콤부차 시장 : 제품 유형별, 유형별, 성질별, 패키지별, 유통 채널별, 지역별 - 예측(-2029년)
Kombucha Market by Product Type (Hard, Conventional), Type (Natural, Flavored), Nature (Organic, Inorganic), Packaging (Bottle, Can), Distribution Channel & Region - Global Forecast to 2029
상품코드:1461943
리서치사:MarketsandMarkets
발행일:2024년 04월
페이지 정보:영문 250 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 콤부차 시장 규모는 2024년에는 24억 달러에 달할 것으로 추정되고, 예측 기간 중 CAGR은 19.4%로 전망되며, 2029년에는 59억 달러에 이를 것으로 예측되고 있습니다.
유기농 제품에 대한 소비자의 선호도 증가는 콤부차 음료 수요를 촉진하는 데 이르게 됩니다. 또한, 콤부차과 관련된 건강상의 이점에 대한 인식이 높아지면 콤부차 시장의 성장이 증가하고 있습니다.
조사 범위
조사 대상년도
2024-2029년
기준년
2023년
예측 기간
2024-2029년
검토 단위
금액(달러)
부문별
제품 유형별, 유형별, 성질별, 패키지별, 유통 채널별, 지역별
대상 지역
북미, 유럽, 아시아태평양, 남미 및 기타 지역
콤부차에는 폴리페놀과 비타민 C, E 등의 항산화 물질이 포함되어 있어 산화 스트레스에 대항하고 체내의 염증을 억제하는데 도움이 됩니다. 이러한 항산화 물질은 전반적인 건강과 만성 질환으로부터의 보호에 기여할 수 있습니다. 아세트산과 글루콘산과 같은 콤부차의 발효 중에 생성되는 유기산은 간 기능을 돕고 독소 배출을 촉진하여 신체의 해독 과정을 지원할 수 있습니다. 콤부차에는 비타민 C와 아연과 같은 면역 기능을 지원하는 비타민과 미네랄도 포함되어 있습니다. 또한, 콤부차에 포함된 프로바이오틱스는 면역 체계를 조절하고 면역 반응을 향상시키는 데 도움이 될 수 있습니다.
전통적인 콤부차 음료는 잠재적인 건강 효과를 지지하고 자연스럽고 기능적인 음료 옵션을 요구하는 소비자에게 호소합니다. 이 음료는 미생물의 건강한 균형을 유지하고 소화를 도와 장의 건강을 지원하는 풍부한 프로바이오틱스를 포함한 다양한 이점을 제공합니다. 또한 콤부차에 함유된 유기산은 소화기계의 건강을 개선하고 복부 팽만감이나 소화불량 등의 증상을 완화합니다. 비타민과 항산화 물질이 풍부한 콤부차는 면역력을 지원하고 질병에 대한 신체의 방어력을 강화합니다. 또한, 아세트산과 글루콘산과 같은 유기산으로 인한 콤부차의 해독 특성은 간 건강을 촉진하고 독소 배출을 돕습니다.
이 보고서는 세계의 콤부차 시장에 대해 조사했으며, 제품 유형별, 유형별, 성질별, 패키지별, 유통 채널별, 지역별 동향 및 시장 진출기업 프로파일 등을 정리했습니다.
