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세계의 파워스포츠 시장 규모, 점유율 및 동향 분석 보고서 - 용도별, 추진력별, 차량 유형별, 지역별 전망 및 예측(2023-2030년)
Global Power Sports Market Size, Share & Trends Analysis Report By Application (Off-Road, and On-Road), By Propulsion (Gasoline, Electric, and Diesel), By Vehicle Type, By Regional Outlook and Forecast, 2023 - 2030
상품코드 : 1462009
리서치사 : KBV Research
발행일 : 2024년 03월
페이지 정보 : 영문 244 Pages
 라이선스 & 가격 (부가세 별도)
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한글목차

파워 스포츠 시장 규모는 예측 기간 동안 7.0%의 연평균 복합 성장률(CAGR)로 성장하여 2030년까지 498억 달러에 이를 것으로 예상됩니다.

KBV Cardinal Matrix에 제시된 분석에 따르면 폭스바겐 AG는 시장의 선구자이며, 2023년 8월 폭스바겐 AG의 자회사인 두카티는 디아벨 V4 오토바이를 발표했습니다. 디아벨 V4는 168마력과 126Nm의 토크를 제공하는 V4 그란투리스모 엔진을 탑재해 다양한 라이더의 취향을 만족시킬 수 있습니다. 혼다, 스즈키, 야마하 모터사이클과 같은 기업들은 시장의 주요 혁신가들 중 일부입니다.

시장 성장 요인

렌탈 및 투어 서비스는 스포츠 차량을 소유하지 않은 개인에게 이러한 레크리에이션 차량을 이용할 수 있는 기회를 제공합니다. 또한, 렌탈 서비스를 통해 구매 희망자는 구매하기 전에 다양한 유형의 스포츠 차량을 경험할 수 있습니다. 따라서 렌탈 및 투어 서비스의 확장은 시장 성장을 가속하고 있습니다.

관광산업이 성장함에 따라 레크리에이션 활동과 관광 명소에 대한 수요가 증가하고 있습니다. 관광객들은 종종 스릴 있고 기억에 남는 경험을 추구하며, 오프로드, 제트스키, ATV 투어, 오토바이 모험과 같은 스포츠 활동에 대한 관심이 높아집니다. 또한, 관광 산업은 스포츠 차량, 스포츠 장비와 같은 새로운 경험과 제품에 방문객을 노출시킵니다. 따라서 관광 산업의 확장은 시장 성장을 가속하고 있습니다.

시장 성장 억제요인

ATV, UTV, 스노우모빌, 수상오토바이와 같은 스포츠용 차량은 초기 비용이 많이 드는 경우가 많습니다. 스포츠 차량을 소유하려면 초기 구매 가격 외에도 유지 보수, 보험, 세금, 등록 등의 추가 비용이 발생합니다. 결론적으로 높은 소유 비용이 시장 성장을 저해하고 있습니다.

목차

제1장 시장 범위와 조사 방법

제2장 시장 요람

제3장 시장 개요

제4장 경쟁 분석 - 세계

제5장 세계 시장 : 용도별

제6장 세계 시장 : 추진력별

제7장 세계 시장 : 차량 유형별

제8장 세계 시장 : 지역별

제9장 기업 개요

제10장 파워 스포츠 시장을 위한 성공 필수 조건

LSH
영문 목차

영문목차

The Global Power Sports Market size is expected to reach $49.8 billion by 2030, rising at a market growth of 7.0% CAGR during the forecast period.

Rapid urbanization and changing lifestyles in the Asia Pacific region have shifted towards more active and adventurous forms of recreation. Consequently, the Asia pacific region would acquire nearly, 25% of the total market share by 2030. As urban populations seek opportunities to escape the hustle and bustle of city life, these sports activities such as off-roading, trail riding, and water sports offer an attractive outlet for outdoor adventure and excitement.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, in February, 2024, CFMOTO unveiled The CFORCE 800 and CFORCE 1000 ATVs. The two ATVs feature upgraded engines, suspension, and TFT screens. The CFORCE 800 Touring ATV boasts a new 800cc engine with ride-by-wire throttle, redesigned CVT transmission, and advanced rider interface. Its counterpart, the CFORCE 1000, with a high-output twin-cylinder engine, offers power and performance for challenging trails. Moreover, in February, 2024, Bombardier Recreational Products Inc. (BRP) expanded its electric snowmobile lineup with two new models: the Ski-Doo Expedition Electric and the Lynx Adventure Electric. The models feature wider, longer tracks for better flotation, traction, and versatility in backcountry terrain and have a range of up to 50.

Based on the Analysis presented in the KBV Cardinal matrix; Volkswagen AG is the forerunner in the Market. In August, 2023, Ducati, a subsidiary of Volkswagen AG, unveiled the Diavel V4 motorcycle. The Diavel V4 boasts a V4 Granturismo engine delivering 168 hp and 126 Nm torque, catering to diverse rider preferences. Companies such as Honda Motor Co. Ltd., Suzuki Motor Corporation and Yamaha Motor Co., Ltd. are some of the key innovators in Market.

Market Growth Factors

Rental and tour services provide individuals who do not own sports vehicles with access to these recreational vehicles. Additionally, rental services allow prospective buyers to experience different types of sports vehicles before purchasing. Therefore, expansion of rental and tour services is propelling the market's growth.

As tourism grows, there is a higher demand for recreational activities and attractions. Tourists often seek thrilling and memorable experiences, leading to increased interest in sports activities such as off-roading, jet skiing, ATV tours, and motorcycle adventures. Furthermore, tourism exposes visitors to new experiences and products, including sports vehicles and equipment. Hence, the expansion of the tourism industry is propelling the growth of the market.

Market Restraining Factors

Sports vehicles, such as ATVs, UTVs, snowmobiles, and personal watercraft, often have a substantial upfront cost. In addition to the initial buying price, having a sports vehicle entails additional expenses for maintenance, insurance, taxes, and registration. In conclusion, the high cost of ownership is hampering the market's growth.

By Application Analysis

By application, the market is divided into on-road and off-road. The on-road segment procured a 28% revenue share in the market in 2022. With increasing urbanization and city congestion, there's a growing demand for compact and agile vehicles that can navigate traffic efficiently. On-road sports vehicles such as motorcycles, scooters, and electric bicycles provide convenient and cost-effective transportation solutions for urban commuters. Additionally, the on-road segment offers a wide variety of customization choices.

By Propulsion Analysis

On the basis of propulsion, the market is segmented into gasoline, diesel, and electric. In 2022, the electric segment attained a 24% revenue share in the market. Customers who prefer a quieter and more serene riding experience may find that electric vehicles function far more silently than their gasoline-powered counterparts, particularly in recreational contexts like off-roading or residential neighborhoods.

By Vehicle Type Analysis

Based on vehicle type, the market is divided into all-terrain vehicles, side by side vehicles, personal watercrafts, heavy weight motorcycles, and others. The heavy weight motorcycles segment attained a 20% revenue share in the market in 2022. Heavyweight motorcycles, often called cruisers, touring bikes, or luxury bikes, are associated with prestige, status, and lifestyle. These motorcycles typically feature powerful engines, premium finishes, and luxury amenities, appealing to riders seeking comfort, style, and performance.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed a 40% revenue share in the market in 2022. North America has a strong cultural affinity for recreational activities involving motorized vehicles. The region has a rich history of automotive and motorcycle culture, with iconic events like the Daytona bike week and Sturgis motorcycle rally drawing enthusiasts from across the continent. This cultural influence contributes to the demand for this sports in North America.

The market is fiercely competitive, with major players like Polaris, Yamaha, Honda, Kawasaki, and BRP vying for market share. Innovation, including electric/hybrid powertrains and advanced features, drives competition. Diversified product lines cater to various customer segments. Marketing, branding, and global expansion strategies play crucial roles. Adherence to regulations and environmental standards is essential. This dynamic landscape fosters continuous evolution and competition, ensuring a vibrant and responsive industry focused on delivering cutting-edge products and experiences to consumers worldwide.

Recent Strategies Deployed in the Market

List of Key Companies Profiled

Global Power Sports Market Report Segmentation

By Application

By Propulsion

By Vehicle Type

By Geography

Table of Contents

Chapter 1.Market Scope & Methodology

Chapter 2.Market at a Glance

Chapter 3.Market Overview

Chapter 4.Competition Analysis - Global

Chapter 5.Global Power Sports Market by Application

Chapter 6.Global Power Sports Market by Propulsion

Chapter 7.Global Power Sports Market by Vehicle Type

Chapter 8.Global Power Sports Market by Region

Chapter 9.Company Profiles

Chapter 10.Winning Imperatives of Power Sports Market

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