피트니스 트래커 시장 : 디바이스 유형별, 디스플레이 유형별, 유통 채널별, 호환성별, 지역별
Fitness Trackers Market, By Device Type, By Display Type, By Distribution Channel, By Compatibility, and By Geography
상품코드
:
1741083
리서치사
:
Coherent Market Insights
발행일
:
2025년 03월
페이지 정보
:
영문
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피트니스 트래커 시장은 2025년에는 879억 7,000만 달러로 추정되고, 2032년에는 3,079억 3,000만 달러에 이를 것으로 예측되며, 2025년부터 2032년에 걸쳐 19.6%의 복합 연간 성장률(CAGR)을 나타낼 것으로 전망되고 있습니다.
| 보고 범위 |
보고서 세부정보 |
| 기준 연도 |
2024년 |
시장 규모(2025년) |
879억 7,000만 달러 |
| 실적 데이터 |
2020-2024년 |
예측 기간 |
2025-2032년 |
| 예측 기간 : 2025-2032년 CAGR : |
19.60% |
가치 예측(2032년) |
3,079억 3,000만 달러 |
피트니스 트래커는 웨어러블 디바이스 또는 컴퓨터 용도로, 사람의 일상적인 신체 활동을 보행, 심박수, 달리기, 수면 패턴, 소비 칼로리 등 건강 및/또는 피트니스와 관련된 기타 데이터와 함께 기록합니다.
시장 역학 :
심혈관 질환과 비만의 유병률 증가, 건강과 피트니스에 대한 사람들의 의식 증가, 피트니스 트래커 채용 또는 사용 증가, COVID-19(팬데믹)의 발생은 세계의 피트니스 트래커 시장 성장을 가속할 것으로 예상되는 주요 요인입니다.
예를 들어, 2021년 11월, Noise와 HRX는 제휴해, 특히 밀레니얼 세대와 GenZ용으로 설계된 일련의 피트니스 트래커를 발매했습니다.
또한 2021년 8월, Fitbit은 인도에서 피트니스 트래커 Fitbit Luxe를 출시했습니다.
본 조사의 주요 특징
- 본 보고서에서는 세계의 피트니스 트래커 시장을 상세하게 분석하여 2024년을 기준연도로 한 예측기간 2025-2032년 시장 규모 및 복합연간 성장률(CAGR)을 제공합니다.
- 또, 다양한 부문에 걸친 잠재적인 수익 기회를 밝혀, 이 시장의 매력적인 투자 제안 매트릭스에 대해서 해설했습니다.
- 또한 시장 성장 촉진요인, 억제요인, 기회, 신제품 발매 및 승인, 시장 동향, 지역별 전망, 주요 기업이 채용하는 경쟁 전략 등에 관한 중요한 인사이트도 제공합니다.
- 기업 하이라이트, 제품 포트폴리오, 주요 하이라이트, 재무 실적, 전략 등 아래의 파라미터를 바탕으로 세계의 피트니스 트래커 시장 주요 기업을 프로파일하고 있습니다.
- 이 보고서로부터의 인사이트에 의해 마케팅 담당자나 기업의 경영진은 장래의 제품의 발매, 유형의 업그레이드, 시장 확대, 마케팅 전술에 관한 정보에 근거한 의사 결정을 실시할 수 있습니다.
- 피트니스 트래커 세계 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통 업체, 신규 참가자, 재무 분석가 등이 업계의 다양한 이해 관계자를 지원합니다.
- 이해관계자는 세계의 피트니스 트래커 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 의사결정을 용이하게 할 수 있습니다.
목차
제1장 조사의 목적과 전제조건
제2장 시장 전망
- 보고서 설명
- 주요 요약
- 일관된 기회 맵(COM)
제3장 시장 역학, 규제, 동향 분석
- 시장 역학
- 건강과 피트니스에 대한 의식이 증가
- 피트니스 트래커의 고비용과 데이터 도난의 위험
- 피트니스 트래커의 도입이나 사용 증가
- 영향 분석
- 주요 하이라이트
- 규제 시나리오
- 제품 출시/승인
- PEST 분석
- PORTER 분석
- 합병과 인수 시나리오
제4장 세계의 피트니스 트래커 시장 - 코로나바이러스(COVID-19) 유행의 영향
- COVID-19 역학
- 공급측과 수요측의 분석
- 경제에 미치는 영향
제5장 세계의 피트니스 트래커 시장, 디바이스 유형별(2020-2032년)
제6장 세계의 피트니스 트래커 시장, 디스플레이 유형별(2020-2032년)
제7장 세계의 피트니스 트래커 시장, 유통 채널별(2020-2032년)
제8장 세계의 피트니스 트래커 시장, 호환성별(2020-2032년)
- iOS
- Android
- Windows
- Tizen
- 기타
제9장 세계의 피트니스 트래커 시장, 지역별(2020-2032년)
- 북미
- 유럽
- 아시아태평양
- 라틴아메리카
- 중동 및 아프리카
제10장 경쟁 구도
- Adidas AG
- Apple Inc.
- Fitbit, Inc.
- Garmin Ltd.
- Jawbone
- Moov Inc.
- Xiaomi Inc.
- Nike, Inc.
- Lumo Bodytech Inc.
- Samsung Electronics Co. Ltd.
제11장 섹션
KTH
영문 목차
Fitness Trackers Market is estimated to be valued at USD 87.97 Bn in 2025 and is expected to reach USD 307.93 Bn by 2032, growing at a compound annual growth rate (CAGR) of 19.6% from 2025 to 2032.
| Report Coverage |
Report Details |
| Base Year: |
2024 |
Market Size in 2025: |
USD 87.97 Bn |
| Historical Data for: |
2020 To 2024 |
Forecast Period: |
2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: |
19.60% |
2032 Value Projection: |
USD 307.93 Bn |
Fitness tracker is a wearable device or computer application that records a person's daily physical activity, together with other data relating to their health and/or fitness, such as walking steps, heart rate, running distance, sleep patterns, the number of calories burned, etc.
Market Dynamics:
Increasing prevalence of cardiovascular diseases and obesity, increasing awareness among people about health and fitness, increasing adoption or use of fitness trackers, and the outbreak of COVID-19 (pandemic) are major factors expected to drive growth of the global fitness trackers market.
For instance, in November 2021, Noise and HRX teamed up to launch a range of fitness trackers designed especially for the millennials and GenZ. The newly launched fitness tracker is equipped with prominent features such as a sleep cycle tracker, heart rate and blood pressure monitor, smart DND, and noise health suite for complete care on the go.
Moreover, in August 2021, Fitbit launched a fitness tracker, Fitbit Luxe, in India. The latest fitness tracker comes in as a premium offering for those that want the accuracy of Fitbit's fitness tracking features along with a significantly unique design statement.
Key features of the study:
- This report provides in-depth analysis of the global fitness trackers market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year.
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
- It profiles key players in the global fitness trackers market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.
- Key companies covered as a part of this study include Adidas AG, Apple Inc., Fitbit, Inc., Garmin Ltd., Jawbone, Moov Inc., Xiaomi Inc., Nike, Inc., Lumo Bodytech Inc., and Samsung Electronics Co. Ltd., among others.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
- The global fitness trackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global fitness trackers market.
Detailed Segmentation:
- Global Fitness Trackers Market, By Device Type:
- Fitness Band
- Smartwatch
- Others
- Global Fitness Trackers Market, By Display Type:
- Monochrome Display
- Colored Display
- Global Fitness Trackers Market, By Distribution Channel:
- Online Stores
- Offline Stores
- Global Fitness Trackers Market, By Compatibility:
- IOS
- Android
- Windows
- Tizen
- Others
- Global Fitness Trackers Market, By Geography:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
- Company Profiles:
- Adidas AG
- Apple Inc.
- Fitbit, Inc.
- Garmin Ltd.
- Jawbone, Moov Inc.
- Xiaomi Inc.
- Nike, Inc.
- Lumo Bodytech Inc.
- Samsung Electronics Co. Ltd.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snapshot, By Device Type
- Market Snapshot, By Display Type
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Compatibility
- Market Snapshot, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Increasing awareness about health and fitness
- High cost of fitness trackers and risk of data theft
- Increasing adoption or use of fitness trackers
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Fitness Trackers Market - Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Global Fitness Trackers Market, By Device Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Fitness Band
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Smartwatch
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
6. Global Fitness Trackers Market, By Display Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Monochrome Display
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Colored Display
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
7. Global Fitness Trackers Market, By Distribution Channel, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Online Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Offline Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
8. Global Fitness Trackers Market, By Compatibility, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- IOS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Android
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Windows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Tizen
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
9. Global Fitness Trackers Market, By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
- Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
10. Competitive Landscape
- Adidas AG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Apple Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Fitbit, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Garmin Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Jawbone
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Moov Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Xiaomi Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Nike, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Lumo Bodytech Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Samsung Electronics Co. Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Analyst Views
11. Section
- Research Methodology
- About us
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