ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 마케팅 컨설팅 시장은 2025년부터 2030년까지 431억 9,740만 달러 증가하고, 예측 기간 동안 CAGR은 4.6%로 예측됩니다. 세계의 마케팅 컨설팅 시장에 관한 종합적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제 및 약 25개 벤더 분석을 제공합니다.
본 보고서는 현재 시장 상황, 최신 동향 및 촉진요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 디지털 전환과 인공지능 챗봇의 통합, 데이터 기반 및 개인화 마케팅, 옴니채널 및 고객 중심 전략이 시장을 주도하고 있습니다.
이번 조사는 업계 주요 관계자들의 정보를 포함한 1차 정보와 2차 정보의 객관적인 조합을 통해 이루어졌습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 수록되어 있습니다.
시장 범위
기준 연도
2026년
종료 연도
2030년
예측 기간
2026-2030년
성장 모멘텀
가속
전년비 2026년
4.3%
CAGR
4.6%
증가액
431억 9,740만 달러
이번 조사에서 지속가능성과 목적 지향적 브랜딩 자문은 향후 몇 년 동안 세계 마케팅 컨설팅 시장의 성장을 주도할 주요 요인 중 하나로 꼽혔습니다. 또한, 컨텐츠 및 캠페인 최적화, 프라이버시 우선 및 퍼스트 파티 데이터 전략에 AI를 도입하는 것은 시장에서 상당한 수요를 창출할 것으로 예상됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 서비스별
제9장 시장 세분화 : 용도별
제10장 시장 세분화 : 유형별
제11장 고객 상황
제12장 지역별 상황
제13장 촉진요인, 과제, 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
KSM
영문 목차
영문목차
The global marketing consulting market is forecasted to grow by USD 43197.4 mn during 2025-2030, accelerating at a CAGR of 4.6% during the forecast period. The report on the global marketing consulting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digital transformation and artificial intelligence chatbot integration, data-driven and personalized marketing, omnichannel and customer-centric strategies.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Market Scope
Base Year
2026
End Year
2030
Series Year
2026-2030
Growth Momentum
Accelerate
YOY 2026
4.3%
CAGR
4.6%
Incremental Value
$43197.4 mn
Technavio's global marketing consulting market is segmented as below:
By Service
MSMD and IC services
Sales management and development consulting services
Others
By Application
Automotive
Chemicals
Machine industry
Others
By Type
Project-based
Retainer-based
On-demand
Geography
North America
US
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
The Netherlands
APAC
China
Japan
India
South Korea
Australia
Indonesia
Middle East and Africa
UAE
South Africa
Turkey
South America
Brazil
Argentina
Colombia
Rest of World (ROW)
This study identifies the sustainability and purpose-driven branding advisory as one of the prime reasons driving the global marketing consulting market growth during the next few years. Also, generative AI adoption in content and campaign optimization and privacy-first and first-party data strategies will lead to sizable demand in the market.
The report on the global marketing consulting market covers the following areas:
Global marketing consulting market sizing
Global marketing consulting market forecast
Global marketing consulting market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global marketing consulting market vendors that include Accenture Plc, Alvarez and Marsal Holdings, Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Cedar Management Consulting, Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst and Young Global Ltd., KPMG International Ltd., L.E.K. Consulting LLC, McKinsey and Co., Nextcontinent, OC and C Strategy Consultants, PricewaterhouseCoopers LLP, RGA Media Group Inc., The Nielsen Co. LLC, YCP Holdings Ltd., ZS Associates Inc.. Also, the global marketing consulting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market by Geography
Executive Summary - Chart on Market Segmentation by Service
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges
3 Market Landscape
3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
5.1 Global Marketing Consulting Market 2020 - 2024
Historic Market Size - Data Table on Global Marketing Consulting Market 2020 - 2024 ($ million)
