한글목차

세계의 전기자동차 인포테인먼트 시장의 미래는 배터리 전기자동차 및 하이브리드 전기자동차 시장에서의 기회와 함께 유망해 보입니다. 세계의 전기 자동차 인포테인먼트 시장은 2025년부터 2031년까지 22.7%의 연평균 성장률로 2031년까지 약 69억 달러에 달할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 전기 자동차의 인기 증가, GPS 내비게이션 지원 인포테인먼트 시스템의 채택 증가, 개인화 및 커스터마이징에 대한 수요 증가입니다.

• Lucintel은 연결 유형 카테고리 내에서 스마트폰 보급률 증가와 네트워크 연결 확대로 인해 무선이 예측 기간 동안 가장 큰 비중을 차지할 것으로 전망했습니다.
• 최종 용도별로는 탄소 배출량 증가와 대체 연료에 대한 선호도 증가로 인해 배터리 전기 자동차가 가장 큰 부문으로 남을 것입니다.
• 지역별로는 유럽이 주요 자동차 제조업체의 존재, 노동력의 가용성, 기술 발전으로 인해 예측 기간 동안 가장 큰 지역으로 남을 것입니다.

전기자동차 인포테인먼트 시장의 전략적 성장 기회

전기자동차(EV) 인포테인먼트 시장은 기하급수적으로 성장하고 있으며, 이에 따라 사용자 경험을 개선하기 위한 인포테인먼트 시스템의 진화가 요구되고 있습니다. 최신 인포테인먼트 시스템은 다른 디바이스와의 원활한 연결, 기능 향상, 설정 개인화를 목표로 하는 정교한 기술의 통합으로 인해 더욱 복잡해지고 있습니다. 이러한 발전은 광범위한 기술 트렌드와 소비자의 기대치를 반영하여 차량 내 엔터테인먼트 및 정보 관리의 미래를 예고합니다.

• 통합 네비게이션 시스템 : 향상된 통합 내비게이션 시스템은 전기자동차가 경로와 충전소 위치를 최적화하기 위해 실시간 데이터에 점점 더 의존함에 따라 주요 성장 기회로 떠오르고 있습니다. 이러한 시스템은 차량의 전력 관리와 원활하게 통합되어 운전자의 효율성과 편의성을 향상시킵니다. 자동차 제조업체들이 경쟁 차별화 요소로 첨단 내비게이션에 집중하면서 고객 만족도와 충성도가 높아지는 등 그 영향력은 상당합니다.
• 음성 인식 기술 : 음성 인식 기술은 핸즈프리로 차량 기능을 제어하고 안전과 사용자 경험을 향상시킴으로써 전기자동차 인포테인먼트를 혁신하고 있습니다. 성장 기회는 다양한 억양과 언어를 이해할 수 있는 보다 정확하고 직관적인 음성 인터페이스를 개발하는 데 있습니다. 이 기술은 보다 안전한 운전 환경을 지원하는 동시에 글로벌 시장을 공략하여 전기자동차 제조업체의 범위를 확장하는 데 매우 중요합니다.
• 엔터테인먼트 스트리밍 서비스 : 엔터테인먼트 스트리밍 서비스를 전기자동차 인포테인먼트 시스템에 통합함으로써 새로운 수익원을 창출하고 차량 내 경험을 향상시키고 있습니다. 소비자가 차량에서 보내는 시간이 길어지면서 고품질의 온디맨드 콘텐츠에 대한 수요가 증가하고 있습니다. 이러한 기회를 통해 자동차 제조업체는 콘텐츠 제공업체와 제휴하여 브랜드 충성도와 고객 참여를 높이는 맞춤형 엔터테인먼트 옵션을 제공함으로써 판매 및 구독 기반 수익을 창출할 수 있습니다.
• 증강현실(AR) 디스플레이 : 증강 현실(AR) 디스플레이는 운전자에게 앞유리 또는 대시보드에서 직접 상황에 맞는 실시간 정보를 제공함으로써 전기자동차 인포테인먼트 분야에서 중요한 성장 기회를 제공합니다. 이 기술은 주의 산만을 최소화하고 내비게이션 정확도를 개선하여 운전 안전과 편의성을 향상시킵니다. AR 디스플레이는 운전자 지원 및 차량 내 경험에 대한 새로운 기준을 제시하며 프리미엄 전기자동차 모델의 핵심 판매 포인트로 자리 잡았기 때문에 그 영향력은 막대합니다.
• 개인화된 사용자 인터페이스 : 전기자동차 인포테인먼트 시스템의 개인화된 사용자 인터페이스는 개인의 선호도와 운전 습관에 따라 맞춤화된 차량 내 경험을 제공합니다. 이러한 성장 기회는 AI와 머신 러닝의 발전으로 인해 시스템이 사용자의 요구를 예측할 수 있게 됨에 따라 더욱 커지고 있습니다. 개인화된 인터페이스는 운전자 만족도를 높이고 경쟁이 치열한 시장에서 브랜드를 차별화하여 채택률과 고객 유지율을 높일 수 있기 때문에 그 영향력은 상당합니다.