목차
제1장 서론
제2장 조사 방법
제3장 주요 요약
제4장 중요 인사이트
제5장 시장 개요
서믄
거시경제지표
시장 역학
제6장 업계 동향
서문
밸류체인 분석
기술 분석
특허 분석
생태계 분석 및 시장지도
무역 분석
가격 분석
고객의 비즈니스에 영향을 미치는 동향 및 혼란
주요 컨퍼런스 및 이벤트(2024-2025년)
규제 상황
사례 연구 분석
Porter's Five Forces 분석
주요 이해관계자 및 구매 기준
투자 및 자금조달 시나리오
제7장 콤부차 시장 : 유형별
서문
내츄럴(무향료)
맛
제8장 콤부차 시장 : 성질별
서문
유기
무기
제9장 콤부차 시장 : 제품 유형별
서문
하드
기존
제10장 콤부차 시장 : 패키지별
서문
캔
병
제11장 콤부차 시장 : 유통 채널별
서문
슈퍼마켓 및 하이퍼마켓
온라인 소매업체
전문점
편의점
기타
제12장 콤부차 시장 : 지역별
서문
북미
유럽
아시아태평양
남미
기타 지역
제13장 경쟁 구도
개요
시장 점유율 분석(2022년)
주요 진입기업의 전략 및 비책
브랜드 및 제품 분석
기업 평가 매트릭스 : 주요 진출기업
경쟁 시나리오
제14장 기업 프로파일
주요 진출기업
GT'S LIVING FOODS
BREW DR.
SYSTM FOODS INC.
HEALTH-ADE LLC
TROPICANA BRANDS GROUP
MOMO KOMBUCHA
GO KOMBUCHA
HARRIS FREEMAN
KOSMIC KOMBUCHA
EQUINOX KOMBUCHA
REMEDY DRINKS
SOULFRESH GLOBAL PTY LTD
CRUZ GROUP SP. Z OO
NESSALLA KOMBUCHA
FEDUP FOODS
기타 기업
AQUA VITEA
DRINK LIVE
KOBENHAVN KOMBUCHA
LAESK
FIX8
BB KOMBUCHA
BROTHERS AND SISTERS
ATMOSPHERE KOMBUCHA
KULTUR'D
BORECHA
제15장 인접 시장 및 관련 시장
제16장 부록
AJY
영문 목차
영문목차
The global kombucha market is estimated at USD 2.4 billion in 2024 and is projected to reach USD 5.9 billion by 2029, at a CAGR of 19.4% during the forecast period. Growing consumer preference toward organic products will lead to drive the demand for kombucha drinks. Furthermore, growing awareness of the health benefits associated with kombucha increases the growth of the kombucha market.
Scope of the Report
Years Considered for the Study
2024-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
Value (USD)
Segments
By Product Type, Type, Nature, Packaging, Distribution Channels, and Region
Regions covered
North America, Europe, Asia Pacific, South America, and RoW
"Health benefits associated with kombucha consumption."
Kombucha contains antioxidants, such as polyphenols and vitamins C and E, which help combat oxidative stress and reduce inflammation in the body. These antioxidants may contribute to overall health and protection against chronic diseases. The organic acids produced during kombucha fermentation, such as acetic acid and gluconic acid, may support detoxification processes in the body by aiding liver function and promoting the elimination of toxins. Kombucha contains vitamins and minerals that support immune function, such as vitamin C and zinc. Additionally, the probiotics in kombucha may help modulate the immune system and enhance immune response.
"In 2023, conventional type stood as the major segment within the product type segment of the kombucha market. "
Conventional kombucha drinks are favored for their potential health benefits, appealing to consumers seeking natural and functional beverage options. These beverages offer a variety of advantages, including their rich probiotic content, which supports gut health by maintaining a healthy balance of microorganisms and aiding digestion. Additionally, the organic acids in kombucha can improve digestive wellness, alleviating symptoms like bloating and indigestion. With its array of vitamins and antioxidants, kombucha also provides immune support, helping to strengthen the body's defenses against illness. Furthermore, the detoxifying properties of kombucha, attributed to organic acids like acetic acid and gluconic acid, promote liver health and aid in the elimination of toxins.
"Within the packaging type segment, the can segment to grow at highest rate."
The shift towards packaging kombucha drinks in cans is gaining momentum for several reasons, mirroring a broader trend in the beverage sector. Primarily, cans provide superior protection against light and oxygen exposure, surpassing other packaging options like glass bottles. This safeguarding capability ensures the retention of the nuanced flavor profiles and beneficial live cultures found in kombucha, delivering a consistently fresh product to consumers. Additionally, cans offer the advantages of being lightweight and portable, catering to the demand for convenient consumption, especially for on-the-go and outdoor activities. Furthermore, their high recyclability and lower carbon footprint compared to alternative packaging materials align with the increasing consumer preference for sustainable and eco-conscious products. With the growing awareness of environmental issues and the rising popularity of canned beverages, the trend towards utilizing cans for packaging kombucha is anticipated to continue expanding in the foreseeable future.
"The kombucha market in Europe is anticipated to maintain consistent growth throughout the forecast period."
In Europe, there is a growing trend towards health and wellness, with consumers increasingly seeking out natural and functional beverages like kombucha. The European market is witnessing a rise in environmentally conscious consumerism, with growing concerns about sustainability and eco-friendliness. With its natural fermentation process and organic ingredient base, Kombucha aligns well with these values, making it an attractive option for environmentally conscious consumers seeking sustainable beverage choices. Moreover, the trend toward premiumization in the beverage industry has led to an increasing demand for high-quality and artisanal products. European consumers, known for their appreciation of artisanal foods and beverages, are drawn to the authentic and handcrafted nature of kombucha, driving growth in the market.
The Break-up of Primaries:
By Value Chain: Tire 1- 30%, Tire 2- 35%, Tire 3- 35%
By Region: North America - 25%, Europe - 20%, Asia Pacific - 35%, South America - 10%, RoW - 10%
Key players in this market include GT's Living Foods (US), Brew Dr. (US), SYSTM Foods Inc. (US), Health-Ade LLC (US), Tropicana Brands Group (US), MOMO Kombucha (UK), GO Kombucha (UK), Harris Freeman (US), Kosmic Kombucha (US), Equinox Kombucha (UK), Remedy Drinks (Australia), Soulfresh Global Pty Ltd (Australia), Cruz Group Sp. z o. o. (Poland), NessAlla Kombucha (US), and FedUp Foods (US).
Research Coverage:
The report segments the kombucha market based on product type, type, nature, packaging, distribution channels, and region. In terms of insights, this report has focused on various levels of analyses-the competitive landscape, end-use analysis, and company profiles, which together comprise and discuss views on the emerging & high-growth segments of the kombucha market, high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, services, key strategies, Contracts, partnerships, and agreements. New product launches, mergers and acquisitions, and recent developments associated with the kombucha market. Competitive analysis of upcoming startups in the kombucha market ecosystem is covered in this report.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall kombucha market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities. The report provides insights on the following pointers:
Analysis of key drivers (rise in demand for fortified food & beverage products, Growing health awareness amongst people, and easy manufacturing process). restraints (complex supply chain, regulations for the use of microorganisms, and regulatory approvals). opportunities (growing consumption of functional beverages and growing demand in emerging economies) and challenges (lack of regulatory framework and logistics challenge).
Product Development/Innovation: Detailed insights on research & development activities and new product launches in the kombucha market.
Market Development: Comprehensive information about lucrative markets - the report analyses the kombucha market across varied regions.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the kombucha market
Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like GT's Living Foods (US), Brew Dr. (US), SYSTM Foods Inc. (US), Health-Ade LLC (US), Tropicana Brands Group (US), MOMO Kombucha (UK), GO Kombucha (UK), Harris Freeman (US), Kosmic Kombucha (US), Equinox Kombucha (UK), Remedy Drinks (Australia), Soulfresh Global Pty Ltd (Australia), Cruz Group Sp. z o. o. (Poland), NessAlla Kombucha (US), and FedUp Foods (US) in the kombucha market.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 INCLUSIONS & EXCLUSIONS
1.3.3 REGIONS COVERED
1.4 YEARS CONSIDERED
1.5 CURRENCY CONSIDERED
TABLE 1 USD EXCHANGE RATES, 2019-2023
1.6 VOLUME UNIT CONSIDERED
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
1.8.1 RECESSION IMPACT
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 1 KOMBUCHA MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key industry insights
2.1.2.2 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
FIGURE 2 KOMBUCHA MARKET: DEMAND-SIDE CALCULATION
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach to estimate market size using top-down analysis
FIGURE 3 KOMBUCHA MARKET SIZE ESTIMATION STEPS AND RESPECTIVE SOURCES: SUPPLY SIDE
2.3 DATA TRIANGULATION
FIGURE 4 DATA TRIANGULATION METHODOLOGY
2.4 RESEARCH ASSUMPTIONS
2.5 LIMITATIONS AND RISK ASSESSMENT
2.6 IMPACT OF RECESSION ON KOMBUCHA MARKET
2.6.1 RECESSION MACRO-INDICATORS
FIGURE 5 INDICATORS OF RECESSION
FIGURE 6 GLOBAL INFLATION RATE, 2011-2022
FIGURE 7 GLOBAL GDP, 2011-2022 (USD TRILLION)
FIGURE 8 RECESSION INDICATORS AND THEIR IMPACT ON KOMBUCHA MARKET
FIGURE 9 KOMBUCHA MARKET: EARLIER FORECAST VS. RECESSION FORECAST
3 EXECUTIVE SUMMARY
TABLE 2 KOMBUCHA MARKET SNAPSHOT, 2024 VS. 2029
FIGURE 10 KOMBUCHA MARKET, BY TYPE, 2024 VS. 2029 (USD MILLION)
FIGURE 11 KOMBUCHA MARKET, BY PRODUCT TYPE, 2024 VS. 2029 (USD MILLION)
FIGURE 12 KOMBUCHA MARKET, BY NATURE, 2024 VS. 2029 (USD MILLION)
FIGURE 13 KOMBUCHA MARKET, BY PACKAGING TYPE, 2024 VS. 2029 (USD MILLION)
FIGURE 14 KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL, 2024 VS. 2029 (USD MILLION)
FIGURE 15 KOMBUCHA MARKET SHARE (VALUE), BY REGION, 2023
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN KOMBUCHA MARKET
FIGURE 16 RISING HEALTH CONSCIOUSNESS AMONG PEOPLE AND AWARENESS REGARDING HEALTH BENEFITS OF KOMBUCHA TO DRIVE MARKET
4.2 EUROPE: KOMBUCHA MARKET, BY PRODUCT TYPE AND KEY COUNTRY
FIGURE 17 CONVENTIONAL SEGMENT AND SPAIN ACCOUNTED FOR SIGNIFICANT MARKET SHARE IN 2023
4.3 KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL
FIGURE 18 SUPERMARKETS/HYPERMARKETS SEGMENT TO LEAD MARKET BY 2029
4.4 KOMBUCHA MARKET, BY PACKAGING TYPE
FIGURE 19 BOTTLES SEGMENT TO DOMINATE KOMBUCHA MARKET DURING FORECAST PERIOD
4.5 KOMBUCHA MARKET, BY PRODUCT TYPE
FIGURE 20 CONVENTIONAL SEGMENT TO LEAD MARKET DURING REVIEW PERIOD
4.6 KOMBUCHA MARKET, BY NATURE
FIGURE 21 ORGANIC SEGMENT TO ACCOUNT FOR LARGER SHARE BY 2029
