[시장보고서]세계의 NFC 시장 : 제품별, 동작 방식별, 사용 사례별

세계의 NFC 시장 : 제품별, 동작 방식별, 사용 사례별 - 예측(-2029년)

NFC Market by Offering (NFC ICs, NFC Antennas, NFC Tags, NFC Readers), Operating Mode (Reader Emulation, Peer-to-Peer, Card Emulation), Use Cases (Payment and Transactions, Product Identification, Ticketing, Access Control) - Global Forecast to 2029

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리서치사 : MarketsandMarkets

발행일 : 2024년 10월

페이지 정보 : 영문 227 Pages

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한글목차

세계 NFC 시장 규모는 2024년 216억 9,000만 달러로 2029년까지 305억 5,000만 달러에 달할 것으로 예상되며, 예측 기간 동안 연평균 7.1%의 성장률을 보일 것으로 예상됩니다.

NFC 기술은 소매, 운송, 자동차, 소비자 가전, 은행 및 금융, 접객업 등 다양한 산업에서 널리 사용되고 있습니다. 이러한 산업에서 가장 일반적인 NFC 사용 사례로는 제품 식별, 재고 관리, 출입 통제, 결제 및 거래, 데이터 전송 등이 있습니다. 간편하고 안전한 비접촉식 결제 및 데이터 전송 등의 장점은 향후 몇 년 동안 NFC 기술에 대한 수요를 증가시킬 것으로 예상됩니다. 온라인과 매장에서의 모바일 결제 애플리케이션은 향후 NFC 시장을 주도할 것으로 예상됩니다.

조사 범위
조사 대상 연도	2020-2029년
기준 연도	2023년
예측 기간	2024-2029년
단위	10억 달러
부문	제공, 작동 방식, 사용 사례, 지역
대상 지역	북미, 유럽, 아시아태평양 및 기타 지역

"피어투피어 부문은 예측 기간 동안 놀라운 CAGR로 성장할 것으로 예상됩니다."

피어투피어(P2P) 부문은 두 개의 NFC 기기 간 직접 통신이 가능하기 때문에 예측 기간 동안 큰 폭의 성장이 예상됩니다. 소매 및 의료와 같은 부문에서 안전하고 효율적인 결제 솔루션과 데이터 전송 옵션에 대한 수요가 이 방식의 성장을 촉진하고 있습니다. 또한, NFC 기술의 지속적인 발전과 IoT 및 블록체인과 같은 다른 기술과의 통합은 이 부문의 성장을 더욱 촉진할 것으로 예상됩니다. 피어 투 피어 방식은 사용 편의성, 빠른 데이터 전송, 무단 액세스 위험 감소 등 여러 가지 중요한 이점을 제공합니다. 또한 연락처 정보 공유 및 파일 전송과 같은 다양한 기능도 지원합니다.

"소매 부문이 2024년 시장 규모 2위를 차지할 가능성이 높습니다."

NFC 애플리케이션은 NFC 지원 스마트폰의 생산으로 인해 소매 산업에서 큰 성장을 보이고 있습니다. 소비자는 NFC 태그 앞에서 휴대폰을 흔들면 은행 게이트웨이 또는 신뢰할 수 있는 서비스 관리자의 도움을 받아 필요한 잔액이 계좌에서 인출됩니다. 상품 및 서비스 구매 및 결제는 온라인 또는 매장에서 이루어집니다. 소매 산업에서 NFC 기술은 출입 통제, 제품 식별 및 거래 용도로 사용됩니다.

"북미가 예측 기간 동안 두 번째로 높은 CAGR로 성장할 가능성이 높습니다."

미국은 AI, IoT 등 첨단 기술을 선도적으로 도입하는 선진국 중 하나로, 소매업에서 자동차에 이르기까지 다양한 산업 전반에 걸쳐 지속적으로 자동화를 추진하고 있습니다. 미국은 또한 출입 통제 및 티켓 발권에 사용되는 NFC와 같은 비접촉식 기술 도입을 포함한 스마트 시티 구상 지출에서도 상위 3개국 중 하나입니다. 또한, 기술 개발에 대한 정부의 지원과 NFC, AI, IoT 등의 기술 개발 및 구현에 유리한 규제 프레임워크가 미국 NFC 시장의 성장을 가속화하고 있습니다.

본 보고서에서는 세계 NFC 시장에 대해 조사 분석했으며, 주요 촉진요인과 억제요인, 경쟁 상황, 향후 동향 등의 정보를 제공합니다.

소개
시장 역학
- 성장 촉진요인
- 성장 억제요인
- 기회
- 과제
고객 비즈니스에 영향을 미치는 동향/혼란
가격 분석
- 주요 기업 평균판매가격 동향 : 하드웨어 유형별
- 평균판매가격 동향 : 하드웨어 유형별
밸류체인 분석
생태계 분석
투자와 자금 조달 시나리오
기술 분석
- 주요 기술
- 보완 기술
- 인접 기술
특허 분석
무역 분석
- 수입 시나리오(HS 코드 852352)
- 수출 시나리오(HS 코드 852352)
주요 회의와 이벤트(2024-2025년)
사례 연구
- ONEID, ID문서 NFC 판독을 최적화하고, 안전한 데이터 전송을 보증하는 사용자 친화적 앱을 개발
- NIKE, NFC 기술을 도입해 매출과 고객 참여를 향상
- BARBADILLO, NFC 태그를 채용해 고객 참여와 매출을 향상
규제 상황
- 규제기관, 정부기관, 기타 조직
- 표준
Porter's Five Forces 분석
주요 이해관계자와 구입 기준
NFC 시장에 대한 AI/생성형 AI의 영향
- 소개
- 주요 NFC 용도에 대한 AI/생성형 AI의 영향
- 이용 사례
- AI/생성형 AI를 도입하고 있는 주요 기업
- NFC 생태계에서 AI/생성형 AI의 미래

제6장 NFC 신호 전달 기술

소개
NFC-A
NFC-B
NFC-F

제7장 NFC 시장 : 제공별

소개
하드웨어
- NFC IC, 안테나
- NFC 태그
- NFC 리더
소프트웨어

제8장 NFC 시장 : 동작 방식별

소개
카드 에뮬레이션
리더 에뮬레이션
P2P(Peer-to-Peer)

제9장 NFC 시장 : 업계별

소개
소매
- 제품 식별
- 결제·거래
수송
- 발권 업무
- 액세스 제어
자동차
주택·상업시설
- 액세스 제어
- 근태 관리
- 홈오토메이션
의료
- 환자 식별
- 제품 식별
- 액세스 제어
가전제품
- 웨어러블 디바이스
- 휴대폰/태블릿
- 노트북/컴퓨터
- 기타 가전제품
은행·금융
호스피탈리티
- 액세스 제어
- 결제·거래
기타 업계

제10장 NFC 시장 : 지역별

소개
북미
- 북미의 거시경제 전망
- 미국
- 캐나다
- 멕시코
유럽
- 유럽의 거시경제 전망
- 영국
- 독일
- 이탈리아
- 프랑스
- 스페인
- 스위스
- 네덜란드
- 기타 유럽
아시아태평양
- 아시아태평양의 거시경제 전망
- 중국
- 일본
- 인도
- 한국
- 호주
- 인도네시아
- 기타 아시아태평양
기타 지역
- 기타 지역의 거시경제 전망
- 중동
- 남미
- 아프리카

제11장 경쟁 상황

개요
주요 기업 전략/유력 기업(2020-2024년)
매출 분석(2019-2023년)
시장 점유율 분석(2023년)
기업 평가와 재무 지표(2024년)
제품의 비교
기업 평가 매트릭스 : 주요 기업(2023년)
기업 평가 매트릭스 : 스타트업/중소기업(2023년)
경쟁 시나리오

