한글목차

RTD(Ready to Drink) 주류 시장(2024-2028년)

RTD(Ready to Drink) 주류 시장은 2023-2028년에 77억 9,450만 달러로 확대하며, 예측 기간 중 5.42%의 CAGR로 성장할 것으로 예측됩니다. RTD(Ready to Drink) 주류 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25사의 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. RTD 프리믹스 수요의 증가, M&A의 증대, RTD 주류 마케팅·판촉 활동의 확대 등이 이 시장을 촉진하고 있습니다.

향후 수년간 RTD(Ready to Drink) 주류 시장의 성장을 촉진하는 주요 요인의 하나로 크라프트 음료 및 한정 생산 음료의 인기 증가를 들고 있습니다. 또한 주류의 온라인 판매 증가 및 새로운 패키지 형식은 시장의 큰 수요로 연결됩니다.

목차

제1장 개요

• 시장 개요

제2장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모의 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023-2028년)

제4장 시장 규모 실적

• 세계의 RTD(Ready to Drink) 주류 시장(2018-2022년)
• 유통 채널별 분석(2018-2022년)
• 패키지별 분석(2018-2022년)
• 지역별 분석(2018-2022년)
• 국가별 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제6장 유통 채널별 시장 세분화

• 시장 세분화
• 비교 : 유통 채널별
• 오프 트레이드 : 시장 규모와 예측(2023-2028년)
• 온 트레이드 : 시장 규모와 예측(2023-2028년)
• 유통 채널별 시장 기회

제7장 패키지별 시장 세분화

• 시장 세분화
• 비교 : 포장별
• 보틀 : 시장 규모와 예측(2023-2028년)
• 캔 : 시장 규모와 예측(2023-2028년)
• 기타 : 시장 규모와 예측(2023-2028년)
• 패키지별 시장 기회

제8장 고객 상황

• 고객 상황의 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2023-2028년)
• 유럽 : 시장 규모와 예측(2023-2028년)
• 아시아태평양 : 시장 규모와 예측(2023-2028년)
• 남미 : 시장 규모와 예측(2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
• 미국 : 시장 규모와 예측(2023-2028년)
• 중국 : 시장 규모와 예측(2023-2028년)
• 영국 : 시장 규모와 예측(2023-2028년)
• 일본 : 시장 규모와 예측(2023-2028년)
• 독일 : 시장 규모와 예측(2023-2028년)
• 지역별 시장 기회

제10장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장의 기회·억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계의 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Accolade Wines Australia Ltd.
• Anheuser Busch InBev SA NV
• Asahi Group Holdings Ltd.
• Bacardi Ltd.
• Brown Forman Corp.
• Campari Group
• Carlsberg Breweries AS
• Diageo Plc
• Halewood International South Africa Pty Ltd.
• Heineken NV
• MIKES HARD LEMONADE Co.
• Molson Coors Beverage Co.
• Pernod Ricard SA
• The Boston Beer Co. Inc.
• United Brands LLC

제13장 부록

영문목차

Ready To Drink (RTD) Alcoholic Beverages Market 2024-2028

The ready to drink (RTD) alcoholic beverages market is forecasted to grow by USD 7794.5 mn during 2023-2028, accelerating at a CAGR of 5.42% during the forecast period. The report on the ready to drink (RTD) alcoholic beverages market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for RTD pre-mixes, rise in mergers and acquisitions, and increase in marketing and promotional activities of RTD alcoholic beverages.

Technavio's ready to drink (RTD) alcoholic beverages market is segmented as below:

By Distribution Channel

• Off-trade
• On-trade

By Packaging

• Bottles
• Cans
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing popularity of craft and artisanal beverages as one of the prime reasons driving the ready to drink (RTD) alcoholic beverages market growth during the next few years. Also, increasing online sales of alcoholic beverages and new packaging formats will lead to sizable demand in the market.

The report on the ready to drink (RTD) alcoholic beverages market covers the following areas:

• Ready to drink (RTD) alcoholic beverages market sizing
• Ready to drink (RTD) alcoholic beverages market forecast
• Ready to drink (RTD) alcoholic beverages market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ready to drink (RTD) alcoholic beverages market vendors that include Accolade Wines Australia Ltd., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bacardi Ltd., Brown Forman Corp., Campari Group, Carlsberg Breweries AS, Constellation Brands Inc., Diageo PLC, Halewood International South Africa Pty Ltd., Heaven Hill Sales Co., Heineken NV, Manchester Drinks Ltd., Mark Anthony Brands International Unlimited Co., MIKES HARD LEMONADE Co., Molson Coors Beverage Co., Pernod Ricard SA, SHS Drinks, The Boston Beer Co. Inc., and United Brands LLC. Also, the ready to drink (RTD) alcoholic beverages market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Packaging
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Ready To Drink (RTD) Alcoholic Beverages Market 2018 - 2022
  • Historic Market Size - Data Table on Global Ready To Drink (RTD) Alcoholic Beverages Market 2018 - 2022 ($ million)
• 4.2 Distribution Channel segment analysis 2018 - 2022
  • Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• 4.3 Packaging segment analysis 2018 - 2022
  • Historic Market Size - Packaging Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
  • Chart on Distribution Channel - Market share 2023-2028 (%)
  • Data Table on Distribution Channel - Market share 2023-2028 (%)
• 6.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 6.3 Off-trade - Market size and forecast 2023-2028
  • Chart on Off-trade - Market size and forecast 2023-2028 ($ million)
  • Data Table on Off-trade - Market size and forecast 2023-2028 ($ million)
  • Chart on Off-trade - Year-over-year growth 2023-2028 (%)
  • Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
• 6.4 On-trade - Market size and forecast 2023-2028
  • Chart on On-trade - Market size and forecast 2023-2028 ($ million)
  • Data Table on On-trade - Market size and forecast 2023-2028 ($ million)
  • Chart on On-trade - Year-over-year growth 2023-2028 (%)
  • Data Table on On-trade - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Packaging

• 7.1 Market segments
  • Chart on Packaging - Market share 2023-2028 (%)
  • Data Table on Packaging - Market share 2023-2028 (%)
• 7.2 Comparison by Packaging
  • Chart on Comparison by Packaging
  • Data Table on Comparison by Packaging
• 7.3 Bottles - Market size and forecast 2023-2028
  • Chart on Bottles - Market size and forecast 2023-2028 ($ million)
  • Data Table on Bottles - Market size and forecast 2023-2028 ($ million)
  • Chart on Bottles - Year-over-year growth 2023-2028 (%)
  • Data Table on Bottles - Year-over-year growth 2023-2028 (%)
• 7.4 Cans - Market size and forecast 2023-2028
  • Chart on Cans - Market size and forecast 2023-2028 ($ million)
  • Data Table on Cans - Market size and forecast 2023-2028 ($ million)
  • Chart on Cans - Year-over-year growth 2023-2028 (%)
  • Data Table on Cans - Year-over-year growth 2023-2028 (%)
• 7.5 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.6 Market opportunity by Packaging
  • Market opportunity by Packaging ($ million)
  • Data Table on Market opportunity by Packaging ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.11 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.12 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Accolade Wines Australia Ltd.
  • Accolade Wines Australia Ltd. - Overview
  • Accolade Wines Australia Ltd. - Product / Service
  • Accolade Wines Australia Ltd. - Key offerings
• 12.4 Anheuser Busch InBev SA NV
  • Anheuser Busch InBev SA NV - Overview
  • Anheuser Busch InBev SA NV - Product / Service
  • Anheuser Busch InBev SA NV - Key offerings
• 12.5 Asahi Group Holdings Ltd.
  • Asahi Group Holdings Ltd. - Overview
  • Asahi Group Holdings Ltd. - Business segments
  • Asahi Group Holdings Ltd. - Key news
  • Asahi Group Holdings Ltd. - Key offerings
  • Asahi Group Holdings Ltd. - Segment focus
• 12.6 Bacardi Ltd.
  • Bacardi Ltd. - Overview
  • Bacardi Ltd. - Product / Service
  • Bacardi Ltd. - Key news
  • Bacardi Ltd. - Key offerings
• 12.7 Brown Forman Corp.
  • Brown Forman Corp. - Overview
  • Brown Forman Corp. - Product / Service
  • Brown Forman Corp. - Key offerings
• 12.8 Campari Group
  • Campari Group - Overview
  • Campari Group - Business segments
  • Campari Group - Key offerings
  • Campari Group - Segment focus
• 12.9 Carlsberg Breweries AS
  • Carlsberg Breweries AS - Overview
  • Carlsberg Breweries AS - Business segments
  • Carlsberg Breweries AS - Key news
  • Carlsberg Breweries AS - Key offerings
  • Carlsberg Breweries AS - Segment focus
• 12.10 Diageo Plc
  • Diageo Plc - Overview
  • Diageo Plc - Business segments
  • Diageo Plc - Key news
  • Diageo Plc - Key offerings
  • Diageo Plc - Segment focus
• 12.11 Halewood International South Africa Pty Ltd.
  • Halewood International South Africa Pty Ltd. - Overview
  • Halewood International South Africa Pty Ltd. - Product / Service
  • Halewood International South Africa Pty Ltd. - Key offerings
• 12.12 Heineken NV
  • Heineken NV - Overview
  • Heineken NV - Business segments
  • Heineken NV - Key offerings
  • Heineken NV - Segment focus
• 12.13 MIKES HARD LEMONADE Co.
  • MIKES HARD LEMONADE Co. - Overview
  • MIKES HARD LEMONADE Co. - Product / Service
  • MIKES HARD LEMONADE Co. - Key offerings
• 12.14 Molson Coors Beverage Co.
  • Molson Coors Beverage Co. - Overview
  • Molson Coors Beverage Co. - Business segments
  • Molson Coors Beverage Co. - Key offerings
  • Molson Coors Beverage Co. - Segment focus
• 12.15 Pernod Ricard SA
  • Pernod Ricard SA - Overview
  • Pernod Ricard SA - Product / Service
  • Pernod Ricard SA - Key news
  • Pernod Ricard SA - Key offerings
• 12.16 The Boston Beer Co. Inc.
  • The Boston Beer Co. Inc. - Overview
  • The Boston Beer Co. Inc. - Product / Service
  • The Boston Beer Co. Inc. - Key offerings
• 12.17 United Brands LLC
  • United Brands LLC - Overview
  • United Brands LLC - Product / Service
  • United Brands LLC - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations