세계의 컨텐츠 관리 소프트웨어(CMS) 시장 규모, 점유율, 동향 분석 : 전개 모델별, 기업 규모별, 컴포넌트별, 최종 용도별, 지역별, 전망과 예측(2025-2032년)
Global Content Management Software Market Size, Share & Industry Analysis Report By Deployment Model (Cloud and On-Premise), By Enterprise Size, By Component, By End Use, By Regional Outlook and Forecast, 2025 - 2032
상품코드:1767935
리서치사:KBV Research
발행일:2025년 05월
페이지 정보:영문 398 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 컨텐츠 관리 소프트웨어(CMS) 시장 규모는 예측 기간 중에 10.4%의 연평균 복합 성장률(CAGR)로 성장하여 2032년까지 681억 9,000만 달러에 이를 것으로 예상되고 있습니다.
시장 성장 요인
모바일 퍼스트 전략에 대한 관심 증가는 시장에 큰 전환점이 되고 있습니다. 스마트폰 및 태블릿을 통해 디지털 컨텐츠에 접속하는 사용자가 증가함에 따라 기업들은 모바일에 최적화된 경험을 중요하게 여기고 있습니다. 최신 CMS 플랫폼은 모바일 반응형 디자인 템플릿과 실시간 모바일 미리보기를 지원하도록 진화하고 있으며, 컨텐츠 제작자는 모든 화면 크기에서 원활하게 작동하는 경험을 커스터마이징할 수 있습니다. 이러한 모바일 중심의 변화는 현대의 사용자 행동에 적응함으로써 CMS의 미래를 형성하고 있습니다.
또한, 옴니채널 컨텐츠 배포에 대한 수요 증가는 기업과 오디언스가 상호 작용하는 방식을 크게 변화시키며 시장을 주도하고 있습니다. 오늘날의 소비자들은 웹사이트, 모바일 앱, 소셜 미디어, 심지어 스마트 기기를 통해 브랜드와 소통할 때에도 일관되고 개인화된 경험을 기대합니다. 최신 CMS 플랫폼은 모든 고객 접점에서 일관성을 보장하는 중앙 집중식 컨텐츠 제작 및 배포 기능을 제공함으로써 이러한 기대에 부응하고 있습니다. 따라서 옴니채널 기능은 통합적이고 영향력 있는 브랜드 경험을 제공하기 위해 필수적인 요소가 되고 있습니다.
시장 성장 억제요인
고급 CMS 솔루션 도입에 따른 높은 초기 비용과 지속적인 비용은 많은 조직, 특히 중소기업에게 큰 진입장벽이 되고 있습니다. 라이선스 비용, 커스터마이징 비용, 통합 비용, 전문 개발팀의 필요성은 막대한 비용 부담으로 이어집니다. 특히 예산이 한정된 기업이나 IT 인프라가 제한된 기업에게는 이러한 수준의 투자를 정당화하기 어려울 수 있습니다. 그 결과, 많은 잠재적 사용자들이 CMS 도입을 미루거나 아예 피하는 경우가 많습니다. 결론적으로, 이러한 경제적, 기술적 장벽은 특히 소규모 기업에서 CMS의 보급을 방해하고 있습니다.
컴포넌트 전망
시장은 구성 요소별로 솔루션과 서비스로 분류됩니다. 서비스 부문은 2024년 시장 수익의 33%를 차지했습니다. 이러한 성장은 컨텐츠 관리 시스템의 효율적인 구축 및 운영을 보장하기 위한 컨설팅, 구현, 교육, 지원과 같은 전문 서비스에 대한 수요가 증가함에 따라 성장세를 보이고 있습니다. 조직이 커스터마이징 및 변경 관리 문제에 직면함에 따라, 서비스 제공업체들은 비즈니스 목표에 따라 맞춤형 솔루션을 제공합니다.
솔루션 전망
솔루션 부문은 문서 관리, 웹 컨텐츠 관리, 협업 소프트웨어, 디지털 저작권 관리, 컨텐츠 분석 등으로 세분화되어 있습니다. 원격 근무와 디지털 협업이 확산됨에 따라 조직은 컨텐츠 관리 플랫폼에 통합된 협업 도구를 활용하여 팀 커뮤니케이션, 실시간 편집, 원활한 정보 공유를 촉진하고 있습니다. 이러한 솔루션은 생산성을 향상시키고, 장소에 구애받지 않고 팀의 협업을 유지합니다. 하이브리드 업무 환경에서 부서 간 협업과 중앙 집중식 컨텐츠 액세스에 대한 요구가 증가하고 있는 것도 이러한 수요를 뒷받침하고 있습니다.
