한글목차

세계 액체 모기 기피제 시장의 장래성은 일반 인구층 시장과 특수 인구층 시장에서 기회가 있을 것으로 보입니다. 세계 액체 모기 기피제 시장은 2025-2031년 연평균 5.2%의 성장률을 보일 것으로 예측됩니다. 이 시장의 주요 촉진요인은 모기 매개 질병의 확산 증가, 효과적인 모기 퇴치제의 필요성에 대한 인식 증가, 친환경적이고 지속 가능한 모기 퇴치제에 대한 수요 증가입니다.

• Lucintel의 예측에 따르면, 유형별로는 레몬 유칼립투스가 다양한 모기 유형에 대해 더 오래 지속되고 더 광범위하게 방어할 수 있기 때문에 예측 기간 동안 가장 높은 성장을 보일 것으로 예측됩니다.
• 용도별로는 영유아, 임산부, 민감성 피부 등 사회적 약자에 대한 인식이 높아짐에 따라 특수 인구층이 더 높은 성장세를 보일 것으로 예측됩니다.
• 지역별로는 북미가 예측 기간 동안 가장 규모가 큰 지역이 될 것으로 보입니다.

액체 모기 기피제 시장의 전략적 성장 기회

변화하는 소비자 니즈, 끊임없는 기술 혁신, 건강과 지속가능성에 대한 인식이 높아짐에 따라 액체 모기 기피제은 다양한 용도에서 전략적 성장 기회를 얻고 있습니다.

• 도시화의 진전: 도시 지역의 확대로 인해 모기의 활동이 활발해지고 있습니다. 이에 따라 효과적이고 사용하기 쉬운 혁신적인 모기 퇴치 솔루션에 대한 수요가 증가하고 있으며, 도시 지역에서 액체형 모기 퇴치제 시장 기회가 창출되고 있습니다. 지속성이 있는 제품에 대한 수요가 특히 높습니다.
• 천연 유기농 시장의 출현: 천연 유기농 제품에 대한 소비자의 니즈가 증가함에 따라 식물 유래 유효 성분을 기반으로 한 모기 퇴치제를 제조 및 판매하는 기업들에게 새로운 기회가 창출되고 있습니다. 이러한 추세는 건강과 환경에 대한 인식이 높아짐에 따라 천연 기피제 판매에 특화된 부문을 형성하고 있습니다.
• 신흥 시장 확대: 모기 매개 질병이 흔한 신흥 시장에는 기회가 있습니다. 기업들은 현지 요구에 맞는 제품을 이들 시장에 출시함으로써 세계 입지를 확대하는 동시에 보다 저렴한 가격으로 제품을 제공할 수 있습니다.
• 퍼스널케어 제품과의 통합: 모기약의 성장이 기대되는 분야 중 하나는 퍼스널케어 제품과의 융합입니다. 피부 보습과 자외선 차단을 하면서 모기를 막는 다기능 제품은 부가가치를 추구하는 소비자를 끌어들일 수 있습니다.
• 기술 발전: 스마트 살포 시스템, 초음파 기피제 등의 기술 개발은 모기약에 차별화의 기회를 제공합니다. 이러한 기술에 투자하고 개발하는 기업은 최첨단 솔루션을 제공함으로써 시장 점유율을 확보할 수 있습니다.

액상 모기약 시장의 전략적 성장을 가속하는 성장 기회에는 도시화, 자연 시장, 신흥국 시장, 퍼스널케어 통합, 기술 발전 등이 있습니다. 이러한 기회는 업계가 어떻게 소비자 수요의 변화에 적응하고 효과적인 모기 퇴치를 위한 대안을 모색하고 있는지를 잘 보여줍니다.

액체 모기 기피제 시장 성장 촉진요인 및 과제

액체 모기 기피제 시장은 첨단 기술, 규제 압력, 소비자 선호도 변화 등 다양한 요인과 과제에 의해 주도되고 있습니다. 이러한 요소들을 이해하는 것은 시장에서 적절한 전략을 수립하는 데 필수적입니다.

액체 모기 기피제 시장을 이끄는 요인은 다음과 같습니다.

