한글목차

K-12 시험·평가 시장은 2024-2029년에 145억 8,390만 달러, 예측 기간 중 CAGR은 12.2%로 성장할 것으로 예측됩니다.

K-12 시험·평가 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 분석의 사용 증가, 학습 관리 시스템 모멘텀 증가, K-12 시험 및 평가에 대한 정부의 개입 증가에 의해 주도되고 있습니다.

본 조사에서는 향후 수년간 K-12 시험 및 평가 시장의 성장을 가속하는 주요 요인 중 하나로 형성적 학습 툴에 대한 관심이 높아지는 것을 꼽았습니다. 또한 클라우드 컴퓨팅의 부상과 평가를 위한 게임 활용의 확대도 시장의 큰 수요로 이어질 것으로 보입니다.

목차

제1장 개요

• 시장 개요

제2장 Technavio의 분석

• 가격 민감도·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
• 인풋의 중요성과 차별화의 요인
• 파괴적 변화의 요인
• 촉진요인과 과제의 영향

제3장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2024년)
• 시장 전망(2024-2029년)

제5장 시장 규모 실적

• 세계의 K-12 시험·평가 시장(2019-2023년)
• 제품별 부문 분석(2019-2023년)
• 방법별 부문 분석(2019-2023년)
• 지역별 부문 분석(2019-2023년)
• 국가별 부문 분석(2019-2023년)

제6장 정성 분석

• AI의 영향 : 세계의 K-12 시험·평가 시장

제7장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제8장 시장 세분화 : 제품별

• 시장 부문
• 비교 : 제품별
• 커리큘럼 기반 시험 : 시장 규모와 예측(2024-2029년)
• 커리큘럼에 기반하지 않는 시험 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 제품별

제9장 시장 세분화 : 방법별

• 시장 부문
• 비교 : 방법별
• 블렌드 방식 : 시장 규모와 예측(2024-2029년)
• 온라인 방식 : 시장 규모와 예측(2024-2029년)
• 전통적 방식 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 방법별

제10장 고객 상황

• 고객 상황의 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2024-2029년)
• 유럽 : 시장 규모와 예측(2024-2029년)
• 아시아태평양 : 시장 규모와 예측(2024-2029년)
• 남미 : 시장 규모와 예측(2024-2029년)
• 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
• 미국 : 시장 규모와 예측(2024-2029년)
• 중국 : 시장 규모와 예측(2024-2029년)
• 영국 : 시장 규모와 예측(2024-2029년)
• 독일 : 시장 규모와 예측(2024-2029년)
• 캐나다 : 시장 규모와 예측(2024-2029년)
• 인도 : 시장 규모와 예측(2024-2029년)
• 브라질 : 시장 규모와 예측(2024-2029년)
• 프랑스 : 시장 규모와 예측(2024-2029년)
• 이탈리아 : 시장 규모와 예측(2024-2029년)
• 일본 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 지역 상황별

제12장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장의 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 파괴적 변화 상황
• 업계의 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Anthology Inc.
• Batia Infotech
• CogniFit Inc.
• Coursera Inc.
• D2L Inc.
• Educational Testing Service
• Edutech
• Houghton Mifflin Harcourt Co.
• Instructure Holdings Inc.
• John Wiley and Sons Inc.
• MeritTrac Services Pvt Ltd.
• NIIT Ltd.
• Oxford University Press
• Pearson Plc
• Sylvan Learning LLC

제15장 부록

영문목차

The k-12 testing and assessment market is forecasted to grow by USD 14583.9 mn during 2024-2029, accelerating at a CAGR of 12.2% during the forecast period. The report on the k-12 testing and assessment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of analytics, growing momentum of learning management system, and growing government interventions in k-12 testing and assessment.

Technavio's k-12 testing and assessment market is segmented as below:

By Product

• Curriculum-based testing
• Non-curriculum-based testing

By Method

• Blended method
• Online method
• Traditional method

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the increasing emphasis on formative learning tools as one of the prime reasons driving the k-12 testing and assessment market growth during the next few years. Also, rise in cloud computing and growing use of games for assessment will lead to sizable demand in the market.

The report on the k-12 testing and assessment market covers the following areas:

• K-12 Testing And Assessment Market sizing
• K-12 Testing And Assessment Market forecast
• K-12 Testing And Assessment Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading k-12 testing and assessment market vendors that include Anthology Inc., Batia Infotech, CogniFit Inc., Coursera Inc., D2L Inc., Educational Testing Service, Edutech, FairTest, Houghton Mifflin Harcourt Co., Instructure Holdings Inc., John Wiley and Sons Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Oxford University Press, Pearson Plc, RAND Corp., Scantron Inc., Sylvan Learning LLC, Thoughtful Learning, and Vedantu Innovations Pvt. Ltd.. Also, the k-12 testing and assessment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Method
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global K-12 Testing And Assessment Market 2019 - 2023
  • Historic Market Size - Data Table on Global K-12 Testing And Assessment Market 2019 - 2023 ($ million)
• 5.2 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ million)
• 5.3 Method segment analysis 2019 - 2023
  • Historic Market Size - Method Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on K-12 testing and assessment market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

