한글목차

프로그래매틱 광고용 수요측 플랫폼(DSP) 시장(2024-2028년)

프로그래매틱 광고용 수요측 플랫폼(DSP) 시장은 2023년부터 2028년까지 4억 1,110만 달러 규모로 확대될 것으로 예상되며, 예측 기간 동안 8.4%의 CAGR로 성장할 것으로 예상됩니다. 프로그래매틱 광고용 DSP(Demand Side Platform) 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 주요 25개 벤더에 대해 조사 분석하여 전해드립니다.

이 보고서는 현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 디지털 플랫폼의 사용 확대와 타깃 오디언스의 증가, 프로그래매틱 광고의 수요 측면 플랫폼 구매 의향 증가, 디지털 광고의 높은 보급률 등이 이 시장을 주도하고 있습니다.

이 보고서는 광고 분야에서 증강현실(AR) 기술의 높은 보급률이 향후 몇 년 동안 프로그래매틱 광고용 수요측 플랫폼(DSP) 시장의 성장을 촉진하는 주요 요인 중 하나로 꼽고 있습니다. 또한, 프로그래매틱 광고용 DSP 관련 신기술의 개발과 다른 광고 기법의 통합은 DSP 시장의 대규모 수요를 창출할 것으로 예상됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023-2028년)

제4장 시장 규모 실적

• 프로그래매틱 광고용 수요측 플랫폼(DSP) 세계 시장(2018-2022년)
• 전개 방식별 분석(2018-2022년)
• 지역별 분석(2018-2022년)
• 국가별 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 전개 방식별

• 시장 세분화
• 비교 : 전개 방식별
• 클라우드 : 시장 규모와 예측(2023-2028년)
• 온프레미스 : 시장 규모와 예측(2023-2028년)
• 전개 방식별 시장 기회

제7장 고객 상황

• 고객 상황 개요

제8장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2023-2028년)
• 유럽 : 시장 규모와 예측(2023-2028년)
• 아시아태평양 : 시장 규모와 예측(2023-2028년)
• 남미 : 시장 규모와 예측(2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
• 미국 : 시장 규모와 예측(2023-2028년)
• 영국 : 시장 규모와 예측(2023-2028년)
• 중국 : 시장 규모와 예측(2023-2028년)
• 독일 : 시장 규모와 예측(2023-2028년)
• 일본 : 시장 규모와 예측(2023-2028년)
• 지역별 시장 기회

제9장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제10장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 업계 리스크

제11장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Alphabet Inc.
• Amazon.com Inc.
• AudienceScience
• Choozle Inc.
• Gourmet Ads Pty Ltd. Co.
• LiveRamp Holdings Inc.
• Meta Platforms Inc.
• Roku Inc.
• The Trade Desk Inc.
• Yahoo B2B

제12장 부록

영문목차

Demand Side Platforms (DSP) For Programmatic Advertising Market 2024-2028

The demand side platforms (DSP) for programmatic advertising market is forecasted to grow by USD 411.1 mn during 2023-2028, accelerating at a CAGR of 8.4% during the forecast period. The report on the demand side platforms (DSP) for programmatic advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of digital platforms and growing number of target audience appearances, increasing customer willingness to purchase demand-side platforms for programmatic advertising, and high penetration of digital advertising.

Technavio's demand side platforms (DSP) for programmatic advertising market is segmented as below:

By Deployment

• Cloud
• On-premises

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the high penetration of augmented reality (AR) technology in advertising sector as one of the prime reasons driving the demand side platforms (DSP) for programmatic advertising market growth during the next few years. Also, development of new technology associated with demand side platforms (DSP) for programmatic advertising and integration of other ways of advertising will lead to sizable demand in the market.

The report on the demand side platforms (DSP) for programmatic advertising market covers the following areas:

• Demand Side Platforms (DSP) For Programmatic Advertising Market sizing
• Demand Side Platforms (DSP) For Programmatic Advertising Market forecast
• Demand Side Platforms (DSP) For Programmatic Advertising Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading demand side platforms (DSP) for programmatic advertising market vendors that include Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Amobee Inc., AudienceScience, Choozle Inc., Criteo SA, Gourmet Ads Pty Ltd. Co., InMobi Pte. Ltd., LiveRamp Holdings Inc., MediaMath Inc., MEDIASMART MOBILE S.L., Meta Platforms Inc., Roku Inc., RTB House Pte. Ltd., Scibids Technology, StackAdapt Inc., The Trade Desk Inc., and Yahoo B2B. Also, the demand side platforms (DSP) for programmatic advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Demand Side Platforms (DSP) Market For Programmatic Advertising 2018 - 2022
  • Historic Market Size - Data Table on Global Demand Side Platforms (DSP) Market For Programmatic Advertising 2018 - 2022 ($ million)
• 4.2 Deployment segment analysis 2018 - 2022
  • Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
• 4.3 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.4 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Deployment

• 6.1 Market segments
  • Chart on Deployment - Market share 2023-2028 (%)
  • Data Table on Deployment - Market share 2023-2028 (%)
• 6.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 6.3 Cloud - Market size and forecast 2023-2028
  • Chart on Cloud - Market size and forecast 2023-2028 ($ million)
  • Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
  • Chart on Cloud - Year-over-year growth 2023-2028 (%)
  • Data Table on Cloud - Year-over-year growth 2023-2028 (%)
• 6.4 On-premises - Market size and forecast 2023-2028
  • Chart on On-premises - Market size and forecast 2023-2028 ($ million)
  • Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
  • Chart on On-premises - Year-over-year growth 2023-2028 (%)
  • Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)
  • Data Table on Market opportunity by Deployment ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 8.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 8.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 8.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 8.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 8.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 8.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 8.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 8.9 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 8.10 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 8.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 8.12 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 8.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

9 Drivers, Challenges, and Opportunity/Restraints

• 9.1 Market drivers
• 9.2 Market challenges
• 9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 9.4 Market opportunities/restraints

10 Competitive Landscape

• 10.1 Overview
• 10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 10.3 Landscape disruption
  • Overview on factors of disruption
• 10.4 Industry risks
  • Impact of key risks on business

11 Competitive Analysis

• 11.1 Companies profiled
  • Companies covered
• 11.2 Market positioning of companies
  • Matrix on companies position and classification
• 11.3 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 11.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
• 11.5 AudienceScience
  • AudienceScience - Overview
  • AudienceScience - Product / Service
  • AudienceScience - Key offerings
• 11.6 Choozle Inc.
  • Choozle Inc. - Overview
  • Choozle Inc. - Product / Service
  • Choozle Inc. - Key offerings
• 11.7 Gourmet Ads Pty Ltd. Co.
  • Gourmet Ads Pty Ltd. Co. - Overview
  • Gourmet Ads Pty Ltd. Co. - Product / Service
  • Gourmet Ads Pty Ltd. Co. - Key offerings
• 11.8 LiveRamp Holdings Inc.
  • LiveRamp Holdings Inc. - Overview
  • LiveRamp Holdings Inc. - Product / Service
  • LiveRamp Holdings Inc. - Key offerings
• 11.9 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
• 11.10 Roku Inc.
  • Roku Inc. - Overview
  • Roku Inc. - Business segments
  • Roku Inc. - Key offerings
  • Roku Inc. - Segment focus
• 11.11 The Trade Desk Inc.
  • The Trade Desk Inc. - Overview
  • The Trade Desk Inc. - Product / Service
  • The Trade Desk Inc. - Key offerings
• 11.12 Yahoo B2B
  • Yahoo B2B - Overview
  • Yahoo B2B - Product / Service
  • Yahoo B2B - Key offerings

12 Appendix

• 12.1 Scope of the report
• 12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 12.4 Research methodology
  • Research methodology
• 12.5 Data procurement
  • Information sources
• 12.6 Data validation
  • Data validation
• 12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 12.8 Data synthesis
  • Data synthesis
• 12.9 360 degree market analysis
  • 360 degree market analysis
• 12.10 List of abbreviations
  • List of abbreviations