제12장 기업 개요

주요 기업
- NXP SEMICONDUCTORS
- BROADCOM
- QUALCOMM TECHNOLOGIES, INC.
- TEXAS INSTRUMENTS INCORPORATED
- STMICROELECTRONICS
- RENESAS ELECTRONICS CORPORATION
- AMS-OSRAM AG
- THALES
- INFINEON TECHNOLOGIES AG
- SONY CORPORATION
- AVERY DENNISON CORPORATION
- SAMSUNG
- IDENTIV, INC.
- SEMICONDUCTOR COMPONENTS INDUSTRIES, LLC
기타 기업
- FLOMIO, INC.
- SHANGHAI FUDAN MICROELECTRONICS GROUP CO., LTD.
- HID GLOBAL CORPORATION
- RESOURCE LABEL GROUP, LLC
- PREMIER LABELS UK
- ADVANCED CARD SYSTEMS LTD.
- CRYPTERA
- PERFECT ID
- ID TECH
- OMNIA TECHNOLOGIES PVT. LTD.
- ELATEC GMBH

제13장 부록

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영문 목차

영문목차

The global NFC market was valued at USD 21.69 billion in 2024 and is projected to reach USD 30.55 billion by 2029; it is expected to register a CAGR of 7.1% during the forecast period. NFC technology is widely used in industries such as retail, transportation, automotive, consumer electronics, banking & finance, and hospitality. Some of the most common use cases of NFC in these verticals include product identification, inventory management, access control, payments & transactions, and data transfer, among others. Benefits such as easy and secure contactless payments and data transfer will boost the demand for NFC technology in the coming years. Mobile payment applications, both online and in-store, are expected to drive the NFC market in the future.

Scope of the Report
Years Considered for the Study	2020-2029
Base Year	2023
Forecast Period	2024-2029
Units Considered	Value (USD Billion)
Segments	By Offering, Operating Mode, Use Cases and Region
Regions covered	North America, Europe, APAC, RoW

"Peer-to-peer segment is expected to grow at the impressive CAGR during the forecast period."

The peer-to-peer segment is projected to grow significantly during the forecast period as this mode allows direct communication between two NFC devices. The demand for secure and efficient payment solutions and data transfer options in sectors like retail and healthcare is driving the growth in this mode. Further, ongoing advancements in NFC technology and its integration with other technologies such as IoT and blockchain, are expected to further boost this segment. The peer-to-peer mode also offers several key benefits, like ease of use, quick data transfer, and reduced risk of unauthorized access. Additionally, it supports various other functions such as sharing contact information and transferring files.

"Retail segment is likely to hold the second largest market in 2024."

The NFC application has shown tremendous growth in the retail industry, owing to the production of NFC-enabled smartphones. These phones have an embedded NFC chip; the consumers only have to wave the mobile phone in front of the NFC tag, and the required balance gets deducted from their account with the help of banking gateways and trusted service managers. The purchasing of the goods and services and their payment is done either online or at the point-of-sale. In the retail industry, NFC technology is used for access control, product identification, and transaction applications.

"The North America segment is likely to grow at the second highest CAGR during the forecast period."

The US is one of the leading adopters of advanced technologies such as AI and IoT, and consistently pushing the implementation of automation across various industry verticals ranging from retail to automotive. US also ranks among the top three nations in terms of expenditure on smart city initiatives that include the implementation of contactless technologies such as NFC for access control and ticketing. Additionally, government support for technological development and favorable regulatory frameworks to develop and implement technologies such as NFC, AI, and IoT to accelerate the growth of NFC market in the country.

Breakdown of primaries

The study contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:

By Company Type - Tier 1 - 25%, Tier 2 - 30%, Tier 3 - 45%
By Designation- C-level Executives - 30%, Directors - 40%, Others - 30%
By Region-North America - 30%, Europe - 20%, Asia Pacific - 40%, RoW - 10%

The NFC market is dominated by a few globally established players such as NXP Semiconductors (Netherlands), Broadcom (US), Qualcomm Technologies, Inc. (US), Texas Instruments Incorporated (US), STMicroelectronics (Switzerland), Renesas Electronics Corporation (Japan), ams-OSRAM AG (Austria), Thales (France), and Infineon Technologies AG (Germany). The study includes an in-depth competitive analysis of these key players in the NFC market, with their company profiles, recent developments, and key market strategies.