• 모기 매개 질병에 대한 인식 증가: 말라리아, 뎅기열과 같은 질병의 유행은 소비자의 인식을 높이고 효과적인 모기 기피제에 대한 수요를 촉진하고 있습니다. 사람들이 자신을 보호할 수 있는 신뢰할 수 있는 솔루션을 찾는 가운데, 기피제 제제 시장 성장과 기술 혁신이 이루어지고 있습니다.
• 제형 및 기술 향상: 제형의 기술적 진보와 개선으로 모기약의 효능이 향상되고 사용 편의성이 향상되었습니다. 새로운 전달 시스템, 천연 성분, 더 오래 지속되는 제품이 시장을 주도하고 고객 만족도를 높이고 있습니다.
• 천연 제품에 대한 관심 증가: 천연 제품 및 유기농 제품을 사용하는 경향 증가는 큰 영향을 미치고 있습니다. 소비자들은 합성 화학물질이 환경에 미치는 영향에 대한 우려로 인해 천연 성분으로 만든 제품에 대한 관심이 높아지고 있으며, 이는 천연 모기약에 대한 수요 증가로 이어지고 있습니다.

액체 모기 기피제 시장의 과제는 다음과 같습니다.

• 규제 및 안전 기준: 규제 및 안전 기준: 엄격한 규제 및 안전 기준을 충족해야 하기 때문에 제조업체에게 도전이 될 수 있습니다. 따라서 성분의 안전성, 유효성, 환경 영향을 보장하기 위한 지속적인 투자와 기술 혁신이 필요합니다.
• 시장 포화 및 경쟁: 시장은 수많은 제품과 브랜드로 포화상태에 이르렀고, 치열한 경쟁이 벌어지고 있습니다. 이러한 경쟁 환경에서는 기업이 브랜드를 차별화할 수 있는 여지가 제한적이기 때문에 혁신과 강력한 가치 제안 개발의 필요성이 강조되고 있습니다.
• 소비자의 회의론과 효과에 대한 우려: 일부 소비자들은 모기약, 특히 천연 성분이나 새로운 제형의 모기약의 효과에 대해 회의적인 시각을 가지고 있습니다. 투명한 커뮤니케이션과 효과에 대한 근거에 기반한 주장을 통해 소비자의 신뢰를 구축하는 것이 중요합니다.

액체 모기 기피제 시장의 주요 촉진요인은 모기 매개 질병에 대한 인식, 기술 발전, 천연 제품에 대한 관심, 도시화, 가처분 소득 증가입니다. 그러나 규제 문제, 시장 포화, 소비자 회의론과 같은 과제를 극복하는 것이 지속적인 성장을 달성하고 소비자의 진화하는 요구에 부응하는 데 필수적입니다.

목차

제1장 주요 요약

제2장 세계의 액체 모기 기피제 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019년-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 액체 모기 기피제 시장 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 액체 모기 기피제 시장 : 유형별
  • 시트로넬라 오일
  • 제라니올 오일
  • 레몬 유칼리툽스
  • 기타
• 세계의 액체 모기 기피제 시장 : 용도별
  • 일반 인구층
  • 특별 인구층
  • 기타

제4장 지역별 시장 동향과 예측 분석(2019년-2031년)

• 세계의 액체 모기 기피제 시장 : 지역별
• 북미의 액체 모기 기피제 시장
• 유럽의 액체 모기 기피제 시장
• 아시아태평양의 액체 모기 기피제 시장
• 기타 지역의 액체 모기 기피제 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter의 Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 액체 모기 기피제 시장 성장 기회 : 유형별
  • 세계의 액체 모기 기피제 시장 성장 기회 : 용도별
  • 세계의 액체 모기 기피제 시장 성장 기회 : 지역별
• 세계 액체 모기 기피제 시장의 새로운 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 액체 모기 기피제 시장 생산능력 확대
  • 세계 액체 모기 기피제 시장의 인수합병(M&A) 및 합작투자(JV)
  • 인증 및 라이선싱

제7장 주요 기업 개요

• Reckitt Benckiser
• Spectrum Brands
• 3M
• Zhongshan LANJU
• Godrej Household
• Tender
• Dainihon Jochugiku
• Coleman
• Manaksia
• Omega Pharma

영문목차

The future of the global liquid mosquito repellent market looks promising with opportunities in the general population and special population markets. The global liquid mosquito repellent market is expected to grow with a CAGR of 5.2% from 2025 to 2031. The major drivers for this market are the rising prevalence of mosquito-borne diseases, heightened awareness about the need for effective mosquito repellents, and growing demand for eco-friendly and sustainable mosquito repellent.

• Lucintel forecasts that, within the type category, lemon eucalyptus is expected to witness the highest growth over the forecast period due to its longer-lasting and broader protection against various mosquito species.
• Within the application category, the special population is expected to witness higher growth due to growing awareness of specific needs for vulnerable groups like infants, pregnant women, and people with sensitive skin.
• In terms of region, North America will remain the largest region over the forecast period.

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Emerging Trends in the Liquid Mosquito Repellent Market

Liquid mosquito repellent is one of the emerging trends in consumer preferences, technological advancements, health, and environmental sustainability. These trends are reshaping the market by driving innovation and improving product offerings.

• Natural and organic formulations: There is increasing demand for natural and organic repellents. A growing number of consumers prefer products with plant-based ingredients such as citronella, eucalyptus, and neem. These formulations are perceived as safer and more eco-friendly.
• Eco-friendly packaging: More companies are embracing sustainability, which is reflected in their packaging choices. Eco-friendly packaging solutions, including recyclable, biodegradable, and reduced-plastic options, are becoming more common. These changes appeal to environmentally conscious consumers and are also driven by stricter regulations on waste management.
• Improved efficacy and duration: Innovations are enhancing the efficacy and duration of mosquito repellents. Time-release and controlled-release formulations are currently under development to provide longer-lasting protection with fewer applications. This trend addresses the higher demand for solutions in high-risk areas.
• Multifunctional products: Interest in multifunctional repellents, which combine mosquito protection with other benefits, is increasing. Products that also offer skin moisturizing, sun protection, or pleasant fragrances are gaining popularity among value-seeking and time-constrained consumers.
• Improvements in delivery systems: Technological innovations are enhancing the performance of mosquito repellents. New ideas, such as ultrasonic repellents and advanced spray mechanisms, are being studied to improve effectiveness and user comfort. These technologies aim to provide more precise and efficient methods of repellent application.

Natural formulations, eco-friendly packaging, increased efficacy, multifunctional products, and technological innovations are emerging trends that are reshaping the liquid mosquito repellent market. These trends indicate safer, more sustainable, and user-friendly solutions for evolving consumer needs.

Recent Developments in the Liquid Mosquito Repellent Market

Recent trends in the liquid mosquito repellent market contribute to the development of product formulations, technologies involved, and consumer preferences. These factors drive the growth of the market and encourage a more innovative approach to meeting diverse needs while increasing user satisfaction.

• Natural Ingredients Introduction: More natural ingredients, such as citronella and eucalyptus, are increasingly being introduced in mosquito repellents. These nature-based alternatives have gained momentum among consumers seeking safer, chemical-free products. This shift has been driven by increased awareness of the environmental impact of synthetic chemicals.
• Improvement in Delivery Systems: New delivery systems, such as advanced spray mechanisms and time-release formulations, are making mosquito repellents more effective and easier to apply. These innovations offer longer-lasting protection and more efficient application, addressing the need for durable and user-friendly solutions.
• Eco-Friendly Packaging: One area of significant growth is eco-friendly packaging. In general, the market is experiencing an increasing trend toward the use of eco-friendly packaging methods. Firms are focusing on recyclable and biodegradable materials to meet the growing customer demand for environmentally sustainable products. This development aligns with broader environmental goals and regulatory requirements for reducing plastic waste.
• Expansion of Multi-Functional Products: Insect repellents with multiple functions, such as mosquito repellents that also offer skincare or sun protection, are gaining momentum. This trend responds to consumer demand for added benefits in products and enhances the value of mosquito repellents, offering more compelling reasons for consumers to purchase such products.

The demand for liquid mosquito repellents is likely to be driven by developments in natural ingredients, delivery systems, eco-friendly packaging, and multi-functional products, along with technological innovations. These trends reflect changing consumer preferences and the growth of industries responding to environmental and health concerns.

Strategic Growth Opportunities for Liquid Mosquito Repellent Market

Changing consumer needs, continuous technological innovations and growing health and sustainability awareness have created several strategic growth opportunities for liquid mosquito repellents in various applications.

