한글목차

동적 광고 삽입 동향 및 예측

세계의 동적 광고 삽입 시장은 2024년부터 2030년까지의 CAGR이 11.5%로 예상되며, 2030년까지 추정 80억 달러에 이를 것으로 예측됩니다. 시장 촉진 요인에는 OTT에서의 디지털 광고 수요 증가, 고도 디지털 마케팅 수요가 높아지고, 동영상 스트리밍 서비스의 채용이 높아지고 있는 것이 있습니다.

• 제품 유형별로는 웹 베이스가 예측 기간 중에 높은 성장을 이룰 것으로 Lucintel은 예측했습니다.
• 지역별로는 급속한 디지털 전환과 오버 더 톱(OTT) 스트리밍 서비스나 비디오 온 디맨드(VoD) 플랫폼을 포함한 디지털 비디오 컨텐츠의 인기 상승에 의해 APAC가 계속 최대 지역이 됩니다.

동적 광고 삽입 시장의 전략적 성장 기회

동적 삽입 시장에는 다양한 응용 분야에 걸쳐 몇 가지 전략적 성장 기회가 있습니다. 이 기회는 광고주와 방송사업자의 동향 변화와 일치하며, 창조성읠 발휘해 시장을 확대할 여지가 있습니다.

• 스트리밍 서비스: 스트리밍 서비스의 인기는 DAI에 있어 큰 기회입니다. 기회가 광고 효과와 소비자 참여의 향상을 목표로 DAI 솔루션의 창의성을 키우고 있습니다.
• 디지털 옥외 광고: 물리적 마케팅 및 광고의 가장 큰 시장인 디지털 옥외 광고(DOOH)에서 생산되는 소프트웨어 중심 미디어는 옥외 광고에 DAI를 통합할 수 있는 범위를 더 많이 받고 있습니다. 이 때문에 DAI 시스템을 통해 적절한 광고를 제공하는 능력은 DOOH에 의존하는 광고 캠페인의 효율성을 향상시키고 있습니다.
• 모바일 광고: 모바일 광고의 성장은 모바일 앱과 웹사이트에서 적절한 광고를 제공할 수 있는 DAI 솔루션에 새로운 시장 부문와 확장 기회를 제공합니다. 갭의 해결책을 제공하기 위해, 이 환경에 적합합니다.
• 대화형 TV 광고: 대화형 TV 광고는 DAI가 미래의 수익원으로 모색하는 분야이며, 흥미롭고 매력적인 광고를 제공할 전망이 있습니다. 광고 체험과 반응성이 높아집니다.
• 프로그래매틱 광고 네트워크: 프로그래매틱 광고 네트워크의 성장은 자동화된 데이터 중심 광고 배치를 위한 DAI 솔루션의 발전과 시장성 향상을 가져오고 있습니다. 효과의 모니터링을 최적화하고, 프로그래매틱 광고의 성장을 가속시키고 있습니다.

이러한 전략적 성장 기회를 배경으로 동적 광고 삽입 시장은 스트리밍, 모바일, 인터랙티브 광고와 같은 새로운 분야에 종사하고 있습니다. 하자 시장의 성장을 강화하고 있습니다.

동적 광고 삽입 시장 성장 촉진요인·과제

동적 삽입 시장은 많은 요인에 의해 견인되며, 그 성장과 개척에 영향을 미치는 다양한 과제에 의해 과제되고 있습니다. 긍정적인 면과 부정적인 면 모두 포함됩니다.

동적 광고 삽입 시장을 견인하는 요인은 다음과 같습니다.

• AI의 기술적 진보: 머신러닝 및 데이터 분석 도구는 DAI 시장의 성장을 지원하는 중요한 요소입니다. 솔루션 수요 증가에 공헌하고 있습니다.
• 개인화된 광고에 대한 수요 증가 개인화된 광고에 대한 수요 증가는 DAI 기술의 사용을 더욱 촉진하고 있습니다. 적절하고 효과적인 광고로 이어집니다.
• 디지털 삽입 기술의 성장 : DAI 솔루션의 성장은 스트리밍 및 모바일 앱을 포함한 디지털 미디어의 시야의 확대와 일치합니다. 복잡한 광고 삽입 시스템의 단계적인 구축으로 연결되어 있습니다.
• 프로그래매틱 구매의 시작: DAI 솔루션의 사용이 증가하고 있는 배경으로는 프로그래매틱 광고의 확장이 있습니다. 그리고 DAI 기능을 강화하고 있습니다.
• 규제에 대한 우려: GDPR(EU 개인정보보호규정), CCPA 및 기타 데이터 프라이버시 컴플라이언스 대책과 같은 법규가 DAI 시장에 영향을 미치고 있습니다. 기술의 도입과 시장의 성장에는 법적 요건의 이해가 필수적입니다.