Research Coverage:

The report segments the NFC market and forecasts its size by signaling technology, offering, type, operating mode, vertical, and region. The report also discusses the drivers, restraints, opportunities, and challenges pertaining to the market. It gives a detailed view of the market across four main regions-North America, Europe, Asia Pacific, and RoW. Supply chain analysis has been included in the report, along with the key players and their competitive analysis in the NFC ecosystem.

Key Benefits to Buy the Report:

Analysis of key drivers (Rising interest towards the adoption of mobile commerce, Rising trend of wearable technology), Restraint (Security concerns related to NFC, Competition from alternative payment methods), Opportunity (Rising urbanization in emerging economies, Increasing online and in-Store payment, Growing trend of contactless technology, Rising need for connectivity between different devices), Challenges (Lack of awareness about the benefits associated with NFC).
Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product launches in the NFC market.
Market Development: Comprehensive information about lucrative markets - the report analyses the NFC market across varied regions
Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the NFC market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players NXP Semiconductors (Netherlands), Broadcom (US), Qualcomm Technologies, Inc. (US), Texas Instruments Incorporated (US), STMicroelectronics (Switzerland), among others in the NFC market.

1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
- 1.3.1 MARKETS COVERED AND REGIONAL SCOPE
- 1.3.2 INCLUSIONS AND EXCLUSIONS
- 1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNIT CONSIDERED
1.6 STAKEHOLDERS
1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
- 2.1.1 SECONDARY AND PRIMARY RESEARCH
- 2.1.2 SECONDARY DATA
  - 2.1.2.1 List of key secondary sources
  - 2.1.2.2 Key data from secondary sources
- 2.1.3 PRIMARY DATA
  - 2.1.3.1 List of primary interview participants
  - 2.1.3.2 Key data from primary sources
  - 2.1.3.3 Key industry insights
  - 2.1.3.4 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION METHODOLOGY
- 2.2.1 TOP-DOWN APPROACH
  - 2.2.1.1 Approach to arrive at market size using top-down analysis (supply side)
- 2.2.2 BOTTOM-UP APPROACH
  - 2.2.2.1 Approach to arrive at market size using bottom-up analysis (demand side)
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
2.5 RESEARCH LIMITATIONS
2.6 RISK ANALYSIS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN NFC MARKET
4.2 NFC MARKET, BY OFFERING
4.3 NFC MARKET, BY VERTICAL
4.4 NFC MARKET IN NORTH AMERICA, BY VERTICAL AND COUNTRY
4.5 NFC MARKET, BY COUNTRY

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
- 5.2.1 DRIVERS
  - 5.2.1.1 Rising interest in mobile commerce
  - 5.2.1.2 Mounting demand for smart wearables and IoT devices
- 5.2.2 RESTRAINTS
  - 5.2.2.1 Availability of alternative technologies for contactless applications
- 5.2.3 OPPORTUNITIES
  - 5.2.3.1 Rapid urbanization in emerging economies
  - 5.2.3.2 Reliance on PoS systems and smart posters to enhance shopping experiences
  - 5.2.3.3 Implementation of electronic shelf labels in retail stores
  - 5.2.3.4 Rise in cellular IoT connections
- 5.2.4 CHALLENGES
  - 5.2.4.1 Lack of awareness about NFC benefits
  - 5.2.4.2 Security concerns related to contactless payments
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.4 PRICING ANALYSIS
- 5.4.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY HARDWARE TYPE
- 5.4.2 AVERAGE SELLING PRICE TREND, BY HARDWARE TYPE
5.5 VALUE CHAIN ANALYSIS
5.6 ECOSYSTEM ANALYSIS
5.7 INVESTMENT AND FUNDING SCENARIO
5.8 TECHNOLOGY ANALYSIS
- 5.8.1 KEY TECHNOLOGIES
  - 5.8.1.1 NFC-enabled wearables
- 5.8.2 COMPLEMENTARY TECHNOLOGIES
  - 5.8.2.1 Internet of Things (IoT)
- 5.8.3 ADJACENT TECHNOLOGIES
  - 5.8.3.1 Radio-frequency identification (RFID)
5.9 PATENT ANALYSIS
5.10 TRADE ANALYSIS
- 5.10.1 IMPORT SCENARIO (HS CODE 852352)
- 5.10.2 EXPORT SCENARIO (HS CODE 852352)
5.11 KEY CONFERENCES AND EVENTS, 2024-2025
5.12 CASE STUDY
- 5.12.1 ONEID DEVELOPS USER-FRIENDLY APP TO OPTIMIZE NFC READING FOR ID DOCUMENTS AND ENSURE SECURE DATA TRANSMISSION
- 5.12.2 NIKE INTEGRATES NFC TECHNOLOGY TO INCREASE SALES AND CUSTOMER ENGAGEMENT
- 5.12.3 BARBADILLO ADOPTS NFC TAGS TO INCREASE CUSTOMER ENGAGEMENT AND SALES
5.13 REGULATORY LANDSCAPE
- 5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
- 5.13.2 STANDARDS
5.14 PORTER'S FIVE FORCES ANALYSIS
- 5.14.1 BARGAINING POWER OF SUPPLIERS
- 5.14.2 BARGAINING POWER OF BUYERS
- 5.14.3 THREAT OF NEW ENTRANTS
- 5.14.4 THREAT OF SUBSTITUTES
- 5.14.5 INTENSITY OF COMPETITIVE RIVALRY
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
- 5.15.2 BUYING CRITERIA
5.16 IMPACT OF AI/GEN AI ON NFC MARKET
- 5.16.1 INTRODUCTION
- 5.16.2 AI/GEN AI IMPACT ON KEY NFC APPLICATIONS
  - 5.16.2.1 Retail
  - 5.16.2.2 Consumer electronics
- 5.16.3 USE CASES
- 5.16.4 KEY COMPANIES IMPLEMENTING AI/GEN AI
- 5.16.5 FUTURE OF AI/GEN AI IN NFC ECOSYSTEM

6 NFC SIGNALING TECHNOLOGIES

6.1 INTRODUCTION
6.2 NFC-A
6.3 NFC-B
6.4 NFC-F

7 NFC MARKET, BY OFFERING

7.1 INTRODUCTION
7.2 HARDWARE
- 7.2.1 NFC ICS & ANTENNAS
  - 7.2.1.1 Emphasis on ensuring proper electrical interface and maximizing power transfer to bolster segmental growth
- 7.2.2 NFC TAGS
  - 7.2.2.1 Ability to identify proximity and vicinity to contribute to segmental growth
- 7.2.3 NFC READERS
  - 7.2.3.1 Emphasis on seamless communication and data exchange among devices to foster segmental growth
7.3 SOFTWARE
- 7.3.1 EASE OF USE AND FUNCTIONALITY IN ROUTERS, INFOTAINMENT SYSTEMS, AND CONSUMER ELECTRONICS TO DRIVE MARKET

8 NFC MARKET, BY OPERATING MODE

8.1 INTRODUCTION
8.2 CARD EMULATION
- 8.2.1 INCREASING USE TO CONVERT NFC DEVICES TO CONTACTLESS SMART CARDS TO BOOST SEGMENTAL GROWTH
8.3 READER EMULATION
- 8.3.1 RISING ADOPTION TO READ DATA FROM MANDATED NFC TAGS TO FUEL SEGMENTAL GROWTH
8.4 PEER-TO-PEER
- 8.4.1 ABILITY TO OFFER LINK-LEVEL COMMUNICATION BETWEEN TWO NFC DEVICES TO ACCELERATE SEGMENTAL GROWTH

