Fitness Trackers Market is estimated to be valued at USD 87.97 Bn in 2025 and is expected to reach USD 307.93 Bn by 2032, growing at a compound annual growth rate (CAGR) of 19.6% from 2025 to 2032.
Report Coverage
Report Details
Base Year:
2024
Market Size in 2025:
USD 87.97 Bn
Historical Data for:
2020 To 2024
Forecast Period:
2025 To 2032
Forecast Period 2025 to 2032 CAGR:
19.60%
2032 Value Projection:
USD 307.93 Bn
Fitness tracker is a wearable device or computer application that records a person's daily physical activity, together with other data relating to their health and/or fitness, such as walking steps, heart rate, running distance, sleep patterns, the number of calories burned, etc.
Market Dynamics:
Increasing prevalence of cardiovascular diseases and obesity, increasing awareness among people about health and fitness, increasing adoption or use of fitness trackers, and the outbreak of COVID-19 (pandemic) are major factors expected to drive growth of the global fitness trackers market.
For instance, in November 2021, Noise and HRX teamed up to launch a range of fitness trackers designed especially for the millennials and GenZ. The newly launched fitness tracker is equipped with prominent features such as a sleep cycle tracker, heart rate and blood pressure monitor, smart DND, and noise health suite for complete care on the go.
Moreover, in August 2021, Fitbit launched a fitness tracker, Fitbit Luxe, in India. The latest fitness tracker comes in as a premium offering for those that want the accuracy of Fitbit's fitness tracking features along with a significantly unique design statement.
Key features of the study:
This report provides in-depth analysis of the global fitness trackers market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global fitness trackers market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Adidas AG, Apple Inc., Fitbit, Inc., Garmin Ltd., Jawbone, Moov Inc., Xiaomi Inc., Nike, Inc., Lumo Bodytech Inc., and Samsung Electronics Co. Ltd., among others.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global fitness trackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global fitness trackers market.
Detailed Segmentation:
Global Fitness Trackers Market, By Device Type:
Fitness Band
Smartwatch
Others
Global Fitness Trackers Market, By Display Type:
Monochrome Display
Colored Display
Global Fitness Trackers Market, By Distribution Channel:
Online Stores
Offline Stores
Global Fitness Trackers Market, By Compatibility:
IOS
Android
Windows
Tizen
Others
Global Fitness Trackers Market, By Geography:
North America
Europe
Asia Pacific
Latin America
Middle East
Africa
Company Profiles:
Adidas AG
Apple Inc.
Fitbit, Inc.
Garmin Ltd.
Jawbone, Moov Inc.
Xiaomi Inc.
Nike, Inc.
Lumo Bodytech Inc.
Samsung Electronics Co. Ltd.
Table of Contents
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snapshot, By Device Type
Market Snapshot, By Display Type
Market Snapshot, By Distribution Channel
Market Snapshot, By Compatibility
Market Snapshot, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Increasing awareness about health and fitness
High cost of fitness trackers and risk of data theft
Increasing adoption or use of fitness trackers
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
4. Global Fitness Trackers Market - Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global Fitness Trackers Market, By Device Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Fitness Band
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Smartwatch
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
6. Global Fitness Trackers Market, By Display Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Monochrome Display
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Colored Display
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
7. Global Fitness Trackers Market, By Distribution Channel, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Online Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Offline Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
8. Global Fitness Trackers Market, By Compatibility, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
IOS
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Android
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Windows
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Tizen
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
9. Global Fitness Trackers Market, By Region, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
Middle East & Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)