동적 광고 삽입 시장의 과제는 다음과 같습니다.

• 높은 도입 비용 : 최신 DAI 솔루션을 도입하는 데 드는 높은 비용은 많은 기업에게 장애가 될 수 있습니다. 수락에 한계가 있습니다.
• 통합 우려: DAI 솔루션 및 시스템을 성공적으로 배포하려면 기존 광고 및 컨텐츠 게재 메커니즘과의 적절한 통합이 필요합니다. 시스템의 퍼포먼스 및 신뢰성을 보호하는 것은 기업에 대한 우려 사항입니다.
• 데이터 보안 문제: 데이터 프라이버시 과제는 DAI 시장에서 중요한 과제 중 하나입니다.

이 회사의 직원은 시장 성장을 형성하는 역동적 인 광고 삽입 솔루션 개발의 촉진요인과 도전을 이해하는 젊고 유능한 전문가를 포함합니다. 수요 증가와 함께 시장의 성장에 박차를 가하고 있습니다. 그러나 높은 비용과 규제 준수가 여전히 장애물이되고 있습니다. 가기 위해 매우 중요합니다.

목차

제1장 주요 요약

제2장 세계의 동적 삽입 시장 : 시장 역학

• 소개, 배경, 분류
• 공급망
• 업계의 촉진요인과 과제

제3장 시장 동향과 예측 분석(2018-2030년)

• 거시경제 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 동적 삽입 시장 동향(2018-2023년)과 예측(2024-2030년)
• 제품 유형별 : 세계의 동적 삽입 시장
  • 웹 기반
  • 앱 기반
• 용도별 : 세계의 동적 삽입 시장
  • 비디오 스트리밍
  • TV 방송
  • 휴대
  • 기타
• 최종 이용 산업별 : 세계의 동적 삽입 시장
  • 미디어 및 엔터테인먼트
  • 전자상거래
  • 통신
  • 금융
  • 기타

제4장 지역별 시장 동향과 예측 분석(2018-2023년)

• 지역별 세계의 동적 삽입 시장
• 북미의 동적 삽입 시장
• 유럽의 동적 삽입 시장
• 아시아태평양의 동적 광고 삽입 시장
• 기타 지역의 동적 삽입 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 제품 유형별 세계의 동적 삽입 시장의 성장 기회
  • 용도별 세계의 동적 삽입 시장의 성장 기회
  • 최종 이용 산업별 세계의 동적 삽입 시장의 성장 기회
  • 지역별 세계의 동적 삽입 시장의 성장 기회
• 세계의 동적 삽입 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 세계의 동적 삽입 시장의 용량 확대
  • 세계의 동적 삽입 시장에서의 합병, 인수, 합작 사업
  • 인증 및 라이선싱

제7장 주요 기업의 기업 프로파일

• Google
• Adobe
• SpotX
• Amagi Media Labs
• Harmonic
• Encoding.com
• Vidillion
• Edgeware
• Yospace Technologies
• Gourmet Ads

영문목차

Dynamic Ad Insertion Trends and Forecast

The future of the global dynamic Ad insertion market looks promising with opportunities in the media and entertainment, e-commerce, telecommunication, and finance markets. The global dynamic Ad insertion market is expected to reach an estimated $8.0 billion by 2030 with a CAGR of 11.5% from 2024 to 2030. The major drivers for this market are the rising demand for digital advertisement in OTT, the growing demand for advanced digital marketing, and the rising adoption of video streaming services.

• Lucintel forecasts that, within the product type category, web-based is expected to witness higher growth over the forecast period.
• In terms of regions, APAC will remain the largest region due to rapid digital transformation and the rising popularity of digital video content, including over-the-top (OTT) streaming services and video-on-demand (VoD) platforms.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Dynamic Ad Insertion Market

Several trends are contributing to the transformation of the dynamic ad insertion market. These trends are helping bring about innovations and determining the effectiveness of ad campaigns on various platforms.

