세계의 콤부차 시장 보고서(2025년)
Kombucha Tea Global Market Report 2025
상품코드 : 1805384
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 콤부차 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2028년까지 CAGR 18.9%로 확대되어 67억 3,000만 달러로 성장할 것으로 예상됩니다. 예측 기간 동안 예상되는 성장은 진행 중인 건강과 웰니스 트렌드, 기능성 음료의 인기 증가, 천연 및 유기 제품에 대한 수요 증가, 세계적인 확대 노력과 시장 침투, 풍미와 품종 다양화 등에 기인한다고 생각됩니다. 이 기간에 예상되는 주요 동향으로는 접근성과 메인스트림에 대한 욕구에 대한 주목 증가, 웰니스와 라이프스타일 브랜딩의 이용, DIY 콤부차 문화의 대두, 현지산과 장인생산의 중시, 패키지 디자인과 기능성의 진화 등이 있습니다.

주방 및 캐비닛 시장의 성장은 주택 건축 증가에 의해 견인 될 것으로 예측됩니다. 주택에는 상설 및 가설을 불문하고, 개인 또는 가족의 요구를 충족시키는 설비나 유틸리티를 갖춘, 개인 거주용으로 설계된 건축물이 포함됩니다. 주방과 캐비닛은 조리기구, 요리책, 제빵용품 등 다양한 아이템을 수납하는데 있어서 중요한 역할을 하고 있습니다. 예를 들어 미국 인구조사국과 미국 주택도시개발성이 발표한 2023년 3월 데이터에 따르면 2월 개인소유 주택의 완성건수는 계절조정 연율로 155만 7,000건에 달했습니다. 이는 1월 수정치 138.8만호에서 12.2%(15.0%), 2022년 2월 138.0만호에서 12.8%(16.2%) 증가한 수치입니다. 따라서 주택 건설 증가 동향은 주방 캐비닛 시장의 성장을 자극하고 있습니다.

RTD 음료의 인기 증가는 향후 콤부차 시장의 성장을 가속화할 것으로 예측됩니다. RTD 음료는 구입 후 즉시 마실 수 있도록 포장된 일회용 음료입니다. 소비자는 이 음료를 언제 어디서나 준비 없이 즐길 수 있습니다. 이 편의성으로 RTD 음료 수요가 높아져 콤부차 시장에 이익을 가져오고 있습니다. 예를 들어 2024년 5월 영국의 업계 단체인 영국 소프트 드링크 협회는 2024년판 연차 보고서를 발표하고, 청량 음료의 총 소비량은 2021년 141억 1, 400만 리터에서 2023년에는 153억 4,300만 리터로 증가했으며, 2022년 중간치는 149억 1,200만 리터였습니다. 이와 같이, RTD 음료의 인기가 높아짐이 콤부차 시장의 성장을 견인하는 요인이 되고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Kombucha tea is a fermented beverage made from black or green tea, sugar, and a mix of bacteria and yeast. During the fermentation process, the bacteria and acids create a film on the surface of the liquid known as a SCOBY (symbiotic colony of bacteria and yeast). The bacteria in kombucha includes lactic-acid bacteria, which may also function as a probiotic. Health experts suggest that kombucha tea can aid in digestion, improve gut health, help manage blood pressure, support heart health, and enhance immunity.

Kombucha tea is available in various flavors such as fruits, regular or original, herbs and spices, flowers, and others. Fruits are infused into the tea, offering flavors such as pineapple, raspberry, blueberry, peach, and more. Kombucha tea is packaged in glass bottles, aluminum cans, PET bottles, and other types, sold through supermarkets, hypermarkets, online retailers, health stores, and convenience stores.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The kombucha tea market size has grown exponentially in recent years. It will grow from $2.8 billion in 2023 to $3.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to celebrity endorsements and popularity, adaptation to diverse palates, distribution expansion, craft beverage movement, social media and health influencers.

The kombucha tea market size has grown rapidly in recent years. It will grow from $3.36 billion in 2024 to $4.02 billion in 2025 at a compound annual growth rate (CAGR) of 19.6%. The growth in the historic period can be attributed to celebrity endorsements and popularity, adaptation to diverse palates, distribution expansion, craft beverage movement, social media and health influencers.

The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to " $7.86 billion in 2029 at a compound annual growth rate (CAGR) of 18.2%. The growth in the forecast period can be attributed to continued health and wellness trend, rise in functional beverages, increasing demand for natural and organic products, global expansion and market penetration, diversification of flavors and varieties. Major trends in the forecast period include accessibility and mainstream appeal, wellness and lifestyle branding, rise in DIY kombucha culture, local and artisanal production, packaging evolution.

The forecast of 18.2% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising costs for SCOBY cultures and organic tea leaves from India and China, affecting craft brewers.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The kombucha tea market size is expected to see rapid growth in the next few years. It will grow to $6.73 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The anticipated growth in the forecast period can be attributed to the ongoing health and wellness trend, the increasing popularity of functional beverages, a growing demand for natural and organic products, global expansion efforts and market penetration, and the diversification of flavors and varieties. Major trends expected in this period include an increased focus on accessibility and mainstream appeal, the use of wellness and lifestyle branding, a rise in the DIY kombucha culture, an emphasis on local and artisanal production, and an evolution in packaging design and functionality.

The growth of the kitchen cabinet market is expected to be driven by the increasing construction of residential buildings. Residential buildings include structures designed for private occupancy, whether permanent or temporary, equipped with amenities and utilities to meet the needs of individuals or families. Kitchen cabinets play a crucial role in storing various items such as cookware, cookbooks, and baking supplies in residential buildings. For instance, data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development for March 2023 showed that privately owned home completions reached a seasonally adjusted annual rate of 1,557,000 in February. This represents a 12.2% (+-15.0%) increase from the revised January estimate of 1,388,000 and a 12.8% (+-16.2%) increase from the February 2022 rate of 1,380,000. Therefore, the upward trend in residential construction is stimulating the growth of the kitchen cabinet market.

The growing popularity of ready-to-drink beverages is anticipated to accelerate the growth of the kombucha tea market in the future. Ready-to-drink beverages are single-use drinks that are packaged and ready for immediate consumption upon purchase. Consumers can enjoy these beverages anytime and anywhere without any preparation. This convenience has led to an increased demand for ready-to-drink options, which in turn benefits the kombucha tea market. For example, in May 2024, the British Soft Drinks Association, a UK-based trade organization, published its 2024 ANNUAL REPORT, indicating that the total volume of soft drinks consumed rose from 14,114 million liters in 2021 to 15,343 million liters in 2023, with an intermediate total of 14,912 million liters in 2022. Thus, the rising popularity of ready-to-drink beverages is a driving factor in the growth of the kombucha tea market.

Product innovation is a prominent trend gaining traction in the kombucha tea market. Companies within this market are emphasizing technology to maintain the authentic flavors and nutritional benefits of kombucha. An illustration of this is Taiwan-based biotechnology firm Ming Chyi Biotechnology Ltd. (MCB), which employs a patented micro-encapsulation technology. This method involves precise temperature and pressure application to safeguard the genuine flavors and nutritional elements of kombucha. Additionally, this technology is utilized in spray-drying the kombucha liquid, resulting in a powder form that effectively preserves the original attributes of kombucha.

In July 2022, CVC Capital Partners, a Luxembourg-based private equity and investment advisory firm, acquired Unilever's tea business, Ekaterra, for 4.5 billion euros (approximately USD 4.8 billion). The acquisition is part of CVC Capital Partners' strategy to further develop and expand its business operations. Ekaterra is a Netherlands-based company known for its tea and beverage products.

In January 2024, SYSTM Foods, a functional beverage brand platform based in the US, acquired HUMM Kombucha for an undisclosed amount. This acquisition fits with SYSTM's strategy to broaden its portfolio of high-growth brands within the functional beverage sector, especially those that emphasize low and zero-sugar options. HUMM Kombucha is a significant player in the gut health beverage category in the US.

Major companies operating in the kombucha tea market include PepsiCo, The Coca-Cola Company, Molson Coors Beverage Company, The Hain Celestial Company, GT's Living Foods, NewAge, Remedy Kombucha Pty. Ltd., Reed's, Health Ade, Rebbl Inc., LIVE Soda, Brew Dr. Kombucha, Humm Kombucha LLC, Equinox Kombucha, KeVita Inc, Kombucha Wonder Drink, Carpe Diem, Buchi Kombucha, Marin Kombucha, Holy Beverages, Wild Kombucha, Yogi Kombucha, Revive Kombucha, Better Booch, Kombrewcha, Clearly Kombucha, Big Easy Bucha

North America was the largest region in the kombucha tea market in 2024. North America is expected to be the fastest-growing region in the kombucha tea market share during the forecast period. The regions covered in the kombucha tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the kombucha tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The kombucha tea market consists of sales of flavored kombucha tea and regular kombucha tea. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Kombucha Tea Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on kombucha tea market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for kombucha tea ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The kombucha tea market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Kombucha Tea Market Characteristics

3. Kombucha Tea Market Trends And Strategies

4. Kombucha Tea Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Kombucha Tea Growth Analysis And Strategic Analysis Framework

6. Kombucha Tea Market Segmentation

7. Kombucha Tea Market Regional And Country Analysis

8. Asia-Pacific Kombucha Tea Market

9. China Kombucha Tea Market

10. India Kombucha Tea Market

11. Japan Kombucha Tea Market

12. Australia Kombucha Tea Market

13. Indonesia Kombucha Tea Market

14. South Korea Kombucha Tea Market

15. Western Europe Kombucha Tea Market

16. UK Kombucha Tea Market

17. Germany Kombucha Tea Market

18. France Kombucha Tea Market

19. Italy Kombucha Tea Market

20. Spain Kombucha Tea Market

21. Eastern Europe Kombucha Tea Market

22. Russia Kombucha Tea Market

23. North America Kombucha Tea Market

24. USA Kombucha Tea Market

25. Canada Kombucha Tea Market

26. South America Kombucha Tea Market

27. Brazil Kombucha Tea Market

28. Middle East Kombucha Tea Market

29. Africa Kombucha Tea Market

30. Kombucha Tea Market Competitive Landscape And Company Profiles

31. Kombucha Tea Market Other Major And Innovative Companies

32. Global Kombucha Tea Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Kombucha Tea Market

34. Recent Developments In The Kombucha Tea Market

35. Kombucha Tea Market High Potential Countries, Segments and Strategies

36. Appendix

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