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한글목차
세계의 광고 지출 시장은 2025년부터 2030년까지 3,999억 달러 증가하고, 예측 기간 동안 CAGR은 8.8%로 예측됩니다.
세계의 광고 지출 시장에 대해 종합적으로 분석했으며, 시장 규모와 예측, 동향, 성장요인, 과제, 약 25개 벤더에 대한 분석 정보를 전해드립니다.
본 보고서는 현재 시장 상황, 최신 동향 및 촉진요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 시장은 AI 및 알고리즘 광고의 발전, 소매 미디어 네트워크의 성장, 커넥티드 TV 및 스트리밍 플랫폼의 확장에 의해 주도되고 있습니다.
이번 조사는 업계 주요 관계자들의 정보를 포함한 1차 정보와 2차 정보를 객관적으로 조합하여 실시되었습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 수록되어 있습니다.
시장 범위
기준 연도
2026년
종료 연도
2030년
예측 기간
2026-2030년
성장 모멘텀
가속
전년비 2026년
8.2%
CAGR
8.8%
증가액
3,999억 달러
이번 조사에서는 소셜 미디어 광고의 지배력 확대가 향후 몇 년 동안 세계 광고 지출 시장 성장을 주도할 주요 요인 중 하나로 꼽혔습니다. 또한, 프로그래매틱 광고의 효율성 향상과 프라이버시 우선 및 퍼스트 파티 데이터 전략으로의 전환은 시장에서 상당한 수요를 창출할 것으로 예상됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 유형별
제9장 시장 세분화 : 최종사용자별
제10장 시장 세분화 : 채널별
제11장 고객 상황
제12장 지역별 상황
제13장 촉진요인, 과제, 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
KSM
영문 목차
영문목차
The global ad spending market is forecasted to grow by USD 399.9 bn during 2025-2030, accelerating at a CAGR of 8.8% during the forecast period. The report on the global ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by advancements in AI and algorithmic advertising, growth of retail media networks, expansion of connected tv and streaming platforms.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Market Scope
Base Year
2026
End Year
2030
Series Year
2026-2030
Growth Momentum
Accelerate
YOY 2026
8.2%
CAGR
8.8%
Incremental Value
$399.9 bn
Technavio's global ad spending market is segmented as below:
By Type
Digital
TV
OOH
Print
By End-User
Retail and e-commerce
Consumer goods
Financial services
Automotive
Others
By Channel
Digital advertising
Traditional advertising
Geography
North America
US
Canada
Mexico
APAC
China
Japan
India
South Korea
Australia
Indonesia
Europe
Germany
UK
France
Italy
Spain
The Netherlands
South America
Brazil
Argentina
Chile
Middle East and Africa
UAE
South Africa
Turkey
Rest of World (ROW)
This study identifies the surge in social media advertising dominance as one of the prime reasons driving the global ad spending market growth during the next few years. Also, rise of programmatic advertising efficiency and shift toward privacy-first and first-party data strategies will lead to sizable demand in the market.
The report on the global ad spending market covers the following areas:
Global ad spending market sizing
Global ad spending market forecast
Global ad spending market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global ad spending market vendors that include Baidu Inc., Captivate LLC, Clear Channel Outdoor Holdings, Comcast Corp., Daniel J. Edelman Holdings Inc, Fairway Outdoor LLC, Focus Media Holding Ltd., Google LLC, JCDecaux SE, Lamar Advertising Co., Meta Platforms Inc., Microsoft Corp., Omnicom Group Inc., OUTFRONT Media Inc., Publicis Groupe SA, Stroer SE and Co. KGaA, The Interpublic Group of Co Inc, Verizon Communications Inc., WPP Plc, X Corp.. Also, the global ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market by Geography
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Channel
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges
3 Market Landscape
3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
5.1 Global Ad Spending Market 2020 - 2024
Historic Market Size - Data Table on Global Ad Spending Market 2020 - 2024 ($ billion)
