주류 시장은 2024-2029년에 4,126억 달러, 예측 기간 중 CAGR은 3.1%로 성장할 것으로 예측됩니다.
주류 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 수제 맥주 분야의 인기 상승, 사교의 장으로서 음주의 인기 상승, 마케팅 및 홍보 활동의 활성화 등이 시장을 주도하고 있습니다.
| 시장 범위 |
| 기준연도 |
2025 |
| 종료연도 |
2029 |
| 예측 기간 |
2025-2029 |
| 성장 모멘텀 |
가속 |
| 전년대비 2025년 |
3% |
| CAGR |
3.1% |
| 증분액 |
4,126억 달러 |
이번 조사에서는 향후 수년간 알코올 음료 시장 성장을 촉진할 주요 요인 중 하나로 알코올 음료의 소비 확대를 꼽았습니다. 또한 알코올 음료의 온라인 판매 증가와 새로운 포장 형태가 시장의 큰 수요로 이어질 것으로 보입니다.
목차
제1장 개요
제2장 Technavio 분석
- 가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
- 인풋의 중요성과 차별화의 요인
- 혼란의 요인
- 촉진요인과 과제의 영향
제3장 시장 구도
제4장 시장 규모
- 시장의 정의
- 시장 부문 분석
- 시장 규모 2024
- 시장 전망 2024-2029
제5장 시장 규모 실적
- 세계의 주류 시장 2019-2023
- 제품 부문 분석 2019-2023
- 유통 채널 부문 분석 2019-2023
- 지역별 부문 분석 2019-2023
- 국가별 부문 분석 2019-2023
제6장 정성 분석
제7장 Five Forces 분석
- Five Forces 요약
- 바이어의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 현황
제8장 시장 세분화 : 제품별
- 시장 부문
- 비교 : 제품별
- 맥주 : 시장 규모와 예측 2024-2029
- 증류주 : 시장 규모와 예측 2024-2029
- 와인 : 시장 규모와 예측 2024-2029
- 시장 기회 : 제품별
제9장 시장 세분화 : 유통 채널별
- 시장 부문
- 비교 : 유통 채널별
- 오프 트레이드 : 시장 규모와 예측 2024-2029
- 온 트레이드 : 시장 규모와 예측 2024-2029
- 시장 기회 : 유통 채널별
제10장 고객 상황
제11장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 유럽 : 시장 규모와 예측 2024-2029
- 아시아태평양 : 시장 규모와 예측 2024-2029
- 북미 : 시장 규모와 예측 2024-2029
- 남미 : 시장 규모와 예측 2024-2029
- 중동 및 아프리카 : 시장 규모와 예측 2024-2029
- 미국 : 시장 규모와 예측 2024-2029
- 중국 : 시장 규모와 예측 2024-2029
- 독일 : 시장 규모와 예측 2024-2029
- 캐나다 : 시장 규모와 예측 2024-2029
- 인도 : 시장 규모와 예측 2024-2029
- 프랑스 : 시장 규모와 예측 2024-2029
- 스페인 : 시장 규모와 예측 2024-2029
- 브라질 : 시장 규모와 예측 2024-2029
- 일본 : 시장 규모와 예측 2024-2029
- 사우디아라비아 : 시장 규모와 예측 2024-2029
- 시장 기회 : 지역 상황별
제12장 촉진요인·과제·기회·억제요인
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 촉진요인과 과제의 영향
- 시장의 기회·억제요인
제13장 경쟁 구도
제14장 경쟁 분석
- 기업 개요
- 기업 순위 지수
- 기업의 시장 포지셔닝
- Anheuser Busch InBev SA NV
- Asahi Group Holdings Ltd.
- Bells Brewery Inc.
- Carlsberg Breweries AS
- Constellation Brands Inc.
- D.G. Yuengling and Son Inc.
- Deschutes Brewery
- Diageo PLC
- FIFCO USA
- Heineken NV
- Kirin Holdings Co. Ltd.
- Molson Coors Beverage Co.
- New Belgium Brewing Co. Inc.
- Pernod Ricard SA
- Stone Brewing Co. LLC
제15장 부록
KSA
The alcoholic beverages market is forecasted to grow by USD 412.6 bn during 2024-2029, accelerating at a CAGR of 3.1% during the forecast period. The report on the alcoholic beverages market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in popularity of craft segment, increasing popularity of social drinking venues, and increase in marketing and promotional activities.
| Market Scope |
|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 3% |
| CAGR | 3.1% |
| Incremental Value | $412.6 bn |
Technavio's alcoholic beverages market is segmented as below:
By Product
By Distribution Channel
By Geographical Landscape
- Europe
- APAC
- North America
- South America
- Middle East and Africa
This study identifies the increasing consumption of alcoholic beverages as one of the prime reasons driving the alcoholic beverages market growth during the next few years. Also, increasing online sales of alcoholic beverages and new packaging formats will lead to sizable demand in the market.
The report on the alcoholic beverages market covers the following areas:
- Alcoholic Beverages Market sizing
- Alcoholic Beverages Market forecast
- Alcoholic Beverages Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading alcoholic beverages market vendors that include Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bells Brewery Inc., Carlsberg Breweries AS, Constellation Brands Inc., D.G. Yuengling and Son Inc., Davide Campari-Milano N.V., Deschutes Brewery, Diageo PLC, FIFCO USA, Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Beverage Co., New Belgium Brewing Co. Inc., Pernod Ricard SA, Stone Brewing Co. LLC, Suntory Holdings Ltd., Treasury Wine Estates Ltd., Victory Brewing Co., and Yanghe Distillery Co. Ltd.. Also, the alcoholic beverages market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Alcoholic Beverages Market 2019 - 2023
- Historic Market Size - Data Table on Global Alcoholic Beverages Market 2019 - 2023 ($ billion)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 The AI impact on Global Alcoholic Beverages Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Beer - Market size and forecast 2024-2029
- Chart on Beer - Market size and forecast 2024-2029 ($ billion)
- Data Table on Beer - Market size and forecast 2024-2029 ($ billion)
- Chart on Beer - Year-over-year growth 2024-2029 (%)
- Data Table on Beer - Year-over-year growth 2024-2029 (%)
- 8.4 Spirits - Market size and forecast 2024-2029
- Chart on Spirits - Market size and forecast 2024-2029 ($ billion)
- Data Table on Spirits - Market size and forecast 2024-2029 ($ billion)
- Chart on Spirits - Year-over-year growth 2024-2029 (%)
- Data Table on Spirits - Year-over-year growth 2024-2029 (%)
- 8.5 Wine - Market size and forecast 2024-2029
- Chart on Wine - Market size and forecast 2024-2029 ($ billion)
- Data Table on Wine - Market size and forecast 2024-2029 ($ billion)
- Chart on Wine - Year-over-year growth 2024-2029 (%)
- Data Table on Wine - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Off-trade - Market size and forecast 2024-2029
- Chart on Off-trade - Market size and forecast 2024-2029 ($ billion)
- Data Table on Off-trade - Market size and forecast 2024-2029 ($ billion)
- Chart on Off-trade - Year-over-year growth 2024-2029 (%)
- Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
- 9.4 On-trade - Market size and forecast 2024-2029
- Chart on On-trade - Market size and forecast 2024-2029 ($ billion)
- Data Table on On-trade - Market size and forecast 2024-2029 ($ billion)
- Chart on On-trade - Year-over-year growth 2024-2029 (%)
- Data Table on On-trade - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.5 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.11 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.14 Spain - Market size and forecast 2024-2029
- Chart on Spain - Market size and forecast 2024-2029 ($ billion)
- Data Table on Spain - Market size and forecast 2024-2029 ($ billion)
- Chart on Spain - Year-over-year growth 2024-2029 (%)
- Data Table on Spain - Year-over-year growth 2024-2029 (%)
- 11.15 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 11.16 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.17 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ billion)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.1 Market drivers
- 12.2 Market challenges
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Anheuser Busch InBev SA NV
- Anheuser Busch InBev SA NV - Overview
- Anheuser Busch InBev SA NV - Product / Service
- Anheuser Busch InBev SA NV - Key offerings
- SWOT
- 14.5 Asahi Group Holdings Ltd.
