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세계의 모바일 뱅킹 시장 : 시장 규모, 점유율, 동향 분석 - 플랫폼별, 거래별, 지역별 전망, 예측(2024-2031년)
Global Mobile Banking Market Size, Share & Trends Analysis Report By Platform (Android, iOS, and Others), By Transaction (Consumer-to-business, and Consumer-to-consumer), By Regional Outlook and Forecast, 2024 - 2031
상품코드 : 1462200
리서치사 : KBV Research
발행일 : 2024년 04월
페이지 정보 : 영문 157 Pages
 라이선스 & 가격 (부가세 별도)
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한글목차

세계의 모바일 뱅킹 시장 규모는 예측 기간 중 CAGR 16.5%로 성장하며, 2031년까지 57억 달러에 달할 것으로 예측되고 있습니다.

KBV Cardinal matrix에 제시된 분석에 따르면 JPMorgan Chase & Co. 2023년 5월JPMorgan Chase는 캘리포니아에 본사를 둔 First Republic Bank를 인수하여 JPMorgan Chase의 자산 전략을 보완합니다. HSBC Holdings plc, Wells Fargo & Company, BNP Paribas S.A.와 같은 회사는 시장의 주요 혁신가 중 일부입니다.

시장 성장 요인

사람들의 삶이 점점 더 바빠지면서 언제 어디서나 이용할 수 있는 서비스가 선호되고 있습니다. 또한이 은행 서비스를 통해 고객은 일상적인 거래를 위해 실제 은행 지점이나 ATM에 갈 필요가 없습니다. 따라서 편리한 제품과 서비스에 대한 수요 증가가 시장 성장을 주도하고 있습니다.

전통적인 오프라인 은행 지점은 부동산, 건설, 유지보수, 인력 배치에 많은 투자를 필요로 합니다. 또한 이 은행 업무는 계좌 관리, 거래 처리, 고객 지원 등 다양한 은행 업무 프로세스를 간소화합니다. 따라서 은행과 소비자의 비용 효율성이 시장 성장을 가속합니다.

시장 성장 억제요인

은행 업무는 네트워크를 통해 민감한 금융 정보를 전송하기 때문에 데이터 유출 및 해킹 공격에 취약할 수 있습니다. 마찬가지로 모바일 기기는 악성코드 감염 및 기타 악성 소프트웨어에 감염되기 쉬워 은행 용도의 보안이 침해될 수 있습니다. 따라서 이러한 은행 업무와 관련된 보안 문제가 시장 성장을 저해하는 요인으로 작용하고 있습니다.

목차

제1장 시장 범위와 조사 방법

제2장 시장 요약

제3장 시장 개요

제4장 경쟁 분석 - 세계

제5장 세계 시장 : 플랫폼별

제6장 세계 시장 : 거래별

제7장 세계 시장 : 지역별

제8장 기업 개요

제9장 모바일 뱅킹 시장에서 성공 필수 조건

KSA
영문 목차

영문목차

The Global Mobile Banking Market size is expected to reach $5.7 billion by 2031, rising at a market growth of 16.5% CAGR during the forecast period.

The banking sector in Europe is undergoing a digital transformation driven by technological advancements, changing consumer preferences, and regulatory initiatives such as the Revised Payment Services Directive (PSD2). Consequently, the Europe region would acquire nearly, 30% market share by 2031. Banks and financial institutions are investing in digital banking solutions, including banking apps, to meet the growing demand for convenient, accessible, and innovative banking services.

The major strategies followed by the market participants are Acquisitions as the key developmental strategy to keep pace with the changing demands of end users. For instance, in February, 2024, HSBC announced the acquisition of Silicon Valley Bank's UK subsidiary. The acquisition strengthens HSBC's commercial banking franchise and enhances its ability to serve innovative and fast-growing firms, particularly in the technology and life science sectors, in the UK and globally. Moreover, in July, 2023, BNP Paribas announced the acquisition of Kantox, a leading fintech specializing in the automation of currency risk management. The acquisition is part of BNP Paribas' Growth Technology Sustainability 2025 plan, aiming to enhance technological innovations, customer experience, and capabilities for clients.

Based on the Analysis presented in the KBV Cardinal matrix; JPMorgan Chase & Co. is the forerunner in the Market. In May, 2023, JP Morgan Chase acquired California-based First Republic Bank. The acquisition complements JPMorgan Chase's wealth strategy. Companies such as HSBC Holdings plc, Wells Fargo & Company and BNP Paribas S.A. are some of the key innovators in Market.

Market Growth Factors

With people leading increasingly busy lives, there is a growing preference for services that can be accessed anytime, anywhere. Moreover, this banking eliminates the need for customers to visit physical bank branches or ATMs for routine transactions. Therefore, increasing demand for convenient products and services drives the market's growth.

Traditional brick-and-mortar bank branches require substantial investments in real estate, construction, maintenance, and staffing. Furthermore, this banking streamlines various banking processes, such as account management, transaction processing, and customer support. Thus, cost efficiency for banks and consumers is propelling the market's growth.

Market Restraining Factors

This banking involves transmitting sensitive financial information over networks, which can make it vulnerable to data breaches and hacking attempts. Likewise, mobile devices are susceptible to malware infections and other malicious software that can compromise the security of banking applications. Hence, security concerns related to this banking are impeding the market's growth.

By Platform Analysis

%data of 2023

Based on platform, the market is divided into Android, iOS, and others. The iOS segment attained a 25% revenue share in the market in 2023. iOS devices like iPhones and iPads are generally associated with a more affluent user base. Users of iOS devices often have higher disposable incomes and greater purchasing power, making them attractive customers for financial institutions offering premium banking services and products.

By Transaction Analysis

On the basis of transaction, the market is segmented into consumer-to-business and consumer-to-consumer. In 2023, the consumer-to-consumer segment attained a 20% revenue share in the market. The availability of peer-to-peer (P2P) payment apps integrated into banking platforms has significantly contributed to the growth of the C2C segment. These apps enable users to transfer funds directly to friends, family members, or acquaintances using their mobile devices, eliminating the need for cash or checks.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 34% revenue share in the market in 2023. North America has one of the highest smartphone penetration rates globally, with a significant portion of the population owning smartphones. The widespread adoption of smartphones provides a robust foundation for banking usage, as consumers increasingly rely on their mobile devices for various activities, including banking.

Market Competition and Attributes

The market is fiercely competitive, with traditional banks, fintech firms, and tech giants battling for supremacy. Innovations like mobile check deposits and AI-driven services are key battlegrounds. Strong emphasis on security, user experience, regulatory compliance, and global expansion define strategies in this dynamic and rapidly evolving industry.

Recent Strategies Deployed in the Market

List of Key Companies Profiled

Global Mobile Banking Market Report Segmentation

By Platform

By Transaction

By Geography

Table of Contents

Chapter 1.Market Scope & Methodology

Chapter 2.Market at a Glance

Chapter 3.Market Overview

Chapter 4.Competition Analysis - Global

Chapter 5.Global Mobile Banking Market by Platform

Chapter 6.Global Mobile Banking Market by Transaction

Chapter 7.Global Mobile Banking Market by Region

Chapter 8.Company Profiles

Chapter 9.Winning Imperatives for Mobile Banking Market

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