한글목차

온라인 의류 소매시장은 2023-20281년에 2,788억 달러, 예측 기간 중 CAGR은 15.2%로 성장할 것으로 예측됩니다.

온라인 의류 소매시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개의 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 시장은 디지털 결제 시스템 보급, 온라인 소비와 스마트폰 보급률 상승, E-Commerce 산업 성장에 의해 촉진되고 있습니다.

본 조사에서는 모바일 커머스와 네트워크 마케팅을 향후 수년간 온라인 의류 소매시장 성장을 촉진하는 주요인의 하나로 분석하고 있습니다. 또한 소셜·미디어 존재, M&A 활동이나 전략적 제휴 증가는 시장의 큰 수요로 연결됩니다.

목차

제1장 개요

• 시장 개요

제2장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 세계의 온라인 의류 소매시장 2018-2022
• 최종사용자별 부문 분석 2018-2022
• 제품별 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five Forces 분석

• Five forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제6장 시장 세분화 : 최종사용자별

• 시장 세분화
• 비교 : 최종사용자별
• 남성용 의류 : 시장 규모와 예측 2023-2028
• 여성용 의류 : 시장 규모와 예측 2023-2028
• 아동용 의류 : 시장 규모와 예측 2023-2028
• 시장 기회 : 최종사용자별

제7장 시장 세분화 : 제품별

• 시장 세분화
• 비교 : 제품별
• 어퍼 웨어 : 시장 규모와 예측 2023-2028
• 보텀 웨어 : 시장 규모와 예측 2023-2028
• 기타 : 시장 규모와 예측 2023-2028
• 시장 기회 : 제품별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2023-2028
• 유럽 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 일본 : 시장 규모와 예측 2023-2028
• 독일 : 시장 규모와 예측 2023-2028
• 영국 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역 상황별

제10장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제 영향
• 시장 기회·억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Adidas AG
• Alibaba Group Holding Ltd.
• Amazon.com Inc.
• ASOS Plc
• BANGGOOD TECHNOLOGY Co. Ltd.
• Cotton On Group
• Dolce and Gabbana S.r.l.
• Gildan Activewear Inc.
• Giordano International Ltd.
• Kering SA
• Levi Strauss and Co.
• M. H. Alshaya Co. WLL
• OTB Spa
• Ralph Lauren Corp.
• Walmart Inc.

제13장 부록

영문목차

The online apparel retailing market is forecasted to grow by USD 278.8 bn during 2023-2028, accelerating at a CAGR of 15.2% during the forecast period. The report on the online apparel retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising popularity of digital payment system, rise in online spending and smartphone penetration, and growth in the e-commerce industry.

Technavio's online apparel retailing market is segmented as below:

By End-user

• Men apparel
• Women apparel
• Children apparel

By Product

• Upper wear apparel
• Bottom wear apparel
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the mobile commerce and network marketing as one of the prime reasons driving the online apparel retailing market growth during the next few years. Also, social media presence and increase in m and a activities and strategic alliances will lead to sizable demand in the market.

The report on the online apparel retailing market covers the following areas:

• Online apparel retailing market sizing
• Online apparel retailing market forecast
• Online apparel retailing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online apparel retailing market vendors that include Adidas AG, Alibaba Group Holding Ltd., Amazon.com Inc., ASOS Plc, BANGGOOD TECHNOLOGY Co. Ltd., Cotton On Group, Dolce and Gabbana S.r.l., Gildan Activewear Inc., Giordano International Ltd., JD.com Inc., Kering SA, Levi Strauss and Co., LVMH Group., M. H. Alshaya Co. WLL, OTB Spa, Ralph Lauren Corp., SSENSE, Staples Inc., The Gap Inc., and Walmart Inc.. Also, the online apparel retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Online Apparel Retailing Market 2018 - 2022
  • Historic Market Size - Data Table on Global Online Apparel Retailing Market 2018 - 2022 ($ billion)
• 4.2 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• 4.3 Product segment analysis 2018 - 2022
  • Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 6.3 Men apparel - Market size and forecast 2023-2028
  • Chart on Men apparel - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Men apparel - Market size and forecast 2023-2028 ($ billion)
  • Chart on Men apparel - Year-over-year growth 2023-2028 (%)
  • Data Table on Men apparel - Year-over-year growth 2023-2028 (%)
• 6.4 Women apparel - Market size and forecast 2023-2028
  • Chart on Women apparel - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Women apparel - Market size and forecast 2023-2028 ($ billion)
  • Chart on Women apparel - Year-over-year growth 2023-2028 (%)
  • Data Table on Women apparel - Year-over-year growth 2023-2028 (%)
• 6.5 Children apparel - Market size and forecast 2023-2028
  • Chart on Children apparel - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Children apparel - Market size and forecast 2023-2028 ($ billion)
  • Chart on Children apparel - Year-over-year growth 2023-2028 (%)
  • Data Table on Children apparel - Year-over-year growth 2023-2028 (%)
• 6.6 Market opportunity by End-user
  • Market opportunity by End-user ($ billion)
  • Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments
  • Chart on Product - Market share 2023-2028 (%)
  • Data Table on Product - Market share 2023-2028 (%)
• 7.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 7.3 Upper wear apparel - Market size and forecast 2023-2028
  • Chart on Upper wear apparel - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Upper wear apparel - Market size and forecast 2023-2028 ($ billion)
  • Chart on Upper wear apparel - Year-over-year growth 2023-2028 (%)
  • Data Table on Upper wear apparel - Year-over-year growth 2023-2028 (%)
• 7.4 Bottom wear apparel - Market size and forecast 2023-2028
  • Chart on Bottom wear apparel - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Bottom wear apparel - Market size and forecast 2023-2028 ($ billion)
  • Chart on Bottom wear apparel - Year-over-year growth 2023-2028 (%)
  • Data Table on Bottom wear apparel - Year-over-year growth 2023-2028 (%)
• 7.5 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.6 Market opportunity by Product
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key news
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus
• 12.4 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
• 12.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
• 12.6 ASOS Plc
  • ASOS Plc - Overview
  • ASOS Plc - Business segments
  • ASOS Plc - Key news
  • ASOS Plc - Key offerings
  • ASOS Plc - Segment focus
• 12.7 BANGGOOD TECHNOLOGY Co. Ltd.
  • BANGGOOD TECHNOLOGY Co. Ltd. - Overview
  • BANGGOOD TECHNOLOGY Co. Ltd. - Product / Service
  • BANGGOOD TECHNOLOGY Co. Ltd. - Key offerings
• 12.8 Cotton On Group
  • Cotton On Group - Overview
  • