한글목차

세계 온라인 패션 소매 시장의 미래는 의류, 신발, 가방 및 액세서리 시장에 기회가 있을 것으로 보입니다. 세계 온라인 패션 소매 시장은 2025-2031년간 연평균 복합 성장률(CAGR) 10.4%로 성장할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 소셜 미디어 거래의 확대, 스마트폰과 인터넷 사용 증가, 젊은 층의 패스트 패션 의류에 대한 수요 증가입니다.

• Lucintel의 예측에 따르면, 성별 카테고리에서 여성 부문이 예측 기간 동안 가장 높은 성장률을 보일 것으로 예상됩니다.
• 유형별로는 편안함과 스타일리시함을 겸비한 의류에 대한 수요가 강해지면서 의류가 계속해서 가장 큰 부문을 차지할 것으로 보입니다.
• 지역별로 보면, APAC은 많은 전자상거래 기업이 존재하고 사람들의 스마트폰 사용이 증가함에 따라 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상됩니다.

온라인 패션 소매 시장의 전략적 성장 기회

온라인 패션 소매 시장에는 기술과 소비자 행동의 변화로 인해 중요한 용도 전반에 걸쳐 확장되는 다양한 전략적 기회가 있습니다.

• AI 기반 개인화: AI를 적용한 개인화 솔루션은 엄청난 성장 잠재력을 가지고 있습니다. 소매업체는 AI 기술을 활용해 고객 데이터를 분석하고, 맞춤형 광고를 제공하고, 사용자 참여를 높여 매출과 충성도를 향상시킬 수 있습니다.
• 라이브 스트리밍 통합: 온라인 패션 소매 경험에 라이브 스트리밍을 추가하면 소비자는 실시간으로 상품을 즐길 수 있습니다. 이 추세는 브랜드의 신속성을 가능하게 하고, 매출을 향상시키고, 매력적인 쇼핑 경험을 창출하며, 고객 유지에 효과적입니다.
• 지속가능한 상품 라인: 사람들의 환경 의식이 높아지면서 지속 가능한 패션 라인을 만들고 마케팅하는 것도 성장 기회가 될 수 있습니다. 소매업체는 경쟁 시장에서 살아남을 수 있을 뿐만 아니라 환경 친화적인 상품과 습관을 제공함으로써 성장할 수 있습니다.
• 모바일 최적화: 웹사이트와 용도를 모바일 커머스에 최적화하면 스마트폰 쇼핑을 선호하는 많은 소비자를 끌어들일 수 있습니다. 모바일 인터페이스와 결제 방식을 개선함으로써 사용자 편의성을 높이고, 더 많은 소비자에게 다가갈 수 있으며, 판매량을 늘릴 수 있습니다.
• 증강현실(AR) 체험: 패션 온라인 소매업에서 AR 기술을 활용하면 가상 입어보기 및 기타 인터랙티브한 요소를 통해 독특한 이점을 얻을 수 있습니다. 이 개발은 쇼핑 경험을 개선하고 고객 만족도를 높이며 반품률을 낮출 수 있는 잠재력을 가지고 있습니다.

이러한 성장 기회는 AI 개인화, 라이브 스트리밍, 지속 가능한 행동, 모바일 커머스, 증강현실(AR) 경험의 과제를 해결하는 새로운 지평 위에 구축될 것입니다. 온라인 패션 소매업체들은 이러한 트렌드를 활용해 시장 점유율을 확대하고 미래 성장을 실현할 수 있습니다.

온라인 패션 소매 시장 시장 성장 촉진요인 및 과제

온라인 패션 소매 시장에는 성장과 시장 개척에 긍정적인 영향과 부정적인 영향을 미치는 고유한 촉진요인과 과제가 있습니다.

온라인 패션 소매 시장 성장 촉진요인은 다음과 같습니다.

• 기술 발전: 소비자들은 AI, AR, 모바일 최적화 및 기타 기술을 통해 온라인 쇼핑 경험을 크게 향상시키고 있습니다. 이러한 기술은 개인화, 엔터테인먼트, 프로세스 간소화를 통해 온라인 패션 소매를 촉진하는 데 도움이 됩니다.
• 전자상거래의 대중화: 전자상거래의 추세는 온라인 패션 소매업의 성장에 기여하고 있습니다. 소비자들은 점점 더 많은 패션 제품을 온라인으로 구매하고 있으며, 이는 소매업체들에게 시장과 판매 가능성을 높여주고 있습니다.
• 소비자 취향의 변화: 지속가능성과 개성을 포함한 소비자 취향의 변화는 온라인 패션 소매업의 새로운 기술에 영향을 미치는 새로운 요인입니다. 이러한 취향을 이해하려고 노력하는 소매업체는 원하는 고객을 유치하고 유지하는 데 유리한 위치를 차지할 수 있을 것으로 보입니다.
• 모바일 커머스의 확대: 모바일 커머스의 성장도 오늘날 온라인 패션 소매업의 성장을 이끄는 잠재적 요인 중 하나입니다. 모바일 쇼핑과 결제 경험의 향상으로 더 많은 사람들이 이동 중에도 쇼핑을 할 수 있게 되면서 시장 성장을 가속하고 있습니다.
• 지속가능성에 대한 관심 증가: 친환경 제품에 대한 관심이 높아짐에 따라 소매업체들은 기업의 사회적 책임과 환경 친화적 인 패션 의류를 도입하고 있습니다. 이러한 추세는 고객의 취향에 부합하기 때문에 시장 성장을 가속할 것입니다.

온라인 패션 소매 시장의 과제는 다음과 같습니다.

• 치열한 시장 경쟁: 온라인 의류 소매업은 시장 기업와의 치열한 경쟁과 끊임없는 기술 발전에 직면해 있습니다. 소매업체가 경쟁사보다 앞서서 시장 점유율을 유지하는 것이 점점 더 어려워지고 있습니다.
• 규제 및 컴플라이언스 문제: 특히 데이터 보호 및 프라이버시 분야의 규제 요건과 컴플라이언스 문제와의 충돌은 매우 어려운 문제입니다. 이러한 요인들은 효율성과 시장 침투에 부정적인 영향을 미칠 수 있습니다.
• 공급망의 혼란: 공급망의 지연이나 부족과 같은 공급망의 혼란은 시장에서 패션 제품의 부족으로 이어집니다. 고객 만족도를 손상시키지 않도록 효율성을 보장해야 합니다.
• 소비자 프라이버시 문제: 온라인 패션 소매업은 방대한 소비자 데이터를 다루기 때문에 데이터 보안 등 프라이버시 문제에 주의를 기울여야 합니다. 소비자 정보가 유출될 경우 신뢰성과 법적 문제가 발생할 수 있습니다.
• 기술 통합 비용: AI나 AR과 같은 혁신적인 기술을 도입하는 데 드는 비용이 만만치 않을 수 있습니다. 이러한 기술 도입에 따른 재정적 부담을 극복하는 것은 소매업체에게 도전이 될 수 있으며, 새로운 솔루션을 시장에 출시할 때 창의성과 혁신성을 저해하는 요인이 될 수 있습니다.

기술의 변화, 전자상거래의 확산, 소비자 행동과 취향의 변화, 모바일 커머스 증가, 지속가능성에 대한 인식 증가 등은 온라인 패션 소매 시장의 성장을 가속하는 요인 중 일부입니다. 그러나 경쟁 심화, 규제 문제, 공급망 혼란, 프라이버시 문제, 기술 통합 비용 등 시장 개척과 성공을 가로막는 위협 요소도 존재합니다.

목차

제1장 주요 요약

제2장 세계의 온라인 패션 소매 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 온라인 패션 소매 시장 동향(2019-2024)과 예측(2025-2031)
• 세계의 온라인 패션 소매 시장, 유형별
  • 의류
  • 신발
  • 가방 및 액세서리
• 세계의 온라인 패션 소매 시장, 남녀별
  • 여성
  • 남성
  • 어린이

제4장 시장 동향과 예측 분석(2019-2031년), 지역별

• 세계의 온라인 패션 소매 시장, 지역별
• 북미의 온라인 패션 소매 시장
• 유럽의 온라인 패션 소매 시장
• 아시아태평양의 온라인 패션 소매 시장
• 기타 지역의 온라인 패션 소매 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter의 Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 온라인 패션 소매 시장 성장 기회, 유형별
  • 세계의 온라인 패션 소매 시장 성장 기회, 남녀별
  • 세계의 온라인 패션 소매 시장 성장 기회, 지역별
• 세계 온라인 패션 소매 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 세계의 온라인 패션 소매 시장 생산능력 확대
  • 세계의 온라인 패션 소매 시장에서의 인수합병(M&A) 및 합작투자(JV)
  • 인증과 라이선싱

제7장 주요 기업 개요

• Amazon.com
• Benetton Group
• Dolce and Gabbana
• eBay
• Gildan Active wear
• GioTech
• H and M Hennes and Mauritz
• Levi Strauss and Co.
• Naaptol Online Shopping
• One97 Communications

영문목차

The future of the global online fashion retail market looks promising with opportunities in the apparel, footwear, and bags & accessories markets. The global online fashion retail market is expected to grow with a CAGR of 10.4% from 2025 to 2031. The major drivers for this market are the growth of social media trading, the increase in smartphone and internet usage, and the growing demand for fast-fashion apparel among young people.

• Lucintel forecasts that, within the gender category, the women segment is expected to witness the highest growth over the forecast period.
• Within the type category, apparel will remain the largest segment due to the strong demand for clothing that is both cozy and stylish.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to the presence of many e-commerce companies and the rising usage of smartphones among people in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Online Fashion Retail Market

These factors have spearheaded the dynamics of the current online fashion retail market.

• AI-Driven Personalization: The e-commerce fashion portal has witnessed the surge of artificial intelligence, which comes with the personalization approach as a competitive advantage. Due to the ability of artificial intelligence to understand consumer behavior, it can make shopping more customized and user-friendly, leading to higher levels of customer satisfaction and thus sales.
• Live-Streaming Commerce: One can't ignore the importance of live-streaming in the online fashion retail market. Consumers can interact and even keystroke their purchases from their sofas featuring multiple products presented through the brand's fashion show.
• Sustainable Fashion: Online fashion retail has led to the increasing demand for sustainable fashion. There is a distinctive trend of consumers looking for more ethically and environmentally conscious clothing and accessories, hence prompting retailers to go green and promote sustainable fashion wear.
• Mobile Commerce (M-Commerce): Changing trends such as the emergence of m-commerce are changing the face of online fashion retail. There is better usability of mobile phones because more customers prefer to shop using phone devices that people have carried with them everywhere, which enhances online fashion retail.
• Augmented Reality (AR) Integration: The use of AR is embedded in online fashion retailing, where consumers can try clothes virtually and shop interactively online. It also assists customers in better understanding the product because they are able to visualize it appropriately, avoiding the plummet of return rates.

These trends indicate that the online fashion retail market is changing by regulating the personalization level, increasing the use of live-streaming, making sustainability effective, enhancing mobile shopping, and arousing AR, which enhances online shopping. They show the evolution of the online shopping experience into more engaging, custom-made, and conscientious practices.

Recent Developments in the Online Fashion Retail Market

Recent developments are disrupting and encouraging growth in the online fashion retail market as a result of technological changes and consumer trends.

• AI-Powered Recommendations: The use of AI to provide personalized suggestions is improving the online retail business. Considering that the AI gathers and analyses views and preferences, products that are highly likely to win customers can be recommended, hence ensuring that sales increase.
• Expansion of Live-Streaming: The increasing prevalence of live-stream shopping is altering the dynamics of fashion e-commerce. Brands and merchants turn to live sales to demonstrate items, communicate with customers, and sell products, which leads to a more engaging purchasing process.
• Sustainability Initiatives: A number of online fashion businesses are incorporating sustainability into their core strategies through eco-friendly products and practices. This change is driven by customers' desire to make responsible fashion choices and thus is affecting the marketing of brands.
• Growth of Mobile Commerce: Due to the increasing adoption of mobile devices for online shoppers, the growth of mobile-friendly sites and payment systems is gaining momentum. This trend has made it easier for customers to shop for fashion online while on the move.
• Adoption of Augmented Reality (AR): The integration of AR applications in online fashion retail has given rise to features like virtual fitting rooms. This new idea would enhance how consumers shop because they would be able to picture a product rather than guessing, thereby improving the likelihood of the product being bought and reducing the chances of it being returned.

These developments are optimizing the online fashion retail industry by enhancing the level of personalization, engaging consumers through live streaming, enhancing sustainable measures, increasing mobile commerce activities, and embedding AR technology. They depict an evolving market that aims to meet consumer needs by providing solutions.

Strategic Growth Opportunities for Online Fashion Retail Market

The online fashion retail market has various strategic opportunities for expansion across important applications owing to technology and changes in consumer behavior.

• AI-Driven Personalization: Personalized solutions through the application of AI bring immense prospects for growth. Retailers can opt to utilize AI technologies in the analysis of customer data, provide customized ads, increase user engagement, and thus increase sales and loyalty.
• Live-Streaming Integration: Adding live-streaming to the online fashion retail experience allows consumers to enjoy products in real time. This trend enables the swiftness of the brand, heightens sales, and creates engaging shopping experiences, which can be efficient in customer retention.
• Sustainable Product Lines: The creation and marketing of sustainable fashion lines is also an opportunity for growth as people are becoming more eco-conscious. Retailers will not only survive in a competitive market but will also thrive by providing eco-friendly products and practices.
• Mobile Optimization: Optimization of websites and applications for mobile commerce will help attract a larger number of consumers who prefer shopping using their smartphones. Improving mobile interfaces and payment methods will benefit the user, reach a wider audience, and increase sales volume.
• Augmented Reality (AR) Experiences: The use of AR technology in the online retail of fashion presents unique advantages through virtual trying and other interactive components. This development has the potential to improve the shopping experience, increase customer satisfaction, and lower the rate of returns.

These growth opportunities are built on new frontiers that address the challenges in AI personalization, live-streaming, sustainability action, mobile commerce, and AR experiences. Online fashion retailers can grow their market share and future growth by exploiting these trends.

Online Fashion Retail Market Driver and Challenges

The online fashion retail market has its own drivers as well as challenges that have positive and negative effects on growth and development.

The factors responsible for driving the online fashion retail market include:

• Technological Advancements: Consumers have significantly improved their online shopping experience through AI, AR, mobile optimization, and other technologies. These technologies help personalize, entertain, and streamline processes, promoting online fashion retailing.
• Rising E-Commerce Adoption: Accepted e-commerce trends are contributing to the growth of online fashion retail. Consumers are increasingly shifting to purchasing fashion goods online, increasing the market and sales potential for retailers.
• Changing Consumer Preferences: Changing consumer preferences, including sustainability and individuality, are emerging factors impacting new technologies in online fashion retail. Retailers who strive to understand these preferences will be better positioned to attract and retain their desired customers.
• Expansion of Mobile Commerce: Growth in mobile commerce is another potential factor driving the growth of today's online fashion retail industry. Enhanced mobile shopping and payment experiences enable more people to shop while on the move, encouraging market growth.
• Increased Focus on Sustainability: The increasing attention on eco-friendly products is leading retailers to implement corporate social responsibility and green fashion apparel. This trend also promotes market growth as it aligns with customer preferences.

Challenges in the online fashion retail market are:

• Intense Market Competition: The online clothing retailing business faces significant competition with market players and the never-ending advancement of technology. It becomes difficult for retailers to stay ahead of competitors and retain market share.
• Regulatory and Compliance Issues: Conflicts with regulatory requirements and compliance problems, especially in the areas of data protection and privacy, can be very challenging. These factors can negatively affect efficiency and market penetration.
• Supply Chain Disruptions: Disruptions, such as delays and shortages in the supply chain, lead to a lack of fashion products within the marketplace. Effectiveness must be ensured to prevent compromising customer satisfaction levels.
• Consumer Privacy Concerns: The online fashion retail business entails handling vast amounts of consumer data, necessitating attention to privacy issues such as data security. If consumer information is compromised, trustworthiness and legal issues could arise.
• Technology Integration Costs: Costs associated with incorporating revolutionary technologies like AI and AR can be high. Overcoming the financial burden of these technological implementations poses a challenge to retailers, hindering their creativity and innovation in introducing new solutions to the market.

Technological changes, growing adoption of e-commerce, changes in consumer behaviors and preferences, increased mobile commerce, and heightened awareness of sustainability are some of the factors driving the growth of the online fashion retail market. However, there are also threats to market development and success, such as high competition, regulatory challenges, supply chain disruptions, privacy concerns, and technology integration costs.

List of Online Fashion Retail Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies online fashion retail companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the online fashion retail companies profiled in this report include-

• Amazon.com
• Benetton Group
• Dolce and Gabbana
• eBay
• Gildan Active wear
• GioTech
• H and M Hennes and Mauritz
• Levi Strauss and Co.
• Naaptol Online Shopping
• One97 Communications

Online Fashion Retail by Segment

The study includes a forecast for the global online fashion retail market by type, gender, and region.

Online Fashion Retail Market by Type [Analysis by Value from 2019 to 2031]:

• Apparel
• Footwear
• Bags & Accessories

Online Fashion Retail Market by Gender [Analysis by Value from 2019 to 2031]:

• Women
• Men
• Children

Online Fashion Retail Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Online Fashion Retail Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below are recent developments by major online fashion retail producers in key regions: the USA, China, India, Japan, and Germany.

• United States: The U.S. market has been gradually adopting artificial intelligence to enhance personalized shopping experiences for consumers. The use of AI for recommendations and virtual fitting rooms positively impacts customers, increasing brand sales and loyalty.
• China: The trend of live-streaming commerce is booming in China, with influencers and brands using live broadcasts to sell their products. This concept is changing the way people shop online by incorporating interactive elements, such as real-time demonstrations, which increase audience engagement and conversions.
• Germany: In Germany, there is a new trend in online fashion retail focusing on sustainability. In response to rising consumer concerns about environmentally friendly fashion products and processes, many retailers are innovatively going green and advocating for sustainable fashion.
• India: In India, there is an increase in mobile commerce (m-commerce), as the fashion shopping market increasingly shifts toward mobile online approaches. These changes improve mobile payment methods and mobile sites, easing the purchasing of fashion products over the Internet for potential customers.
• Japan: The innovation of augmented reality (AR) technology in online fashion retailing has gained acceptance in Japan. Virtual reality applications enhance the shopping experience by allowing consumers to engage with products before making a purchase.

Features of the Global Online Fashion Retail Market

Market Size Estimates: Online fashion retail market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Online fashion retail market size by type, gender, and region in terms of value ($B).

Regional Analysis: Online fashion retail market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, gender, and regions for the online fashion retail market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the online fashion retail market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the online fashion retail market by type (apparel, footwear, and bags & accessories), gender (women, men, and children), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Online Fashion Retail Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Online Fashion Retail Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Online Fashion Retail Market by Type
  • 3.3.1: Apparel
  • 3.3.2: Footwear
  • 3.3.3: Bags & Accessories
• 3.4: Global Online Fashion Retail Market by Gender
  • 3.4.1: Women
  • 3.4.2: Men
  • 3.4.3: Children

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Online Fashion Retail Market by Region
• 4.2: North American Online Fashion Retail Market
  • 4.2.1: North American Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
  • 4.2.2: North American Online Fashion Retail Market by Gender: Women, Men, and Children
• 4.3: European Online Fashion Retail Market
  • 4.3.1: European Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
  • 4.3.2: European Online Fashion Retail Market by Gender: Women, Men, and Children
• 4.4: APAC Online Fashion Retail Market
  • 4.4.1: APAC Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
  • 4.4.2: APAC Online Fashion Retail Market by Gender: Women, Men, and Children
• 4.5: ROW Online Fashion Retail Market
  • 4.5.1: ROW Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
  • 4.5.2: ROW Online Fashion Retail Market by Gender: Women, Men, and Children

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Online Fashion Retail Market by Type
  • 6.1.2: Growth Opportunities for the Global Online Fashion Retail Market by Gender
  • 6.1.3: Growth Opportunities for the Global Online Fashion Retail Market by Region
• 6.2: Emerging Trends in the Global Online Fashion Retail Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Online Fashion Retail Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Online Fashion Retail Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Amazon.com
• 7.2: Benetton Group
• 7.3: Dolce and Gabbana
• 7.4: eBay
• 7.5: Gildan Active wear
• 7.6: GioTech
• 7.7: H and M Hennes and Mauritz
• 7.8: Levi Strauss and Co.
• 7.9: Naaptol Online Shopping
• 7.10: One97 Communications