• AI and machine learning integration: The integration of AI and machine learning in DAI is improving ad targeting and personalization. Machine learning-based advertisement technology applies these technologies to improve the relevance of ads to users, thus increasing possible engagement and conversions. Real-time optimization through the use of AI insights is making advertising more efficient as ad budgets are better utilized for campaigns that are working.
• Programmatic advertising expansion: The increasing availability of programmatic advertising in the DAI market is mainly due to the fact that DAI is associated with automated ad buying, which is dynamic. This helps enhance ad performance optimally within the appropriate target audiences as advertisements embed multimedia targeting, thus preventing wastage. There is an improvement in ad quality and return on investment due to the rise of programmatic DAI.
• Cross-platform ad integration: Increasingly, cross-platform ad integration is allowing ad cross-device targeting by deploying user ads across devices and platforms. This is mainly because advertisers need to have an aligned ad approach as multiple users pass through different touchpoints, such as devices. Better cross-platform capabilities are enhancing the influence ads have on user experience.
• Data privacy and security: With advanced analytics focus on data protection. Due to a better understanding of the protection of customer information, DAI solutions are now becoming compliance-driven with laws such as GDPR and CCPA. This trend is informing the evolution of privacy-first advertising technologies, where user data is protected while still allowing for the provision of personalized and impactful advertisements.
• Daunting big data visualization: Solutions are breaking out due to the boom in data visualization. Accountants are now implementing new systems that allow the visualization of ad performance and activity of targeted individuals. This also encompasses the application of big data and analytics in advertising by employing activity-based advertising and determining the budget allocated for each advertising activity. Improved analytics capabilities are allowing advertisers to measure and evaluate the effectiveness of their advertising campaigns.

These trends are changing the dynamic ad insertion market by improving targeting accuracy, increasing programmatic capacities, and solving concerns regarding data privacy. The integrated use of AI, advanced analytics, and cross-platform approaches is changing the dynamics of advertising and how it is optimized, creating new opportunities for growth and development in the market.

Recent Developments in the Dynamic Ad Insertion Market

The last few years in the development of the dynamic ad insertion market emphasize improvements in technology, convergence, and policy. These changes are determining the growth of the market and setting the direction for the future.

• Belief-based insights: The construction of advanced AI-based DAI development is making ad targeting more effective. The more sophisticated AI systems are for ad targeting, the more effective they become. Techniques included in other advertising systems can study immense volumes of user activity in a short time, so only relevant ads are provided at the right time. This progress is stimulating the use of DAI-related processes across the board.
• Improved programmatic ad platforms: Efforts to enhance programmatic ad platforms are making DAI better and more effective. These are platforms that allow the automatic purchasing of ads while facilitating their real-time optimization for more precise targeting. The evolution of programmatic advertising is broadening the reach of DAI solutions, increasing their scope and relevance.
• Integration with OTT platforms: The combination of DAI and OTT platforms is allowing for better ad placements in a digital streaming environment. This development enables contextual insertion of advertisements within a video, which helps keep the viewers focused on the content while the ads are running. The growth of new OTT service platforms is driving a revolution in DAI technologies.
• Focus on data privacy compliance: The movement towards data privacy compliance has led to the creation of compliant DAI systems. Such solutions are particularly suited to operate in highly regulated environments, such as GDPR, CCPA, and other regulations that restrict how data is collected and used while still delivering targeted ads. Stricter privacy requirements are influencing how DAI technologies are designed and executed.
• Cross-device ad delivery: Innovations in cross-device ad delivery technology have made it possible to create more engaging and impactful advertisement experiences. It makes it possible to present a single advertisement on different devices and platforms to meet a single user. Cross-device functionalities are improving DAI solutions in scope and performance.

These and other developments are affecting the dynamic ad insertion market by optimizing targeting, facilitating programmatic and cross-platform extensions, and helping with data protection. Companies are utilizing these developments to become more efficient in advertising and increase growth within the market.

Strategic Growth Opportunities for Dynamic Ad Insertion Market

There are several strategic growth opportunities in the dynamic ad insertion market across various application areas. These opportunities align with the changing trends of advertisers and broadcasters, offering a scope for creativity and broadening the market.

