자동차 뒷좌석 인포테인먼트 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 운영체제별, 기술 유형별, 최종사용자별, 지역별, 경쟁별(2020-2030년)
Automotive Rear Seat Infotainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Operating System, By Technology Types, By End User, By Region, Competition, 2020-2030F
상품코드:1881693
리서치사:TechSci Research
발행일:2025년 11월
페이지 정보:영문 180 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 자동차 뒷좌석 인포테인먼트 시장은 2024년에 87억 5,000만 달러로 평가되었으며, 2030년까지 CAGR 9.46%로 성장하여 150억 5,000만 달러에 달할 것으로 예측됩니다.
세계 자동차 뒷좌석 인포테인먼트 시장은 뒷좌석 탑승자에게 엔터테인먼트와 정보를 제공하는 시스템을 포괄하며, 일반적으로 통합 스크린, 미디어 재생 기능 및 다양한 연결 옵션을 갖추고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
87억 5,000만 달러
시장 규모 : 2030년
150억 5,000만 달러
CAGR : 2025-2030년
9.46%
가장 빠르게 성장하는 부문
QNX 운영체제
최대 시장
아시아태평양
주요 시장 촉진요인
디스플레이 및 커넥티비티 기술의 눈부신 발전은 자동차 뒷좌석용 인포테인먼트 시장을 변화시키고 있습니다. OLED 기술과 같은 고해상도 및 유연한 디스플레이 패널의 혁신으로 더 크고 선명한 화면의 통합이 가능해져 뒷좌석 승객의 시각적 충실도를 높일 수 있습니다.
주요 시장 과제
세계 자동차 뒷좌석 인포테인먼트 시장 확대를 가로막는 가장 큰 문제는 첨단 시스템과 관련된 막대한 개발 및 생산 비용입니다. 이러한 막대한 비용은 차량 가격 상승으로 직결되어 시장 침투를 제한하고 있습니다. 특히 가격에 민감한 소비자층에서 이러한 경향이 두드러집니다.
주요 시장 동향
구독 모델을 통한 컨텐츠 및 기능 제공으로의 전환은 소비자가 차량용 엔터테인먼트 및 서비스에 접근하고 대가를 지불하는 방식에 있어 눈에 띄는 진화를 보여주고 있습니다. 이 모델은 차량 판매 후 지속적인 수익 창출을 가능하게 하며, 정기적인 결제를 통해 미디어, 애플리케이션, 연결 기능의 동적 라이브러리에 대한 액세스를 제공합니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 자동차 뒷좌석 인포테인먼트 시장 전망
시장 규모 및 예측
금액별
시장 점유율과 예측
OS별(QNX, Linux, Microsoft)
기술 유형별(멀티미디어 플레이어, 내비게이션 시스템)
최종사용자별(OEM, 애프터마켓)
지역별
기업별(2024)
시장 맵
제6장 북미의 자동차 뒷좌석 인포테인먼트 시장 전망
시장 규모 및 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 자동차 뒷좌석 인포테인먼트 시장 전망
시장 규모 및 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 자동차 뒷좌석 인포테인먼트 시장 전망
시장 규모 및 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 자동차 뒷좌석 인포테인먼트 시장 전망
시장 규모 및 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트
남아프리카공화국
제10장 남미의 자동차 뒷좌석 인포테인먼트 시장 전망
시장 규모 및 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병
제품 출시
최근 동향
제13장 세계의 자동차 뒷좌석 인포테인먼트 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계내 경쟁
신규 참여의 가능성
공급업체의 능력
고객의 능력
대체품의 위협
제15장 경쟁 구도
Harman
Bosch
Continental
Panasonic
Alpine
Visteon
Clarion
LG
Hyundai Mobis
Pioneer
제16장 전략적 제안
제17장 조사 회사 소개 및 면책사항
KSM
영문 목차
영문목차
The Global Automotive Rear Seat Infotainment Market, valued at USD 8.75 Billion in 2024, is projected to experience a CAGR of 9.46% to reach USD 15.05 Billion by 2030. The Global Automotive Rear Seat Infotainment Market encompasses systems designed to provide entertainment and information to vehicle occupants in the rear seating area, typically featuring integrated screens, media playback capabilities, and various connectivity options.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 8.75 Billion
Market Size 2030
USD 15.05 Billion
CAGR 2025-2030
9.46%
Fastest Growing Segment
QNX Operating System
Largest Market
Asia Pacific
Key Market Drivers
Significant advancements in display and connectivity technologies are transforming the automotive rear seat infotainment market. Innovations in high-resolution, flexible display panels, such as OLED technology, facilitate the integration of larger, more vibrant screens that enhance visual fidelity for rear passengers. This technological evolution enables immersive viewing experiences for high-definition video streaming and interactive gaming.
Key Market Challenges
A significant challenge impeding market expansion in the Global Automotive Rear Seat Infotainment Market stems from the substantial development and production costs associated with advanced systems. These considerable expenses directly contribute to elevated vehicle prices, consequently restricting market penetration, particularly among price-sensitive consumer segments. The investment required for intricate hardware, sophisticated software integration, and ongoing innovation places a considerable financial burden on manufacturers.
Key Market Trends
The shift towards subscription-model content and feature delivery represents a notable evolution in how consumers access and pay for in-car entertainment and services. This model allows for continuous revenue generation beyond the initial vehicle sale, providing access to a dynamic library of media, applications, and connectivity features through recurring payments. Automakers are recognizing the value in offering tiered services and over-the-air updates to keep infotainment systems current and engaging. For example, starting with the 2025 model year, General Motors offers vehicle purchasers eight years of OnStar basic services, including automatic crash response and remote vehicle commands, demonstrating a move towards bundled, long-term digital offerings. The potential for these new revenue streams is substantial, considering the immense scale of the broader automotive industry.
Key Market Players
Harman
Bosch
Continental
Panasonic
Alpine
Visteon
Clarion
LG
Hyundai Mobis
Pioneer
Report Scope:
In this report, the Global Automotive Rear Seat Infotainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Automotive Rear Seat Infotainment Market, By Operating System:
QNX
Linux
Microsoft
Automotive Rear Seat Infotainment Market, By Technology Types:
Multimedia Player
Navigation Systems
Automotive Rear Seat Infotainment Market, By End User:
OEM
Aftermarket
Automotive Rear Seat Infotainment Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Automotive Rear Seat Infotainment Market.
Available Customizations:
Global Automotive Rear Seat Infotainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Automotive Rear Seat Infotainment Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Operating System (QNX, Linux, Microsoft)
5.2.2. By Technology Types (Multimedia Player, Navigation Systems)
5.2.3. By End User (OEM, Aftermarket)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. North America Automotive Rear Seat Infotainment Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Operating System
6.2.2. By Technology Types
6.2.3. By End User
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Automotive Rear Seat Infotainment Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Operating System
6.3.1.2.2. By Technology Types
6.3.1.2.3. By End User
6.3.2. Canada Automotive Rear Seat Infotainment Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Operating System
6.3.2.2.2. By Technology Types
6.3.2.2.3. By End User
6.3.3. Mexico Automotive Rear Seat Infotainment Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Operating System
6.3.3.2.2. By Technology Types
6.3.3.2.3. By End User
7. Europe Automotive Rear Seat Infotainment Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Operating System
7.2.2. By Technology Types
7.2.3. By End User
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Automotive Rear Seat Infotainment Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Operating System
7.3.1.2.2. By Technology Types
7.3.1.2.3. By End User
7.3.2. France Automotive Rear Seat Infotainment Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Operating System
7.3.2.2.2. By Technology Types
7.3.2.2.3. By End User
7.3.3. United Kingdom Automotive Rear Seat Infotainment Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Operating System
7.3.3.2.2. By Technology Types
7.3.3.2.3. By End User
7.3.4. Italy Automotive Rear Seat Infotainment Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Operating System
7.3.4.2.2. By Technology Types
7.3.4.2.3. By End User
7.3.5. Spain Automotive Rear Seat Infotainment Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Operating System
7.3.5.2.2. By Technology Types
7.3.5.2.3. By End User
8. Asia Pacific Automotive Rear Seat Infotainment Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Operating System
8.2.2. By Technology Types
8.2.3. By End User
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Automotive Rear Seat Infotainment Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Operating System
8.3.1.2.2. By Technology Types
8.3.1.2.3. By End User
8.3.2. India Automotive Rear Seat Infotainment Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Operating System
8.3.2.2.2. By Technology Types
8.3.2.2.3. By End User
8.3.3. Japan Automotive Rear Seat Infotainment Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Operating System
8.3.3.2.2. By Technology Types
8.3.3.2.3. By End User
8.3.4. South Korea Automotive Rear Seat Infotainment Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Operating System
8.3.4.2.2. By Technology Types
8.3.4.2.3. By End User
8.3.5. Australia Automotive Rear Seat Infotainment Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Operating System
8.3.5.2.2. By Technology Types
8.3.5.2.3. By End User
9. Middle East & Africa Automotive Rear Seat Infotainment Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Operating System
9.2.2. By Technology Types
9.2.3. By End User
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Automotive Rear Seat Infotainment Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Operating System
9.3.1.2.2. By Technology Types
9.3.1.2.3. By End User
9.3.2. UAE Automotive Rear Seat Infotainment Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Operating System
9.3.2.2.2. By Technology Types
9.3.2.2.3. By End User
9.3.3. South Africa Automotive Rear Seat Infotainment Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Operating System
9.3.3.2.2. By Technology Types
9.3.3.2.3. By End User
10. South America Automotive Rear Seat Infotainment Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Operating System
10.2.2. By Technology Types
10.2.3. By End User
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Automotive Rear Seat Infotainment Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Operating System
10.3.1.2.2. By Technology Types
10.3.1.2.3. By End User
10.3.2. Colombia Automotive Rear Seat Infotainment Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Operating System
10.3.2.2.2. By Technology Types
10.3.2.2.3. By End User
10.3.3. Argentina Automotive Rear Seat Infotainment Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Operating System
10.3.3.2.2. By Technology Types
10.3.3.2.3. By End User
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Automotive Rear Seat Infotainment Market: SWOT Analysis