9 NFC MARKET, BY VERTICAL

9.1 INTRODUCTION
9.2 RETAIL
- 9.2.1 PRODUCT IDENTIFICATION
  - 9.2.1.1 Increasing need to identify product location and availability in retail stores to foster segmental growth
- 9.2.2 PAYMENT & TRANSACTION
  - 9.2.2.1 Growing adoption of NFC-enabled devices as contactless cards to expedite segmental growth
9.3 TRANSPORTATION
- 9.3.1 TICKETING
  - 9.3.1.1 Strong focus on convenience and security in ticketing process to augment segmental growth
- 9.3.2 ACCESS CONTROL
  - 9.3.2.1 Ability of NFC to reduce cash handling to contribute to segmental growth
9.4 AUTOMOTIVE
- 9.4.1 RISING DEPLOYMENT IN ACCESS CONTROL AND IN-CAR INFOTAINMENT APPLICATIONS TO BOOST SEGMENTAL GROWTH
9.5 RESIDENTIAL & COMMERCIAL
- 9.5.1 ACCESS CONTROL
  - 9.5.1.1 Reliance on NFC to offer physical access control in buildings to fuel segmental growth
- 9.5.2 TIME & ATTENDANCE
  - 9.5.2.1 Requirement to keep track of in-time and out-time in commercial sector to augment segmental growth
- 9.5.3 HOME AUTOMATION
  - 9.5.3.1 Use of smart lighting solutions with wireless switch capabilities to boost segmental growth
9.6 HEALTHCARE
- 9.6.1 PATIENT IDENTIFICATION
  - 9.6.1.1 Increasing deployment of NFC tags to secure access to healthcare information to bolster segmental growth
- 9.6.2 PRODUCT IDENTIFICATION
  - 9.6.2.1 Growing preference for remote patient monitoring to augment segmental growth
- 9.6.3 ACCESS CONTROL
  - 9.6.3.1 Rising need to identify patient health cards and other medical items to expedite segmental growth
9.7 CONSUMER ELECTRONICS
- 9.7.1 WEARABLE DEVICES
  - 9.7.1.1 Ability to interact with NFC-enabled devices to fuel segmental growth
- 9.7.2 MOBILE PHONES/TABLETS
  - 9.7.2.1 Adoption of home automation and control solutions to bolster segmental growth
- 9.7.3 LAPTOPS/PERSONAL COMPUTERS
  - 9.7.3.1 Growing popularity of touchless laptops to contribute to segmental growth
- 9.7.4 OTHER CONSUMER ELECTRONICS
9.8 BANKING & FINANCE
- 9.8.1 RELIANCE ON ADVANCED TECHNOLOGIES TO ENHANCE SECURITY TO BOOST SEGMENTAL GROWTH
9.9 HOSPITALITY
- 9.9.1 ACCESS CONTROL
  - 9.9.1.1 Rising awareness about benefits of NFC-enabled smartphones in check-in process in hotels to drive market
- 9.9.2 PAYMENT & TRANSACTION
  - 9.9.2.1 Growing preference for contactless payment to contribute to segmental growth
9.10 OTHER VERTICALS

10 NFC MARKET, BY REGION

10.1 INTRODUCTION
10.2 NORTH AMERICA
- 10.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
- 10.2.2 US
  - 10.2.2.1 Increasing adoption of smart city initiatives to accelerate market growth
- 10.2.3 CANADA
  - 10.2.3.1 Rising deployment of advanced communication technologies to improve enterprise efficiency to fuel market growth
- 10.2.4 MEXICO
  - 10.2.4.1 Growing interest toward digital payments to contribute to market growth
10.3 EUROPE
- 10.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
- 10.3.2 UK
  - 10.3.2.1 Rising awareness about contactless payment systems to augment market growth
- 10.3.3 GERMANY
  - 10.3.3.1 Increasing access of payment service providers to NFC antennas to bolster market growth
- 10.3.4 ITALY
  - 10.3.4.1 Rapid digitalization and adoption of contactless payments to expedite market growth
- 10.3.5 FRANCE
  - 10.3.5.1 Growing demand for advanced technologies to allow dynamic pricing and real-time product positioning to drive market
- 10.3.6 SPAIN
  - 10.3.6.1 Rising implementation of biometric security payment solutions to accelerate market growth
- 10.3.7 SWITZERLAND
  - 10.3.7.1 Growing focus on secure payment networks and reliable connectivity to foster market growth
- 10.3.8 NETHERLANDS
  - 10.3.8.1 Rising emphasis on security and privacy to contribute to market growth
- 10.3.9 REST OF EUROPE
10.4 ASIA PACIFIC
- 10.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
- 10.4.2 CHINA
  - 10.4.2.1 Growing focus on expanding public transportation to boost market growth
- 10.4.3 JAPAN
  - 10.4.3.1 Rising trend for e-money smart cards powered by NFC technology to drive market
- 10.4.4 INDIA
  - 10.4.4.1 Increasing use of NFC-enabled contactless credit cards to fuel market growth
- 10.4.5 SOUTH KOREA
  - 10.4.5.1 Mounting demand for high-end smartphones to contribute to market growth
- 10.4.6 AUSTRALIA
  - 10.4.6.1 Growing adoption of contactless payment methods to bolster market growth
- 10.4.7 INDONESIA
  - 10.4.7.1 Rising focus on digital infrastructure development to fuel market growth
- 10.4.8 REST OF ASIA PACIFIC
10.5 ROW
- 10.5.1 MACROECONOMIC OUTLOOK FOR ROW
- 10.5.2 MIDDLE EAST
  - 10.5.2.1 Burgeoning demand for NFC-enabled smartphones to accelerate market growth
  - 10.5.2.2 GCC countries
  - 10.5.2.3 Rest of Middle East
- 10.5.3 SOUTH AMERICA
  - 10.5.3.1 Increasing smartphone penetration and mobile payments to drive market
- 10.5.4 AFRICA
  - 10.5.4.1 Rising preference for payments using contactless cards to contribute to market growth

11 COMPETITIVE LANDSCAPE

11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020-2024
11.3 REVENUE ANALYSIS, 2019-2023
11.4 MARKET SHARE ANALYSIS, 2023
11.5 COMPANY VALUATION AND FINANCIAL METRICS, 2024
11.6 PRODUCT COMPARISON
11.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
- 11.7.1 STARS
- 11.7.2 EMERGING LEADERS
- 11.7.3 PERVASIVE PLAYERS
- 11.7.4 PARTICIPANTS
- 11.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
  - 11.7.5.1 Company footprint
  - 11.7.5.2 Region footprint
  - 11.7.5.3 Vertical footprint
  - 11.7.5.4 Operating mode footprint
  - 11.7.5.5 Offering footprint
11.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
- 11.8.1 PROGRESSIVE COMPANIES
- 11.8.2 RESPONSIVE COMPANIES
- 11.8.3 DYNAMIC COMPANIES
- 11.8.4 STARTING BLOCKS
- 11.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
  - 11.8.5.1 Detailed list of key startups/SMEs
  - 11.8.5.2 Competitive benchmarking of key startups/SMEs
11.9 COMPETITIVE SCENARIO
- 11.9.1 PRODUCT LAUNCHES
- 11.9.2 DEALS

12 COMPANY PROFILES

12.1 KEY PLAYERS
- 12.1.1 NXP SEMICONDUCTORS
  - 12.1.1.1 Business overview
  - 12.1.1.2 Products/Solutions/Services offered
  - 12.1.1.3 Recent developments
    - 12.1.1.3.1 Product launches
  - 12.1.1.4 MnM view
    - 12.1.1.4.1 Key strengths/Right to win
    - 12.1.1.4.2 Strategic choices
    - 12.1.1.4.3 Weaknesses/Competitive threats
- 12.1.2 BROADCOM
  - 12.1.2.1 Business overview
  - 12.1.2.2 Products/Solutions/Services offered
  - 12.1.2.3 MnM view
    - 12.1.2.3.1 Key strengths/Right to win
    - 12.1.2.3.2 Strategic choices
    - 12.1.2.3.3 Weaknesses/Competitive threats
- 12.1.3 QUALCOMM TECHNOLOGIES, INC.
  - 12.1.3.1 Business overview
  - 12.1.3.2 Products/Solutions/Services offered
  - 12.1.3.3 Recent developments
    - 12.1.3.3.1 Deals
  - 12.1.3.4 MnM view
    - 12.1.3.4.1 Key strengths/Right to win
    - 12.1.3.4.2 Strategic choices
    - 12.1.3.4.3 Weaknesses/Competitive threats
- 12.1.4 TEXAS INSTRUMENTS INCORPORATED
  - 12.1.4.1 Business overview
  - 12.1.4.2 Products/Solutions/Services offered
  - 12.1.4.3 MnM view
    - 12.1.4.3.1 Key strengths/Right to win
    - 12.1.4.3.2 Strategic choices
    - 12.1.4.3.3 Weaknesses/Competitive threats
- 12.1.5 STMICROELECTRONICS
  - 12.1.5.1 Business overview
  - 12.1.5.2 Products/Solutions/Services offered
  - 12.1.5.3 Recent developments
    - 12.1.5.3.1 Product launches
  - 12.1.5.4 MnM view
    - 12.1.5.4.1 Key strengths/Right to win
    - 12.1.5.4.2 Strategic choices
    - 12.1.5.4.3 Weaknesses/Competitive threats
- 12.1.6 RENESAS ELECTRONICS CORPORATION
  - 12.1.6.1 Business overview
  - 12.1.6.2 Products/Solutions/Services offered
  - 12.1.6.3 Recent developments
    - 12.1.6.3.1 Deals
- 12.1.7 AMS-OSRAM AG
  - 12.1.7.1 Business overview
  - 12.1.7.2 Products/Solutions/Services offered
- 12.1.8 THALES
  - 12.1.8.1 Business overview
  - 12.1.8.2 Products/Solutions/Services offered
- 12.1.9 INFINEON TECHNOLOGIES AG
  - 12.1.9.1 Business overview
  - 12.1.9.2 Products/Solutions/Services offered
  - 12.1.9.3 Recent developments
    - 12.1.9.3.1 Product launches
- 12.1.10 SONY CORPORATION
  - 12.1.10.1 Business overview
  - 12.1.10.2 Products/Solutions/Services offered
- 12.1.11 AVERY DENNISON CORPORATION
  - 12.1.11.1 Business overview
  - 12.1.11.2 Products/Solutions/Services offered
  - 12.1.11.3 Recent developments
    - 12.1.11.3.1 Product launches
- 12.1.12 SAMSUNG
  - 12.1.12.1 Business overview
  - 12.1.12.2 Products/Solutions/Services offered
- 12.1.13 IDENTIV, INC.
  - 12.1.13.1 Business overview
  - 12.1.13.2 Products/Solutions/Services offered
- 12.1.14 SEMICONDUCTOR COMPONENTS INDUSTRIES, LLC
  - 12.1.14.1 Business overview
  - 12.1.14.2 Products/Solutions/Services offered
12.2 OTHER PLAYERS
- 12.2.1 FLOMIO, INC.
- 12.2.2 SHANGHAI FUDAN MICROELECTRONICS GROUP CO., LTD.
- 12.2.3 HID GLOBAL CORPORATION
- 12.2.4 RESOURCE LABEL GROUP, LLC
- 12.2.5 PREMIER LABELS UK
- 12.2.6 ADVANCED CARD SYSTEMS LTD.
- 12.2.7 CRYPTERA
- 12.2.8 PERFECT ID
- 12.2.9 ID TECH
- 12.2.10 OMNIA TECHNOLOGIES PVT. LTD.
- 12.2.11 ELATEC GMBH

13 APPENDIX

13.1 INSIGHTS FROM INDUSTRY EXPERTS
13.2 DISCUSSION GUIDE
13.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
13.4 CUSTOMIZATION OPTIONS
13.5 RELATED REPORTS
13.6 AUTHOR DETAILS