전개 전망
배포에 따라 시장은 클라우드와 On-Premise로 분류됩니다. 많은 조직, 특히 의료, 정부, 금융 등 규제가 엄격한 분야에서는 데이터 보안과 컴플라이언스를 강화하기 위해 On-Premise 솔루션에 계속 의존하고 있습니다. 이러한 시스템을 통해 기업은 인프라를 완전히 소유하고 특정 내부 요구 사항에 맞게 소프트웨어를 맞춤화할 수 있습니다.
기업 규모 전망
기업 규모별로 보면, 시장은 대기업과 중소기업으로 나뉘어져 있습니다. 대기업은 대량의 컨텐츠를 생성하고 관리하기 때문에 견고하고 확장성이 높은 컨텐츠 관리 시스템이 요구됩니다. 이러한 기업들은 일반적으로 워크플로우 자동화, AI를 활용한 컨텐츠 분류, 엔터프라이즈급 용도과의 통합과 같은 고급 기능을 필요로 합니다.
최종 용도 전망
최종 사용자별로 시장은 BFSI, 정부/공공 부문, 헬스케어, IT/통신, 소매/전자상거래, 기타로 분류됩니다. 공공기관은 정보 접근성 향상, 행정 워크플로우의 효율화, 시민 서비스의 디지털화를 위해 컨텐츠 관리 시스템을 도입하고 있습니다. 이러한 플랫폼은 대량의 문서 관리를 지원하고 기록 보관 정책 준수를 보장합니다. 투명성과 업무 효율성 향상은 이 부문의 도입을 촉진하는 중요한 요소입니다.
지역 전망
지역별로는 북미, 유럽, 아시아태평양, LAMEA 지역이 시장 분석의 대상입니다. 중국, 인도, 일본 등의 국가에서는 급속한 산업화, 디지털 전환의 진전, 그리고 활발한 전자상거래 시스템이 컨텐츠 관리 도구에 대한 수요를 주도하고 있습니다. 지역 기업들은 이러한 솔루션을 활용하여 증가하는 디지털 컨텐츠를 관리하고 고객 참여를 강화하기 위해 노력하고 있습니다. 디지털화와 데이터 거버넌스를 지원하는 정부 주도의 노력도 시장 확대에 중요한 역할을 하고 있습니다.
The Global Content Management Software Market size is expected to reach $68.19 billion by 2032, rising at a market growth of 10.4% CAGR during the forecast period.
The cloud segment in the Content Management Software Market has gained significant traction due to its scalability, flexibility, and cost-effectiveness. Cloud-based content management solutions enable organizations to store, manage, and distribute digital content over the internet without the need for on-premises infrastructure. These solutions are hosted on remote servers managed by third-party service providers, offering businesses seamless access to their content from anywhere, at any time, through web-based interfaces or mobile applications.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Content Management Software Market. Companies such as Oracle Corporation, IBM Corporation, and Broadcom, Inc. are some of the key innovators in Content Management Software Market. In April, 2025, IBM Corporation teamed up with Box, a cloud storage company to integrate AI models from IBM watsonx with Box AI, enhancing content-driven workflows for enterprises. The collaboration aims to streamline data extraction, document processing, and content analysis, helping businesses leverage AI for productivity while ensuring security and compliance, especially in regulated industries.
Market Growth Factors
The growing emphasis on mobile-first strategies is a significant catalyst for the market. With increasing users accessing digital content via smartphones and tablets, businesses are prioritizing mobile-optimized experiences. Modern CMS platforms are evolving to support mobile-responsive design templates and real-time mobile previews, enabling content creators to tailor experiences that perform seamlessly across all screen sizes. Thus, this mobile-centric shift is shaping the future of CMS by aligning with modern user behaviour.
Additionally, the rising demand for omnichannel content delivery is reshaping how organizations interact with their audiences, significantly propelling the market. Consumers today expect a unified and personalized experience, whether they engage with a brand via a website, mobile app, social media, or even smart devices. Modern CMS platforms cater to this expectation by offering centralized content creation and distribution capabilities that ensure consistency across all customer touchpoints. Hence, omnichannel capabilities are becoming essential for delivering unified and impactful brand experiences.
Market Restraining Factors
The high upfront and ongoing costs associated with deploying advanced CMS solutions are a major entry barrier for many organizations, particularly small and medium-sized enterprises (SMEs). Licensing fees, customization charges, integration expenses, and the need for specialized development teams contribute to substantial financial commitments. This level of investment can be difficult to justify, especially for businesses operating with tight budgets or limited IT infrastructure. As a result, many potential users delay or avoid CMS adoption altogether. In conclusion, these financial and technical barriers hinder widespread CMS adoption, especially among smaller players.
Component Outlook
Based on component, the market is characterized into solution and services. The services segment procured 33% revenue share in the market in 2024. This growth is driven by the rising need for specialized services such as consulting, implementation, training, and support to ensure content management systems' efficient deployment and operation. As organizations face customization and change management challenges, service providers offer tailored solutions that align with business goals.
Solution Outlook
The solution segment is further subdivided into document management, web content management, collaboration software, digital rights management, content analytics, and others. As remote work and digital collaboration become more widespread, organizations are turning to collaboration tools integrated within content management platforms to facilitate team communication, real-time editing, and seamless information sharing. These solutions enhance productivity and ensure that teams remain connected, regardless of location. The growing need for cross-functional coordination and centralized content access in hybrid work environments supports the demand.
Deployment Outlook
On the basis of deployment, the market is classified into cloud and on-premise. Many organizations, particularly in highly regulated sectors like healthcare, government, and finance, continue to rely on on-premise solutions for greater control over data security and compliance. These systems allow businesses to fully own their infrastructure and customize the software to meet specific internal requirements.
Enterprise Size Outlook
By enterprise size, the market is divided into large enterprises and SMEs. This dominance is driven by the high volume of content generated and managed by large organizations, necessitating robust and scalable content management systems. These enterprises typically require advanced features such as workflow automation, AI-driven content categorization, and integration with enterprise-level applications.
End Use Outlook
Based on end use, the market is segmented into BFSI, government & public sector, healthcare, IT & telecommunication, retail & e-commerce, and others. Public agencies are increasingly implementing content management systems to improve information access, streamline administrative workflows, and digitize citizen services. These platforms assist in managing large volumes of documents while ensuring compliance with records retention policies. Enhanced transparency and operational efficiency are key factors encouraging adoption in this segment.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. Rapid industrialization, increasing digital transformation, and a booming e-commerce ecosystem fuel demand for content management tools in countries like China, India, and Japan. Regional organizations leverage these solutions to manage growing digital content and enhance customer engagement. Government-led initiatives supporting digitization and data governance also play a key role in market expansion.
Recent Strategies Deployed in the Market
Apr-2025: IBM Corporation teamed up with Box, a cloud storage company to integrate AI models from IBM watsonx with Box AI, enhancing content-driven workflows for enterprises. The collaboration aims to streamline data extraction, document processing, and content analysis, helping businesses leverage AI for productivity while ensuring security and compliance, especially in regulated industries.
Apr-2025: HubSpot, Inc. unveiled over 200 updates, including new AI-driven agents for marketing, sales, and customer support. These enhancements help SMBs scale operations with improved tools like Knowledge Base, Customer, Prospecting, and Content Agents. AI-powered features also enhance Marketing Hub Enterprise and introduce new workspaces for streamlined sales and support.
Apr-2025: HubSpot, Inc. acquired Dashworks, an AI-powered workplace search assistant, to enhance its AI tools like Breeze Copilot. This acquisition will improve HubSpot's AI capabilities by connecting and analyzing data across apps, emails, and documents. It enables team members to quickly gather business context and provide personalized responses in real-time.
Mar-2025: Adobe, Inc. teamed up with Microsoft, a software company to introduce Adobe Marketing Agent and Adobe Express Agent for Microsoft 365 Copilot. These AI-powered tools enhance marketing workflows by enabling content creation, data insights, and collaboration directly within Microsoft Teams, Word, and PowerPoint, streamlining personalization and campaign execution for businesses.
Mar-2025: Adobe, Inc. announced the partnership with AWS, a cloud computing company to enhance customer experience delivery through new integrations involving Adobe Experience Platform, Amazon Ads, and AWS AI services. These offerings aim to streamline marketing, creative workflows, and personalized customer interactions at scale while ensuring data privacy.
Mar-2025: Adobe, Inc. unveiled agentic AI tools including Agent Orchestrator and Brand Concierge to enhance marketing workflows and customer experiences. These tools integrate with Adobe Experience Platform, enabling AI agents to automate content tasks and personalize interactions. Adobe also announced key partnerships to support broader enterprise integration.
Feb-2025: HubSpot, Inc. teamed up with Canva, a software company integrate Canva's design tools into HubSpot's platform. This collaboration enables businesses to create, collaborate, and publish content easily within HubSpot. Users can design professional graphics with Canva's Magic Studio tools, streamline workflows, and share designs without leaving the HubSpot interface.
Jan-2025: Hyland Software, Inc. unveiled Content Intelligence, an AI-driven product line enhancing its content management and automation tools. Part of the Content Innovation Cloud, it transforms unstructured data into AI-ready content, enabling knowledge discovery, workflow enhancement, and AI agent development, helping enterprises scale AI initiatives and unlock business value through intelligent automation.
List of Key Companies Profiled
Adobe, Inc.
Microsoft Corporation
IBM Corporation
Oracle Corporation
Broadcom, Inc.
HubSpot, Inc.
Hyland Software, Inc.
Open Text Corporation
Xerox Corporation
Acquia, Inc.
Global Content Management Software Market Report Segmentation
By Deployment Model
Cloud
On-Premise
By Enterprise Size
Large Enterprises
Small & Mid-Sized Enterprises
By Component
Solution
Document Management
Web Content Management
Collaboration Software
Digital Rights Management
Content Analytics
Other Solution Type
Services
By End Use
BFSI
Retail & E-commerce
IT & Telecommunication
Healthcare
Government & Public Sector
Other End Use
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Australia
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Content Management Software Market, by Deployment Model
1.4.2 Global Content Management Software Market, by Enterprise Size
1.4.3 Global Content Management Software Market, by Component
1.4.4 Global Content Management Software Market, by End Use
1.4.5 Global Content Management Software Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2024
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2024, Feb - 2025, Apr) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Content Management Software Market
5.1 Core Platform Development
5.2 Plugin and Module Development
5.3 UI/UX Design and Customization
5.4 Hosting and Infrastructure Management
5.5 Content Creation and Collaboration Tools
5.6 Workflow Automation and Governance
5.7 Analytics and Optimization
5.8 Security and Compliance
5.9 Maintenance, Updates, and Support
Chapter 6. Global Content Management Software Market by Deployment Model
6.1 Global Cloud Market by Region
6.2 Global On-Premise Market by Region
Chapter 7. Global Content Management Software Market by Enterprise Size
7.1 Global Large Enterprises Market by Region
7.2 Global Small & Mid-Sized Enterprises Market by Region
Chapter 8. Global Content Management Software Market by Component
8.1 Global Solution Market by Region
8.2 Global Content Management Software Market by Solution Type
8.2.1 Global Document Management Market by Region
8.2.2 Global Web Content Management Market by Region
8.2.3 Global Collaboration Software Market by Region
8.2.4 Global Digital Rights Management Market by Region
8.2.5 Global Content Analytics Market by Region
8.2.6 Global Other Solution Type Market by Region
8.3 Global Services Market by Region
Chapter 9. Global Content Management Software Market by End Use
9.1 Global BFSI Market by Region
9.2 Global Retail & E-commerce Market by Region
9.3 Global IT & Telecommunication Market by Region
9.4 Global Healthcare Market by Region
9.5 Global Government & Public Sector Market by Region
9.6 Global Other End Use Market by Region
Chapter 10. Global Content Management Software Market by Region
10.1 North America Content Management Software Market
10.1.1 North America Content Management Software Market by Deployment Model
10.1.1.1 North America Cloud Market by Region
10.1.1.2 North America On-Premise Market by Region
10.1.2 North America Content Management Software Market by Enterprise Size
10.1.2.1 North America Large Enterprises Market by Country
10.1.2.2 North America Small & Mid-Sized Enterprises Market by Country
10.1.3 North America Content Management Software Market by Component
10.1.3.1 North America Solution Market by Country
10.1.3.2 North America Content Management Software Market by Solution Type
10.1.3.2.1 North America Document Management Market by Country
10.1.3.2.2 North America Web Content Management Market by Country
10.1.3.2.3 North America Collaboration Software Market by Country
10.1.3.2.4 North America Digital Rights Management Market by Country
10.1.3.2.5 North America Content Analytics Market by Country
10.1.3.2.6 North America Other Solution Type Market by Country
10.1.3.3 North America Services Market by Country
10.1.4 North America Content Management Software Market by End Use
10.1.4.1 North America BFSI Market by Country
10.1.4.2 North America Retail & E-commerce Market by Country
10.1.4.3 North America IT & Telecommunication Market by Country
10.1.4.4 North America Healthcare Market by Country
10.1.4.5 North America Government & Public Sector Market by Country
10.1.4.6 North America Other End Use Market by Country
10.1.5 North America Content Management Software Market by Country
10.1.5.1 US Content Management Software Market
10.1.5.1.1 US Content Management Software Market by Deployment Model
10.1.5.1.2 US Content Management Software Market by Enterprise Size
10.1.5.1.3 US Content Management Software Market by Component
10.1.5.1.4 US Content Management Software Market by End Use