• Streaming services: The increasing popularity of streaming services presents a great opportunity for DAI. CTV platforms demand advanced advertisement insertion technology to place relevant and customized ads within their audience. This opportunity is nurturing creativity within DAI solutions aimed at improving ad effectiveness and consumer engagement.
• Digital out-of-home advertising: Software-driven media being generated in the largest market for physical marketing and advertising-digital out-of-home advertising (DOOH)-is picking up more scope for DAI incorporation in outdoor advertising. For this reason, the ability to serve relevant advertising through DAI systems is improving the efficiency of advertising campaigns that rely on DOOH.
• Mobile advertising: The growth of mobile advertising presents additional market segments and expansion opportunities for DAI solutions capable of offering relevant advertising in mobile apps and websites. Mobile DAI solutions are suitable for this environment as they provide a solution to the advertising gap, even with the mobile DAI devices that are being utilized.
• Interactive TV advertising: Interactive television advertising is an area that DAI is exploring as a future revenue stream, with a scope to provide interesting and attractive advertising. Augmenting DAI into interactive TV ads enhances the consumer's ad experience and responsiveness.
• Programmatic ad networks: The growth of programmatic ad networks is bringing advances and increased marketability for DAI solutions geared toward automated and data-driven ad placement. DAI technologies have continued to improve, optimizing the targeting of ads and monitoring their effectiveness, hastening growth in the programmatic style of advertising.

With these strategic growth opportunities, the dynamic ad insertion market is addressing newer areas in streaming, mobile, and interactive advertising. As a result, several players are realizing these opportunities and developing their DAI solutions further to enhance market growth.

Dynamic Ad Insertion Market Driver and Challenges

The dynamic ad insertion market is driven by a number of factors and challenged by various issues that affect its growth and development. These include both positive and negative aspects, such as technological changes, economic status, and the nature of regulations within each region.

The factors responsible for driving the dynamic ad insertion market include:

• Technological advancements in AI: Machine learning and data analytics tools are key factors supporting DAI market growth. They improve targeting, personalization, and overall ad effectiveness, contributing to a higher demand for DAI solutions across various business and creative sectors.
• The increasing demand for personalized ads: The growing demand for personalized ads is further driving the use of DAI technology. People engage with ads that offer personal and emotional benefits, leading to more relevant and effective advertising.
• Growth of digital insertion technologies: The growth of DAI solutions aligns with the expansion of digital media horizons, including streaming and mobile apps. The broadening consumption trends of digital content lead to the gradual building of more complex ad insertion systems capable of placing ads in multifaceted media.
• Rise of programmatic purchasing: The increasing use of DAI solutions is attributed to the expansion of programmatic advertising. Programmatic ad networks enhance DAI features by optimizing ad acquisition processes and maximizing the effectiveness and efficiency of campaigns.
• Regulatory concerns: Legalities such as GDPR, CCPA, and other data privacy compliance measures are influencing the DAI market. Companies must implement DAI technologies that ensure users' data is protected while still allowing for effective ad targeting. Understanding legal requirements is essential for the technology's adoption and market growth.

Challenges in the dynamic ad insertion market include:

• High implementation costs: High costs involved in adopting modern DAI solutions are sometimes a hindrance for many firms. Most of these companies must purchase expensive systems and infrastructure, which limits acceptance, especially for smaller companies.
• Integration concerns: Successful deployment of DAI solutions and systems requires proper integration with existing advertising and content distribution mechanisms. Protecting the performance and reliability of systems while achieving seamless integration with new technologies is a concern for companies.
• Data security issues: Data privacy challenges are one of the key issues in the DAI market. It is necessary for companies to implement strict measures and make their solutions both privacy-friendly and effective for targeted advertising.

Employees of the company include young, able-bodied specialists who comprehend the drivers and challenges in developing dynamic ad insertion solutions that shape market growth. The growth of the technology, paired with the increasing demand for personalized ads, is spurring market growth. However, high costs and regulatory compliance remain hurdles. Solving these issues will be crucial for companies to prosper in the changing landscape.

List of Dynamic Ad Insertion Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies dynamic Ad insertion companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the dynamic Ad insertion companies profiled in this report include-

• Google
• Adobe
• SpotX
• Amagi Media Labs
• Harmonic
• Encoding.com
• Vidillion
• Edgeware
• Yospace Technologies
• Gourmet Ads

Dynamic Ad Insertion by Segment

The study includes a forecast for the global dynamic Ad insertion by product type, application, end use industry, and region.

