한글목차

피트니스 트래커 시장은 2023-2028년 678억 640만 달러로 예측되며, 예측 기간 동안 19.95%의 CAGR로 성장할 것으로 예상됩니다. 이 보고서는 피트니스 트래커 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 신흥국에서의 피트니스 트래커 채택 확대, 웨어러블 기기 채택 확대, 건강한 라이프스타일의 이점에 대한 인식 증가에 힘입어 성장세를 보이고 있습니다.

이 보고서는 향후 몇 년 동안 피트니스 트래커 시장의 성장을 촉진하는 주요 요인 중 하나로 피트니스 트래커 신제품 출시 증가를 꼽았습니다. 또한, M&A와 제휴의 증가, 스포츠 분석에서 웨어러블 기기의 사용 증가는 시장의 큰 수요로 이어질 것입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023년
• 시장 전망 2023-2028년

제4장 시장 규모 실적

• 피트니스 트래커 세계 시장 2018-2022년
• 용도별 부문 분석 2018-2022년
• 유통 채널별 부문 분석 2018-2022년
• 지역별 부문 분석 2018-2022년
• 국가별 부문 분석 2018-2022년

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 용도별

• 시장 세분화
• 비교 : 용도별
• 런닝 : 시장 규모와 예측 2023-2028년
• 사이클링 : 시장 규모와 예측 2023-2028년
• 심박수 트래킹 : 시장 규모와 예측 2023-2028년
• 스트레스 관리 : 시장 규모와 예측 2023-2028년
• 기타 : 시장 규모와 예측 2023-2028년
• 시장 기회 : 용도별

제7장 시장 세분화 : 유통 채널별

• 시장 세분화
• 비교 : 유통 채널별
• 온라인 : 시장 규모와 예측 2023-2028년
• 오프라인 : 시장 규모와 예측 2023-2028년
• 시장 기회 : 유통 채널별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 비교 : 지역별
• 북미 : 시장 규모와 예측 2023-2028년
• 유럽 : 시장 규모와 예측 2023-2028년
• 아시아태평양 : 시장 규모와 예측 2023-2028년
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028년
• 남미 : 시장 규모와 예측 2023-2028년
• 미국 : 시장 규모와 예측 2023-2028년
• 프랑스 : 시장 규모와 예측 2023-2028년
• 중국 : 시장 규모와 예측 2023-2028년
• 독일 : 시장 규모와 예측 2023-2028년
• 일본 : 시장 규모와 예측 2023-2028년
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제11장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Alphabet Inc.
• Apple Inc.
• DO Technology Co. Ltd.
• Fossil Group Inc.
• Garmin Ltd.
• Huawei Technologies Co. Ltd.
• Lenovo Group Ltd.
• Mensa Brand Technologies Pte Ltd.
• Nike Inc.
• NURVV Ltd.
• Samsung Electronics Co. Ltd.
• Sony Group Corp.
• Withings
• Xiaomi Communications Co. Ltd.
• Zepp Health Corp.

제13장 부록

영문목차

The fitness tracker market is forecasted to grow by USD 67806.4 mn during 2023-2028, accelerating at a CAGR of 19.95% during the forecast period. The report on the fitness tracker market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing adoption of fitness tracker in emerging countries, growing adoption of wearable devices, and increasing awareness about benefits of healthy lifestyle.

Technavio's fitness tracker market is segmented as below:

By Application

• Running
• Cycling
• Heart rate tracking
• Stress management
• Others

By Distribution Channel

• Online
• Offline

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the increase in new product launches of fitness trackers as one of the prime reasons driving the fitness tracker market growth during the next few years. Also, increase in number of mergers and acquisitions and collaborations and increasing use of wearable devices in sports analytics will lead to sizable demand in the market.

The report on the fitness tracker market covers the following areas:

• Fitness tracker market sizing
• Fitness tracker market forecast
• Fitness tracker market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fitness tracker market vendors that include Alphabet Inc., Apple Inc., DO Technology Co. Ltd., Fossil Group Inc., Garmin Ltd., Hexoskin, Huawei Technologies Co. Ltd., Lenovo Group Ltd., Mensa Brand Technologies Pte Ltd., Moov Inc., Nike Inc., NURVV Ltd., Oura Health Oy, Samsung Electronics Co. Ltd., Sensoria Inc., Shenzhen Beienda Technology Co. Ltd., Sony Group Corp., Withings, Xiaomi Communications Co. Ltd., and Zepp Health Corp.. Also, the fitness tracker market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Fitness Tracker Market 2018 - 2022
  • Historic Market Size - Data Table on Global Fitness Tracker Market 2018 - 2022 ($ million)
• 4.2 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ million)
• 4.3 Distribution Channel segment analysis 2018 - 2022
  • Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 6.3 Running - Market size and forecast 2023-2028
  • Chart on Running - Market size and forecast 2023-2028 ($ million)
  • Data Table on Running - Market size and forecast 2023-2028 ($ million)
  • Chart on Running - Year-over-year growth 2023-2028 (%)
  • Data Table on Running - Year-over-year growth 2023-2028 (%)
• 6.4 Cycling - Market size and forecast 2023-2028
  • Chart on Cycling - Market size and forecast 2023-2028 ($ million)
  • Data Table on Cycling - Market size and forecast 2023-2028 ($ million)
  • Chart on Cycling - Year-over-year growth 2023-2028 (%)
  • Data Table on Cycling - Year-over-year growth 2023-2028 (%)
• 6.5 Heart rate tracking - Market size and forecast 2023-2028
  • Chart on Heart rate tracking - Market size and forecast 2023-2028 ($ million)
  • Data Table on Heart rate tracking - Market size and forecast 2023-2028 ($ million)
  • Chart on Heart rate tracking - Year-over-year growth 2023-2028 (%)
  • Data Table on Heart rate tracking - Year-over-year growth 2023-2028 (%)
• 6.6 Stress management - Market size and forecast 2023-2028
  • Chart on Stress management - Market size and forecast 2023-2028 ($ million)
  • Data Table on Stress management - Market size and forecast 2023-2028 ($ million)
  • Chart on Stress management - Year-over-year growth 2023-2028 (%)
  • Data Table on Stress management - Year-over-year growth 2023-2028 (%)
• 6.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
  • Chart on Distribution Channel - Market share 2023-2028 (%)
  • Data Table on Distribution Channel - Market share 2023-2028 (%)
• 7.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 7.3 Online - Market size and forecast 2023-2028
  • Chart on Online - Market size and forecast 2023-2028 ($ million)
  • Data Table on Online - Market size and forecast 2023-2028 ($ million)
  • Chart on Online - Year-over-year growth 2023-2028 (%)
  • Data Table on Online - Year-over-year growth 2023-2028 (%)
• 7.4 Offline - Market size and forecast 2023-2028
  • Chart on Offline - Market size and forecast 2023-2028 ($ million)
  • Data Table on Offline - Market size and forecast 2023-2028 ($ million)
  • Chart on Offline - Year-over-year growth 2023-2028 (%)
  • Data Table on Offline - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ million)
  • Data Table on France - Market size and forecast 2023-2028 ($ million)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 9.10 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 12.4 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
• 12.5 DO Technology Co. Ltd.
  • DO Technology Co. Ltd. - Overview
  • DO Technology Co. Ltd. - Product / Service
  • DO Technology Co. Ltd. - Key offerings
• 12.6 Fossil Group Inc.
  • Fossil Group Inc. - Overview
  • Fossil Group Inc. - Business segments
  • Fossil Group Inc. - Key news
  • Fossil Group Inc. - Key offerings
  • Fossil Group Inc. - Segment focus
• 12.7 Garmin Ltd.
  • Garmin Ltd. - Overview
  • Garmin Ltd. - Business segments
  • Garmin Ltd. - Key news
  • Garmin Ltd. - Key offerings
  • Garmin Ltd. - Segment focus
• 12.8 Huawei Technologies Co. Ltd.
  • Huawei Technologies Co. Ltd. - Overview
  • Huawei Technologies Co. Ltd. - Product / Service
  • Huawei Technologies Co. Ltd. - Key news
  • Huawei Technologies Co. Ltd. - Key offerings
• 12.9 Lenovo Group Ltd.
  • Lenovo Group Ltd. - Overview
  • Lenovo Group Ltd. - Business segments
  • Lenovo Group Ltd. - Key news
  • Lenovo Group Ltd. - Key offerings
  • Lenovo Group Ltd. - Segment focus
• 12.10 Mensa Brand Technologies Pte Ltd.
  • Mensa Brand Technologies Pte Ltd. - Overview
  • Mensa Brand Technologies Pte Ltd. - Product / Service
  • Mensa Brand Technologies Pte Ltd. - Key offerings
• 12.11 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key news
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
• 12.12 NURVV Ltd.
  • NURVV Ltd. - Overview
  • NURVV Ltd. - Product / Service
  • NURVV Ltd. - Key offerings
• 12.13 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
• 12.14 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
• 12.15 Withings
  • Withings - Overview
  • Withings - Product / Service
  • Withings - Key offerings
• 12.16 Xiaomi Communications Co. Ltd.
  • Xiaomi Communications Co. Ltd. - Overview
  • Xiaomi Communications Co. Ltd. - Business segments
  • Xiaomi Communications Co. Ltd. - Key news
  • Xiaomi Communications Co. Ltd. - Key offerings
  • Xiaomi Communications Co. Ltd. - Segment focus
• 12.17 Zepp Health Corp.
  • Zepp Health Corp. - Overview
  • Zepp Health Corp. - Business segments
  • Zepp Health Corp. - Key offerings
  • Zepp Health Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations