한글목차

세계의 DSP(Demand Side Platform) 시장의 미래는 소비재, 소매업, 자동차, 금융 서비스, 의료 시장에서의 기회로 유망시되고 있습니다. 세계의 DSP(Demand Side Platform) 시장은 2025-2031년에 CAGR 13.6%로 성장할 것으로 예측됩니다. 이 시장의 주요 촉진요인은 프로그래매틱 광고 구매에 대한 수요 증가, 데이터베이스 캠페인의 활용 증가, 실시간 입찰의 채택 확대 등입니다.

• Lucintel은 유형별로는 클라우드 기반이 예측 기간 중 높은 성장세를 보일 것으로 예상하고 있습니다.
• 최종 용도별로는 자동차가 가장 높은 성장이 예상됩니다.
• 지역별로는 아시아태평양이 예측 기간 중 가장 높은 성장을 보일 것으로 예측됩니다.

DSP(Demand Side Platform) 시장의 새로운 동향

DSP(Demand Side Platform) 시장은 보다 지능적이고 프라이버시를 고려한 종합적인 광고 솔루션으로 전환하고 있으며, 큰 변화의 시기를 맞이하고 있습니다. 이러한 새로운 동향은 광고주가 오디언스와 소통하고, 캠페인 성과를 최적화하고, 빠르게 진화하는 디지털 광고 생태계를 탐색하는 방법을 재구성하고 있습니다.

• AI와 머신러닝의 우위: AI와 머신러닝은 DSP 운영의 중심이 되고 있으며, 예측 입찰, 동적 크리에이티브 최적화, 정교한 오디언스 세분화과 같은 고급 기능을 가능하게 합니다. 이를 통해 초개인화된 광고 게재, 실시간 캠페인 조정, 가장 영향력 있는 광고 게재 위치를 파악하여 ROI를 크게 향상시킬 수 있습니다.
• 퍼스트파티 데이터 통합: 제3자 쿠키의 폐지가 임박한 가운데, DSP는 퍼스트파티 데이터의 통합과 활성화에 적극적으로 투자하고 있습니다. 이러한 추세는 광고주의 직접적인 고객 데이터를 타겟팅, 개인화, 측정에 활용하고, 프라이버시 컴플라이언스를 보장하며, 보다 강력한 광고 전략을 구축하는 데 초점을 맞추었습니다.
• 커넥티드 TV와 오디오의 성장: CTV와 오디오 스트리밍의 급속한 확장은 큰 흐름이며, DSP는 이러한 채널에 대한 기능 강화에 힘쓰고 있습니다. DSP는 광고주가 수많은 스트리밍 서비스 및 오디오 플랫폼에서 프로그램 방식으로 광고를 구매하고 최적화하여 프리미엄 컨텐츠 환경에서 열성적인 시청자에게 도달할 수 있게 해줍니다.
• 옴니채널 프로그래매틱 바잉(Omnichannel Programmatic Buying) : 디스플레이, 비디오, 모바일, 소셜, DOOH(Digital Out of Home) 등 모든 디지털 채널과 디바이스를 아우르는 광고에 대한 통합적인 접근 방식을 강조하는 동향입니다. DSP는 이러한 다양한 접점에서 캠페인을 관리하고 최적화할 수 있는 단일 인터페이스를 제공하여 일관된 메시징과 원활한 사용자 경험을 제공하도록 진화하고 있습니다.
• 프라이버시 보호 기술: DSP는 퍼스트 파티 데이터에 국한되지 않고 컨텍스트 타겟팅, 프라이버시 샌드박스, 대체 식별자 등 프라이버시 보호를 위한 새로운 기술을 모색하고 통합하고 있습니다. 이러한 추세는 사용자의 프라이버시를 보호하고 규제 요건을 준수하면서 쿠키가 없는 세상에서 효과적인 오디언스 어드레서빌리티와 측정을 유지하는 것을 목표로 합니다.

이러한 새로운 동향은 지능형 자동화, 데이터 프라이버시, 모든 디지털 접점에서의 광고에 대한 전체적인 접근 방식에 중점을 두면서 DSP(Demand Side Platform) 시장을 근본적으로 재편하고 있습니다. 사용자의 프라이버시를 존중하고, 끊임없이 변화하는 규제 환경에 적응하면서 우수한 캠페인 성과를 제공하는 미래지향적인 솔루션을 구축하는 데 중점을 두고 있습니다.

DSP(Demand Side Platform) 시장의 최근 동향

DSP(Demand Side Platform) 시장은 기술의 발전, 소비자 행동의 변화, 프라이버시 규제의 진화에 적응하면서 지속적인 혁신의 상태에 있습니다. 최근 추세는 브랜드와 광고 대행사에게 보다 효율적이고 타겟팅된 컴플라이언스를 준수하는 광고 솔루션을 제공하려는 업계의 노력을 강조하고 있습니다.

• CTV 및 DOOH로의 발전: 중요한 발전은 커넥티드 TV(CTV)와 디지털 아웃 오브 홈(DOOH) 인벤토리가 DSP에 통합되고 있다는 점입니다. 이를 통해 광고주는 기존 데스크톱과 모바일을 넘어 매력적인 대형 화면 포맷과 위치 기반 광고 기회를 활용하여 프로그램적 도달 범위를 확장할 수 있습니다.
• 고급 AI 및 머신러닝 기능: DSP는 캠페인 최적화를 개선하기 위해 AI 및 머신러닝 알고리즘을 빠르게 강화하고 있습니다. 이는 보다 정교한 실시간 입찰, 오디언스 행동 예측 분석, 동적 크리에이티브 최적화 등을 통해 광고의 연관성을 높이고 캠페인 성과를 향상시킬 수 있습니다.
• 퍼스트파티 데이터 활성화 툴: 타사 쿠키의 폐지가 임박한 가운데, DSP는 퍼스트파티 데이터의 온보딩, 활성화, 강화를 위한 강력한 툴 개발에 많은 투자를 하고 있습니다. 이를 통해 광고주는 보유한 고객 데이터를 정확한 타겟팅과 측정에 활용할 수 있으며, 개인정보 변경에 따른 영향을 줄일 수 있습니다.
• 브랜드 안전 및 부정 방지 강화: 최근 추세로, 보다 정교한 브랜드 안전 및 광고 사기 방지 기술이 DSP에 직접 통합되고 있습니다. 이를 통해 광고주는 광고가 적절한 환경에 표시되고 정당한 잠재고객에게 도달하고 있는지 보다 확실하게 관리할 수 있으며, 브랜드 평판과 광고비를 보호할 수 있습니다.
• 셀프서비스와 매니지드 서비스의 진화: 시장에서는 서비스 모델이 진화하고 있으며, 셀프서비스와 매니지드 DSP 옵션 모두 더욱 정교해지고 있습니다. 셀프 서비스 플랫폼은 더 쉽게 사용할 수 있고, 매니지드 서비스는 더 깊은 전문성과 맞춤형 전략을 제공하며, 더 광범위한 광고주의 요구와 내부 역량을 충족시킬 수 있습니다.

이러한 최근 추세는 보다 다양하고 지능적이며 안전한 프로그래매틱 광고 생태계를 촉진함으로써 DSP(Demand Side Platform) 시장에 큰 영향을 미치고 있습니다. 광고주가 복잡한 미디어 환경을 탐색하고, 데이터를 효과적으로 활용하며, 프라이버시를 중시하는 디지털 세상에서 더 나은 성과를 달성할 수 있도록 돕는 데 초점을 맞추었습니다.

목차

제1장 개요

제2장 시장 개요

• 배경과 분류
• 공급망

제3장 시장 동향과 예측 분석

• 업계 촉진요인과 과제
• PESTLE 분석
• 특허 분석
• 규제 환경

제4장 세계의 DSP(Demand Side Platform) 시장 : 유형별

• 개요
• 매력 분석 : 유형별
• 온프레미스 : 동향과 예측(2019-2031년)
• 클라우드 기반 : 동향과 예측(2019-2031년)

제5장 세계의 DSP(Demand Side Platform) 시장 : 용도별

• 개요
• 매력 분석 : 용도별
• 광고 : 동향과 예측(2019-2031년)
• 마케팅 분석 : 동향과 예측(2019-2031년)
• 미디어 플래닝·최적화 : 동향과 예측(2019-2031년)
• 캠페인 관리 : 동향과 예측(2019-2031년)

제6장 세계의 DSP(Demand Side Platform) 시장 : 최종 용도별

• 개요
• 매력 분석 : 최종 용도별
• 소비재 : 동향과 예측(2019-2031년)
• 소매업 : 동향과 예측(2019-2031년)
• 자동차 : 동향과 예측(2019-2031년)
• 금융 서비스 : 동향과 예측(2019-2031년)
• 의료 : 동향과 예측(2019-2031년)
• 기타 : 동향과 예측(2019-2031년)

제7장 지역 분석

• 개요
• 세계의 DSP(Demand Side Platform) 시장 : 지역별

제8장 북미의 DSP(Demand Side Platform) 시장

• 개요
• 북미의 DSP(Demand Side Platform) 시장 : 유형별
• 북미의 DSP(Demand Side Platform) 시장 : 용도별
• 미국의 DSP(Demand Side Platform) 시장
• 멕시코의 DSP(Demand Side Platform) 시장
• 캐나다의 DSP(Demand Side Platform) 시장

제9장 유럽의 DSP(Demand Side Platform) 시장

• 개요
• 유럽의 DSP(Demand Side Platform) 시장 : 유형별
• 유럽의 DSP(Demand Side Platform) 시장 : 용도별
• 독일의 DSP(Demand Side Platform) 시장
• 프랑스의 DSP(Demand Side Platform) 시장
• 스페인의 DSP(Demand Side Platform) 시장
• 이탈리아의 DSP(Demand Side Platform) 시장
• 영국의 DSP(Demand Side Platform) 시장

제10장 아시아태평양의 DSP(Demand Side Platform) 시장

• 개요
• 아시아태평양의 DSP(Demand Side Platform) 시장 : 유형별
• 아시아태평양의 DSP(Demand Side Platform) 시장 : 용도별
• 일본의 DSP(Demand Side Platform) 시장
• 인도의 DSP(Demand Side Platform) 시장
• 중국의 DSP(Demand Side Platform) 시장
• 한국의 DSP(Demand Side Platform) 시장
• 인도네시아의 DSP(Demand Side Platform) 시장

제11장 기타 지역(ROW)의 DSP(Demand Side Platform) 시장

• 개요
• ROW의 DSP(Demand Side Platform) 시장 : 유형별
• ROW의 DSP(Demand Side Platform) 시장 : 용도별
• 중동의 DSP(Demand Side Platform) 시장
• 남미의 DSP(Demand Side Platform) 시장
• 아프리카의 DSP(Demand Side Platform) 시장

제12장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석
  • 경쟁 기업 간 경쟁 관계
  • 바이어의 교섭력
  • 공급업체의 교섭력
  • 대체품의 위협
  • 신규 진출업체의 위협
• 시장 점유율 분석

제13장 기회와 전략 분석

• 밸류체인 분석
• 성장 기회 분석
  • 성장 기회 : 유형별
  • 성장 기회 : 용도별
  • 성장 기회 : 최종 용도별
• 세계의 DSP(Demand Side Platform) 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 인증·라이선싱
  • 기업인수합병(M&A), 계약, 제휴, 합병사업

제14장 밸류체인에서 주요 기업의 개요

• 경쟁 분석
• Sovrn
• MediaMath
• Google
• OpenX
• Yahoo
• Xandr
• Teads
• Amazon
• The Trade Desk
• Quantcast

제15장 부록

• 도표 리스트
• 표 리스트
• 분석 방법
• 면책사항
• 저작권
• 약어와 기술 단위
• Lucintel 소개
• 문의

영문목차

The future of the global demand side platform market looks promising with opportunities in the consumer packaged good, retail, automotive, financial service, and healthcare markets. The global demand side platform market is expected to grow with a CAGR of 13.6% from 2025 to 2031. The major drivers for this market are the increasing demand for programmatic ad buying, the rising use of data driven campaigns, and the growing adoption of real time bidding.

• Lucintel forecasts that, within the type category, cloud-based is expected to witness higher growth over the forecast period.
• Within the end use category, automotive is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Demand Side Platform Market

The demand side platform market is undergoing a significant transformation, moving towards more intelligent, privacy-conscious, and holistic advertising solutions. These emerging trends are reshaping how advertisers engage with audiences, optimizing campaign performance, and navigating a rapidly evolving digital advertising ecosystem.

• AI and Machine Learning Dominance: AI and ML are becoming central to DSP operations, enabling advanced capabilities like predictive bidding, dynamic creative optimization, and sophisticated audience segmentation. This allows for hyper-personalized ad delivery, real-time campaign adjustments, and significantly improved ROI by identifying the most impactful ad placements.
• First-Party Data Integration: With the impending deprecation of third-party cookies, DSPs are heavily investing in integrating and activating first-party data. This trend focuses on leveraging advertisers' direct customer data for targeting, personalization, and measurement, ensuring privacy compliance and building more resilient advertising strategies.
• Connected TV and Audio Growth: The rapid expansion of CTV and audio streaming consumption is a major trend, driving DSPs to enhance their capabilities for these channels. DSPs are enabling advertisers to programmatically buy and optimize ad placements across a vast array of streaming services and audio platforms, reaching engaged audiences in premium content environments.
• Omnichannel Programmatic Buying: This trend emphasizes a unified approach to advertising across all digital channels and devices, including display, video, mobile, social, and even digital out-of-home (DOOH). DSPs are evolving to provide a single interface for managing and optimizing campaigns across these diverse touchpoints, ensuring consistent messaging and a seamless user experience.
• Privacy-Preserving Technologies: Beyond first-party data, DSPs are exploring and integrating new privacy-preserving technologies, such as contextual targeting, privacy sandboxes, and alternative identifiers. This trend aims to maintain effective audience addressability and measurement in a cookieless world while upholding user privacy and adhering to regulatory requirements.

These emerging trends are fundamentally reshaping the demand side platform market by shifting the focus towards intelligent automation, data privacy, and a holistic approach to advertising across all digital touchpoints. The emphasis is on building future-proof solutions that deliver superior campaign performance while respecting user privacy and adapting to a constantly evolving regulatory landscape.

Recent Developments in the Demand Side Platform Market

The demand side platform market is in a continuous state of innovation, adapting to technological advancements, shifts in consumer behavior, and evolving privacy regulations. These recent developments highlight the industry's commitment to delivering more efficient, targeted, and compliant advertising solutions for brands and agencies.

• Expansion into CTV and DOOH: A significant development is the increasing integration of Connected TV (CTV) and Digital Out-of-Home (DOOH) inventory into DSPs. This allows advertisers to extend their programmatic reach beyond traditional desktop and mobile, tapping into highly engaging large-screen formats and location-based advertising opportunities.
• Advanced AI and Machine Learning Capabilities: DSPs are rapidly enhancing their AI and machine learning algorithms for improved campaign optimization. This includes more sophisticated real-time bidding, predictive analytics for audience behavior, and dynamic creative optimization, leading to higher ad relevance and better campaign performance.
• First-Party Data Activation Tools: With the impending deprecation of third-party cookies, DSPs are heavily investing in developing robust tools for first-party data onboarding, activation, and enrichment. This enables advertisers to leverage their owned customer data for precise targeting and measurement, mitigating the impact of privacy changes.
• Enhanced Brand Safety and Fraud Prevention: Recent developments include the integration of more sophisticated brand safety and ad fraud prevention technologies directly within DSPs. This provides advertisers with greater control and confidence that their ads are appearing in suitable environments and reaching legitimate audiences, protecting brand reputation and ad spend.
• Self-Serve and Managed Service Evolution: The market is seeing an evolution in service models, with both self-serve and managed DSP options becoming more sophisticated. Self-serve platforms are becoming more user-friendly, while managed services are offering deeper expertise and tailored strategies, catering to a wider range of advertiser needs and internal capabilities.

These recent developments are profoundly impacting the demand side platform market by pushing towards a more diversified, intelligent, and secure programmatic advertising ecosystem. The focus is on enabling advertisers to navigate complex media landscapes, leverage their own data effectively, and achieve better outcomes in a privacy-conscious digital world.

Strategic Growth Opportunities in the Demand Side Platform Market

The demand side platform market offers substantial strategic growth opportunities across various key applications, driven by the increasing sophistication of digital advertising and the imperative for precise audience engagement. By targeting specific industry verticals, DSP providers can unlock new revenue streams and establish specialized expertise.

• E-commerce and Retail: E-commerce and retail represent a massive growth opportunity for DSPs, particularly for dynamic product retargeting and personalized ad delivery. Opportunities lie in integrating with product feeds, enabling seamless omnichannel commerce experiences, and leveraging first-party purchase data for highly effective, real-time campaigns.
• Media and Entertainment: The boom in streaming content (CTV, OTT, audio) creates significant growth. DSPs can expand by offering advanced audience segmentation for streaming viewers, enabling precise targeting based on content consumption habits, and providing robust measurement tools for engagement across diverse entertainment platforms.
• Automotive Industry: The automotive sector can benefit from DSPs for driving leads, promoting new models, and managing customer loyalty. Opportunities involve leveraging granular location data, integrating with dealer management systems, and offering dynamic creative solutions that showcase vehicle features and personalized offers to potential buyers.
• Gaming Industry: The rapidly expanding mobile and console gaming markets offer a strong growth avenue. DSPs can specialize in in-game advertising, rewarded video, and playable ads, targeting specific gamer demographics and behaviors, and providing robust attribution models for user acquisition and engagement in the gaming ecosystem.
• Financial Services and Fintech: Financial institutions require precise targeting for sensitive products like loans, investments, and insurance. Growth opportunities involve offering highly secure and compliant DSP solutions that leverage first-party customer data, enable retargeting based on financial intent, and ensure brand safety in highly regulated environments.

These strategic growth opportunities are significantly impacting the demand side platform market by driving specialization and fostering deeper integration with specific industry workflows and data sets. By focusing on the unique needs and challenges of each application, DSPs can provide more tailored, effective, and compliant advertising solutions, thereby expanding their market footprint.

Demand Side Platform Market Driver and Challenges

The demand side platform market's evolution is significantly influenced by a dynamic interplay of technological advancements, economic shifts, and evolving regulatory frameworks. These factors collectively determine the market's growth trajectory, shape innovation, and present critical hurdles that require strategic adaptation and novel solutions from industry participants.

The factors responsible for driving the demand side platform market include:

1. Growth of Programmatic Advertising: The increasing adoption of programmatic advertising, automating ad buying and selling, is a primary driver. DSPs are central to this ecosystem, enabling advertisers to efficiently bid on ad impressions in real-time, optimizing campaign performance and reducing manual intervention.

2. Increasing Digital Ad Spend: Businesses are continuously increasing their digital advertising budgets due to its measurable ROI and ability to reach specific audiences. This higher investment directly fuels the demand for DSPs, as they provide the necessary tools to manage, optimize, and scale complex digital campaigns effectively.

3. Advancements in AI and Machine Learning: The integration of AI and ML enhances DSP capabilities, leading to more intelligent audience targeting, predictive analytics for bid optimization, and dynamic creative delivery. These advancements improve campaign efficiency and effectiveness, providing a competitive edge for advertisers.

4. Demand for Data-Driven Marketing: Advertisers increasingly rely on data to make informed decisions and personalize campaigns. DSPs leverage vast amounts of data (first-party, second-party, third-party) to create detailed audience profiles, enabling hyper-targeted ad delivery and improved campaign relevance and performance.

5. Rise of Connected TV Advertising: The rapid consumer shift to streaming content on CTV platforms has opened new inventory opportunities. DSPs are evolving to support CTV advertising, allowing brands to programmatically reach engaged audiences on large screens with measurable results, driving significant growth.

Challenges in the demand side platform market are:

1. Data Privacy Regulations and Cookie Deprecation: Stricter global privacy laws (e.g., GDPR, CCPA) and the impending deprecation of third-party cookies pose a significant challenge. DSPs must innovate to offer privacy-compliant solutions, relying more on first-party data and alternative identifiers, impacting targeting and measurement capabilities.

2. Ad Fraud and Brand Safety Concerns: Ad fraud (e.g., bot traffic, domain spoofing) and brand safety issues (ads appearing next to inappropriate content) remain persistent challenges. DSPs must continuously invest in robust verification and filtering technologies to protect advertisers' investments and maintain brand reputation.

3. Complexity and Transparency Issues: The inherent complexity of DSP platforms and the programmatic ecosystem can be daunting for new users, especially SMBs. Concerns about transparency regarding ad inventory sources, fees, and data usage also persist, necessitating clearer reporting and simplified interfaces for wider adoption.

The demand side platform market is strongly driven by the widespread adoption of programmatic advertising, growing digital ad investments, advancements in AI, the increasing reliance on data-driven marketing, and the rise of CTV. However, it faces significant challenges including navigating stringent data privacy regulations and cookie deprecation, combating persistent ad fraud and brand safety issues, and addressing the inherent complexity and transparency concerns within the programmatic ecosystem. Successfully addressing these interwoven drivers and challenges will be paramount for DSPs to continue their rapid evolution and solidify their indispensable role in the future of digital advertising.

List of Demand Side Platform Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies demand side platform companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the demand side platform companies profiled in this report include-

• Sovrn
• MediaMath
• Google
• OpenX
• Yahoo
• Xandr
• Teads
• Amazon
• The Trade Desk
• Quantcast

Demand Side Platform Market by Segment

The study includes a forecast for the global demand side platform market by type, application, end use, and region.

Demand Side Platform Market by Type [Value from 2019 to 2031]:

• On-Premise
• Cloud-Based

Demand Side Platform Market by Application [Value from 2019 to 2031]:

• Advertising
• Marketing Analytics
• Media Planning & Optimization
• Campaign Management

Demand Side Platform Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Demand Side Platform Market

The demand side platform market is experiencing dynamic growth and transformation, driven by the escalating demand for programmatic advertising, enhanced data utilization, and evolving privacy landscapes. These developments are reshaping how advertisers efficiently purchase and manage digital ad inventory across various channels, aiming for greater precision and return on investment.

• United States: The U.S. DSP market is leading in innovation, with significant advancements in AI-powered optimization for bidding strategies and audience targeting. There's a strong push towards incorporating connected TV (CTV) and audio inventory, alongside a focus on robust first-party data strategies in anticipation of cookie deprecation.
• China: China's DSP market is rapidly expanding, with a strong emphasis on mobile programmatic advertising and integration with domestic social media and e-commerce platforms. Key advancements include sophisticated data analytics for hyper-localized targeting and a growing interest in video and in-app advertising capabilities.
• Germany: Germany's DSP market is characterized by a strong adherence to data privacy regulations like GDPR, driving developments in privacy-preserving technologies and transparent data practices. There's increasing adoption of self-serve DSPs and a focus on omnichannel programmatic campaigns, particularly in retail and travel.
• India: India's DSP market is witnessing significant growth, fueled by increasing internet penetration and a booming e-commerce sector. Developments include the rise of mobile-first DSP solutions, cost-effective programmatic offerings for SMBs, and a strong uptake in video advertising to reach a diverse and expanding online audience.
• Japan: Japan's DSP market is advancing with a focus on sophisticated data utilization for precision targeting and brand safety. There's a growing interest in integrating with diverse inventory sources, including emerging channels like digital out-of-home (DOOH), and leveraging AI for more nuanced audience segmentation.

Features of the Global Demand Side Platform Market

• Market Size Estimates: Demand side platform market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Demand side platform market size by type, application, end use, and region in terms of value ($B).
• Regional Analysis: Demand side platform market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, end uses, and regions for the demand side platform market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the demand side platform market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the demand side platform market by type (on-premise and cloud-based), application (advertising, marketing analytics, media planning & optimization, and campaign management), end use (consumer packaged goods, retail, automotive, financial services, healthcare, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global Demand Side Platform Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 On-Premise: Trends and Forecast (2019-2031)
• 4.4 Cloud-Based: Trends and Forecast (2019-2031)

5. Global Demand Side Platform Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Advertising: Trends and Forecast (2019-2031)
• 5.4 Marketing Analytics: Trends and Forecast (2019-2031)
• 5.5 Media Planning & Optimization: Trends and Forecast (2019-2031)
• 5.6 Campaign Management: Trends and Forecast (2019-2031)

6. Global Demand Side Platform Market by End Use

• 6.1 Overview
• 6.2 Attractiveness Analysis by End Use
• 6.3 Consumer Packaged Goods: Trends and Forecast (2019-2031)
• 6.4 Retail: Trends and Forecast (2019-2031)
• 6.5 Automotive: Trends and Forecast (2019-2031)
• 6.6 Financial Services: Trends and Forecast (2019-2031)
• 6.7 Healthcare: Trends and Forecast (2019-2031)
• 6.8 Others: Trends and Forecast (2019-2031)

7. Regional Analysis

• 7.1 Overview
• 7.2 Global Demand Side Platform Market by Region

8. North American Demand Side Platform Market

• 8.1 Overview
• 8.2 North American Demand Side Platform Market by Type
• 8.3 North American Demand Side Platform Market by Application
• 8.4 United States Demand Side Platform Market
• 8.5 Mexican Demand Side Platform Market
• 8.6 Canadian Demand Side Platform Market

9. European Demand Side Platform Market

• 9.1 Overview
• 9.2 European Demand Side Platform Market by Type
• 9.3 European Demand Side Platform Market by Application
• 9.4 German Demand Side Platform Market
• 9.5 French Demand Side Platform Market
• 9.6 Spanish Demand Side Platform Market
• 9.7 Italian Demand Side Platform Market
• 9.8 United Kingdom Demand Side Platform Market

10. APAC Demand Side Platform Market

• 10.1 Overview
• 10.2 APAC Demand Side Platform Market by Type
• 10.3 APAC Demand Side Platform Market by Application
• 10.4 Japanese Demand Side Platform Market
• 10.5 Indian Demand Side Platform Market
• 10.6 Chinese Demand Side Platform Market
• 10.7 South Korean Demand Side Platform Market
• 10.8 Indonesian Demand Side Platform Market

11. ROW Demand Side Platform Market

• 11.1 Overview
• 11.2 ROW Demand Side Platform Market by Type
• 11.3 ROW Demand Side Platform Market by Application
• 11.4 Middle Eastern Demand Side Platform Market
• 11.5 South American Demand Side Platform Market
• 11.6 African Demand Side Platform Market

12. Competitor Analysis

• 12.1 Product Portfolio Analysis
• 12.2 Operational Integration
• 12.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 12.4 Market Share Analysis

13. Opportunities & Strategic Analysis

• 13.1 Value Chain Analysis
• 13.2 Growth Opportunity Analysis
  • 13.2.1 Growth Opportunities by Type
  • 13.2.2 Growth Opportunities by Application
  • 13.2.3 Growth Opportunities by End Use
• 13.3 Emerging Trends in the Global Demand Side Platform Market
• 13.4 Strategic Analysis
  • 13.4.1 New Product Development
  • 13.4.2 Certification and Licensing
  • 13.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

14. Company Profiles of the Leading Players Across the Value Chain

• 14.1 Competitive Analysis
• 14.2 Sovrn
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.3 MediaMath
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.4 Google
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.5 OpenX
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.6 Yahoo
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.7 Xandr
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.8 Teads
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.9 Amazon
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.10 The Trade Desk
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.11 Quantcast
  • Company Overview
  • Demand Side Platform Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

15. Appendix

• 15.1 List of Figures
• 15.2 List of Tables
• 15.3 Research Methodology
• 15.4 Disclaimer
• 15.5 Copyright
• 15.6 Abbreviations and Technical Units
• 15.7 About Us
• 15.8 Contact Us