The generative AI in customer services market is forecasted to grow by USD 969.6 mn during 2024-2029, accelerating at a CAGR of 25.3% during the forecast period. The report on the generative AI in customer services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising imperative for hyper-personalized and proactive customer engagement, democratization of advanced AI through technological breakthroughs and accessible frameworks, and intense focus on operational efficiency, cost optimization, and workforce augmentation.
Market Scope
Base Year
2025
End Year
2029
Series Year
2025-2029
Growth Momentum
Accelerate
YOY 2025
24.1%
CAGR
25.3%
Incremental Value
$969.6 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's generative AI in customer services market is segmented as below:
By Deployment
Cloud-based
On-premises
By Product
Chatbot and virtual assistance
Sentiment and feedback analysis tools
AI driven ticketing system
Personalized recommendation
Others
By End-user
BFSI
Telecommunication
Media and entertainment
Healthcare and life sciences
Others
By Geographical Landscape
North America
Europe
APAC
South America
Middle East and Africa
This study identifies the ascension of hyper-personalization at scale as one of the prime reasons driving the generative AI in customer services market growth during the next few years. Also, paradigm shift towards proactive and predictive engagement and emergence of the AI-augmented human agent as a co-pilot model will lead to sizable demand in the market.
The report on the generative AI in customer services market covers the following areas:
generative AI In Customer Services Market sizing
generative AI In Customer Services Market forecast
generative AI In Customer Services Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading generative AI in customer services market vendors that include [24]7.ai Inc., Amazon Web Services Inc., Bitonic Technology Labs Inc., Cresta, Five9 Inc., Forethought, Genesys Telecommunications Laboratories Inc., Google Cloud, HubSpot Inc., International Business Machines Corp., Jio Haptik Technologies Ltd., Kore.ai Inc., Microsoft Corp., NICE Ltd., OpenAI, Oracle Corp., Salesforce Inc., SAP SE, Sprinklr Inc., and Verint Systems Inc.. Also, the generative AI in customer services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
5.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
6 Market Segmentation by Deployment
6.1 Market segments
Chart on Deployment - Market share 2024-2029 (%)
Data Table on Deployment - Market share 2024-2029 (%)
6.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
6.3 Cloud-based - Market size and forecast 2024-2029
Chart on Cloud-based - Market size and forecast 2024-2029 ($ million)
Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
Chart on Cloud-based - Year-over-year growth 2024-2029 (%)
Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
6.4 On-premises - Market size and forecast 2024-2029
Chart on On-premises - Market size and forecast 2024-2029 ($ million)
Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
Chart on On-premises - Year-over-year growth 2024-2029 (%)
Data Table on On-premises - Year-over-year growth 2024-2029 (%)
6.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
7 Market Segmentation by Product
7.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
7.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
7.3 Chatbot and virtual assistance - Market size and forecast 2024-2029
Chart on Chatbot and virtual assistance - Market size and forecast 2024-2029 ($ million)
Data Table on Chatbot and virtual assistance - Market size and forecast 2024-2029 ($ million)
Chart on Chatbot and virtual assistance - Year-over-year growth 2024-2029 (%)
Data Table on Chatbot and virtual assistance - Year-over-year growth 2024-2029 (%)
7.4 Sentiment and feedback analysis tools - Market size and forecast 2024-2029
Chart on Sentiment and feedback analysis tools - Market size and forecast 2024-2029 ($ million)
Data Table on Sentiment and feedback analysis tools - Market size and forecast 2024-2029 ($ million)
Chart on Sentiment and feedback analysis tools - Year-over-year growth 2024-2029 (%)
Data Table on Sentiment and feedback analysis tools - Year-over-year growth 2024-2029 (%)
7.5 AI driven ticketing system - Market size and forecast 2024-2029
Chart on AI driven ticketing system - Market size and forecast 2024-2029 ($ million)
Data Table on AI driven ticketing system - Market size and forecast 2024-2029 ($ million)
Chart on AI driven ticketing system - Year-over-year growth 2024-2029 (%)
Data Table on AI driven ticketing system - Year-over-year growth 2024-2029 (%)
7.6 Personalized recommendation - Market size and forecast 2024-2029
Chart on Personalized recommendation - Market size and forecast 2024-2029 ($ million)
Data Table on Personalized recommendation - Market size and forecast 2024-2029 ($ million)
Chart on Personalized recommendation - Year-over-year growth 2024-2029 (%)
Data Table on Personalized recommendation - Year-over-year growth 2024-2029 (%)
7.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
7.8 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 BFSI - Market size and forecast 2024-2029
Chart on BFSI - Market size and forecast 2024-2029 ($ million)
Data Table on BFSI - Market size and forecast 2024-2029 ($ million)
Chart on BFSI - Year-over-year growth 2024-2029 (%)
Data Table on BFSI - Year-over-year growth 2024-2029 (%)
8.4 Telecommunication - Market size and forecast 2024-2029
Chart on Telecommunication - Market size and forecast 2024-2029 ($ million)
Data Table on Telecommunication - Market size and forecast 2024-2029 ($ million)
Chart on Telecommunication - Year-over-year growth 2024-2029 (%)
Data Table on Telecommunication - Year-over-year growth 2024-2029 (%)
8.5 Media and entertainment - Market size and forecast 2024-2029
Chart on Media and entertainment - Market size and forecast 2024-2029 ($ million)
Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ million)
Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
8.6 Healthcare and life sciences - Market size and forecast 2024-2029
Chart on Healthcare and life sciences - Market size and forecast 2024-2029 ($ million)
Data Table on Healthcare and life sciences - Market size and forecast 2024-2029 ($ million)
Chart on Healthcare and life sciences - Year-over-year growth 2024-2029 (%)
Data Table on Healthcare and life sciences - Year-over-year growth 2024-2029 (%)
8.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Customer Landscape
9.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
10.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
10.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
10.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
10.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
10.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
10.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
10.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
10.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
10.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
10.10 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
10.11 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
10.12 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
10.13 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
10.14 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
10.15 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
10.16 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ million)
Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
10.17 Australia - Market size and forecast 2024-2029
Chart on Australia - Market size and forecast 2024-2029 ($ million)
Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Chart on Australia - Year-over-year growth 2024-2029 (%)
Data Table on Australia - Year-over-year growth 2024-2029 (%)
10.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Amazon Web Services Inc.
Amazon Web Services Inc. - Overview
Amazon Web Services Inc. - Product / Service
Amazon Web Services Inc. - Key news
Amazon Web Services Inc. - Key offerings
SWOT
13.5 Cresta
Cresta - Overview
Cresta - Product / Service
Cresta - Key offerings
SWOT
13.6 Five9 Inc.
Five9 Inc. - Overview
Five9 Inc. - Product / Service
Five9 Inc. - Key news
Five9 Inc. - Key offerings
SWOT
13.7 Forethought
Forethought - Overview
Forethought - Product / Service
Forethought - Key offerings
SWOT
13.8 Genesys Telecommunications Laboratories Inc.
Genesys Telecommunications Laboratories Inc. - Overview
Genesys Telecommunications Laboratories Inc. - Product / Service
Genesys Telecommunications Laboratories Inc. - Key offerings
SWOT
13.9 Google Cloud
Google Cloud - Overview
Google Cloud - Product / Service
Google Cloud - Key offerings
SWOT
13.10 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
SWOT
13.11 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
13.12 NICE Ltd.
NICE Ltd. - Overview
NICE Ltd. - Business segments
NICE Ltd. - Key news
NICE Ltd. - Key offerings
NICE Ltd. - Segment focus
SWOT
13.13 OpenAI
OpenAI - Overview
OpenAI - Product / Service
OpenAI - Key offerings
SWOT
13.14 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
SWOT
13.15 Salesforce Inc.
Salesforce Inc. - Overview
Salesforce Inc. - Product / Service
Salesforce Inc. - Key news
Salesforce Inc. - Key offerings
SWOT
13.16 SAP SE
SAP SE - Overview
SAP SE - Business segments
SAP SE - Key news
SAP SE - Key offerings
SAP SE - Segment focus
SWOT
13.17 Sprinklr Inc.
Sprinklr Inc. - Overview
Sprinklr Inc. - Product / Service
Sprinklr Inc. - Key offerings
SWOT
13.18 Verint Systems Inc.
Verint Systems Inc. - Overview
Verint Systems Inc. - Product / Service
Verint Systems Inc. - Key offerings
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing