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Anita Dr. Helbig GmbH
Calida Holding AG
Chantelle Lingerie Inc.
Hanesbrands Inc.
Jockey International Inc.
Marks and Spencer Group plc
MAS Holdings Pvt. Ltd.
Nike Inc.
Nordstrom Inc.
PVH Corp.
Triumph Intertrade AG
UNIQLO India Pvt. Ltd.
Victorias Secret and Co.
Wacoal Holdings Corp.
Wolf Lingerie SAS
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Bra Market 2025-2029
The bra market is forecasted to grow by USD 19.59 bn during 2024-2029, accelerating at a CAGR of 7.5% during the forecast period. The report on the bra market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by competitors focus on providing consumer-oriented bras based on specific needs, increasing smartphone penetration along with growing e-commerce industry, and rising participation of women in sports and fitness activities.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 7.2%
CAGR 7.5%
Incremental Value $19.59 bn
Technavio's bra market is segmented as below:
By Type
T-shirt bra
Sports bra
Nursing bra
Stick-on bra
Others
By Distribution Channel
By Geographical Landscape
North America
Europe
APAC
South America
Middle East and Africa
This study identifies the increasing focus on customer service by vendors as one of the prime reasons driving the bra market growth during the next few years. Also, advancements in fabric technology providing better comfort and performance and adoption of strategic promotional activities by competitors will lead to sizable demand in the market.
The report on the bra market covers the following areas:
Bra Market sizing
Bra Market forecast
Bra Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading bra market vendors that include Anita Dr. Helbig GmbH, Calida Holding AG, Chantelle Lingerie Inc., Fashion Nova LLC, Global Intimates LLC, Hanesbrands Inc., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Group plc, MAS Holdings Pvt. Ltd., Nike Inc., Nordstrom Inc., PVH Corp., Triumph Intertrade AG, UNIQLO India Pvt. Ltd., Victorias Secret and Co., Wacoal Holdings Corp., and Wolf Lingerie SAS. Also, the bra market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Bra Market 2019 - 2023
Historic Market Size - Data Table on Global Bra Market 2019 - 2023 ($ billion)
5.2 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.3 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 Impact of AI on the Global Bra Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
8.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
8.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
8.3 T-shirt bra - Market size and forecast 2024-2029
Chart on T-shirt bra - Market size and forecast 2024-2029 ($ billion)
Data Table on T-shirt bra - Market size and forecast 2024-2029 ($ billion)
Chart on T-shirt bra - Year-over-year growth 2024-2029 (%)
Data Table on T-shirt bra - Year-over-year growth 2024-2029 (%)
8.4 Sports bra - Market size and forecast 2024-2029
Chart on Sports bra - Market size and forecast 2024-2029 ($ billion)
Data Table on Sports bra - Market size and forecast 2024-2029 ($ billion)
Chart on Sports bra - Year-over-year growth 2024-2029 (%)
Data Table on Sports bra - Year-over-year growth 2024-2029 (%)
8.5 Nursing bra - Market size and forecast 2024-2029
Chart on Nursing bra - Market size and forecast 2024-2029 ($ billion)
Data Table on Nursing bra - Market size and forecast 2024-2029 ($ billion)
Chart on Nursing bra - Year-over-year growth 2024-2029 (%)
Data Table on Nursing bra - Year-over-year growth 2024-2029 (%)
8.6 Stick-on bra - Market size and forecast 2024-2029
Chart on Stick-on bra - Market size and forecast 2024-2029 ($ billion)
Data Table on Stick-on bra - Market size and forecast 2024-2029 ($ billion)
Chart on Stick-on bra - Year-over-year growth 2024-2029 (%)
Data Table on Stick-on bra - Year-over-year growth 2024-2029 (%)
8.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
9 Market Segmentation by Distribution Channel
9.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ billion)
Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
9.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ billion)
Data Table on Online - Market size and forecast 2024-2029 ($ billion)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ billion)
Data Table on Market opportunity by Distribution Channel ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.10 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
11.11 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.12 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.13 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ billion)
Data Table on India - Market size and forecast 2024-2029 ($ billion)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
11.14 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.15 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.16 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.17 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
14.2 Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Anita Dr. Helbig GmbH
Anita Dr. Helbig GmbH - Overview
Anita Dr. Helbig GmbH - Product / Service
Anita Dr. Helbig GmbH - Key offerings
SWOT
14.5 Calida Holding AG
Calida Holding AG - Overview
Calida Holding AG - Business segments
Calida Holding AG - Key offerings
Calida Holding AG - Segment focus
SWOT
14.6 Chantelle Lingerie Inc.
Chantelle Lingerie Inc. - Overview
Chantelle Lingerie Inc. - Product / Service
Chantelle Lingerie Inc. - Key offerings
SWOT
14.7 Hanesbrands Inc.
Hanesbrands Inc. - Overview
Hanesbrands Inc. - Business segments
Hanesbrands Inc. - Key news
Hanesbrands Inc. - Key offerings
Hanesbrands Inc. - Segment focus
SWOT
14.8 Jockey International Inc.
Jockey International Inc. - Overview
Jockey International Inc. - Product / Service
Jockey International Inc. - Key offerings
SWOT
14.9 Marks and Spencer Group plc
Marks and Spencer Group plc - Overview
Marks and Spencer Group plc - Business segments
Marks and Spencer Group plc - Key offerings
Marks and Spencer Group plc - Segment focus
SWOT
14.10 MAS Holdings Pvt. Ltd.
MAS Holdings Pvt. Ltd. - Overview
MAS Holdings Pvt. Ltd. - Product / Service
MAS Holdings Pvt. Ltd. - Key offerings
SWOT
14.11 Nike Inc.
Nike Inc. - Overview
Nike Inc. - Business segments
Nike Inc. - Key news
Nike Inc. - Key offerings
Nike Inc. - Segment focus
SWOT
14.12 Nordstrom Inc.
Nordstrom Inc. - Overview
Nordstrom Inc. - Product / Service
Nordstrom Inc. - Key offerings
SWOT
14.13 PVH Corp.
PVH Corp. - Overview
PVH Corp. - Business segments
PVH Corp. - Key offerings
PVH Corp. - Segment focus
SWOT
14.14 Triumph Intertrade AG
Triumph Intertrade AG - Overview
Triumph Intertrade AG - Product / Service
Triumph Intertrade AG - Key offerings
SWOT
14.15 UNIQLO India Pvt. Ltd.
UNIQLO India Pvt. Ltd. - Overview
UNIQLO India Pvt. Ltd. - Product / Service
UNIQLO India Pvt. Ltd. - Key offerings
SWOT
14.16 Victorias Secret and Co.
Victorias Secret and Co. - Overview
Victorias Secret and Co. - Product / Service
Victorias Secret and Co. - Key offerings
SWOT
14.17 Wacoal Holdings Corp.
Wacoal Holdings Corp. - Overview
Wacoal Holdings Corp. - Business segments
Wacoal Holdings Corp. - Key news
Wacoal Holdings Corp. - Key offerings
Wacoal Holdings Corp. - Segment focus
SWOT
14.18 Wolf Lingerie SAS
Wolf Lingerie SAS - Overview
Wolf Lingerie SAS - Product / Service
Wolf Lingerie SAS - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
15.5 Data procurement
15.6 Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations