한글목차

인앱 광고 시장은 2023-2028년 3,383억 달러 규모, 예측 기간 동안 26.06%의 CAGR로 성장할 것으로 예상됩니다.

본 보고서에서는 인앱 광고 시장에 대한 전반적인 분석, 시장 규모 및 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 포함한 벤더 분석 등을 수록하고 있습니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 스마트폰 사용 확대, 앱 사용 증가, 높은 광고 참여율 등이 시장을 주도하고 있습니다.

이 보고서는 향후 몇 년 동안 인앱 광고 시장의 성장을 촉진할 주요 요인 중 하나로 인앱 결제의 증가를 꼽았습니다. 또한, 인앱 광고의 개인화 사용 증가, E-Commerce와 소셜 미디어의 인기 증가는 인앱 광고 시장의 큰 수요를 창출할 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 인앱 광고 세계 시장 2018-2022
• 용도별 부문 분석 2018-2022
• 유형별 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 용도별

• 시장 세분화
• 비교 : 용도별
• 메시지 : 시장 규모와 예측 2023-2028
• 온라인 쇼핑 : 시장 규모와 예측 2023-2028
• 게임 : 시장 규모와 예측 2023-2028
• 엔터테인먼트 : 시장 규모와 예측 2023-2028
• 기타 : 시장 규모와 예측 2023-2028
• 시장 기회 : 용도별

제7장 시장 세분화 : 유형별

• 시장 세분화
• 비교 : 유형별
• 배너 광고 : 시장 규모와 예측 2023-2028
• 인터스티셜 광고 : 시장 규모와 예측 2023-2028
• 리치 미디어 광고 : 시장 규모와 예측 2023-2028
• 비디오 광고 : 시장 규모와 예측 2023-2028
• 네이티브 광고 : 시장 규모와 예측 2023-2028
• 시장 기회 : 유형별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2023-2028
• 유럽 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 인도 : 시장 규모와 예측 2023-2028
• 독일 : 시장 규모와 예측 2023-2028
• 영국 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제11장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Adscompass
• Alphabet Inc.
• Bidease inc.
• BYYD Inc
• Coalition Technologies LLC
• Digital Hamster SL
• Dot Com Infoway
• IDS Logic
• InMobi Pte. Ltd.
• Mobio Global Ltd.
• RevX
• Tremor International Ltd.
• TUNE Inc.
• Yahoo
• zoomd technologies Ltd.

제13장 부록

영문목차

The in-app advertising market is forecasted to grow by USD 338.3 bn during 2023-2028, accelerating at a CAGR of 26.06% during the forecast period. The report on the in-app advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing use of smartphones, increasing app usage, and high engagement rates in advertising.

Technavio's in-app advertising market is segmented as below:

By Application

• Messaging
• Online shopping
• Gaming
• Entertainment
• Others

By Type

• Banner ads
• Interstitial ads
• Rich media ads
• Video ads
• Native ads

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing in-app purchases as one of the prime reasons driving the in-app advertising market growth during the next few years. Also, increasing use of personalization in-app ads and rising popularity of E-commerce and social media will lead to sizable demand in the market.

The report on the in-app advertising market covers the following areas:

• In-app advertising market sizing
• In-app advertising market forecast
• In-app advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-app advertising market vendors that include Adscompass, Alphabet Inc., Amazon.com Inc., Azerion Group N.V, Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX , Tremor International Ltd., TUNE Inc., Yahoo, and zoomd technologies Ltd.. Also, the in-app advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global In-App Advertising Market 2018 - 2022
  • Historic Market Size - Data Table on Global In-App Advertising Market 2018 - 2022 ($ billion)
• 4.2 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• 4.3 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 6.3 Messaging - Market size and forecast 2023-2028
  • Chart on Messaging - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Messaging - Market size and forecast 2023-2028 ($ billion)
  • Chart on Messaging - Year-over-year growth 2023-2028 (%)
  • Data Table on Messaging - Year-over-year growth 2023-2028 (%)
• 6.4 Online shopping - Market size and forecast 2023-2028
  • Chart on Online shopping - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Online shopping - Market size and forecast 2023-2028 ($ billion)
  • Chart on Online shopping - Year-over-year growth 2023-2028 (%)
  • Data Table on Online shopping - Year-over-year growth 2023-2028 (%)
• 6.5 Gaming - Market size and forecast 2023-2028
  • Chart on Gaming - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Gaming - Market size and forecast 2023-2028 ($ billion)
  • Chart on Gaming - Year-over-year growth 2023-2028 (%)
  • Data Table on Gaming - Year-over-year growth 2023-2028 (%)
• 6.6 Entertainment - Market size and forecast 2023-2028
  • Chart on Entertainment - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Entertainment - Market size and forecast 2023-2028 ($ billion)
  • Chart on Entertainment - Year-over-year growth 2023-2028 (%)
  • Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
• 6.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 7.3 Banner ads - Market size and forecast 2023-2028
  • Chart on Banner ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Banner ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Banner ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Banner ads - Year-over-year growth 2023-2028 (%)
• 7.4 Interstitial ads - Market size and forecast 2023-2028
  • Chart on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Interstitial ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Interstitial ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Interstitial ads - Year-over-year growth 2023-2028 (%)
• 7.5 Rich media ads - Market size and forecast 2023-2028
  • Chart on Rich media ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Rich media ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Rich media ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Rich media ads - Year-over-year growth 2023-2028 (%)
• 7.6 Video ads - Market size and forecast 2023-2028
  • Chart on Video ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Video ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Video ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Video ads - Year-over-year growth 2023-2028 (%)
• 7.7 Native ads - Market size and forecast 2023-2028
  • Chart on Native ads - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Native ads - Market size and forecast 2023-2028 ($ billion)
  • Chart on Native ads - Year-over-year growth 2023-2028 (%)
  • Data Table on Native ads - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ billion)
  • Data Table on India - Market size and forecast 2023-2028 ($ billion)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Adscompass
  • Adscompass - Overview
  • Adscompass - Product / Service
  • Adscompass - Key offerings
• 12.4 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 12.5 Bidease inc.
  • Bidease inc. - Overview
  • Bidease inc. - Product / Service
  • Bidease inc. - Key offerings
• 12.6 BYYD Inc
  • ByYD Inc - Overview
  • ByYD Inc - Product / Service
  • ByYD Inc - Key offerings
• 12.7 Coalition Technologies LLC
  • Coalition Technologies LLC - Overview
  • Coalition Technologies LLC - Product / Service
  • Coalition Technologies LLC - Key offerings
• 12.8 Digital Hamster SL
  • Digital Hamster SL - Overview
  • Digital Hamster SL - Product / Service
  • Digital Hamster SL - Key offerings
• 12.9 Dot Com Infoway
  • Dot Com Infoway - Overview
  • Dot Com Infoway - Product / Service
  • Dot Com Infoway - Key offerings
• 12.10 IDS Logic
  • IDS Logic - Overview
  • IDS Logic - Product / Service
  • IDS Logic - Key offerings
• 12.11 InMobi Pte. Ltd.
  • InMobi Pte. Ltd. - Overview
  • InMobi Pte. Ltd. - Product / Service
  • InMobi Pte. Ltd. - Key offerings
• 12.12 Mobio Global Ltd.
  • Mobio Global Ltd. - Overview
  • Mobio Global Ltd. - Product / Service
  • Mobio Global Ltd. - Key offerings
• 12.13 RevX
  • RevX - Overview
  • RevX - Product / Service
  • RevX - Key offerings
• 12.14 Tremor International Ltd.
  • Tremor International Ltd. - Overview
  • Tremor International Ltd. - Product / Service
  • Tremor International Ltd. - Key offerings
• 12.15 TUNE Inc.
  • TUNE Inc. - Overview
  • TUNE Inc. - Product / Service
  • TUNE Inc. - Key offerings
• 12.16 Yahoo
  • Yahoo - Overview
  • Yahoo - Product / Service
  • Yahoo - Key offerings
• 12.17 zoomd technologies Ltd.
  • zoomd technologies Ltd. - Overview
  • zoomd technologies Ltd. - Product / Service
  • zoomd technologies Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations