세계의 피트니스 트래커 시장 보고서(2025년)
Fitness Tracker Global Market Report 2025
상품코드 : 1821553
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

피트니스 트래커 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR(연평균 성장률) 18.4%로 1,375억 2,000만 달러로 성장합니다. 예측 기간의 성장은 수면 추적 및 웰니스, 노인 및 시니어 피트니스, 소아 피트니스 트래커, 생태계 통합, 정신건강 모니터링에 기인합니다. 예측 기간의 주요 동향에는 웨어러블 심전도 및 건강 추적, 원격 건강 모니터링, AI 및 데이터 분석, 커스터마이징 및 개인화, 패션 및 디자인 중시 등이 포함됩니다.

향후 5년간 18.4%의 성장률 전망은 지난번 예측보다 0.2% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 관세 인상은 한국이나 베트남에서 조달하는 웨어러블 심박수 측정기 및 걸음 수 추적기의 비용을 상승시키고, 예방 의료 비용을 악화시키며, 환자들의 순응도를 떨어뜨려 미국의 만성질환 관리에 부담을 줄 가능성이 높습니다. 또한 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

건강 장애의 유병률 증가가 예상되므로 피트니스 트래커 시장의 성장은 당분간 지속될 것으로 보입니다. 알려진 신체적 원인과 눈에 보이는 정신병리를 특징으로 하는 건강 장애는 전 세계 사망률에 크게 기여하고 있습니다. 세계보건기구(WHO)의 2022년 9월 자료에 따르면 비감염성 질환(NCDs) 또는 만성질환은 전 세계 연간 사망자 4,100만 명 중 74%를 차지합니다. 심혈관 질환, 암, 만성 호흡기 질환, 당뇨병은 이러한 건강 장애의 상당 부분을 차지합니다. 규칙적인 신체 활동을 촉진하는 피트니스 트래커의 사용은 다양한 건강 장애에 대한 예방책으로 자리매김하며 피트니스 트래킹 솔루션에 대한 수요를 촉진하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

A fitness tracker is a device equipped with sensors that monitor orientation, movement, and rotation. It collects data and converts it into various metrics such as steps taken, calories burned, sleep quality, and overall daily activity of the wearer.

The primary device types in the fitness tracker market include smartwatches, fitness bands, smart glasses, smart clothing, and other device types. A smartwatch is a digital watch that offers additional features beyond timekeeping. Various applications associated with fitness trackers include heart rate tracking, sleep measurement, glucose measurement, as well as sports, running, and cycling tracking. Fitness trackers are typically distributed through online platforms, retail outlets, and other distribution channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.

The fitness tracker market research report is one of a series of new reports from The Business Research Company that provides fitness tracker market statistics, including fitness tracker industry global market size, regional shares, competitors with a fitness tracker market share, detailed fitness tracker market segments, market trends and opportunities, and any further data you may need to thrive in the fitness tracker industry. This fitness tracker market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fitness tracker market size has grown exponentially in recent years. It will grow from $58.1 billion in 2024 to $70.03 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to increased health and fitness awareness, shift towards wellness and preventive health, demand for weight management, health insurance and corporate wellness, sports and athletic trends.

The fitness tracker market size is expected to see rapid growth in the next few years. It will grow to $137.52 billion in 2029 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to sleep tracking and wellness, senior and elderly fitness, pediatric fitness trackers, ecosystem integration, mental health monitoring. Major trends in the forecast period include wearable ecg and health tracking, remote health monitoring, ai and data analytics, customization and personalization, emphasis on fashion and design.

The forecast of 18.4% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations are likely to burden U.S. chronic disease management by driving up the cost of wearable heart rate monitors and step trackers sourced from South Korea and Vietnam, exacerbating preventive care costs and reducing patient adherence. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated rise in the prevalence of health disorders is set to drive the growth of the fitness tracker market in the foreseeable future. Health disorders, characterized by known physical causes and visible psychopathology, contribute significantly to global mortality. According to the World Health Organization's September 2022 data, non-communicable diseases (NCDs) or chronic diseases account for 74% of the 41 million deaths annually worldwide. Cardiovascular diseases, cancer, chronic respiratory diseases, and diabetes collectively represent a substantial portion of these health disorders. The use of fitness trackers, promoting regular physical activity, is positioned as a preventive measure against various health disorders, fostering the demand for fitness tracking solutions.

The increasing penetration of smartphones is expected to propel the fitness tracker market forward. Smartphones, multifunctional mobile devices with internet access, apps, and multimedia capabilities, have become ubiquitous. Fitness trackers complement smartphones by offering health and activity monitoring features, enabling users to manage their well-being through these mobile devices. As of February 2023, Uswitch Limited reported a 3.8% increase in mobile connections in the UK, reaching 71.8 million. The anticipated growth indicates that by 2025, around 95% of the UK population, approximately 65 million individuals, will own smartphones. This surge in smartphone penetration is a significant driver for the fitness tracker market, as users seek integrated health and fitness functionalities.

Technological advancement emerges as a prominent trend in the fitness tracker market, with major companies actively pursuing innovations to maintain their market positions. In April 2021, Fitbit, a prominent U.S.-based consumer electronics and fitness company operating in the fitness tracker market, introduced Fitbit Luxe. This fashion-forward health and wellness tracker incorporates essential features like heart and sleep tracking, breathing rate monitoring, and stress management. Notably, it integrates advanced technologies such as a blood oxygen sensor and color AMOLED display. Fitbit Luxe caters to consumer demands for both functionality and aesthetics, featuring a stainless-steel case, exemplifying the company's commitment to technological excellence in the fitness tracker market.

Leading companies in the fitness tracker market are actively introducing innovative products to fortify their market positions. In March 2023, Tricorder.Zero, a U.S.-based sensor health and fitness tracker provider, unveiled its state-of-the-art health and fitness tracker equipped with seven precise sensors. This cutting-edge device empowers users to monitor diverse health metrics, including visualizations of the ear, nose, throat, outer eye, and skin, infrared forehead temperature readings, heart rate, blood oxygenation, heart and lung sounds, EKG patterns, and body fat and muscle tone over a month. Enhanced by artificial intelligence (AI), the tracker provides alerts for abnormal readings, prompting users to seek professional advice. It also supports medication tracking and consolidates all data in a user-friendly app, ensuring end-to-end data security.

In August 2024, Outside Interactive, Inc., a US-based company providing resources and tools for outdoor activities, acquired the MapMyFitness outdoor fitness tracking business from Under Armour, Inc., for an undisclosed amount. This acquisition aims to expand Outside Interactive, Inc.'s portfolio of fitness-tracking applications, enhance user engagement, and strengthen its position in the fitness technology market. Under Armour, Inc. is a US-based sportswear company that offers fitness trackers and related products.

Major companies operating in the fitness tracker market include Fitbit Inc., Apple Inc., Garmin Ltd., Google LLC, Huawei Technologies Co. Ltd., NIKE Inc., Samsung Electronics Co. Ltd., Xiaomi Inc., Adidas Inc., Jawbone, Polar Electro Oy, Beienda International Co. Limited, Ambiotex GmbH, Hexoskin, Fossil Group Inc., TomTom N.V., Huawei Technologies Co. Ltd., TomTom International BV, Misfit Inc., Moov Inc., Lumo Bodytech Inc., Atlas Wearables Inc., Basis Science Inc., Bragi GmbH, Casio Computer Co. Ltd., Catapult Sports Pty Ltd., Coros Wearables Inc., Epson America Inc., Jaybird LLC, LG Electronics Inc., LifeBEAM Technologies Ltd., Motorola Mobility LLC, Pebble Technology Corp., Razer Inc., Sony Corporation, Timex Group USA Inc., Under Armour Inc.

North America was the largest region in the fitness tracker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fitness tracker market share report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the fitness tracker market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The fitness tracker market consists of sales of basic fitness trackers, heart rate monitoring trackers, and heart rate monitoring trackers with GPS. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Fitness Tracker Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on fitness tracker market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for fitness tracker ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The fitness tracker market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Fitness Tracker Market Characteristics

3. Fitness Tracker Market Trends And Strategies

4. Fitness Tracker Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Fitness Tracker Growth Analysis And Strategic Analysis Framework

6. Fitness Tracker Market Segmentation

7. Fitness Tracker Market Regional And Country Analysis

8. Asia-Pacific Fitness Tracker Market

9. China Fitness Tracker Market

10. India Fitness Tracker Market

11. Japan Fitness Tracker Market

12. Australia Fitness Tracker Market

13. Indonesia Fitness Tracker Market

14. South Korea Fitness Tracker Market

15. Western Europe Fitness Tracker Market

16. UK Fitness Tracker Market

17. Germany Fitness Tracker Market

18. France Fitness Tracker Market

19. Italy Fitness Tracker Market

20. Spain Fitness Tracker Market

21. Eastern Europe Fitness Tracker Market

22. Russia Fitness Tracker Market

23. North America Fitness Tracker Market

24. USA Fitness Tracker Market

25. Canada Fitness Tracker Market

26. South America Fitness Tracker Market

27. Brazil Fitness Tracker Market

28. Middle East Fitness Tracker Market

29. Africa Fitness Tracker Market

30. Fitness Tracker Market Competitive Landscape And Company Profiles

31. Fitness Tracker Market Other Major And Innovative Companies

32. Global Fitness Tracker Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Fitness Tracker Market

34. Recent Developments In The Fitness Tracker Market

35. Fitness Tracker Market High Potential Countries, Segments and Strategies

36. Appendix

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