- Asahi Group Holdings Ltd. - Overview
- Asahi Group Holdings Ltd. - Business segments
- Asahi Group Holdings Ltd. - Key news
- Asahi Group Holdings Ltd. - Key offerings
- Asahi Group Holdings Ltd. - Segment focus
- SWOT
- 14.6 Bells Brewery Inc.
- Bells Brewery Inc. - Overview
- Bells Brewery Inc. - Product / Service
- Bells Brewery Inc. - Key offerings
- SWOT
- 14.7 Carlsberg Breweries AS
- Carlsberg Breweries AS - Overview
- Carlsberg Breweries AS - Business segments
- Carlsberg Breweries AS - Key news
- Carlsberg Breweries AS - Key offerings
- Carlsberg Breweries AS - Segment focus
- SWOT
- 14.8 Constellation Brands Inc.
- Constellation Brands Inc. - Overview
- Constellation Brands Inc. - Business segments
- Constellation Brands Inc. - Key offerings
- Constellation Brands Inc. - Segment focus
- SWOT
- 14.9 D.G. Yuengling and Son Inc.
- D.G. Yuengling and Son Inc. - Overview
- D.G. Yuengling and Son Inc. - Product / Service
- D.G. Yuengling and Son Inc. - Key offerings
- SWOT
- 14.10 Deschutes Brewery
- Deschutes Brewery - Overview
- Deschutes Brewery - Product / Service
- Deschutes Brewery - Key offerings
- SWOT
- 14.11 Diageo PLC
- Diageo PLC - Overview
- Diageo PLC - Business segments
- Diageo PLC - Key news
- Diageo PLC - Key offerings
- Diageo PLC - Segment focus
- SWOT
- 14.12 FIFCO USA
- FIFCO USA - Overview
- FIFCO USA - Product / Service
- FIFCO USA - Key offerings
- SWOT
- 14.13 Heineken NV
- Heineken NV - Overview
- Heineken NV - Business segments
- Heineken NV - Key offerings
- Heineken NV - Segment focus
- SWOT
- 14.14 Kirin Holdings Co. Ltd.
- Kirin Holdings Co. Ltd. - Overview
- Kirin Holdings Co. Ltd. - Business segments
- Kirin Holdings Co. Ltd. - Key offerings
- Kirin Holdings Co. Ltd. - Segment focus
- SWOT
- 14.15 Molson Coors Beverage Co.
- Molson Coors Beverage Co. - Overview
- Molson Coors Beverage Co. - Business segments
- Molson Coors Beverage Co. - Key offerings
- Molson Coors Beverage Co. - Segment focus
- SWOT
- 14.16 New Belgium Brewing Co. Inc.
- New Belgium Brewing Co. Inc. - Overview
- New Belgium Brewing Co. Inc. - Product / Service
- New Belgium Brewing Co. Inc. - Key offerings
- SWOT
- 14.17 Pernod Ricard SA
- Pernod Ricard SA - Overview
- Pernod Ricard SA - Product / Service
- Pernod Ricard SA - Key news
- Pernod Ricard SA - Key offerings
- SWOT
- 14.18 Stone Brewing Co. LLC
- Stone Brewing Co. LLC - Overview
- Stone Brewing Co. LLC - Product / Service
- Stone Brewing Co. LLC - Key offerings
- SWOT
15 Appendix
- 15.1 Scope of the report
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.5 Data procurement
- 15.6 Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