4.7 KOMBUCHA MARKET, BY TYPE
FIGURE 22 FLAVORED SEGMENT TO ACCOUNT FOR LARGER SHARE DURING FORECAST PERIOD
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MACROECONOMIC INDICATORS
5.2.1 INCREASE IN CONSUMER SPENDING
FIGURE 23 GROSS VALUE ADDED TO UK AGRI-FOOD SECTOR, 2021
5.2.2 INCREASE IN ACCEPTANCE OF ALCOHOL-BASED DRINKS
5.3 MARKET DYNAMICS
FIGURE 24 KOMBUCHA MARKET: MARKET DYNAMICS
5.3.1 DRIVERS
5.3.1.1 Increase in gastrointestinal (GI) diseases
5.3.1.2 Spike in demand for alternatives to sugary beverages
FIGURE 25 CONSUMER RESEARCH CONDUCTED BY SUGAR ASSOCIATION IN 2021
5.3.1.3 Shift toward organic or natural products
5.3.2 RESTRAINTS
5.3.2.1 Need for effective distribution and storage strategies
5.3.2.2 Stringent regulatory requirements
5.3.3 OPPORTUNITIES
5.3.3.1 Increasing expansion into new domestic and international markets
5.3.3.2 Increase in retail beverage sales
5.3.4 CHALLENGES
5.3.4.1 Exorbitant price of kombucha drinks
5.3.4.2 Divergence in taste preferences
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.2.1 RESEARCH & PRODUCT DEVELOPMENT
6.2.2 MANUFACTURING
6.2.3 MARKETING & SALES
6.2.4 DISTRIBUTION
6.2.5 POST-SALE SERVICES
FIGURE 26 VALUE CHAIN ANALYSIS
6.3 TECHNOLOGY ANALYSIS
6.3.1 AIR KNIFE TECHNOLOGY
6.3.2 HIGH PRESSURE PROCESSING (HPP)
6.4 PATENT ANALYSIS
FIGURE 27 PATENTS GRANTED FOR KOMBUCHA MARKET, 2014-2024
FIGURE 28 REGIONAL ANALYSIS OF PATENT GRANTED FOR KOMBUCHA MARKET, 2014-2024
6.4.1 LIST OF MAJOR PATENTS, 2014-2024
6.5 ECOSYSTEM ANALYSIS/MARKET MAP
6.5.1 DEMAND SIDE
6.5.2 SUPPLY SIDE
TABLE 3 KOMBUCHA MARKET ECOSYSTEM
FIGURE 29 KOMBUCHA: MARKET MAP
6.6 TRADE ANALYSIS
TABLE 4 EXPORT VALUE OF KOMBUCHA, BY KEY COUNTRY, 2022 (USD MILLION)
TABLE 5 IMPORT VALUE OF KOMBUCHA, BY KEY COUNTRY, 2022 (USD MILLION)
TABLE 6 EXPORT VALUE OF KOMBUCHA, BY KEY COUNTRY, 2021 (USD MILLION)
TABLE 7 IMPORT VALUE OF KOMBUCHA, BY KEY COUNTRY, 2021 (USD MILLION)
6.7 PRICING ANALYSIS
6.7.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PACKAGING TYPE
TABLE 8 AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY PACKAGING TYPE, 2023 (USD/TON)
TABLE 9 AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY PACKAGING TYPE, 2019-2023 (USD/TON)
6.7.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY REGION
TABLE 10 BOTTLES: AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY REGION, 2019-2023 (USD/TON)
TABLE 11 CANS: AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY REGION, 2019-2023 (USD/TON)
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
15 ADJACENT AND RELATED MARKETS
15.1 INTRODUCTION
TABLE 275 ADJACENT MARKETS
15.2 RESEARCH LIMITATIONS
15.3 SPECIALTY YEAST MARKET
15.3.1 MARKET DEFINITION
15.3.2 MARKET OVERVIEW
TABLE 276 SPECIALTY YEAST MARKET, BY TYPE, 2017-2021 (USD MILLION)
TABLE 277 SPECIALTY YEAST MARKET, BY TYPE, 2022-2027 (USD MILLION)
15.4 STARTER CULTURES MARKET
15.4.1 MARKET DEFINITION
15.4.2 MARKET OVERVIEW
TABLE 278 STARTER CULTURES MARKET, BY APPLICATION, 2017-2021 (USD MILLION)
TABLE 279 STARTER CULTURES MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
