Total number of direct-to-cell connections by 2029:
63m
2024 to 2029 market growth:
479%
Forecast period:
2024-2029
Overview
Our newest "Direct-to-Cell" research provides market stakeholders, such as mobile network operators and satellite network operators, with key analysis of the future of this rapidly emerging market. The market-leading report evaluates the future prospects for the ecosystem through comprehensive market data and 5-year forecasts for the total number of connections, revenue and data generated by direct-to-cell networks.
The study also provides strategic recommendations on partnerships and go-to-market strategies for network operators looking to launch a direct-to-cell service; split by channels such as mobile subscriptions, mobile broadband and enterprise IoT. The study considers various elements that will impact the growth of direct-to-cell services, such as the future of successful launches of satellites, the willingness of mobile users to adopt satellite connectivity, and the major applications that will drive demand for future adoption.
The suite includes both a data deliverable, sizing the market and providing key forecast data across 60 countries and several different segments, as well as a strategy and trends document which gives a complete assessment of the key trends, challenges and key recommendations for stakeholders. Collectively, they provide a critical tool for understanding this rapidly emerging market, allowing network operators and technology vendors to shape their future strategy.
Key Features
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and key findings within the direct-to-cell market, accompanied by strategic recommendations for mobile network operators and satellite network operators. It contains an analysis of the commercial services and business models that position commercial satellite services well for future growth of direct-to-cell solutions.
Benchmark Industry Forecasts: Our comprehensive industry data and forecasts provide analysis for future growth opportunities in the market. Readers will benefit from country specific forecasts for connections, revenue and data generated by direct to cell connectivity.
Country Readiness Index: Juniper Research has leveraged our Country Readiness Index to provide insight into which countries are most prepared for commercial direct-to-cell services, including the requirement for mass geographical coverage, affordability and device-level support. This enables readers to gain a thorough understanding of the current development timelines for 60 select countries and the most successful strategies for launching a direct-to-cell service.
Key Direct-to-Cell Partnership Case Studies: Juniper Research has included case studies on key partnerships by satellite network operators; providing a thorough evaluation of their market prospects and potential future monetisation strategies. These case studies provide analysis of the addressable market, and how these partnerships will provide a framework for integrating cellular networks, terrestrial networks and handheld phones to create a commercially viable service.
Market Data & Forecasts
The market-leading research suite for the direct-to-cell market includes access to the full set of forecast data of 51 tables and over 23,200 datapoints. Metrics in the research suite include:
Total Number of Direct-to-Cell Connections
Total APRC (average revenue per connection) for Direct-to-Cell Connections
Total Operator Revenue from Direct-to-Cell Connections
Total Data Generated by Direct-to-Cell Connections
These metrics cover the following industries:
Enterprise Connectivity & IoT
Mobile Subscriptions
Residential Broadband
Juniper Research Interactive Forecast Excel contains the following functionality:
Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed in for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions. 5 interactive scenarios
SAMPLE VIEW
Market Trends & Forecasts PDF Report:
A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.
Table of Contents
1. Key Takeaways & Strategic Recommendations
1.1. Key Takeaways
1.2. Strategic Recommendations
2. Market Outlook & Monetisation Models
2.1. Introduction to Direct-to-Cell Communications
Figure 2.1: Total Number of Direct-to-Cell Connections by 2029 (m), Split by 8 Key Regions:
Figure 2.2: Direct-to-Cell Value Chain
2.1.1. Spectrum Licencing and Usage
Figure 2.3: Key Satellite Bands
i. The FCC's SCS
2.2. Market Growth for Direct-to-Cell Communications
Figure 2.4: Global Number of Satellites in Orbit, Split by LEO, MEO (Medium Earth Orbit), and GEO (Geostationary Earth Orbit), 2021-2019
Figure 2.5: AST SpaceMobile's BlueWalker 3 Test Satellite
i. The Cost of Satellite Launches & Securing ROI
Figure 2.6: Cumulative Investment in Satellite Launches, Split by 8 Key Regions, 2024-2029
2.2.2. The Total Addressable Market for Direct-to-Cell Services
i. Consumer Direct-to-Cell
Figure 2.7: Global Number of Smartphones (m), Split by Compatible and Non-compatible Direct-to-Cell Devices, 2024-2029
ii. Enterprise Direct-to-Cell Market
Figure 2.8: Total Number of Cellular IoT Connections (m), Split by Wireless Technology, 2020-2028
iii. LPWA Networks
iv. LTE-M
Figure 2.9: Key LTE-M Use Cases
2.3. Key Direct-to-Cell Services
2.3.1. SMS
Figure 2.10: Total SMS Traffic (m), Split by 8 Key Regions, 2024-2029
2.3.2. Voice
Figure 2.11: Total Operator Voice Minutes (m), Split by 8 Key Regions, 2022-2027
2.3.3. Mobile Data
Figure 2.12: Total Data Generated by Cellular Devices (PB), Split by 3 Categories, 2020-2029
3. Industry Analysis
3.1. Direct-to-Cell Industry Analysis
Figure 3.1: Global GDP ($bn), Split by 14 Key Sectors, 2013-2023
Figure 3.2: Top 10 Countries by GDP Attributable to Agriculture ($m) & Proportion of Total GDP Attributable to Agriculture (%) in 2023
4. Regional Readiness Index
4.1. Direct-to-Cell Country Readiness Index
Figure 4.1: Countries in Each Region
Table 4.2: Juniper Research Direct-to-Cell Readiness Index: Scoring Criteria
Figure 4.3: Juniper Research Country Readiness Index: Direct-to-Cell 2024
Table 4.4: Juniper Research Country Readiness Index: Country Categorisation
4.1.1. Focus Markets
Figure 4.5: Total Satellite Service Provider Revenue from Connections Connecting to Direct-to-Cell Services ($m), Split by 9 Select Focus Markets, 2024-2029
4.1.2. Select Focus Market Analysis
i. US
ii. China
iii. EU
iv. Japan
v. Australia
4.1.3. Key Focus Market Trends
i. Affluent Regions
Figure 4.6: GDP per Capita ($) in 2024, Split by 16 Leading Focus Markets
ii. Developed National Space Programmes
iii. Need for Wide Geographic Coverage
Figure 4.7: Focus Market Country Land Mass
4.1.4. Growth Markets
i. Long Term Growth Opportunities with Large User Bases
Figure 4.8: Total Mobile Subscriptions (m), Split by 10 Growth Markets, 2024-2029
ii. Lagging Telecommunications Development Ecosystems
4.1.5. Key Strategies to Maximising ROI in Growth Markets
i. Early Mover Advantage Is Not Always Advantageous
Figure & Table 5.4: Total Number of Direct-to-Cell Connections (m), Split by 8 Key Regions, 2024-2029
5.2.2. Total Revenue from Direct-to-Cell Communications
Figure & Table 5.5: Total Satellite Service Provider Revenue from All Connections Connecting to Direct-to-Cell Services ($m), Split by 8 Key Regions, 2024-2029
Table 5.6: Total Satellite Service Provider Revenue from All Connections Connecting to Direct-to-Cell Services ($m), Split by 3 Key Categories, 2024-2029
5.3. Smartphone Direct-to-Cell Communications
5.3.1. Smartphone Direct-to-Cell Connections
Figure & Table 5.7: Total Mobile Subscribers that Connect to Direct-to-Cell Services (m), Split by 8 Key Regions, 2024-2029
5.3.2. Total Revenue from Smartphone Direct-to-Cell Communications
Figure & Table 5.8: Total Satellite Service Provider Revenue from Mobile Subscription Connecting to Direct-to-Cell Services ($m), Split by 8 Key Regions, 2024-2029
5.4. Broadband Direct-to-Cell
5.4.1. Broadband Direct-to-Cell Connections
Figure & Table 5.9: Total Number of Residential Direct-to-Cell Broadband Subscriptions (m), Split by 8 Key Regions, 2024-2029
5.4.2. Broadband Direct-to-Cell Revenue
Figure & Table 5.10: Total Satellite Service Provider Revenue from Residential Broadband Connection Connecting to Direct-to-Cell Services ($m), Split by 8 Key Regions, 2024-2029
5.5. Enterprise Direct-to-Cell
5.5.1. Enterprise Direct-to-Cell Connections
Figure & Table 5.11: Total Cellular IoT Connections that Connect to Direct-to-Cell Services (m), Split by 8 Key Regions, 2024-2029
5.5.2. Enterprise Direct-to-Cell Revenue
Figure & Table 5.12: Total Satellite Service Provider Revenue from IoT Connections Connecting to Direct-to-Cell Services ($m), Split by 8 Key Regions, 2024-2029