세계의 자동차용 HUD 시장 : 기술별, HUD 유형별, 차량 등급별, 자율성 수준별, 차량 유형별, 추진 유형별, 전기차 유형별, 제품별, 지역별 - 예측(-2030년)
Automotive HUD Market by Technology (2D HUD, AR HUD, 3D HUD), HUD Type (Combiner, Windshield), Offering (Hardware, Software), Vehicle Class, Level of Autonomy, Vehicle Type, Propulsion Type, EV Type and Region - Global Forecast to 2030
상품코드:1484373
리서치사:MarketsandMarkets
발행일:2024년 05월
페이지 정보:영문 290 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계 자동차용 HUD 시장 규모는 2024년 12억 달러에서 2030년 24억 달러로 연평균 12.3% 성장할 것으로 예상됩니다.
자동차 안전에 대한 인식이 높아지고, 특히 신흥 시장에서 고급차 및 하이엔드 차량에 대한 수요가 꾸준히 증가함에 따라 예측 기간 동안 자동차용 HUD 시장의 수익 성장을 견인할 것으로 예상됩니다. 또한, 커넥티드카에 대한 수요 증가와 차량 내 경험을 향상시키고자 하는 욕구도 시장 성장을 촉진하는 주요 요인으로 작용할 것으로 예상됩니다.
조사 범위
조사 대상 연도
2024-2030년
기준 연도
2023년
예측 기간
2024-2030년
검토 단위
금액(10억 달러)
부문
기술별, HUD 유형별, 차량 등급별, 자율성 수준별, 차량 유형별, 추진 유형별, 전기차 유형별, 제공별, 지역별
대상 지역
아시아태평양, 북미, 유럽
앞유리 HUD 부문은 주목할 만한 CAGR로 발전할 것으로 예상됩니다. 가까운 장래에 윈드쉴드 HUD는 컴바이너 HUD보다 더 많은 정보를 제공하기 때문에 수요가 증가할 것으로 예상됩니다. 또한, 예측 기간 동안 증강현실 기술의 통합으로 인해 윈드실드 HUD 부문은 상승할 것으로 예상됩니다. 첨단 차량용 안전 시스템을 갖춘 프리미엄 차량에 대한 수요 증가, 미드 부문 차량에 대한 높은 앞유리 HUD 장착률, 중국 및 일본과 같은 선진 시장에서 첨단 차량용 기술에 대한 수요 증가로 인해 아시아태평양은 2030년까지 앞유리 HUD의 가장 큰 시장이 될 것으로 예상됩니다.
자동차용 HUD 시장에서 경제형 자동차 부문이 빠르게 성장하고 있지만, 예측 기간 동안 고급차 부문이 가장 클 것으로 예상됩니다. 2023년 체리(중국)는 중국에서 AR HUD가 탑재된 Exceed Stellar 모델을 출시했습니다. Mercedes-Benz와 Volkswagen도 자사 차량에 AR HUD를 탑재하고 있으며, 회전각도와 출구 램프에 화살표로 유도하는 내비게이션 기능을 표시하고 있습니다. Continental AG(독일)도 BMW와 협력하여 차량 HUD 시스템에 AR 기능을 통합하고 있습니다. HUD가 기본 장착된 모델로는 캐딜락 LYRIQ, 마즈다 캐롤 하이브리드, BMW 7시리즈, 볼보 XC90, 쉐보레 콜벳 스팅레이, 마즈다 마즈다3, 렉서스 RX, 재규어 XF, 메르세데스-벤츠 C-클래스, MINI Cooper 등이 있습니다.
이 보고서는 세계 자동차용 HUD 시장을 조사하여 기술별, HUD 유형별, 차량 등급별, 자율성 수준별, 차량 유형별, 추진 유형별, 전기차 유형별, 제품별, 지역별 동향, 시장 진입 기업 개요 등을 정리하여 전해드립니다.
목차
제1장 소개
제2장 조사 방법
제3장 주요 요약
제4장 주요 인사이트
제5장 시장 개요
소개
시장 역학
고객 비즈니스에 영향을 미치는 동향과 혼란
HUD 유형별 주요 OEM 헤드업 디스플레이 제품
AR HUD 프로바이더(공급 계약 점유율별)
자동차용 HUD 시장 : 공급 체계
가격 분석
생태계 분석
공급망 분석
부품표
사례 연구 분석
특허 분석
주요 이해관계자와 구입 기준
기술 분석
최신 동향
관세와 규제 상황
주요 회의와 이벤트
투자와 자금 조달 시나리오
제6장 자동차용 HUD 시장, HUD 유형별
소개
윈드실드 HUD
컴바이너 HUD
주요 업계 인사이트
제7장 자동차용 HUD 시장, 기술별
소개
2D HUD
AR 헤드업 디스플레이
3D HUD
주요 업계 인사이트
제8장 자동차용 HUD 시장, 차량 클래스별
소개
이코노미 카
미드 세그먼트 카
고급차
주요 업계 인사이트
제9장 자동차용 HUD 시장, 차종별
소개
승용차
상용차
주요 업계 인사이트
제10장 자동차용 HUD 시장, 전기자동차 유형별
소개
배터리 전기자동차
연료전지 전기자동차
하이브리드 전기자동차
플러그인 하이브리드 전기자동차
주요 업계 인사이트
제11장 자동차용 HUD 시장, 자율성 레벨별
소개
비자율주행차
반자율주행차
자율주행차
제12장 자동차용 HUD 시장, 추진 유형별
소개
엔진차
전기자동차
주요 업계 인사이트
제13장 자동차용 HUD 시장, 제공별
소개
하드웨어
소프트웨어
주요 업계 인사이트
제14장 자동차용 HUD 시장, 지역별
소개
북미
아시아태평양
유럽
제15장 경쟁 상황
개요
주요 진출 기업 전략
시장 점유율 분석
매출 분석
기업 가치 평가와 재무 지표
브랜드/제품 비교
기업 평가 매트릭스
스타트업/중소기업 평가 매트릭스
경쟁 시나리오와 동향
제16장 기업 개요
주요 진출 기업
NIPPON SEIKI CO., LTD.
CONTINENTAL AG
PANASONIC HOLDINGS CORPORATION
DENSO CORPORATION
FORYOU CORPORATION
YAZAKI CORPORATION
VISTEON CORPORATION
HUAWEI TECHNOLOGIES CO., LTD.
VALEO
JIANGSU ZEJING AUTOMOTIVE ELECTRONICS CO., LTD.
HYUNDAI MOBIS
LG ELECTRONICS
기타 기업
HARMAN INTERNATIONAL
WAYRAY AG
FUTURUS
HUDWAY, LLC
HUDLY
CY VISION
ENVISICS
ZHEJIANG CRYSTAL-OPTECH CO., LTD.
YILI ELECTRONICS CO., LTD.
MAXELL, LTD.
NEUSOFT CORPORATION
제17장 MARKETSANDMARKETS에 의한 추천사항
제18장 부록
ksm
영문 목차
영문목차
The global automotive HUD market size is projected to grow from USD 1.2 billion in 2024 to USD 2.4 billion by 2030, at a CAGR of 12.3%. Increasing awareness of vehicle safety and a steady increase in demand for luxury and high-end cars, particularly in emerging markets, is expected to boost the revenue growth of the automotive HUD market during the forecast period. The rising demand for connected vehicles and the desire for an enhanced in-vehicle experience are also key factors anticipated to drive market growth.
Scope of the Report
Years Considered for the Study
2024-2030
Base Year
2023
Forecast Period
2024-2030
Units Considered
Value (USD Billion)
Segments
Technology, HUD Type, Offering, Vehicle Class, Level of Autonomy, Vehicle Type, Propulsion Type, EV Type and Region
Regions covered
Asia Pacific, North America, and Europe.
"The windshield HUD segment is estimated to grow at a significant CAGR during the forecast period."
The windshield HUD segment is anticipated to develop at a notable CAGR. In near future, there will likely be a rise in demand for windshield HUDs since they provide more information than combiner HUDs. Furthermore, during the projection period, the windshield HUD segment is anticipated to rise due to the integration of augmented reality technology. Due to the rising demand for premium vehicles with cutting-edge in-vehicle safety systems, the high installation rate of windshield HUDs in mid-segment vehicles, and the growing demand for advanced in-vehicle technology in advanced markets like China and Japan, Asia Pacific is predicted to become the largest market for windshield HUDs by 2030.
"Economy Car segment is likely to be the fastest growing segment in the automotive HUD market during the forecast period."
The economy car segment is the fastest growing in the automotive HUD market, while the luxury car segment is projected to be the largest during the forecast period. In 2023, Cherry (China) introduced its Exceed Stellar models in China, featuring AR HUDs. Both Mercedes-Benz and Volkswagen also offer AR HUDs in their car models, which display navigation functions with arrows guiding drivers through turns and exit ramps. Continental AG (Germany) is also collaborating with BMW to integrate AR capabilities into a vehicle HUD system, which is expected to debut in premium cars. Models that offer HUDs as standard equipment include the Cadillac LYRIQ, Mazda Carol Hybrid, BMW 7 Series, Volvo XC90, Chevrolet Corvette Stingray, Mazda Mazda3, Lexus RX, Jaguar XF, Mercedes-Benz C-Class, and MINI Cooper.
"North America shows high growth potential for automotive HUD market."
In the US and Canada, the high disposable income of consumers has led to increased vehicle demand. There is a growing consumer preference for in-vehicle safety and comfort electronics. In response to this rising demand, numerous North American OEMs now include infotainment and navigation units as standard features in mid-range and premium passenger vehicles. Premium vehicles are equipped with advanced applications, such as HUDs integrated with ADAS functions. The escalating demand for these in-vehicle features propels the need for advanced display technologies in vehicles. As the prices of display applications decrease, these displays are becoming more affordable for mid-range vehicles. Increasingly, premium vehicles are expected to adopt augmented reality HUDs that integrate various ADAS functions. The region is anticipated to become the largest luxury car market, resulting in a high demand for advanced safety features and technologies such as augmented reality.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the automotive HUD market. The break-up of the primaries is as follows:
By Company Type: Automotive HUD Manufacturers - 60%, OEMs - 20%, and Tier 2 -20%,
By Designation: CXOs- 23%, Manager - 43%, and Executives - 34%
By Region: North America - 30%, Europe - 45%, and Asia Pacific - 25%
The automotive HUD market comprises major manufacturers such as Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), Foryou Corporation (China), Yazaki Corporation (Japan), and Valeo (France), etc.
Research Coverage:
The study covers the automotive HUD market across various segments. It aims at estimating the market size and future growth potential of this market across different segments such as HUD type, technology, vehicle class, offering, vehicle type, EV type, propulsion type, level of autonomy, and region. The study also includes an in-depth competitive analysis of key market players, their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.
This research report categorizes Automotive HUD Market by HUD Type (Windshield HUD, and Combiner HUD), Technology (2D HUD, 3D HUD, and AR HUD), Offering (Hardware, and Software), Vehicle Type (Passenger Cars, and Commercial Vehicles), Vehicle Class (Mid-Segment Cars, Luxury Cars, and Economy Cars), Level of Autonomy (Non-autonomous Cars, Semi-autonomous Cars, and Autonomous Cars), Propulsion Type (ICE vehicles and Electric Vehicles), EV Type (BEVs, PHEVs, HEVs and FCEVs), and Region (Asia Pacific, Europe, and North America ).
The report's scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the automotive HUD market. A detailed analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the automotive HUD market. This report covers a competitive analysis of SMEs/startups in the automotive HUD market ecosystem.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall automotive HUD market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Increasing awareness about passenger and vehicle safety, demand for enhanced in-vehicle experience, rising demand for connected vehicles, steady growth in demand for luxury and high-end segment cars, mainly in emerging markets), restraints (Requirement for greater space in automotive cockpits, lack of luminance and high-power consumption), opportunities (Increasing demand for semi-autonomous vehicles, rising penetration of electric vehicles, introduction of portable HUDs at lower prices in low and middle-segment cars, increasing investment in automotive head-up displays), and challenges (Optical Challenges in head-up display systems, integration with existing infrastructure) influencing the growth of the automotive HUD market
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the automotive HUD market
Market Development: Comprehensive information about lucrative markets - the report analyses the automotive HUD market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the automotive HUD market
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), and Foryou Corporation (China), among others in the automotive HUD market
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
TABLE 1 AUTOMOTIVE HUD MARKET DEFINITION, BY HUD TYPE
TABLE 2 AUTOMOTIVE HUD MARKET DEFINITION, BY VEHICLE TYPE
TABLE 3 AUTOMOTIVE HUD MARKET DEFINITION, BY LEVEL OF AUTONOMY
TABLE 4 AUTOMOTIVE HUD MARKET DEFINITION, BY TECHNOLOGY
TABLE 5 AUTOMOTIVE HUD MARKET DEFINITION, BY VEHICLE CLASS
TABLE 6 AUTOMOTIVE HUD MARKET DEFINITION, BY OFFERING
TABLE 7 AUTOMOTIVE HUD MARKET DEFINITION, BY PROPULSION TYPE
TABLE 8 AUTOMOTIVE HUD MARKET DEFINITION, BY ELECTRIC VEHICLE TYPE
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 AUTOMOTIVE HUD MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED
1.4 INCLUSIONS AND EXCLUSIONS
TABLE 9 INCLUSIONS AND EXCLUSIONS
1.5 CURRENCY CONSIDERED
TABLE 10 USD EXCHANGE RATES
1.6 STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 RESEARCH DESIGN
FIGURE 3 RESEARCH PROCESS FLOW
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
2.1.1.2 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interview participants
2.1.2.2 Key industry insights
2.1.2.3 Breakdown of primary interviews
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
2.1.2.4 List of primary participants
2.2 MARKET SIZE ESTIMATION
FIGURE 5 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING
2.2.1 RECESSION IMPACT ANALYSIS
2.2.2 BOTTOM-UP APPROACH
FIGURE 6 BOTTOM-UP APPROACH
2.2.3 TOP-DOWN APPROACH
FIGURE 7 TOP-DOWN APPROACH
FIGURE 8 RESEARCH DESIGN AND METHODOLOGY
2.3 DATA TRIANGULATION
FIGURE 9 DATA TRIANGULATION
FIGURE 10 MARKET GROWTH PROJECTIONS FROM DEMAND-SIDE DRIVERS
2.4 FACTOR ANALYSIS
FIGURE 11 FACTOR ANALYSIS FOR MARKET SIZING: DEMAND AND SUPPLY SIDES
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
2.7 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
FIGURE 12 AUTOMOTIVE HUD MARKET OUTLOOK
FIGURE 13 AUTOMOTIVE HUD MARKET, BY REGION, 2024-2030
FIGURE 14 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE, 2024-2030
FIGURE 15 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY, 2024-2030
FIGURE 16 KEY PLAYERS IN AUTOMOTIVE HUD MARKET
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTOMOTIVE HUD MARKET
FIGURE 17 INCREASING DEMAND FOR ROAD SAFETY AND ENHANCED DRIVING EXPERIENCE TO DRIVE MARKET
4.2 AUTOMOTIVE HUD MARKET, BY REGION
FIGURE 18 ASIA PACIFIC TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024
4.3 AUTOMOTIVE HUD MARKET, BY HUD TYPE
FIGURE 19 WINDSHIELD HUD TO BE DOMINANT SEGMENT DURING FORECAST PERIOD
4.4 AUTOMOTIVE HUD MARKET, BY TECHNOLOGY
FIGURE 20 3D HUD TO BE FASTEST-GROWING SEGMENT DURING FORECAST PERIOD
4.5 AUTOMOTIVE HUD MARKET, BY ELECTRIC VEHICLE TYPE
FIGURE 21 BEV SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
4.6 AUTOMOTIVE HUD MARKET, BY VEHICLE TYPE
FIGURE 22 PASSENGER CAR SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
4.7 AUTOMOTIVE HUD MARKET, BY LEVEL OF AUTONOMY
FIGURE 23 SEMI-AUTONOMOUS CAR SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD
4.8 AUTOMOTIVE HUD MARKET, BY PROPULSION TYPE
FIGURE 24 ELECTRIC VEHICLE SEGMENT TO GROW AT FASTER RATE THAN ICE VEHICLE SEGMENT DURING FORECAST PERIOD
4.9 AUTOMOTIVE HUD MARKET, BY VEHICLE CLASS
FIGURE 25 ECONOMY CAR SEGMENT TO GROW AT HIGHEST RATE DURING FORECAST PERIOD
4.10 AUTOMOTIVE HUD MARKET, BY OFFERING
FIGURE 26 SOFTWARE SEGMENT TO REGISTER HIGHER CAGR THAN HARDWARE DURING FORECAST PERIOD
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 27 AUTOMOTIVE HUD MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Increasing awareness about passenger and vehicle safety
TABLE 248 LG ELECTRONICS: PRODUCTS/SOLUTIONS OFFERED
TABLE 249 LG ELECTRONICS: PRODUCT LAUNCHES/DEVELOPMENTS
16.2 OTHER PLAYERS
16.2.1 HARMAN INTERNATIONAL
TABLE 250 HARMAN INTERNATIONAL: COMPANY OVERVIEW
16.2.2 WAYRAY AG
TABLE 251 WAYRAY AG: COMPANY OVERVIEW
16.2.3 FUTURUS
TABLE 252 FUTURUS: COMPANY OVERVIEW
16.2.4 HUDWAY, LLC
TABLE 253 HUDWAY, LLC: COMPANY OVERVIEW
16.2.5 HUDLY
TABLE 254 HUDLY: COMPANY OVERVIEW
16.2.6 CY VISION
TABLE 255 CY VISION: COMPANY OVERVIEW
16.2.7 ENVISICS
TABLE 256 ENVISICS: COMPANY OVERVIEW
16.2.8 ZHEJIANG CRYSTAL-OPTECH CO., LTD.
TABLE 257 ZHEJIANG CRYSTAL-OPTECH CO., LTD.: COMPANY OVERVIEW
16.2.9 YILI ELECTRONICS CO., LTD.
TABLE 258 YILI ELECTRONICS CO., LTD.: COMPANY OVERVIEW
16.2.10 MAXELL, LTD.
TABLE 259 MAXELL, LTD.: COMPANY OVERVIEW
16.2.11 NEUSOFT CORPORATION
TABLE 260 NEUSOFT CORPORATION: COMPANY OVERVIEW
*Details on Business Overview, Products Offered, Recent Developments, MnM View, Right to win, Strategic choices made, Weaknesses and competitive threats might not be captured in case of unlisted companies.
17 RECOMMENDATIONS BY MARKETSANDMARKETS
17.1 ASIA PACIFIC TO BE LARGEST MARKET DURING FORECAST PERIOD
17.2 INCREASING FOCUS ON SEMI-AUTONOMOUS VEHICLES TO DRIVE DEMAND FOR AUTOMOTIVE HUD SOLUTIONS