• 8.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 8.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 8.3 Curriculum-based testing - Market size and forecast 2024-2029
  • Chart on Curriculum-based testing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Curriculum-based testing - Market size and forecast 2024-2029 ($ million)
  • Chart on Curriculum-based testing - Year-over-year growth 2024-2029 (%)
  • Data Table on Curriculum-based testing - Year-over-year growth 2024-2029 (%)
• 8.4 Non-curriculum-based testing - Market size and forecast 2024-2029
  • Chart on Non-curriculum-based testing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Non-curriculum-based testing - Market size and forecast 2024-2029 ($ million)
  • Chart on Non-curriculum-based testing - Year-over-year growth 2024-2029 (%)
  • Data Table on Non-curriculum-based testing - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by Method

• 9.1 Market segments
  • Chart on Method - Market share 2024-2029 (%)
  • Data Table on Method - Market share 2024-2029 (%)
• 9.2 Comparison by Method
  • Chart on Comparison by Method
  • Data Table on Comparison by Method
• 9.3 Blended method - Market size and forecast 2024-2029
  • Chart on Blended method - Market size and forecast 2024-2029 ($ million)
  • Data Table on Blended method - Market size and forecast 2024-2029 ($ million)
  • Chart on Blended method - Year-over-year growth 2024-2029 (%)
  • Data Table on Blended method - Year-over-year growth 2024-2029 (%)
• 9.4 Online method - Market size and forecast 2024-2029
  • Chart on Online method - Market size and forecast 2024-2029 ($ million)
  • Data Table on Online method - Market size and forecast 2024-2029 ($ million)
  • Chart on Online method - Year-over-year growth 2024-2029 (%)
  • Data Table on Online method - Year-over-year growth 2024-2029 (%)
• 9.5 Traditional method - Market size and forecast 2024-2029
  • Chart on Traditional method - Market size and forecast 2024-2029 ($ million)
  • Data Table on Traditional method - Market size and forecast 2024-2029 ($ million)
  • Chart on Traditional method - Year-over-year growth 2024-2029 (%)
  • Data Table on Traditional method - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Method
  • Market opportunity by Method ($ million)
  • Data Table on Market opportunity by Method ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.12 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.13 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.14 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.17 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Anthology Inc.
  • Anthology Inc. - Overview
  • Anthology Inc. - Product / Service
  • Anthology Inc. - Key news
  • Anthology Inc. - Key offerings
  • SWOT
• 14.5 Batia Infotech
  • Batia Infotech - Overview
  • Batia Infotech - Product / Service
  • Batia Infotech - Key offerings
  • SWOT
• 14.6 CogniFit Inc.
  • CogniFit Inc. - Overview
  • CogniFit Inc. - Product / Service
  • CogniFit Inc. - Key offerings
  • SWOT
• 14.7 Coursera Inc.
  • Coursera Inc. - Overview
  • Coursera Inc. - Business segments
  • Coursera Inc. - Key news
  • Coursera Inc. - Key offerings
  • Coursera Inc. - Segment focus
  • SWOT
• 14.8 D2L Inc.
  • D2L Inc. - Overview
  • D2L Inc. - Product / Service
  • D2L Inc. - Key news
  • D2L Inc. - Key offerings
  • SWOT
• 14.9 Educational Testing Service
  • Educational Testing Service - Overview
  • Educational Testing Service - Product / Service
  • Educational Testing Service - Key offerings
  • SWOT
• 14.10 Edutech
  • Edutech - Overview
  • Edutech - Product / Service
  • Edutech - Key offerings
  • SWOT
• 14.11 Houghton Mifflin Harcourt Co.
  • Houghton Mifflin Harcourt Co. - Overview
  • Houghton Mifflin Harcourt Co. - Product / Service
  • Houghton Mifflin Harcourt Co. - Key news
  • Houghton Mifflin Harcourt Co. - Key offerings
  • SWOT
• 14.12 Instructure Holdings Inc.
  • Instructure Holdings Inc. - Overview
  • Instructure Holdings Inc. - Product / Service
  • Instructure Holdings Inc. - Key news
  • Instructure Holdings Inc. - Key offerings
  • SWOT
• 14.13 John Wiley and Sons Inc.
  • John Wiley and Sons Inc. - Overview
  • John Wiley and Sons Inc. - Business segments
  • John Wiley and Sons Inc. - Key offerings
  • John Wiley and Sons Inc. - Segment focus
  • SWOT
• 14.14 MeritTrac Services Pvt Ltd.
  • MeritTrac Services Pvt Ltd. - Overview
  • MeritTrac Services Pvt Ltd. - Product / Service
  • MeritTrac Services Pvt Ltd. - Key offerings
  • SWOT
• 14.15 NIIT Ltd.
  • NIIT Ltd. - Overview
  • NIIT Ltd. - Product / Service
  • NIIT Ltd. - Key news
  • NIIT Ltd. - Key offerings
  • SWOT
• 14.16 Oxford University Press
  • Oxford University Press - Overview
  • Oxford University Press - Product / Service
  • Oxford University Press - Key offerings
  • SWOT
• 14.17 Pearson Plc
  • Pearson Plc - Overview
  • Pearson Plc - Business segments
  • Pearson Plc - Key news
  • Pearson Plc - Key offerings
  • Pearson Plc - Segment focus
  • SWOT
• 14.18 Sylvan Learning LLC
  • Sylvan Learning LLC - Overview
  • Sylvan Learning LLC - Product / Service
  • Sylvan Learning LLC - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations