} and managed services], Content type (live streaming video, video on demand (VOD), short form video & social media content, interactive and immersive video), Deployment mode (cloud & on-premises), Application [video ingest & capture, video delivery & distribution, video editing & enhancement, video hosting & publishing, content creation & post-production, content protection (DRM, watermarking), video analytics & QoE monitoring, video personalization & recommendation engines, and other applications {live production, broadcasting & playout, compliance & regulatory management for video content}], End User [enterprise {media & entertainment (gaming & sports, broadcasting & streaming service providers, film & video production, others (Digital Content Publishers & Social Media Platforms), retail & ecommerce, advertising & marketing agencies, healthcare & life sciences, education, BFSI, manufacturing, travel & hospitality, and other enterprise users (IT & telecom, real estate, government & defense)} and individual users}, and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).

The scope of the report covers detailed information regarding the drivers, restraints, challenges, and opportunities influencing the growth of the video processing platform market. A detailed analysis of the key industry players was done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, and mergers & acquisitions; and recent developments associated with the market. This report also covered the competitive analysis of upcoming startups in the market ecosystem.

Key Benefits of Buying the Report

The report will provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall video processing platform market and its subsegments. It will help stakeholders understand the competitive landscape and gain more insights to better position their business and plan suitable go-to-market strategies. It will also help stakeholders understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (Rise of short-form and platform-specific video content, OTT Expansion drives global video consumption and viewer engagement, and advanced codecs transforms video traffic management for high-resolution global streaming), restraints (Cost of implementation of video processing platform hindering market growth and rising competition restricts strategic differentiation and long-term scalability), opportunities (Growing adoption of edge computing infrastructure for real-time data processing, Rise in online education and e-learning to improve the learning experience and AI Enhances Real-Time Video Quality for Seamless Live Content Delivery), and challenges (Transforming shaky footage into smooth, stable video while preserving intentional movements, and integrating video processing platforms with existing systems).
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the video processing platform market.
• Market Development: Comprehensive information about lucrative markets - the report analyzes the video processing platform market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the video processing platform market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Akamai Technologies (US), MediaKind (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Brightcove (US), Kaltura (US), Adobe (US), IBM (US), Microsoft (US), Vimeo (US), Ateme (France), Amagi (India), CyberLink (Taiwan), AWS (US), Google (US), Wondershare (China), Haivision (US), Telestream (US), Wowza Media Systems (US), SeaChange (US), Mux (US), Bitmovin (US), Panopto (US), Wistia (US), MediaMelon (US), Vantrix (Canada), M2A Media (London), Pixelpower (UK), Kapwing (US), Beamr (Israel), Lightcast.com (US), Base Media Cloud (UK), Village Talkies (Australia), Synthesia (UK), TechSmith (US), VideoVerse (US), and Animaker (US). The report also helps stakeholders understand the pulse of the video processing platform market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
  • 1.2.1 INCLUSIONS AND EXCLUSIONS
• 1.3 MARKET SCOPE
  • 1.3.1 YEARS CONSIDERED
• 1.4 CURRENCY CONSIDERED
• 1.5 STAKEHOLDERS
• 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH DATA
  • 2.1.1 SECONDARY DATA
    • 2.1.1.1 Key data from secondary sources
  • 2.1.2 PRIMARY DATA
    • 2.1.2.1 Primary Interviews
    • 2.1.2.2 Breakup of Primary Profiles
    • 2.1.2.3 Key data from primary sources
    • 2.1.2.4 Key industry insights
• 2.2 MARKET BREAKUP AND DATA TRIANGULATION
• 2.3 MARKET SIZE ESTIMATION
  • 2.3.1 TOP-DOWN APPROACH
  • 2.3.2 BOTTOM-UP APPROACH
• 2.4 MARKET FORECAST
• 2.5 RESEARCH ASSUMPTIONS
• 2.6 RESEARCH LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

• 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN VIDEO PROCESSING PLATFORM MARKET
• 4.2 VIDEO PROCESSING PLATFORM MARKET: TOP THREE APPLICATIONS
• 4.3 NORTH AMERICA: VIDEO PROCESSING PLATFORM MARKET, BY OFFERING AND END USER
• 4.4 VIDEO PROCESSING PLATFORM MARKET: BY REGION

5 MARKET OVERVIEW

• 5.1 INTRODUCTION
• 5.2 MARKET DYNAMICS
  • 5.2.1 DRIVERS
    • 5.2.1.1 Rising demand for video content drives innovation in video processing
    • 5.2.1.2 Advanced codecs transform video traffic management for high-resolution global streaming
    • 5.2.1.3 Rise of short-form and platform-specific video content
    • 5.2.1.4 OTT expansion drives global video consumption and viewer engagement
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 Cost of implementation of video processing platform hindering market growth
    • 5.2.2.2 Rising competition and saturation restrain innovation and profitability in video processing
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Growing adoption of edge computing infrastructure for real-time data processing
    • 5.2.3.2 Rise in online education and e-learning to improve learning experience
    • 5.2.3.3 AI enhances real-time video quality for seamless live content delivery
  • 5.2.4 CHALLENGES
    • 5.2.4.1 Transforming shaky footage into smooth, stable video while preserving intentional movements
    • 5.2.4.2 Integrating video processing platforms with existing systems
• 5.3 IMPACT OF 2025 US TARIFFS-VIDEO PROCESSING PLATFORM MARKET
  • 5.3.1 INTRODUCTION
  • 5.3.2 KEY TARIFF RATES
  • 5.3.3 PRICE IMPACT ANALYSIS
    • 5.3.3.1 Strategic shifts and emerging trends
  • 5.3.4 KEY IMPACT ON VARIOUS REGIONS/COUNTRIES
    • 5.3.4.1 US
      • 5.3.4.1.1 Strategic shifts and key observations
    • 5.3.4.2 China
      • 5.3.4.2.1 Strategic shifts and key observations
    • 5.3.4.3 Europe
      • 5.3.4.3.1 Strategic shifts and key observations
    • 5.3.4.4 India
      • 5.3.4.4.1 Strategic shifts and key observations
  • 5.3.5 IMPACT ON END-USE INDUSTRIES
    • 5.3.5.1 Media & Entertainment
    • 5.3.5.2 Retail & e-commerce
    • 5.3.5.3 Healthcare & life sciences
• 5.4 EVOLUTION OF VIDEO PROCESSING PLATFORM MARKET
• 5.5 SUPPLY CHAIN ANALYSIS
• 5.6 ECOSYSTEM ANALYSIS
  • 5.6.1 PLATFORM PROVIDERS
    • 5.6.1.1 Video encoding & transcoding software
    • 5.6.1.2 Video management software
    • 5.6.1.3 Content management tools
    • 5.6.1.4 Workflow automation & orchestration software
    • 5.6.1.5 Live production tools
    • 5.6.1.6 Service providers
• 5.7 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
• 5.8 CASE STUDY ANALYSIS
  • 5.8.1 TAGHOS COMBATS ILLEGAL STREAMING AND BOOSTS NATIONWIDE VIDEO QUALITY WITH AKAMAI CDN
  • 5.8.2 CFA INSTITUTE AND BRIGHTCOVE ENHANCE GLOBAL DIGITAL CONTENT SECURITY AND ENGAGEMENT SOLUTIONS
  • 5.8.3 INSIGHT GLOBAL AND SYNTHESIA REVOLUTIONIZE NURSE TRAINING WITH 10X FASTER VIDEO PRODUCTION
  • 5.8.4 UNIVERSITY OF DUNDEE AND PANOPTO TRANSFORM LEARNING EXPERIENCE USING PANOPTO VIDEO PLATFORM
  • 5.8.5 BITMOVIN HELPS APA-TECH TO DELIVER SEAMLESS MULTI-DEVICE STREAMING WHILE REDUCING OPERATIONAL COMPLEXITY
• 5.9 TECHNOLOGY ANALYSIS
  • 5.9.1 KEY TECHNOLOGIES
    • 5.9.1.1 Video Encoding/Decoding
    • 5.9.1.2 Video Transcoding
    • 5.9.1.3 Adaptive Bitrate Streaming
    • 5.9.1.4 Video Content Delivery Networks
  • 5.9.2 COMPLEMENTARY TECHNOLOGIES
    • 5.9.2.1 Cloud Computing
    • 5.9.2.2 Artificial Intelligence
    • 5.9.2.3 Dynamic Ad Insertion
  • 5.9.3 ADJACENT TECHNOLOGIES
    • 5.9.3.1 VR/AR
    • 5.9.3.2 Motion Capture Technology
    • 5.9.3.3 Edge Computing
    • 5.9.3.4 5G Connection & Networking
• 5.10 REGULATORY LANDSCAPE
  • 5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • 5.10.2 KEY REGULATIONS
    • 5.10.2.1 North America
      • 5.10.2.1.1 US
      • 5.10.2.1.2 Canada
    • 5.10.2.2 Europe
      • 5.10.2.2.1 UK
      • 5.10.2.2.2 France
    • 5.10.2.3 Asia Pacific
      • 5.10.2.3.1 Singapore
      • 5.10.2.3.2 India
      • 5.10.2.3.3 Thailand
      • 5.10.2.3.4 South Korea
    • 5.10.2.4 Middle East & Africa
      • 5.10.2.4.1 Middle East
      • 5.10.2.4.2 South Africa
    • 5.10.2.5 Latin America
      • 5.10.2.5.1 Brazil
      • 5.10.2.5.2 Mexico
• 5.11 PATENT ANALYSIS
  • 5.11.1 METHODOLOGY
  • 5.11.2 PATENTS FILED, BY DOCUMENT TYPE
  • 5.11.3 INNOVATION AND PATENT APPLICATIONS
• 5.12 PRICING ANALYSIS
  • 5.12.1 AVERAGE SELLING PRICES OF VIDEO PROCESSING PLATFORMS, OFFERED BY KEY PLAYERS, BY OFFERING, 2025
  • 5.12.2 AVERAGE SELLING PRICES, BY PLATFORM, 2025 (USD/MONTH)
• 5.13 KEY CONFERENCES AND EVENTS, 2025-2026
• 5.14 PORTER'S FIVE FORCES ANALYSIS
  • 5.14.1 THREAT OF NEW ENTRANTS
  • 5.14.2 THREAT OF SUBSTITUTES
  • 5.14.3 BARGAINING POWER OF SUPPLIERS
  • 5.14.4 BARGAINING POWER OF BUYERS
  • 5.14.5 INTENSITY OF COMPETITIVE RIVALRY
• 5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
  • 5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
  • 5.15.2 BUYING CRITERIA
• 5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
  • 5.16.1 IMPACT OF GENERATIVE AI ON VIDEO PROCESSING PLATFORM MARKET
    • 5.16.1.1 Top use cases and market potential
    • 5.16.1.2 Key Use Cases
      • 5.16.1.2.1 Video upscaling
      • 5.16.1.2.2 Multilingual dubbing and lip-syncing
      • 5.16.1.2.3 Automated video editing
      • 5.16.1.2.4 Synthetic human avatars
      • 5.16.1.2.5 Scene generation
      • 5.16.1.2.6 Virtual background replacement

6 VIDEO PROCESSING PLATFORM MARKET, BY OFFERING

• 6.1 INTRODUCTION
  • 6.1.1 OFFERING: VIDEO PROCESSING PLATFORM MARKET DRIVERS
• 6.2 PLATFORM
  • 6.2.1 VIDEO ENCODING & TRANSCODING SOFTWARE
    • 6.2.1.1 Optimizing video compatibility and quality through efficient encoding and transcoding process to drive market
  • 6.2.2 VIDEO MANAGEMENT SOFTWARE
    • 6.2.2.1 Centralized video asset organization and control for seamless content operations to drive market
  • 6.2.3 CONTENT MANAGEMENT TOOLS
    • 6.2.3.1 Streamlining video content creation, publishing, and management across multiple channels to drive market
  • 6.2.4 OTHER PLATFORMS
• 6.3 SERVICES
  • 6.3.1 PROFESSIONAL SERVICES
    • 6.3.1.1 Optimizing video workflows through expert guidance for enhanced performance and faster deployment to drive market
    • 6.3.1.2 Training & Consulting
    • 6.3.1.3 System integration & implementation
    • 6.3.1.4 Support & maintenance
  • 6.3.2 MANAGED SERVICES
    • 6.3.2.1 Streamlining video content management with scalable, monitored, and AI-enhanced managed services to drive market

7 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE

• 7.1 INTRODUCTION
  • 7.1.1 CONTENT TYPE: VIDEO PROCESSING PLATFORM MARKET DRIVERS
• 7.2 LIVE STREAMING VIDEO
  • 7.2.1 ENHANCING REAL-TIME AUDIENCE ENGAGEMENT THROUGH ADAPTIVE STREAMING AND INSTANT CONTENT DELIVERY TO DRIVE MARKET
• 7.3 VIDEO ON DEMAND
  • 7.3.1 MEETING FLEXIBLE VIEWING DEMANDS WITH PERSONALIZED, SCALABLE, AND ON-DEMAND CONTENT DELIVERY TO DRIVE MARKET
• 7.4 SHORT-FORM VIDEO & SOCIAL MEDIA CONTENT
  • 7.4.1 ACCELERATING TREND-DRIVEN CONTENT CREATION WITH RAPID EDITING AND MULTI-PLATFORM DISTRIBUTION TO DRIVE MARKET
• 7.5 INTERACTIVE & IMMERSIVE VIDEO
  • 7.5.1 DEEPER VIEWER ENGAGEMENT THROUGH PERSONALIZED, INTERACTIVE, AND IMMERSIVE VIDEO EXPERIENCES TO DRIVE MARKET

8 VIDEO PROCESSING PLATFORM MARKET, BY DEPLOYMENT MODE

• 8.1 INTRODUCTION
  • 8.1.1 DEPLOYMENT MODE: VIDEO PROCESSING PLATFORM MARKET DRIVERS
• 8.2 CLOUD
  • 8.2.1 SEAMLESS REMOTE COLLABORATION FOR DISTRIBUTED VIDEO PRODUCTION THROUGH CLOUD TO DRIVE MARKET
• 8.3 ON-PREMISES
  • 8.3.1 ENSURING REGULATORY COMPLIANCE AND DATA PRIVACY WITH ON-PREMISES VIDEO PROCESSING PLATFORMS TO DRIVE MARKET

9 VIDEO PROCESSING PLATFORM MARKET, BY APPLICATION

• 9.1 INTRODUCTION
  • 9.1.1 APPLICATION: VIDEO PROCESSING PLATFORM MARKET DRIVERS
• 9.2 VIDEO INGEST & CAPTURE
  • 9.2.1 STREAMLINING MULTI-SOURCE VIDEO INGEST FOR FASTER WORKFLOWS TO DRIVE MARKET
• 9.3 VIDEO DELIVERY & DISTRIBUTION
  • 9.3.1 ENSURING SECURE AND SCALABLE VIDEO DELIVERY ACROSS DIVERSE DIGITAL PLATFORMS TO DRIVE MARKET
• 9.4 VIDEO EDITING & ENHANCEMENT
  • 9.4.1 STREAMLINING CREATIVE WORKFLOW WITH VIDEO EDITING AND ENHANCEMENT FOR HIGH-QUALITY AND ENGAGING CONTENT TO DRIVE MARKET
• 9.5 VIDEO HOSTING & PUBLISHING
  • 9.5.1 ACCELERATING CONTENT REACH WITH STREAMLINED VIDEO HOSTING AND PUBLISHING FOR VIEWER ENGAGEMENT TO DRIVE MARKET
• 9.6 CONTENT CREATION & POST-PRODUCTION
  • 9.6.1 STREAMLINING CONTENT CREATION AND POST-PRODUCTION FOR FASTER DELIVERY AND CONSISTENT VIDEO QUALITY TO DRIVE MARKET
• 9.7 CONTENT PROTECTION
  • 9.7.1 SECURING VIDEO CONTENT WITH DRM AND WATERMARKING TO PREVENT UNAUTHORIZED ACCESS
• 9.8 VIDEO ANALYTICS & QOE MONITORING
  • 9.8.1 ENHANCING VIEWER ENGAGEMENT WITH VIDEO ANALYTICS AND MONITORING FOR VIEWER SATISFACTION TO DRIVE MARKET
• 9.9 VIDEO PERSONALIZATION & RECOMMENDATION ENGINES
  • 9.9.1 MAXIMIZING USER ENGAGEMENT WITH INTELLIGENT STRATEGIES TO DRIVE MARKET
• 9.10 OTHER APPLICATIONS

10 VIDEO PROCESSING PLATFORM MARKET, BY END USER

• 10.1 INTRODUCTION
  • 10.1.1 END USER: VIDEO PROCESSING PLATFORM MARKET DRIVERS
• 10.2 ENTERPRISE USERS
  • 10.2.1 MEDIA & ENTERTAINMENT
    • 10.2.1.1 Video Processing to help optimize Post-production processes such as video rendering, compression, and format conversion
    • 10.2.1.2 Gaming & Sports
    • 10.2.1.3 Broadcasting & Streaming Service Providers
    • 10.2.1.4 Film & Video Production
    • 10.2.1.5 Other media & entertainment enterprise users
  • 10.2.2 RETAIL & E-COMMERCE
    • 10.2.2.1 Enabling interactive and personalized video experiences to drive customer engagement and sales
  • 10.2.3 ADVERTISING & MARKETING AGENCIES
    • 10.2.3.1 Leveraging interactive video campaigns and real-time analytics for targeted audience conversion to drive market
  • 10.2.4 HEALTHCARE & LIFE SCIENCES
    • 10.2.4.1 Video processing to ensure real-time communication, visual assessment, and remote patient monitoring
  • 10.2.5 EDUCATION
    • 10.2.5.1 Video processing to enable remote learning by providing access to pre-recorded lectures and instructional videos
  • 10.2.6 BFSI
    • 10.2.6.1 Increasing demand for secure, compliant, and scalable video processing solutions to drive market
  • 10.2.7 MANUFACTURING
    • 10.2.7.1 Enhancing manufacturing operations using cloud-based video processing and real-time analytics to drive market
  • 10.2.8 TRAVEL & HOSPITALITY
    • 10.2.8.1 Enhancing guest experience and operational efficiency with AI video analytics to drive market
  • 10.2.9 OTHER ENTERPRISE USERS
    • 10.2.9.1 Driving seamless communication and collaboration with centralized, secure enterprise video management across industries to drive market
• 10.3 INDIVIDUAL USERS

11 VIDEO PROCESSING PLATFORM MARKET, BY REGION

• 11.1 INTRODUCTION
• 11.2 NORTH AMERICA
  • 11.2.1 NORTH AMERICA: VIDEO PROCESSING PLATFORM MARKET DRIVERS
  • 11.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK
  • 11.2.3 US
    • 11.2.3.1 Advancing video processing through AI-driven automation and immersive content to drive market
  • 11.2.4 CANADA
    • 11.2.4.1 Growing adoption of video-centric product marketing techniques to drive market
• 11.3 EUROPE
  • 11.3.1 EUROPE: VIDEO PROCESSING PLATFORM MARKET DRIVERS
  • 11.3.2 EUROPE: MACROECONOMIC OUTLOOK
  • 11.3.3 UK
    • 11.3.3.1 High demand for video content and streaming services to boost market
  • 11.3.4 GERMANY
    • 11.3.4.1 Growing emphasis on video content for communication across industry verticals to drive market
  • 11.3.5 FRANCE
    • 11.3.5.1 Increase in online video consumption and technological innovation to drive market growth
  • 11.3.6 ITALY
    • 11.3.6.1 Driving video processing growth through AI-powered personalization and analytics to drive market
  • 11.3.7 SPAIN
    • 11.3.7.1 Fueling video processing growth through social media and mobile demand to drive market
  • 11.3.8 REST OF EUROPE
• 11.4 ASIA PACIFIC
  • 11.4.1 ASIA PACIFIC: VIDEO PROCESSING PLATFORM MARKET DRIVERS
  • 11.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK
  • 11.4.3 CHINA
    • 11.4.3.1 Rising demand for high-quality video content to fuel innovation
  • 11.4.4 JAPAN
    • 11.4.4.1 Expanding OTT content creation and smart video editing in digital media sector to drive market
  • 11.4.5 INDIA
    • 11.4.5.1 Media growth through AI-enhanced video analytics and localization to drive market
  • 11.4.6 SOUTH KOREA
    • 11.4.6.1 Innovation in AI-powered video processing for immersive digital entertainment to drive market
  • 11.4.7 AUSTRALIA & NEW ZEALAND
    • 11.4.7.1 Rapid adoption of streaming services to drive market growth
  • 11.4.8 ASEAN
    • 11.4.8.1 Acceleration of cloud-based video processing to meet growing streaming demands to drive market
  • 11.4.9 REST OF ASIA PACIFIC
• 11.5 MIDDLE EAST & AFRICA
  • 11.5.1 MIDDLE EAST & AFRICA: VIDEO PROCESSING PLATFORM MARKET DRIVERS
  • 11.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
  • 11.5.3 MIDDLE EAST
    • 11.5.3.1 Saudi Arabia
      • 11.5.3.1.1 Development in broadband and internet services to fuel market growth
    • 11.5.3.2 UAE
      • 11.5.3.2.1 Growing technological advancements to support adoption of video processing platforms
    • 11.5.3.3 Qatar
      • 11.5.3.3.1 Accelerating digital transformation with AI-powered video processing and smart media infrastructure partnerships to drive market
    • 11.5.3.4 Turkey
      • 11.5.3.4.1 Innovation through analytics and urban content delivery solutions to drive market
    • 11.5.3.5 Rest of Middle East
  • 11.5.4 AFRICA
• 11.6 LATIN AMERICA
  • 11.6.1 LATIN AMERICA: VIDEO PROCESSING PLATFORM MARKET DRIVERS
  • 11.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK
  • 11.6.3 BRAZIL
    • 11.6.3.1 Widespread use of video processing platforms to drive market
  • 11.6.4 MEXICO
    • 11.6.4.1 Expanding Mexico's digital video frontier through AVOD and genre innovation to drive market
  • 11.6.5 ARGENTINA
    • 11.6.5.1 Growing security concerns and government initiative to drive market
  • 11.6.6 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

• 12.1 OVERVIEW
• 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2025
• 12.3 REVENUE ANALYSIS, 2020-2024
• 12.4 MARKET SHARE ANALYSIS, 2024
• 12.5 PRODUCT COMPARATIVE ANALYSIS
  • 12.5.1 PRODUCT COMPARATIVE ANALYSIS, BY OFFERING (KEY PLAYERS)
    • 12.5.1.1 Akamai Media Services Live (Akamai Technologies)
    • 12.5.1.2 MK.IO platform (MediaKind)
    • 12.5.1.3 VOS Media Software (Harmonic)
    • 12.5.1.4 Video Streaming Platform (Synamedia)
    • 12.5.1.5 Brightcove Marketing Studio (Brightcove)
  • 12.5.2 PRODUCT COMPARATIVE ANALYSIS, BY OFFERING (STARTUPS/SMES)
    • 12.5.2.1 Haivision Media Platform (Haivision)
    • 12.5.2.2 ARGUS platform (Telestream)
    • 12.5.2.3 Panopto platform (Panopto)
    • 12.5.2.4 Synthesia platform (Synthesia)
    • 12.5.2.5 Wowza Video Platform (Wowza Media Systems)
• 12.6 COMPANY VALUATION AND FINANCIAL METRICS, 2025
• 12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
  • 12.7.1 STARS
  • 12.7.2 EMERGING LEADERS
  • 12.7.3 PERVASIVE PLAYERS
  • 12.7.4 PARTICIPANTS
  • 12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
    • 12.7.5.1 Company footprint
    • 12.7.5.2 Regional footprint
    • 12.7.5.3 Offering footprint
    • 12.7.5.4 Application footprint
    • 12.7.5.5 Enterprise User footprint
• 12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
  • 12.8.1 PROGRESSIVE COMPANIES
  • 12.8.2 RESPONSIVE COMPANIES
  • 12.8.3 DYNAMIC COMPANIES
  • 12.8.4 STARTING BLOCKS
  • 12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
    • 12.8.5.1 Detailed list of key startups/SMEs
    • 12.8.5.2 Competitive benchmarking of key startups/SMEs
• 12.9 COMPETITIVE SCENARIO AND TRENDS
  • 12.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS
  • 12.9.2 DEALS

13 COMPANY PROFILES

• 13.1 INTRODUCTION
• 13.2 KEY PLAYERS
  • 13.2.1 AKAMAI TECHNOLOGIES
    • 13.2.1.1 Business overview
    • 13.2.1.2 Products/Solutions/Services offered
    • 13.2.1.3 Recent developments
      • 13.2.1.3.1 Product launches and enhancements
      • 13.2.1.3.2 Deals
    • 13.2.1.4 MnM view
      • 13.2.1.4.1 Key strengths
      • 13.2.1.4.2 Strategic choices
      • 13.2.1.4.3 Weaknesses and competitive threats
  • 13.2.2 MEDIAKIND
    • 13.2.2.1 Business overview
    • 13.2.2.2 Products/Solutions/Services offered
    • 13.2.2.3 Recent developments
      • 13.2.2.3.1 Product launches and enhancements
      • 13.2.2.3.2 Deals
    • 13.2.2.4 MnM view
      • 13.2.2.4.1 Key strengths
      • 13.2.2.4.2 Strategic choices
      • 13.2.2.4.3 Weaknesses and competitive threats
  • 13.2.3 HARMONIC
    • 13.2.3.1 Business overview
    • 13.2.3.2 Products/Solutions/Services offered
    • 13.2.3.3 Recent developments
      • 13.2.3.3.1 Product Enhancements
      • 13.2.3.3.2 Deals
    • 13.2.3.4 MnM view
      • 13.2.3.4.1 Key strengths
      • 13.2.3.4.2 Strategic choices
      • 13.2.3.4.3 Weaknesses and competitive threats
  • 13.2.4 SYNAMEDIA
    • 13.2.4.1 Business overview
    • 13.2.4.2 Products/Solutions/Services offered
    • 13.2.4.3 Recent developments
      • 13.2.4.3.1 Product launches and enhancements
      • 13.2.4.3.2 Deals
    • 13.2.4.4 MnM view
      • 13.2.4.4.1 Key strengths
      • 13.2.4.4.2 Strategic choices
      • 13.2.4.4.3 Weaknesses and competitive threats
  • 13.2.5 BRIGHTCOVE
    • 13.2.5.1 Business overview
    • 13.2.5.2 Products/Solutions/Services offered
    • 13.2.5.3 Recent developments
      • 13.2.5.3.1 Product launches and enhancements
      • 13.2.5.3.2 Deals
    • 13.2.5.4 MnM view
      • 13.2.5.4.1 Key strengths
      • 13.2.5.4.2 Strategic choices
      • 13.2.5.4.3 Weaknesses and competitive threats
  • 13.2.6 ADOBE
    • 13.2.6.1 Business overview
    • 13.2.6.2 Products/Solutions/Services offered
    • 13.2.6.3 Recent developments
      • 13.2.6.3.1 Product Enhancements
      • 13.2.6.3.2 Deals
  • 13.2.7 AVID TECHNOLOGY
    • 13.2.7.1 Business overview
    • 13.2.7.2 Products/Solutions/Services offered
    • 13.2.7.3 Recent developments
      • 13.2.7.3.1 Product Enhancements
      • 13.2.7.3.2 Deals
  • 13.2.8 MICROSOFT
    • 13.2.8.1 Business overview
    • 13.2.8.2 Products/Solutions/Services offered
    • 13.2.8.3 Recent developments
      • 13.2.8.3.1 Deals
  • 13.2.9 IBM
    • 13.2.9.1 Business overview
    • 13.2.9.2 Products/Solutions/Services offered
    • 13.2.9.3 Recent developments
      • 13.2.9.3.1 Deals
  • 13.2.10 VIMEO
  • 13.2.11 ATEME
  • 13.2.12 CYBERLINK
  • 13.2.13 AMAGI
  • 13.2.14 HAIVISION
  • 13.2.15 SYNTHESIA
  • 13.2.16 WISTIA
  • 13.2.17 TECHSMITH
  • 13.2.18 VIDEOVERSE
  • 13.2.19 MUX
  • 13.2.20 WOWZA MEDIA SYSTEMS
  • 13.2.21 ANIMAKER
• 13.3 OTHER PLAYERS
  • 13.3.1 KALTURA
    • 13.3.1.1 Business overview
    • 13.3.1.2 Products/Solutions/Services offered
    • 13.3.1.3 Recent developments
      • 13.3.1.3.1 Product Launches and enhancements
      • 13.3.1.3.2 Deals
  • 13.3.2 GOOGLE
  • 13.3.3 WONDERSHARE
  • 13.3.4 AWS
  • 13.3.5 ENGHOUSE NETWORKS
  • 13.3.6 TELESTREAM
  • 13.3.7 PANOPTO
  • 13.3.8 KAPWING
  • 13.3.9 PIXELPOWER
  • 13.3.10 M2A MEDIA
  • 13.3.11 VANTRIX
  • 13.3.12 LIGHTCAST.COM
  • 13.3.13 BEAMR
  • 13.3.14 BITMOVIN
  • 13.3.15 VILLAGE TALKIES
  • 13.3.16 MEDIAMELON
  • 13.3.17 BASE MEDIA CLOUD

14 ADJACENT AND RELATED MARKETS

• 14.1 INTRODUCTION
• 14.2 AI IMAGE AND VIDEO GENERATOR MARKET-GLOBAL FORECAST TO 2030
  • 14.2.1 MARKET DEFINITION
  • 14.2.2 MARKET OVERVIEW
    • 14.2.2.1 AI image and video generator market, by offering
    • 14.2.2.2 AI image and video generator market, by application
    • 14.2.2.3 AI image and video generator, by end user
    • 14.2.2.4 AI image and video generator market, by region
• 14.3 VIDEO ANALYTICS MARKET- GLOBAL FORECAST TO 2028
  • 14.3.1 MARKET DEFINITION
  • 14.3.2 MARKET OVERVIEW
    • 14.3.2.1 Video analytics market, by offering
    • 14.3.2.2 Video analytics market, by application
    • 14.3.2.3 Video analytics market, by vertical
    • 14.3.2.4 Video analytics market, by region

15 APPENDIX

• 15.1 DISCUSSION GUIDE
• 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 15.3 AVAILABLE CUSTOMIZATIONS
• 15.4 RELATED REPORTS
• 15.5 AUTHOR DETAILS