Dynamic Ad Insertion Market by Product Type [Analysis by Value from 2018 to 2030]:

• Web-Based
• App-Based

Dynamic Ad Insertion Market by Application [Analysis by Value from 2018 to 2030]:

• Video Streaming
• Broadcast TV
• Mobile
• Others

Dynamic Ad Insertion Market by End Use Industry [Analysis by Value from 2018 to 2030]:

• Media and Entertainment
• E-Commerce
• Telecommunications
• Finance
• Others

Dynamic Ad Insertion Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Dynamic Ad Insertion Market

The dynamic ad insertion (DAI) market is witnessing significant developments as advertisers and broadcasters look for more efficient and focused forms of advertising. Changes in key regions over recent months can be associated with developments in technology, shifts in consumer preferences, and a rise in the demand for customized ads. The United States, China, Germany, India, and Japan are actively investing and offering new solutions to usher in the new era of DAI.

• United States: The DAI market in the US has made notable progress with the uptake of AI-powered targeting and real-time analytics. Targeted and programmatic ads are already being delivered by major broadcasters and streaming services, which are taking these technologies to the next level. Improved performance and expansion of DAI solutions are being experienced due to the increased adoption of advanced data management platforms and growing use of programmatic advertising.
• China: The DAI market in China has grown rapidly due to the emergence of digital video platforms and increased internet access. Advertisements in China are targeted based on big data and AI techniques, which are highly advanced. To address the growing audience for online videos, Chinese tech companies are heavily investing in the creation of advanced DAI, resulting in improved and more targeted ad distribution methods.
• India: India's DAI market is adapting as digital streaming services gain momentum and more citizens educate themselves on smartphone use. For example, the target audience for DAI solutions is expanding to overseas markets, with affordable and effective DAI approaches being sought. New ad techniques and targeted advertisements are allowing Indian businesses to better engage with their regional audiences and increase advertising profits.
• Japan: Japan's DAI market is marked by technological advancements and penetration of digital media. Japanese companies are now adopting high-level AI and ML to improve ad targeting. The increased use of DAI systems is being observed, with new collaborations between broadcasters and hardware manufacturers driving faster-paced development.

Features of the Global Dynamic Ad Insertion Market

Market Size Estimates: Dynamic Ad insertion market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Dynamic Ad insertion market size by product type, application, end use industry, and region in terms of value ($B).

Regional Analysis: Dynamic Ad insertion market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, applications, end use industries, and regions for the dynamic Ad insertion market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the dynamic Ad insertion market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the dynamic Ad insertion market by product type (web-based and app-based), application (video streaming, broadcast TV, mobile, and others), end use industry (media and entertainment, e-commerce, telecommunications, finance, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Dynamic Ad Insertion Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Dynamic Ad Insertion Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Dynamic Ad Insertion Market by Product Type
  • 3.3.1: Web-Based
  • 3.3.2: App-Based
• 3.4: Global Dynamic Ad Insertion Market by Application
  • 3.4.1: Video Streaming
  • 3.4.2: Broadcast TV
  • 3.4.3: Mobile
  • 3.4.4: Others
• 3.5: Global Dynamic Ad Insertion Market by End Use Industry
  • 3.5.1: Media and Entertainment
  • 3.5.2: E-commerce
  • 3.5.3: Telecommunications
  • 3.5.4: Finance
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Dynamic Ad Insertion Market by Region
• 4.2: North American Dynamic Ad Insertion Market
  • 4.2.1: North American Market by Product Type: Web-Based and App-Based
  • 4.2.2: North American Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
• 4.3: European Dynamic Ad Insertion Market
  • 4.3.1: European Market by Product Type: Web-Based and App-Based
  • 4.3.2: European Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
• 4.4: APAC Dynamic Ad Insertion Market
  • 4.4.1: APAC Market by Product Type: Web-Based and App-Based
  • 4.4.2: APAC Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
• 4.5: ROW Dynamic Ad Insertion Market
  • 4.5.1: ROW Market by Product Type: Web-Based and App-Based
  • 4.5.2: ROW Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Dynamic Ad Insertion Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Dynamic Ad Insertion Market by Application
  • 6.1.3: Growth Opportunities for the Global Dynamic Ad Insertion Market by End Use Industry
  • 6.1.4: Growth Opportunities for the Global Dynamic Ad Insertion Market by Region
• 6.2: Emerging Trends in the Global Dynamic Ad Insertion Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Dynamic Ad Insertion Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Dynamic Ad Insertion Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Google
• 7.2: Adobe
• 7.3: SpotX
• 7.4: Amagi Media Labs
• 7.5: Harmonic
• 7.6: Encoding.com
• 7.7: Vidillion
• 7.8: Edgeware
• 7.9: Yospace Technologies
• 7.10: Gourmet Ads