세계의 웨어러블 기술 시장 규모, 점유율 및 산업 동향 분석 보고서 : 기기별, 제품 유형별, 용도별, 지역별 전망 및 예측(2023-2030년)
Global Wearable Technology Market Size, Share & Industry Trends Analysis Report By Device (Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others), By Product Type, By Application, By Regional Outlook and Forecast, 2023 - 2030
상품코드:1395888
리서치사:KBV Research
발행일:2023년 11월
페이지 정보:영문 358 Pages
라이선스 & 가격 (부가세 별도)
한글목차
웨어러블 기술 시장 규모는 2030년까지 2,094억 달러에 달할 것으로 예상되며, 예측 기간 동안 15.3%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예측됩니다.
KBV Cardinal matrix의 분석에 따르면, Apple, Inc.는 2023년 6월, Apple, Inc.는 물리적 세계와 디지털 컨텐츠를 융합하는 데 사용되는 컴퓨터인 Apple Vision Pro의 출시를 발표했습니다. 이 제품은 visionOS 공간 운영체제와 2,300만 화소 HD 디스플레이를 특징으로 하며, Fitbit, Samsung Electronics Co., Ltd. 등이 이 시장의 주요 혁신 기업입니다.
시장 성장 요인
웨어러블 기술의 발전
소형화 기술의 지속적인 발전으로 더 작고 가벼운 부품이 만들어지면서 정교하고 눈에 잘 띄지 않는 웨어러블 기기의 개발이 가능해졌습니다. 웨어러블 기기에는 가속도계, 자이로스코프, 심박수 모니터, 환경 센서와 같은 첨단 센서가 탑재되어 정확한 실시간 데이터를 제공합니다. 센서와 전자 부품을 직물에 내장하여 건강 모니터링 및 활동 추적과 같은 기능을 제공하는 스마트 의류의 개발이 가능해졌습니다. 에너지 효율이 높은 프로세서는 배터리 수명 연장에 기여하여 웨어러블 기술의 중요한 과제 중 하나를 해결하고 있습니다. 이러한 기술 발전은 전체적으로 시장 확대에 기여하고 있습니다.
건강과 웰니스 트렌드 증가
스마트워치, 피트니스 밴드 등 웨어러블 피트니스 트래커는 걸음 수, 이동 거리, 칼로리 소모량 등 신체 활동 데이터를 사용자에게 실시간으로 제공합니다. 일부 웨어러블 기기는 생체 데이터 이상 징후를 감지하여 조기 경보 시스템을 제공하여 조기 개입 및 예방적 건강 관리를 촉진합니다. 또한 웨어러블 단말기는 당뇨병, 고혈압, 심혈관 질환 등의 상태를 지속적으로 모니터링하여 만성질환 관리의 역할을 합니다. 웨어러블 단말기는 원격 의료 플랫폼과 통합되어 의료 서비스 제공업체가 환자의 건강 데이터를 원격으로 모니터링하고 필요에 따라 치료 계획을 조정할 수 있습니다. 위의 요인들은 향후 몇 년동안 시장 성장을 가속할 것으로 보입니다.
시장 성장 억제요인
웨어러블 단말기의 높은 초기 비용
초기 비용이 높은 웨어러블 단말기는 소비자 시장의 상당 부분이 접근하기 어렵고, 특히 가격에 민감한 소비자들 사이에서 도입이 제한적일 수 있습니다. 초기 비용이 높으면 소비자들은 웨어러블 기술에 대한 투자를 주저할 수 있으며, 주로 저렴한 가격대의 대체품이 있는 경우 대량 도입률이 낮아질 수 있습니다. 고가의 웨어러블 기기가 충분한 가치를 제공하는지, 혹은 그 기술이 투자를 정당화할 수 있을 만큼 성숙했는지에 대한 의구심을 불러일으킬 수 있어 소비자의 회의감을 불러일으킬 수 있습니다. 이러한 요인들이 시장 성장에 걸림돌이 될 것으로 보입니다.
기기 전망
기기별로 보면 시장은 피트니스, 스마트워치, 스마트글라스, 스마트웨어, 기타로 구분되며, 2022년 시장에서는 스마트워치 부문이 상당한 매출 점유율을 차지할 것으로 예상됩니다. 스마트워치는 시계의 기본 기능을 유지하면서 시간과 날짜를 표시하고 종종 개인 취향에 맞게 사용자 정의할 수 있는 시계 화면을 제공합니다. 스마트워치는 스마트폰과 연결하여 사용자가 전화, 메시지, 이메일, 앱 알림 등의 알림을 손목에서 직접 수신할 수 있습니다. 많은 스마트워치는 NFC 기술을 지원하며, 사용자는 애플페이, 구글페이, 삼성페이 등 서비스를 통해 비접촉식 결제를 할 수 있습니다.
제품 유형 전망
제품 유형별로 보면 시장은 손목 착용, 안경, 청각, 넥웨어, 바디웨어, 기타로 세분화됩니다. 히어러블 분야는 2022년 시장에서 두드러진 매출 점유율을 기록할 것으로 보입니다. 스마트 헤드웨어의 사용 확대, 헬스케어 및 멀티미디어 분야에서 가상현실(VR) 및 증강현실(AR) 헤드셋의 채택 확대가 이 분야의 성장에 기여할 것으로 보입니다. 또한, 스마트 캡의 보급은 모니터링 기술과 데이터 기반 통찰력으로 인해 이 부문의 성장을 가속할 것으로 예상됩니다. 세계적으로 Spree Wearables, Life BEAM 등 여러 기업이 스마트 헤드웨어를 도입하고 있습니다.
응용 전망
웨어러블 기술 시장은 용도별로 라이프스타일, 가전, 엔터테인먼트, 헬스케어, 피트니스 및 스포츠, 국방, 기업 등으로 분류되며, 헬스케어 부문이 2022년 시장에서 가장 큰 매출 점유율을 차지할 것으로 예상됩니다. 제약 산업에서 웨어러블 기기 용도의 다양성이 증가함에 따라 예측 기간 동안 부문의 성장을 유지할 것입니다. 디지털 건강은 의료진이 환자를 가상으로 관찰할 수 있게 해주며, VR과 AR의 혁신은 건강 분야에서 큰 관심을 받고 있습니다. 가상현실(VR) 기술은 의료 현장에서 외과 수술 훈련과 시술을 지원하기 위해 활용되고 있습니다.
지역별 전망
지역별로 보면, 시장은 북미, 유럽, 아시아태평양, LAMEA로 분석되며, 2022년에는 북미가 시장에서 가장 큰 매출 점유율을 차지할 것으로 예상됩니다. 북미는 실질적인 기술 발전의 진원지로 세계적으로 유명합니다. 이 지역에서는 가처분 소득 증가, 첨단 기기의 빠른 도입과 보급이 중요한 촉매제 역할을 하고 있습니다. 또한 이 지역에는 애플, 핏비트, 가민 등 수많은 웨어러블 기술 기업이 있어 시장 확대에 기여하고 있습니다.
The Global Wearable Technology Market size is expected to reach $209.4 billion by 2030, rising at a market growth of 15.3% CAGR during the forecast period.
Wearable devices are gaining popularity in the healthcare industry as they enable continuous monitoring of patient's health metrics, facilitating remote patient care and reducing the need for frequent hospital visits. Consequently, with this increasing adoption of Wearable technology, the Healthcare segment would account for nearly 18% of the total market share by 2030. Some wearables offer medication reminders and adherence tracking, supporting patients in managing their medication routines. Wearable fitness trackers and smartwatches monitor physical activity, giving users insights into their daily steps, distance traveled, and burned calories.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise. Additionally, In May, 2023, Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Based on the Analysis presented in the KBV Cardinal matrix; Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. is the forerunner in the Market. In June, 2023, Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels. Companies such as Fitbit, Inc., Samsung Electronics Co., Ltd. and Sony Corporation are some of the key innovators in the Market.
Market Growth Factors
Advancements in wearable technology
Continuous advancements in miniaturization technologies have led to the creation of smaller and lighter components, enabling the development of sleek and unobtrusive wearable devices. Wearable devices are equipped with advanced sensors, including accelerometers, gyroscopes, heart rate monitors, and environmental sensors, providing accurate and real-time data. Integrating sensors and electronic components into fabrics enables the development of smart clothing, providing functionalities like health monitoring and activity tracking. Energy-efficient processors contribute to extended battery life, addressing one of the significant challenges in wearable technology. These technological advancements collectively contribute to the expansion of the market.
Growing health and wellness trends
Wearable fitness trackers, such as smartwatches and fitness bands, offer users real-time data on their physical activity, including step count, distance traveled, and calories burned. Some wearables provide early warning systems by detecting irregularities in biometric data, facilitating early intervention and preventive healthcare. Additionally, Wearable devices play a role in chronic disease management by continuously monitoring conditions such as diabetes, hypertension, and cardiovascular diseases. Wearable devices integrate with telehealth platforms, allowing healthcare providers to remotely monitor patients' health data and adjust treatment plans as needed. The above factors will drive the market growth in the coming years.
Market Restraining Factors
High initial costs of wearable devices
Wearable devices with high upfront costs may be out of reach for a significant portion of the consumer market, limiting adoption, especially among price-sensitive consumers. High initial costs can result in a slower mass adoption rate, as consumers may hesitate to invest in wearable technology, mainly when alternatives are available at lower price points. High-priced wearables may lead to consumer skepticism, with users questioning whether the devices provide sufficient value or if the technology is mature enough to justify the investment. These factors will hamper the market growth.
Device Outlook
On the basis of device, the market is segmented into fitness, smart watches, smart glasses, smart clothing, and others. The smartwatch segment acquired a substantial revenue share in the market in 2022. Smartwatches retain essential watch functions, displaying the time and date and often offering customizable watch faces to suit individual preferences. Smartwatches connect to smartphones, allowing users to receive notifications for calls, messages, emails, and app alerts directly on their wrists. Many smartwatches support NFC technology, enabling users to make contactless payments using services like Apple Pay, Google Pay, or Samsung Pay.
Product Type Outlook
By product type, the market is fragmented into wrist wear, eyewear, hearables, neckwear, bodywear, and others. The hearables segment recorded a remarkable revenue share in the market in 2022. The expanding use of smart headwear and the increasing adoption of Virtual Reality (VR) and Augmented Reality (AR) headsets in the healthcare and multimedia sectors will contribute to the expansion of this segment. Moreover, the growing prevalence of smart caps is anticipated to stimulate segment growth due to their monitoring technology and data-driven insights. Globally, several businesses, including Spree Wearables and Life BEAM, are introducing smart headwear.
Application Outlook
On the basis of application, the wearable technology market is classified into lifestyle, consumer appliances, entertainment, healthcare, fitness & sports, defense, and enterprise. The healthcare segment garnered a significant revenue share in the market in 2022. Increasing wearable device application diversity in the pharmaceutical industry will sustain segment expansion throughout the forecast period. Digital health enables healthcare practitioners to observe patients virtually. VR and AR innovations are attracting considerable interest in the health sector. Virtual reality (VR) technology is utilized in medical practice to aid in surgical training and procedures.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. North America is renowned worldwide as the epicenter of all substantial technological advancements. In this geographic region, the expansion of disposable income and the swift assimilation and widespread use of advanced devices are significant catalysts. In addition, the region is home to numerous wearable technology companies, including Apple, Fitbit, and Garmin, contributing to the market's expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Garmin Ltd., Motorola Solutions, Inc., Fitbit, Inc. (Google LLC), Nike, Inc., Adidas AG, LG Electronics, Inc. (LG Corporation), Sony Corporation and Huawei Technologies Co., Ltd. (Huawei investment & Holding Co., Ltd.)
Recent Strategies Deployed in Wearable Technology Market
Product Launches and Product Expansions:
Sep-2023: Motorola Solutions, Inc. announced the launch of TLK25, a wearable communication device. The device features a light and small body, 12-hour battery life, and NLP-powered smart capabilities.
Sep-2023: Huawei Technologies Co., Ltd. announced the launch of the Watch GT 4 smartwatch. The smartwatch has a range of fitness and health features including menstrual cycle prediction and heart rate sensing. The product comes in customizable sizes for both men and women.
Jul-2023: Samsung Electronics Co., Ltd. unveiled Galaxy Watch 6 smartwatch. The smartwatch carries several features including health Tracking, sleep tracking, and an 8-hour battery usage time.
Jul-2023: Garmin Ltd. introduced Epix Pro and Fenix 7 Pro smartwatches. The Fenix 7 Pro features a steel bezel polymer case and has a battery life of up to 37 days while the Epix Pro features a body made up of titanium and sapphire and has a battery life of up to 31 days.
Jun-2023: Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels.
Jun-2023: Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise.
May-2023: Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Apr-2023: Samsung Electronics Co., Ltd. announced the launch of Samsung Health Stack 1.0, an open-source platform used for the development of digital health-related applications for use in wearable devices. The Samsung Health Stack 1.0 has several features including a task feature for health tracking and a survey feature for direct data collection from users.
Nov-2022: Sony Corporation released Mocopi, a wearable motion-tracking device used for gaming purposes. The device features circular-shaped modules and comes in a range of six models for ankles, head, back, and wrists. Additionally, the device is powered by Sony's proprietary algorithm.
Oct-2022: Garmin Ltd. unveiled the Venu Sq 2 smartwatch. The smartwatch comes with a GPS connectivity feature and has an AMOLED display. Additionally, the smartwatch has a battery life of up to 11 days.
Sep-2022: Apple, Inc. released the Apple Watch Series 8 smartwatch. The smartwatch features an Always-On Retina display and a crack-resistant crystal body. Additionally, it has health and safety features.
Sep-2022: LG Electronics, Inc. introduced LG PuriCare, a Wearable Air Purifier. The purifier comes equipped with HEPA Filters, IPX4 technology, and Dual Fans to provide effective air purification to the user. The product comes in two colors, namely, Creamy White and Ocean Black.
Aug-2022: Fitbit, Inc. released the Fitbit Inspire 3 health and fitness tracker. The device features sleep pattern and stress level tracking capabilities along with a 10-hour battery.
Partnerships, Collaborations & Agreements:
Aug-2023: Sony Corporation signed a partnership with Fnatic Ltd, a UK-based professional esports team. The companies would pool their respective offerings and experience to create INZONE, Sony's gaming gear brand. The partnership facilitates gamers around the world to reach their maximum potential.
Oct-2022: Fitbit, Inc. announced a partnership with Mumbai City FC, an Indian football club. Under the partnership, Fitbit would provide Mumbai City FC players with its Fitbit Charge 5 to facilitate them in tracking their workout and managing their rest periods for the 2022-23 period.
Mergers and Acquisitions:
Dec-2021: Nike, Inc. took over RTFKT, a collectible manufacturer. The acquisition reinforces Nike's digital transformation and strengthens its capability to provide its customers with an enhanced offering that spans both sports and gaming culture.