• Growing urbanization: Urban areas are expanding, leading to an increase in mosquito activity. This creates opportunities for liquid mosquito repellents in urban areas, where growth is occurring and there is an increasing need for innovative mosquito control solutions that are effective and easy to use. Long-lasting protection products are especially in demand.
• Emergence of natural and organic markets: The growing consumer demand for natural and organic products creates new opportunities for companies to manufacture and sell mosquito repellents based on plant-based active ingredients. This trend corresponds to increased health and environmental awareness, thus creating a special segment for the sale of natural repellents.
• Emerging market expansion: There are opportunities in emerging markets where mosquito-borne diseases are common. Companies can venture into these markets with products tailored to local needs, making them more affordable while expanding their global presence.
• Integration with personal care products: One area where the growth of mosquito repellents is expected is in their integration with personal care products. Multi-functional products that offer mosquito protection while moisturizing the skin or providing sun protection may attract consumers who seek added value.
• Technological advancements: The development of technologies such as smart dispensing systems and ultrasonic repellents opens up opportunities for product differentiation in mosquito repellent products. Companies that invest in and develop these technologies can capture market share by offering state-of-the-art solutions.

The growth opportunities that drive strategic development in the liquid mosquito repellent market include urbanization, natural markets, emerging regions, personal care integration, and technological advancements. These opportunities highlight how well the industry adapts to changes in consumer demands and pursues alternatives for effective mosquito control.

Liquid Mosquito Repellent Market Driver and Challenges

The liquid mosquito repellent market is driven by various factors and challenges, including advanced technology, regulatory pressures, and shifting consumer preferences. Understanding these elements is essential for developing a proper maneuvering strategy in the market.

The factors responsible for driving the liquid mosquito repellent market include:

• Increased Awareness about Mosquito-Borne Diseases: The prevalence of diseases such as malaria and dengue has created awareness among consumers, fueling demand for effective mosquito repellents. As people seek reliable solutions to protect themselves, market growth and innovation in repellent formulations have been observed.
• Improvement in Formulation and Technology: Technical advancements and improvements in formulations have enhanced the efficacy of mosquito repellents, making them more convenient to use. New delivery systems, natural ingredients, and longer-lasting products are driving the market and increasing customer satisfaction.
• Growing Interest in Natural Products: The growing trend towards using natural and organic products is a significant influencer. Consumers are increasingly interested in products made from natural ingredients due to concerns about the environmental impact of synthetic chemicals, which has led to a rise in demand for natural mosquito repellents.

Challenges in the liquid mosquito repellent market include:

• Regulatory and Safety Standards: The need to meet stringent regulatory and safety standards may pose challenges for manufacturers. This requires continuous investment and innovation to ensure the safety, efficacy, and environmental impact of ingredients.
• Market Saturation and Competition: The market has become saturated with numerous products and brands, creating intense competition. This leaves limited room for companies to differentiate their brands in such a competitive environment, highlighting the need for innovation and the development of strong value propositions.
• Consumer Skepticism and Efficacy Concerns: Some consumers remain skeptical about the effectiveness of mosquito repellents, especially those made from natural ingredients or new formulations. Building consumer trust through transparent communication and evidence-based claims about efficacy is crucial.

The key drivers for the liquid mosquito repellent market are awareness of mosquito-borne diseases, technological advancements, interest in natural products, urbanization, and increased disposable income. However, overcoming challenges such as regulatory issues, market saturation, and consumer skepticism is essential for achieving continuous growth and meeting consumers' evolving needs.

List of Liquid Mosquito Repellent Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies liquid mosquito repellent companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the liquid mosquito repellent companies profiled in this report include-

• Reckitt Benckiser
• Spectrum Brands
• 3M
• Zhongshan LANJU
• Godrej Household
• Tender
• Dainihon Jochugiku
• Coleman
• Manaksia
• Omega Pharma

Liquid Mosquito Repellent by Segment

The study includes a forecast for the global liquid mosquito repellent market by type, application, and region.

Liquid Mosquito Repellent Market by Type [Analysis by Value from 2019 to 2031]:

• Citronella Oil
• Geraniol Oil
• Lemon Eucalyptus
• Others

Liquid Mosquito Repellent Market by Application [Analysis by Value from 2019 to 2031]:

• General Population
• Special Population
• Others

Liquid Mosquito Repellent Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Liquid Mosquito Repellent Market

The liquid mosquito repellent market has been continuously evolving under the influence of increasing awareness of mosquito-borne diseases, technological advancements, and changing consumer preferences. Recent developments reflect innovations in formulation, distribution, and regulation to meet diverse needs across different regions. Below is a discussion of the latest trends and developments in the United States, China, Germany, India, and Japan.

• United States: There is a greater emphasis on natural and DEET-free formulations in the U.S. due to growing health awareness. Companies are launching repellents with plant-based active ingredients such as citronella and eucalyptus oil. In addition, improvements in delivery systems, such as pump sprays and aerosols, make it much easier for consumers to use the products and also enhance their efficiency. There is also a push for eco-friendly packaging.
• China: The urbanization rate is growing, and diseases transmitted by mosquitoes are spreading rapidly. As a result, the demand for liquid mosquito repellents is rising in the Chinese market. Product development has focused on providing long-lasting effectiveness, incorporating additional benefits such as moisturizing agents, and investing in research and development to enhance efficacy and safety.
• Germany: The German market is increasingly leaning toward eco-friendly and organic repellents. New product launches include those with biodegradable ingredients and sustainable packaging. Innovations are also evident in formulations designed for long-lasting protection with minimal environmental impact. Regulatory standards on safety and effectiveness are driving these developments.
• India: The liquid mosquito repellent market is booming due to high mosquito activity and increased consumer awareness. Innovations focus on more effective formulations and greater affordability for all socio-economic segments. Additionally, there is a growing trend of using repellents that offer added benefits related to skin nourishment and pleasant fragrances.
• Japan: In Japan, high-tech mosquito repellents with improved protection are exhibiting growth. Additionally, time-release mechanisms, advanced formulations, and more are being incorporated into various products. A noticeable trend in the market is the increasing use of traditional Japanese ingredients, such as Japanese peppermint and citronella, which are famous for their mosquito-repelling properties.

Features of the Global Liquid Mosquito Repellent Market

Market Size Estimates: Liquid mosquito repellent market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Liquid mosquito repellent market size by type, application, and region in terms of value ($B).

Regional Analysis: Liquid mosquito repellent market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the liquid mosquito repellent market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the liquid mosquito repellent market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the liquid mosquito repellent market by type (citronella oil, geraniol oil, lemon eucalyptus, and others), application (general population, special population, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Liquid Mosquito Repellent Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Liquid Mosquito Repellent Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Liquid Mosquito Repellent Market by Type
  • 3.3.1: Citronella Oil
  • 3.3.2: Geraniol Oil
  • 3.3.3: Lemon Eucalyptus
  • 3.3.4: Others
• 3.4: Global Liquid Mosquito Repellent Market by Application
  • 3.4.1: General Population
  • 3.4.2: Special Population
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Liquid Mosquito Repellent Market by Region
• 4.2: North American Liquid Mosquito Repellent Market
  • 4.2.1: North American Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
  • 4.2.2: North American Market by Application: General Population, Special Population, and Others
• 4.3: European Liquid Mosquito Repellent Market
  • 4.3.1: European Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
  • 4.3.2: European Market by Application: General Population, Special Population, and Others
• 4.4: APAC Liquid Mosquito Repellent Market
  • 4.4.1: APAC Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
  • 4.4.2: APAC Market by Application: General Population, Special Population, and Others
• 4.5: ROW Liquid Mosquito Repellent Market
  • 4.5.1: ROW Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
  • 4.5.2: ROW Market by Application: General Population, Special Population, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Liquid Mosquito Repellent Market by Type
  • 6.1.2: Growth Opportunities for the Global Liquid Mosquito Repellent Market by Application
  • 6.1.3: Growth Opportunities for the Global Liquid Mosquito Repellent Market by Region
• 6.2: Emerging Trends in the Global Liquid Mosquito Repellent Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Liquid Mosquito Repellent Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Liquid Mosquito Repellent Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Reckitt Benckiser
• 7.2: Spectrum Brands
• 7.3: 3M
• 7.4: Zhongshan LANJU
• 7.5: Godrej Household
• 7.6: Tender
• 7.7: Dainihon Jochugiku
• 7.8: Coleman
• 7.9: Manaksia
• 7.10: Omega Pharma