세계의 데스크톱 가상화 시장 규모, 점유율, 업계 분석 보고서 : 도입 모드별, 데스크톱 배포 플랫폼별, 최종사용자별, 지역별 전망 및 예측(2025-2032년)
Global Desktop Virtualization Market Size, Share & Industry Analysis Report By Deployment Mode, By Desktop Delivery Platform, By End-User Vertical, By Regional Outlook and Forecast, 2025 - 2032
상품코드:1895376
리서치사:KBV Research
발행일:2025년 12월
페이지 정보:영문 518 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 데스크톱 가상화 시장 규모는 예측 기간 동안 CAGR 10.4%로 확대되어 2032년까지 290억 2,000만 달러에 달할 것으로 전망됩니다.
주요 하이라이트:
2024년 기준 북미 시장이 전 세계 데스크톱 가상화 시장을 주도하고 있으며, 2024년 매출 점유율은 37.19%를 차지했습니다.
미국 시장은 2032년까지 74억 1,000만 달러의 시장 규모에 도달할 것으로 예상되며, 북미에서 선도적인 위치를 유지할 것으로 예상됩니다.
도입 형태별로는 클라우드 부문이 유럽 시장을 주도하며 2024년 55.71%의 매출 점유율을 차지했습니다.
데스크톱 배포 플랫폼별로는 호스트형 가상 데스크톱 부문이 2032년까지 49.23%의 매출 점유율을 차지하며 아시아태평양 시장을 주도할 것으로 예상됩니다.
2024년에는 IT 및 통신 시장이 주요 최종사용자 산업으로 부상하여 31.12%의 매출 점유율을 차지했습니다. 예측 기간 동안에도 그 우위를 유지할 것으로 예상됩니다.
데스크톱 가상화란 데스크톱 환경을 물리적 장치와 분리하는 기술입니다. 중앙 집중식 데이터센터 또는 클라우드 플랫폼에서 운영체제, 애플리케이션, 사용자 데이터를 전달합니다. 또한, 초기 메인프레임 컴퓨팅과 이후 서버 가상화에서 발전하여 원격 데스크톱 서비스(RDS), 가상 데스크톱 인프라(VDI)와 같은 보다 진보된 솔루션으로 진화했습니다. IBM, Microsoft, Citrix, VMware와 같은 대기업들이 이 분야의 상용화와 고도화를 추진했습니다. Azure Virtual Desktop, Citrix Virtual Apps and Desktops와 같은 클라우드 기반 서비스를 통해 필요에 따라 확장 및 변경이 가능한 시스템 도입이 가능해졌습니다. 초기에는 중앙 집중식 관리, 비용 절감, 데이터 보안 강화 등의 장점으로 인해 규제가 엄격한 대기업과 산업 분야에 중점적으로 도입되었습니다. COVID-19 팬데믹으로 인해 기업들이 빠르게 원격 근무 환경을 구축하면서 데스크톱 가상화 도입이 크게 가속화되었고, 이는 비즈니스 연속성과 직원들의 자유도 향상을 지원하는 중요한 도구가 되었습니다.
최근 몇 년 동안 시장은 클라우드 호스팅 및 DaaS(Desktop-as-a-Service) 모델로 크게 전환하고 있습니다. 이러한 모델은 도입이 용이하고 하이브리드 배포 전략을 지원할 수 있습니다. 클라우드 퍼스트의 도입, 보안 통합의 심화, 하이브리드 업무 및 BYOD(개인 소유 단말기의 업무 활용) 모델의 활용 가능성은 시장을 변화시키는 중요한 트렌드입니다. 각 벤더들은 보안을 최우선시하는 설계, 제로 트러스트 원칙, 강력한 컴플라이언스 기능, ID 및 액세스 관리 플랫폼과의 연동 능력 등을 통해 차별화를 꾀하고 있습니다. 지속적인 제품 현대화, 전략적 파트너십, 유연한 라이선스 모델, 하이브리드 클라우드에 대한 대응은 기업 간 경쟁력에 영향을 미칩니다. 이러한 배경에서 데스크톱 가상화는 현대의 디지털 워크플레이스에서 중요한 요소로 자리매김하고 있으며, 모든 분야의 직원들이 안전하고 확장 가능하며 유연한 방식으로 변화에 대응할 수 있도록 돕습니다.
KBV Cardinal matrix- 데스크톱 가상화 시장 경쟁 분석
KBV Cardinal matrix의 분석에 따르면, Microsoft가 데스크톱 가상화 시장의 선구자라고 할 수 있습니다. 2024년 9월, Microsoft는 BlackRock, Global Infrastructure Partners, MGX와 제휴를 맺고 세계 AI 인프라 투자 파트너십을 설립했습니다. 이 노력은 인공지능 기술의 수요 확대를 뒷받침하는 데이터센터 및 에너지 인프라에 대한 투자를 목표로 하고 있습니다. 아마존 웹 서비스, Oracle, 시스코 시스템즈와 같은 기업들은 데스크톱 가상화 시장의 주요 혁신가들 중 일부입니다.
The Global Desktop Virtualization Market size is expected to reach $29.02 billion by 2032, rising at a market growth of 10.4% CAGR during the forecast period.
Key Highlights:
The North America market dominated Global Desktop Virtualization Market in 2024, accounting for a 37.19% revenue share in 2024.
The U.S. market is projected to maintain its leadership in North America, reaching a market size of USD 7.41 billion by 2032.
Among the Deployment Mode, the Cloud segment dominated the Europe market, contributing a revenue share of 55.71% in 2024.
In terms of Desktop Delivery Platform, Hosted Virtual Desktop segment are expected to lead the Asia Pacific market, with a projected revenue share of 49.23% by 2032.
The IT & Telecommunications market emerged as the leading End-User Vertical in 2024, capturing a 31.12% revenue share, and is projected to retain its dominance during the forecast period.
Desktop virtualization is a technology that separates the desktop environment from physical devices. It sends operating systems, applications, and user data from centralized data centers or cloud platforms. In addition, It grew from early mainframe computing and later server virtualization to more advanced solutions like Remote Desktop Services (RDS) and Virtual Desktop Infrastructure (VDI). Big companies like IBM, Microsoft, Citrix, and VMware made the space more commercial and advanced. Cloud-based services like Azure Virtual Desktop and Citrix Virtual Apps and Desktops made it possible to deploy systems that can grow and change as needed. Adoption first focused on big businesses and industries that are heavily regulated because of benefits like centralized management, lower costs, and better data security. The COVID-19 pandemic sped up the adoption of desktop virtualization by a lot because companies quickly set up remote work, making it an important tool for keeping businesses running and giving employees more freedom.
In the last few years, the market has moved strongly toward cloud-hosted and Desktop-as-a-Service (DaaS) models. These models make it easier to get started and support hybrid deployment strategies. Cloud-first adoption, deeper security integration, and the ability to use hybrid and BYOD work models are all important trends that are changing the market. Vendors are setting themselves apart more and more by making security a top priority in their designs, following zero-trust principles, having strong compliance capabilities, and being able to work with identity and access management platforms. Continuous product modernization, strategic partnerships, flexible licensing models, and support for hybrid clouds all affect how companies compete with each other. Because of this, desktop virtualization is now seen as an important part of modern digital workplaces that can help workers in any field change in a safe, scalable, and flexible way.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February, 2025, Cisco Systems, Inc. announced the partnership with NVIDIA, a Computer Manufacturer Corporation, accelerating AI adoption in enterprise data centers. This partnership integrates Cisco's networking solutions with NVIDIA's Spectrum-X Ethernet platform, providing high-performance, low-latency, and energy-efficient networking tailored for AI workloads. The partnership seeks to simplify the management of enterprise and cloud provider networks by unifying architectural models between front-end and back-end systems. In March, 2025, Citrix Systems, Inc. teamed up with NVIDIA, a computer manufacturer corporation to deliver AI virtual workstations using NVIDIA RTX Virtual Workstation and Citrix DaaS. This collaboration enables enterprises to securely and cost-effectively develop, prototype, and deploy AI applications. It enhances security, accelerates AI development, and reduces costs by leveraging existing GPUs within Citrix environments.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Desktop Virtualization Market. In September, 2024, Microsoft Corporation announced the partnership with BlackRock, Global Infrastructure Partners, and MGX to establish the Global AI Infrastructure Investment Partnership. This initiative aims to invest in data centers and energy infrastructure to support the growing demands of artificial intelligence technologies. Companies such as Amazon Web Services, Inc., Oracle Corporation, and Cisco Systems, Inc. are some of the key innovators in Desktop Virtualization Market.
COVID 19 Impact Analysis
The COVID-19 pandemic sped up the use of desktop virtualization a lot because companies quickly moved to remote work to keep their businesses running. Virtual desktop infrastructure made it easier for a workforce spread out over a large area to access applications and data in a secure, scalable, and centrally managed way. Businesses saw how well it worked for provisioning, maintenance, and updates during long periods when offices were closed. Increased worries about cybersecurity made adoption even more likely, since virtualization lowered endpoint risks by keeping data in safe data centers or cloud environments. At the same time, more people using the cloud made desktop virtualization a more common business solution instead of just an extra technology. Thus, the COVID-19 pandemic had a Positive impact on the market.
Market Share Analysis
Desktop Delivery Platform Outlook
Based on Desktop Delivery Platform, the market is segmented into Hosted Virtual Desktop, Hosted Shared Desktop, and Other Desktop Delivery Platform. The Hosted Shared Desktop segment attained 38% revenue share in the market in 2024. The Hosted Shared Desktop (HSD) platform in the Desktop Virtualization Market provides multiple users access to a single virtual desktop environment hosted on centralized servers. This platform is optimized for scenarios where many users require access to a standardized set of applications and resources, enabling efficient utilization of computing resources.
End-User Vertical Outlook
Based on End-User Vertical, the market is segmented into IT & Telecommunications, Financial Services, Healthcare, Manufacturing, and Other End-User Vertical. The Financial Services segment attained 23% revenue share in the market in 2024. The Financial Services vertical in the Desktop Virtualization Market includes banking, insurance, investment, and other financial institutions. These organizations prioritize high levels of security, compliance, and data protection while delivering seamless services to clients. Virtual desktop solutions allow financial services companies to centralize sensitive data, monitor user activity, and enforce strict security policies, reducing the risk of data breaches or unauthorized access.
Regional Outlook
Region-wise, the Desktop Virtualization Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 37% revenue share in the market in 2024. In North America and Europe, advanced digital infrastructure, high cloud penetration, and strict rules in industries like BFSI, government, and healthcare are pushing the use of desktop virtualization. Large companies have been the first to adopt these technologies, using cloud-hosted and hybrid virtual desktop models to improve security, make sure they follow the rules, and support long-term hybrid work strategies. The strong presence of Microsoft, Citrix, and VMware as vendors, as well as the widespread use of platforms like Azure Virtual Desktop, have sped up the move toward scalable, cloud-first deployments. In these areas, desktop virtualization is becoming more and more of a strategic part of the modern digital workplace transformation. It focuses on zero-trust security, centralized control, and flexible workforces.
Desktop virtualization is becoming more popular in Asia Pacific and LAMEA. This is because cloud infrastructure is growing, digital transformation projects are underway, and there is a growing need for safe remote work solutions. Big companies and multinational corporations are still the main users, but cloud-based and Desktop-as-a-Service models are making it easier for small and medium-sized businesses to get started. In Asia Pacific, the rapid digitization of the economy and the movement of workers are driving adoption. In LAMEA, government-led modernization efforts and worries about cybersecurity are the main drivers. Desktop virtualization is becoming more important in both regions as a cheap and flexible way to support hybrid work, keep data safe, and workforces that are spread out across different locations.
Market Competition and Attributes
There is a lot of competition in the desktop virtualization market, and many providers are trying to stand out by offering better service, more features, and more scalability. To get a wide range of customers, players focus on improving user experience, security, and integration with cloud ecosystems. Strategic partnerships and the ability to change deployment models are two important ways to stay ahead of the competition. As performance and management tools get better all the time, competition gets tougher, which makes features and solutions change quickly across the market.
Recent Strategies Deployed in the Market
Mar-2025: Cisco Systems, Inc. acquired Splunk, a software company. This acquisition integrates Splunk's advanced data analytics and observability tools into Cisco's offerings, aiming to improve IT operations and security across both on-premises and cloud environments.
Feb-2025: Cisco Systems, Inc. unveiled a new family of data center Smart Switches that integrate networking and security services into a single, compact solution. These switches utilize programmable AMD Pensando data processing units (DPUs), transforming data center architecture by simplifying design and enhancing efficiency. The first integrated offering, the Smart Switch with Cisco Hypershield, merges security directly into the network fabric, addressing the evolving demands of AI workloads and complex data processing tasks.
Feb-2025: IBM Corporation acquired HashiCorp, a software company for its cloud infrastructure automation and security tools, including Terraform and Vault, which are widely used in managing hybrid and multi-cloud environments. This acquisition aims to bolster IBM's hybrid cloud platform by integrating HashiCorp's capabilities, facilitating more efficient infrastructure management and security for enterprises adopting cloud-native applications and generative AI.
Jan-2025: Citrix Systems, Inc. acquired Unicon GmbH, a provider of the eLux OS and Scout management platform. This acquisition enhances Citrix's hybrid work solutions by offering secure endpoint management, extending device lifecycles, and reducing costs. It enables customers to repurpose existing hardware, improve security, and support sustainable IT practices.
Dec-2024: Citrix Systems, Inc. acquired DeviceTrust, a Software company, and Strong Network, a Software company to enhance its platform with advanced zero-trust security capabilities for VDI/DaaS environments and secure cloud development workflows. These acquisitions enable Citrix partners to offer more comprehensive security solutions, improve hybrid work environments, and simplify the adoption of secure cloud access for customers.
Nov-2024: Hewlett Packard Enterprise Company unveiled HPE VM Essentials (VME) Software, offering a unified virtual machine management experience. This solution provides flexibility for managing virtualized workloads across hybrid environments, featuring a cost-effective KVM-based hypervisor and simplified VM provisioning.