이러한 전략적 성장 기회는 사용자 경험을 향상시키고, 안전을 개선하며, 새로운 수익원을 창출함으로써 전기자동차 인포테인먼트 시장을 재편하고 있습니다. 통합 내비게이션, 음성 인식, 엔터테인먼트 스트리밍, AR 디스플레이, 개인화된 인터페이스가 더욱 발전함에 따라 더 많은 소비자를 전기자동차로 끌어들일 뿐만 아니라 자동차 혁신의 새로운 기준을 수립하여 장기적인 시장 성장을 주도하고 있습니다.

전기자동차 인포테인먼트 시장 성장 촉진요인 및 과제

전기자동차(EV) 인포테인먼트 시장은 다양한 기술적, 경제적, 규제적 요인의 영향을 받습니다. 이러한 요소는 업계가 직면한 잠재력과 과제 모두에 영향을 미치며, 이는 다시 전기자동차 인포테인먼트 시스템의 채택, 혁신 및 전반적인 성장에 영향을 미칩니다. 이해관계자는 이러한 역학 관계를 이해하여 변화하는 환경을 탐색하는 동시에 새로운 트렌드를 활용해야 합니다.

전기자동차 인포테인먼트 시장을 견인하는 요인

• 연결 기술 발전 : 5G 기술과 IoT 통합을 통해 전기자동차 인포테인먼트 시스템은 더 빠른 데이터 전송 속도, 실시간 업데이트, 스마트 디바이스와의 원활한 연결이라는 이점을 누릴 수 있습니다. 이러한 개선은 더욱 몰입감 있는 사용자 경험으로 이어져 전기자동차를 위한 매력적인 옵션이 되고 고급 인포테인먼트 시스템에 대한 수요를 창출합니다.
• 차량 내 엔터테인먼트에 대한 소비자 수요 : 전기자동차의 인기가 높아짐에 따라 차량 내 엔터테인먼트에 대한 소비자 수요도 증가하고 있습니다. 스트리밍 서비스, 게임, 개인 맞춤형 콘텐츠는 사람들이 운전 중에 점점 더 많이 찾는 고급 차량용 엔터테인먼트 옵션 중 하나입니다. 이러한 수요로 인해 제조업체는 기술에 정통한 구매자를 겨냥한 고품질 인포테인먼트 시스템에 대한 투자를 늘리고 있습니다.
• 자율 주행 기술과의 통합 : 자율주행 기술과 전기자동차 모델 내 인포테인먼트 시스템의 성장 사이에는 시너지 효과가 있습니다. 탑승자가 대부분의 운전 책임을 인간으로부터 넘겨받으면서 인포테인먼트 시스템은 여행 중 여정을 더욱 흥미롭고 생산적으로 활용하는 데 중요한 역할을 합니다. 이러한 통합은 정교한 인포테인먼트 시스템의 혁신에 큰 영향을 미치는 요소입니다.
• 정부 인센티브 및 규제 : 전기자동차 도입을 장려하는 정부의 인센티브도 인포테인먼트 시장 규모를 키우는 데 간접적으로 도움이 됩니다. 안전 규정은 종종 내비게이션, 위험 경고, 운전자 보조 기능을 제공하는 통합 인포테인먼트 시스템을 요구하여 이러한 기술의 개발과 구현을 장려합니다.
• 전기 자동차 채택 증가 : 지속 가능한 교통수단을 향한 전 세계적인 변화로 인해 전기자동차 판매가 증가하면서 고급 인포테인먼트 시스템에 대한 수요가 증가하고 있습니다. 사람들이 전기 자동차로 전환함에 따라 제조업체는 소비자의 기대에 부응하고 시장에서 경쟁력을 유지하기 위해 첨단 인포테인먼트 시스템을 전기 자동차에 장착하고 있습니다.

  제7장 주요 기업 프로파일

전기자동차 인포테인먼트 시장의 과제

• 높은 개발 비용 : 전기자동차 첨단 인포테인먼트 시스템을 개발하려면 상당한 연구 개발(R&D) 비용이 소요됩니다. 이러한 비용은 소규모 제조업체에게는 진입 장벽이 되고 고객에게는 더 높은 가격을 초래하여 시장 성장을 둔화시키고 가격에 민감한 시장에서의 광범위한 수용을 제한할 수 있습니다.
• 사이버 보안 위험 : 전기자동차 인포테인먼트 시스템이 외부 네트워크와 더 많이 연결되고 통합됨에 따라 사이버 보안 위협에 점점 더 취약해지고 있습니다. 따라서 이러한 시스템을 겨냥한 사이버 공격은 방화벽, 암호화 및 기타 보안 프로토콜과 같은 조치를 통해 권한이 없는 사용자의 액세스를 제한하여 해결해야 합니다.
• 호환성 및 표준화 문제 : 다양한 인포테인먼트 플랫폼과 기술 간의 표준화 부족으로 인해 특히 애프터마켓 분야에서 호환성 문제가 발생할 수 있습니다. 이러한 문제는 타사 앱과 서비스의 통합을 복잡하게 만들어 사용자 경험이 파편화되고 소비자의 새로운 인포테인먼트 기능 채택을 제한할 수 있습니다.

전기자동차 인포테인먼트 시장은 소비자 니즈 증가, 향상된 연결성, 자율 주행 기술의 발전으로 인해 성장할 준비가 되어 있습니다. 하지만 지속적인 성장을 위해서는 비용이 많이 드는 개발 프로세스, 사이버 보안 위협, 표준화 문제와 같은 과제를 해결해야 합니다. 시장에는 상당한 기회 잠재력이 있지만, 이해관계자들은 이러한 과제를 신중하게 해결하여 전기자동차 인포테인먼트 시스템의 가능성을 극대화함으로써 전반적인 운전 경험을 개선해야 합니다.

목차

제1장 주요 요약

제2장 세계의 전기자동차 인포테인먼트 시장 : 시장 역학

• 소개, 배경, 분류
• 공급망
• 업계의 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 전기자동차 인포테인먼트 시장 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 전기자동차 인포테인먼트 시장 : 접속 유형별
  • 블루투스
  • 셀룰러
  • 무선
  • 유선
• 세계의 전기자동차 인포테인먼트 시장 : 시스템 유형별
  • 멀티미디어
  • 헤드업 디스플레이
  • 네비게이션 장치
  • 통신 장치
  • 뒷좌석 엔터테인먼트
• 세계의 전기자동차 인포테인먼트 시장 : 최종 용도별
  • 배터리 전기자동차(BEV)
  • 하이브리드 전기자동차(HEV)
  • 기타

제4장 지역별 시장 동향과 예측 분석(2019-2031년)

• 세계의 전기자동차 인포테인먼트 시장 : 지역별
• 북미의 전기자동차 인포테인먼트 시장
• 유럽의 전기자동차 인포테인먼트 시장
• 아시아태평양의 전기자동차 인포테인먼트 시장
• 기타 지역의 전기자동차 인포테인먼트 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 전기자동차 인포테인먼트 시장의 성장 기회 : 접속 유형별
  • 세계의 전기자동차 인포테인먼트 시장의 성장 기회 : 시스템 유형별
  • 세계의 전기자동차 인포테인먼트 시장의 성장 기회 : 최종 용도별
  • 세계의 전기자동차 인포테인먼트 시장의 성장 기회 : 지역별
• 세계의 전기자동차 인포테인먼트 시장의 새로운 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 전기자동차 인포테인먼트 시장의 생산 능력 확대
  • 세계의 전기자동차 인포테인먼트 시장의 기업 합병 및 인수(M&A), 합작 사업
  • 인증 및 라이선싱

제7장 주요 기업 프로파일

• ALPINE ELECTRONICS
• Continental
• DENSO
• HARMAN
• Panasonic
• Pioneer
• Airbiquity
• AISIN
• Clarion
• Garmin

영문목차

The future of the global electric vehicle infotainment market looks promising with opportunities in the battery electric vehicle and hybrid electric vehicle markets. The global electric vehicle infotainment market is expected to reach an estimated $6.9 billion by 2031 with a CAGR of 22.7% from 2025 to 2031. The major drivers for this market are the increasing popularity of electric vehicles, the rising adoption of GPS navigation-enabled infotainment systems, and the growing demand for personalization and customization.

• Lucintel forecasts that, within the connectivity type category, wireless will remain the largest segment over the forecast period due to rising smartphone penetration and expansion of network connectivity.
• Within the end use category, battery electric vehicles will remain the larger segment due to increasing carbon emissions and a growing preference for alternative fuels.
• In terms of region, Europe will remain the largest region over the forecast period due to the existence of significant automakers, the availability of a labor pool, and technological advancements.

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Emerging Trends in the Electric Vehicle Infotainment Market

The electric vehicle (EV) Infotainment market is growing at an exponential rate, which calls for a corresponding evolution of infotainment systems to improve user experience. Modern infotainment systems are becoming more complicated due to the integration of sophisticated technology that aims to seamlessly connect with other gadgets, increase functionalities, and personalize settings. These developments herald the future of in-car entertainment and information management, mirroring wider technological trends and consumer expectations.

• Advanced AI Assistants Integrated: In EV infotainment systems, advanced AI assistants have taken center stage by offering natural language processing and personalized interactions. These AI-driven systems can handle navigation, control vehicle settings, and provide real-time updates, making driving more convenient and intuitive. By understanding users' preferences and adapting to their behavior, these assistants improve the user experience while reducing clumsy interactions, thus promoting intelligence in vehicles.
• 5G Enhanced Connectivity: EV infotainment systems are significantly influenced by the rollout of 5G technology, which provides faster and more reliable connectivity. This guarantees real-time information dissemination, better streaming quality, and improved communication between vehicles and infrastructure. With high-speed connectivity capabilities also come features like over-the-air updates, making cloud-based services easily accessible and providing up-to-date infotainment systems capable of delivering high-quality experiences.
• AR Integration: EV infotainment systems are incorporating Augmented Reality (AR) to present information differently. Through AR technology, navigation instructions, safety alerts, or any other relevant data may be projected directly onto the windscreen, thereby enhancing driver awareness while minimizing distractions on the road. For instance, AR overlays critical information on top of the driver's actual view, creating a more engaging and safer driving experience.
• Development of Custom User Interfaces (UIs): Customization is a prominent aspect of EV infotainment systems, where drivers have the freedom to set screen displays and control layouts according to personal preferences. One example is customization based on style or appearance, making it more user-centric compared to previous systems. With customizable interfaces, users can adjust settings and features according to their desires, thereby creating a higher level of comfort and ease of use in in-car technology that is adaptable.
• Wider OTA Updates: There is an ongoing shift toward Over-the-Air (OTA) updates in how telematics units are updated in EV infotainment systems. This practice enables manufacturers to send the latest features and security enhancements directly to vehicles without requiring physical visits to service centers. OTA updates thus provide continuous improvements and new functionalities that enhance the driving experience over a vehicle's lifespan.

These emerging trends are fundamentally reshaping the electric vehicle infotainment market by introducing advanced technologies that enhance connectivity, personalization, and user interaction. The integration of AI, 5G, AR, customizable interfaces, and OTA updates is creating a more intelligent, adaptable, and enjoyable driving experience. As these technologies continue to evolve, they will further transform the way drivers interact with their vehicles, making infotainment systems an increasingly integral part of the modern electric vehicle.

Recent Developments in the Electric Vehicle Infotainment Market

The electric vehicle (EV) infotainment market has been experiencing rapid advancements, driven by increasing consumer demand for connectivity, entertainment, and seamless integration with smart devices. With EVs becoming more common, automakers and tech firms are collaborating to improve infotainment systems, making them more sophisticated, user-friendly, and able to support new technologies like 5G, AI, and augmented reality. These changes are revolutionizing the driving experience by offering greater comfort, practicality, and enjoyment.

• Integration of 5G Connectivity: The integration of 5G connectivity into EV infotainment has enabled faster data transfer rates, real-time updates, and improved streaming capabilities. Infotainment systems with 5G can now offer top-of-the-line features such as cloud gaming, high-definition video streaming services, and live traffic updates that significantly enhance the user experience in cars. The system also provides a platform for self-driving technologies, which depend on uninterrupted communication between vehicles and infrastructure.
• AI-Powered Voice Assistants: AI-powered voice assistants have become standard features in EV infotainment systems, enabling drivers to control navigation, music, and even communication without using their hands. These assistants continue to improve in natural interaction and personalized recommendations based on the driver's habits. This development promotes safety by reducing driver distraction while making driving even more intuitive.
• Augmented Reality (AR) Displays: Augmented Reality (AR) displays are becoming one of the most advanced features in EV infotainment, superimposing real-time information onto the windshield or dedicated display screen. This navigation enhancement allows turn-by-turn directions to appear directly within the driver's field of vision, minimizing distractions. AR displays also make it possible to identify routes for points of interest.
• Enhanced In-Car Entertainment Systems: Developments in-car entertainment are driven by increasing demand for more sophisticated infotainment systems with larger touch screens, better sound quality, and access to a wide variety of streaming services. EVs are now being equipped with systems that allow users to personalize passengers' entertainment, such as video streaming, gaming, and social media access, transforming the car into an entertainment hub on wheels.
• Seamless Smartphone Integration: Seamless smartphone integration is becoming a critical feature of EV infotainment systems, allowing drivers and passengers to mirror their devices onto the car display. This improvement ensures that favorite apps, media content, and contacts are easily accessible without switching to new interfaces.

Additionally, it supports the connected car trend, whereby a vehicle operates as part of the user's digital ecosystem.

These developments in EV infotainment are significantly enhancing the driving experience by providing more connectivity, entertainment, and safety features. Such advancements will be crucial for electric vehicles, influencing their appeal among customers and making them more attractive globally, thus facilitating the uptake of EVs as 5G, AI, AR, and other technologies continue to evolve.

Strategic Growth Opportunities for Electric Vehicle Infotainment Market

The electric vehicle (EV) infotainment market is rapidly evolving as technological advancements and consumer demand for enhanced in-car experiences drive innovation. Key applications such as integrated navigation systems, voice recognition, entertainment streaming, augmented reality (AR) displays, and personalized user interfaces offer significant growth opportunities. These developments are enhancing user experience, driving market expansion, and influencing automakers' strategies.

• Integrated Navigation Systems: Enhanced integrated navigation systems are a key growth opportunity as EVs increasingly rely on real-time data to optimize routes and charging station locations. These systems offer seamless integration with the vehicle's power management, improving efficiency and convenience for drivers. The impact is substantial, with automakers focusing on advanced navigation as a competitive differentiator, leading to higher customer satisfaction and loyalty.
• Voice Recognition Technology: Voice recognition technology is transforming EV infotainment by enabling hands-free control over vehicle functions, enhancing safety and user experience. The growth opportunity lies in developing more accurate and intuitive voice interfaces that can understand diverse accents and languages. This technology is crucial for supporting a safer driving environment while catering to global markets, thereby expanding the reach of EV manufacturers.
• Entertainment Streaming Services: The integration of entertainment streaming services into EV infotainment systems is creating a new revenue stream and enhancing the in-car experience. As consumers spend more time in their vehicles, demand for high-quality, on-demand content grows. This opportunity allows automakers to partner with content providers, offering tailored entertainment options that increase brand loyalty and customer engagement, driving both sales and subscription-based revenue.
• Augmented Reality (AR) Displays: Augmented Reality (AR) displays represent a significant growth opportunity in EV infotainment by providing drivers with real-time, context-aware information directly on the windshield or dashboard. This technology enhances driving safety and convenience by minimizing distractions and improving navigation accuracy. The impact of AR displays is profound, as they set new standards for driver assistance and in-car experience, becoming a key selling point for premium EV models.
• Personalized User Interfaces: Personalized user interfaces in EV infotainment systems allow for a customized in-car experience, adapting to individual preferences and driving habits. This growth opportunity is driven by advancements in AI and machine learning, enabling the system to predict user needs. The impact is significant, as personalized interfaces enhance driver satisfaction and differentiate brands in a competitive market, leading to increased adoption and customer retention.

These strategic growth opportunities are reshaping the electric vehicle infotainment market by enhancing user experience, improving safety, and creating new revenue streams. As integrated navigation, voice recognition, entertainment streaming, AR displays, and personalized interfaces become more advanced, they not only attract more consumers to electric vehicles but also establish new benchmarks in automotive innovation, driving long-term market growth.

Electric Vehicle Infotainment Market Driver and Challenges

The electric vehicle (EV) infotainment market is affected by various technological, economic, and regulatory factors. These components impact both the potential and challenges experienced by the industry, which in turn affect the adoption, innovation, and overall growth of infotainment systems in EVs. Stakeholders need to understand these dynamics to navigate changing landscapes while capitalizing on emerging trends.

The factors driving the electric vehicle infotainment market include:

• Connectivity Technologies Advancement: Through 5G technology and IoT integration, EV infotainment systems benefit from faster data transfer rates, real-time updates, and seamless connections to smart devices. These improvements lead to a more immersive user experience, making them attractive options for EVs and creating demand for advanced infotainment systems.
• Consumer Demand for In-Car Entertainment: Consumer demand for entertainment in cars has grown as electric vehicles become more popular. Streaming services, gaming, and personalized content are among the advanced in-car entertainment options that people increasingly seek while driving. This demand leads to increased investment by manufacturers in high-quality infotainment systems aimed at technologically savvy buyers.
• Integration with Autonomous Driving Technologies: There is synergy between autonomous driving technologies and the growth of infotainment systems within EV models. As passengers take over most driving responsibilities from humans, infotainment systems play a significant role in making journeys more interesting and productively utilized during travel. This integration is a major influencing factor behind innovation in sophisticated infotainment systems.
• Government Incentives and Regulations: Government incentives promoting electric vehicle adoption also indirectly aid in growing the infotainment market size. Safety regulations often require integrated infotainment systems that provide navigation, hazard alerts, and driver assistance, encouraging the development and implementation of these technologies.
• Rising Adoption of Electric Vehicles: The global shift toward sustainable transportation has resulted in increased EV sales, driving up the demand for more advanced infotainment systems. As people transition to electric vehicles, manufacturers are fitting these cars with cutting-edge infotainment systems to meet consumer expectations and remain competitive in the market.

Challenges in the electric vehicle infotainment market include:

• High Development Costs: Developing advanced infotainment systems for electric vehicles involves substantial research and development (R&D) expenses. These costs constitute a barrier to entry for small manufacturers and may result in higher prices for customers, thereby slowing down market growth and restricting widespread acceptance in price-sensitive markets.
• Cybersecurity Risks: As EV infotainment systems become more connected and integrated with external networks, they are increasingly vulnerable to cybersecurity threats. Therefore, cyber attacks targeted against such systems must be addressed through measures such as firewalls, encryption, and other security protocols to limit access by unauthorized users.
• Compatibility and Standardization Issues: The lack of standardization across different infotainment platforms and technologies can cause compatibility issues, especially within the aftermarket space. This challenge complicates the integration of third-party apps and services, potentially leading to fragmented user experiences and limiting consumers' adoption of new infotainment features.

The electric vehicle infotainment market is poised for growth, driven by increasing consumer needs, enhanced connectivity, and advancements in self-driving technologies. Nevertheless, challenges such as costly development processes, cybersecurity threats, and standardization issues must be addressed to ensure continuous growth. While the market holds significant potential for opportunities, stakeholders should carefully navigate these challenges to maximize the prospects of EV infotainment systems, thereby improving the overall driving experience.

List of Electric Vehicle Infotainment Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies electric vehicle infotainment companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the electric vehicle infotainment companies profiled in this report include-

• ALPINE ELECTRONICS
• Continental
• DENSO
• HARMAN
• Panasonic
• Pioneer
• Airbiquity
• AISIN
• Clarion
• Garmin

Electric Vehicle Infotainment by Segment

The study includes a forecast for the global electric vehicle infotainment market by connectivity type, system type, end use, and region.

Electric Vehicle Infotainment Market by Connectivity Type [Analysis by Value from 2019 to 2031]:

• Bluetooth
• Cellular
• Wireless
• Wired Connectivity

Electric Vehicle Infotainment Market by System Type [Analysis by Value from 2019 to 2031]:

• Multimedia
• Heads-Up Display
• Navigation Units
• Communication Units
• Rear Seat Entertainment

Electric Vehicle Infotainment Market by End Use [Analysis by Value from 2019 to 2031]:

• Battery Electric Vehicles
• Hybrid Electric Vehicles
• Others

Electric Vehicle Infotainment Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Electric Vehicle Infotainment Market

As electric vehicles (EVs) continue to revolutionize the automotive industry, the infotainment market is also experiencing significant advancements. Innovations in connectivity, user interfaces, and integration with various smart technologies are shaping the future of in-car entertainment and information systems. Key global markets are driving these changes with distinct regional developments.

• United States: The U.S. has seen a surge in advanced infotainment systems, with major automakers integrating AI-driven features and seamless smartphone connectivity. Enhanced voice recognition, augmented reality navigation, and over-the-air updates are becoming standard, reflecting a push toward a more intuitive and personalized user experience.
• China: In China, the focus is on integrating advanced driver-assistance systems (ADAS) with infotainment platforms. The market is witnessing rapid adoption of large, high-resolution screens and AI-based features. Chinese companies are also exploring in-car connectivity solutions and partnerships with tech giants to enhance user experience and safety.
• Germany: Germany is advancing in the EV infotainment sector by incorporating high-end, customizable interfaces and extensive vehicle-to-everything (V2X) communication capabilities. German automakers emphasize premium audio systems and advanced navigation features, along with seamless integration of in-car digital services and real-time traffic information.
• India: The Indian market is evolving with a focus on affordability and accessibility. Recent developments include the introduction of more cost-effective infotainment systems with essential features like navigation and smartphone connectivity. Local manufacturers are also exploring options for regional language support and customizations tailored to local preferences.
• Japan: In Japan, there is a strong emphasis on integrating cutting-edge technology with user-friendly interfaces. Developments include advanced gesture controls, enhanced connectivity with smart devices, and innovations in voice recognition. Japanese automakers are also focusing on energy-efficient infotainment systems that align with the country's push for sustainability in automotive technology.

Features of the Global Electric Vehicle Infotainment Market

Market Size Estimates: Electric vehicle infotainment market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Electric vehicle infotainment market size by connectivity type, system type, end use, and region in terms of value ($B).

Regional Analysis: Electric vehicle infotainment market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different connectivity types, system types, end uses, and regions for the electric vehicle infotainment market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the electric vehicle infotainment market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the electric vehicle infotainment market by connectivity type (Bluetooth, cellular, wireless, and wired connectivity), system type (multimedia, heads-up display, navigation units, communication units, and rear seat entertainment), end use (battery electric vehicles, hybrid electric vehicles, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Electric Vehicle Infotainment Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Electric Vehicle Infotainment Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Electric Vehicle Infotainment Market by Connectivity Type
  • 3.3.1: Bluetooth
  • 3.3.2: Cellular
  • 3.3.3: Wireless
  • 3.3.4: Wired Connectivity
• 3.4: Global Electric Vehicle Infotainment Market by System Type
  • 3.4.1: Multimedia
  • 3.4.2: Heads-up Display
  • 3.4.3: Navigation Units
  • 3.4.4: Communication Units
  • 3.4.5: Rear Seat Entertainment
• 3.5: Global Electric Vehicle Infotainment Market by End Use
  • 3.5.1: Battery Electric Vehicles
  • 3.5.2: Hybrid Electric Vehicles
  • 3.5.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Electric Vehicle Infotainment Market by Region
• 4.2: North American Electric Vehicle Infotainment Market
  • 4.2.1: North American Electric Vehicle Infotainment Market by Connectivity Type: Bluetooth, Cellular, Wireless, and Wired Connectivity
  • 4.2.2: North American Electric Vehicle Infotainment Market by End Use: Battery Electric Vehicles, Hybrid Electric Vehicles, and Others
• 4.3: European Electric Vehicle Infotainment Market
  • 4.3.1: European Electric Vehicle Infotainment Market by Connectivity Type: Bluetooth, Cellular, Wireless, and Wired Connectivity
  • 4.3.2: European Electric Vehicle Infotainment Market by End Use: Battery Electric Vehicles, Hybrid Electric Vehicles, and Others
• 4.4: APAC Electric Vehicle Infotainment Market
  • 4.4.1: APAC Electric Vehicle Infotainment Market by Connectivity Type: Bluetooth, Cellular, Wireless, and Wired Connectivity
  • 4.4.2: APAC Electric Vehicle Infotainment Market by End Use: Battery Electric Vehicles, Hybrid Electric Vehicles, and Others
• 4.5: ROW Electric Vehicle Infotainment Market
  • 4.5.1: ROW Electric Vehicle Infotainment Market by Connectivity Type: Bluetooth, Cellular, Wireless, and Wired Connectivity
  • 4.5.2: ROW Electric Vehicle Infotainment Market by End Use: Battery Electric Vehicles, Hybrid Electric Vehicles, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Electric Vehicle Infotainment Market by Connectivity Type
  • 6.1.2: Growth Opportunities for the Global Electric Vehicle Infotainment Market by System Type
  • 6.1.3: Growth Opportunities for the Global Electric Vehicle Infotainment Market by End Use
  • 6.1.4: Growth Opportunities for the Global Electric Vehicle Infotainment Market by Region
• 6.2: Emerging Trends in the Global Electric Vehicle Infotainment Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Electric Vehicle Infotainment Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Electric Vehicle Infotainment Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: ALPINE ELECTRONICS
• 7.2: Continental
• 7.3: DENSO
• 7.4: HARMAN
• 7.5: Panasonic
• 7.6: Pioneer
• 7.7: Airbiquity
• 7.8: AISIN
• 7.9: Clarion
• 7.10: Garmin