세계의 파워스포츠 시장 보고서(2025년)
Power Sports Global Market Report 2025
상품코드 : 1818511
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 파워스포츠 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년 연평균 복합 성장률(CAGR)은 6.8%로 확대되어 481억 5,000만 달러로 성장할 것으로 예상됩니다. 예측 기간의 성장은 특정 요구에 맞게 맞춤화된 파워스포츠 자동차, 전기자동차 및 환경 친화적인 선택의 확대, 전동 자전거 및 E-BIKE의 성장, 자율 주행 차량 및 스마트 차량의 혁신, 도시 이동성 솔루션에서의 사용 증가 등에 기인할 수 있습니다. 예측기간의 주요 동향으로는 전기차와 하이브리드차, 파워스포츠의 안전성에 관한 규제 대응, 스마트하고 커넥티드한 파워스포츠 체험, 자율주행형과 반자율주행형 파워스포츠, 개인화된 파워스포츠 체험과 렌탈 등이 있습니다.

향후 5년간 성장률 6.8%라는 예측은 이 시장의 지난 예측으로부터 0.7% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 이는 일본, 오스트리아, 대만과 같은 주요 지역에서 조달되는 CVT 변속기와 서스펜션 부품과 같은 중요한 부품 공급망 혼란을 통해 미국에 직접 영향을 미칠 가능성이 높으며 레크리에이션 차량의 생산 지연으로 이어질 수 있습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 더 광범위하게 늘어날 것으로 보입니다.

파워스포츠 시장의 성장은 스포츠 활동의 보급이 견인 될 것으로 예측됩니다. 스포츠 활동에는 코칭, 심판, 연습 및 콘테스트에 적극적으로 참여하는 등 다양한 업무가 포함됩니다. 파워스포츠는 스릴있는 체험과 야외 레크리에이션을 제공하는 것으로 알려져 있으며, 인기가 높아짐에 따라 파워스포츠 수요를 촉진하고 있습니다. 예를 들어, 2023년 1월 호주 정부의 보건 및 노인 간호부는 성인의 90% 이상이 적극적으로 스포츠에 참가하고 있으며, 연간 약 300만명의 청년과 약 1,300만명의 성인이 육상 경기에 종사하고 있다고 보고하고 있습니다. 스포츠 및 액티브 레저와 관련된 자원 봉사 활동에 310만 명의 호주인이 참여하는 것은 스포츠에 대한 관심 증가를 더욱 부각시키고 파워스포츠 시장의 확대에 기여하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Power sports, a subset of the motorsports category, is characterized by high-performance engines and controlled handlebars for maneuvering. Unlike enclosed spaces in traditional cars or vehicles, the rider typically sits on a saddle when using power sports vehicles. These vehicles are commonly employed in races and similar sporting events.

The primary vehicle types in power sports include all-terrain vehicles, side-by-side vehicles, personal watercraft, snowmobiles, and heavyweight motorcycles. A power sports vehicle is described as a vehicle riding on low-pressure tires, featuring a seat that the operator straddles along with steering handlebars. These vehicles are available in various models, including multi-personal, sit-down, and stand-up, and can be utilized for both on-road and off-road purposes.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and rising trade tensions in spring 2025 are having a substantial impact on the machinery sector, driving up the costs of essential components such as steel, hydraulic systems, and precision bearings many of which are sourced from regions affected by the tariffs. Manufacturers of construction, agricultural, and industrial machinery are now facing tighter profit margins, as existing long-term contracts limit their ability to raise prices immediately. This climate of uncertainty has also led to postponed investments in automation and smart machinery, slowing potential productivity improvements. In response, companies are focusing on developing local suppliers, redesigning products to incorporate alternative materials, and adopting predictive maintenance strategies to extend equipment life and reduce the need for costly replacements.

The power sports market research report is one of a series of new reports from The Business Research Company that provides power sports market statistics, including power sports industry global market size, regional shares, competitors with a power sports market share, detailed power sports market segments, market trends and opportunities and any further data you may need to thrive in the power sports industry. This power sports market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The power sports market size has grown strongly in recent years. It will grow from $35.24 billion in 2024 to $37.04 billion in 2025 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to demand for recreational and outdoor activities, growth in off-road and adventure sports, expansion of motorsports and racing, development of high-performance vehicles, regulatory standards for safety and emissions.

The power sports market size is expected to see strong growth in the next few years. It will grow to $48.15 billion in 2029 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to customized power sports vehicles for specific needs, expansion of electric and eco-friendly options, growth in electric motorcycles and e-bikes, innovation in autonomous and smart vehicles, increased use in urban mobility solutions. Major trends in the forecast period include electric and hybrid power sports vehicles, regulatory compliance in power sports safety, smart and connected power sports experiences, autonomous and semi-autonomous power sports, personalized power sports experiences and rentals.

The forecast of 6.8% growth over the next five years reflects a modest reduction of 0.7% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through supply chain disruptions for critical components like CVT transmissions and suspension components, sourced from key regions such as Japan, Austria, and Taiwan, which could lead to recreational vehicle production delays. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the power sports market is anticipated to be driven by the increasing prevalence of sports activities. Sports activities encompass various engagements such as coaching, officiating, and active participation in practices and contests. The rising popularity of power sports, known for delivering thrilling experiences and outdoor recreational pursuits, is fueling the demand for power sports. For example, in January 2023, the Australian Government's Department of Health and Aged Care reported that over 90% of adults actively participate in sports, with approximately 3 million youngsters and nearly 13 million adults engaging in athletics annually. The participation of 3.1 million Australians in volunteer roles related to sports and active leisure further highlights the growing interest in sports, contributing to the expansion of the power sports market.

The rising participation in recreational activities is expected to significantly propel the growth of the power sports market. Recreational activities encompass a wide range of leisure pursuits that refresh both body and mind, including snowmobiling and off-roading, which necessitate various power sports vehicles such as bikes, boats, and other specialized machines. For instance, in August 2024, the Outdoor Industry Association, a US-based trade organization representing the outdoor recreation sector, reported that the number of outdoor recreation participants surged by 4.1%, reaching a record 175.8 million in 2023 compared to the previous year. This increase in engagement in outdoor activities drives demand for power sports vehicles and equipment, highlighting the significant role of recreational participation in fueling market growth.

Key companies in the power sports sector are actively incorporating next-generation technologies like safety and driver-assistive systems to enhance safety measures and reduce traffic collision fatalities. These technologies, involving sensors and cameras for detecting obstacles and avoiding collisions, aim to meet customer demands and strengthen market positions. Honda Motor Co., Ltd., a Japanese automaker and power equipment manufacturer, announced improvements to its safety and driver assistance systems, the Honda Sensing 360 and the Honda Sensing Elite, in November 2022. The Honda Sensing 360 system, an enhanced version of existing advanced driver assistance systems (ADAS), provides a comprehensive 360-degree view of the vehicle's surroundings and is set to become standard on all new Honda and Acura vehicles sold in the United States by 2030.

Technological advancements are significantly shaping the power sports market, as manufacturers innovate to meet consumer demands for performance and capability. For instance, in August 2023, Polaris Inc., a US-based automotive manufacturer, unveiled the RANGER XD 1500, which is the industry's first utility side-by-side featuring a powerful 1500cc 3-cylinder engine paired with Punch Powertrain's advanced Continuously Variable Transmission (CVT) technology. As the top-selling utility side-by-side brand for over 15 years, Polaris RANGER continues to set new benchmarks within the market. The ProStar 1500cc engine delivers impressive towing and hauling capabilities, offering an industry-leading 110 horsepower and 105 lb-ft of torque. Furthermore, the RANGER XD 1500 boasts a towing capacity of 3,500 lbs, representing nearly a 40% increase in towing power compared to previous models, thereby significantly enhancing productivity for heavy-load tasks. This focus on technological innovation not only improves performance but also contributes to the overall growth and evolution of the power sports market.

In January 2022, The Toro Company, a U.S.-based provider of outdoor environment solutions, acquired The Intimidator Group Inc for $400 million. This strategic acquisition positions The Toro Company to strengthen its presence in the zero-turn mower market and emerge as a formidable player in the industry. The Intimidator Group Inc is a U.S.-based manufacturer of side-by-side vehicles.

Major companies operating in the power sports market include Polaris Inc., Kawasaki Heavy Industries Motorcycle & Engine Company, Yamaha Motor Co. Ltd., Honda Motor Company Ltd., Suzuki Motor Corporation, Harley-Davidson Inc, Kubota Corporation, Kymco, Arctic Cat Inc., Bombardier Recreational Products Inc., Textron Inc., Ducati Motor Holding S.p.A., Triumph Motorcycles Ltd, Feishen Group, Zero Motorcycles Inc, Hisun Motors Corp, American Honda Motor Co., KTM AG, BMW Motorrad, Piaggio & C. SpA, CFMOTO Powersports Inc, Deere & Company, Mahindra & Mahindra Ltd., Caterpillar Inc, J.C. Bamford Excavators Ltd., Komatsu Ltd., Atturo Tire Corporation, Logan Powersports Group, Sportech Inc., STR Motorsports

North America was the largest region in the power sports market in 2024. The Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the power sports market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the power sports market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The power sports market consists of sales of water scooter, motorcycles and quad bike. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Power Sports Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on power sports market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for power sports ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The power sports market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Power Sports Market Characteristics

3. Power Sports Market Trends And Strategies

4. Power Sports Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Power Sports Growth Analysis And Strategic Analysis Framework

6. Power Sports Market Segmentation

7. Power Sports Market Regional And Country Analysis

8. Asia-Pacific Power Sports Market

9. China Power Sports Market

10. India Power Sports Market

11. Japan Power Sports Market

12. Australia Power Sports Market

13. Indonesia Power Sports Market

14. South Korea Power Sports Market

15. Western Europe Power Sports Market

16. UK Power Sports Market

17. Germany Power Sports Market

18. France Power Sports Market

19. Italy Power Sports Market

20. Spain Power Sports Market

21. Eastern Europe Power Sports Market

22. Russia Power Sports Market

23. North America Power Sports Market

24. USA Power Sports Market

25. Canada Power Sports Market

26. South America Power Sports Market

27. Brazil Power Sports Market

28. Middle East Power Sports Market

29. Africa Power Sports Market

30. Power Sports Market Competitive Landscape And Company Profiles

31. Power Sports Market Other Major And Innovative Companies

32. Global Power Sports Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Power Sports Market

34. Recent Developments In The Power Sports Market

35. Power Sports Market High Potential Countries, Segments and Strategies

36. Appendix

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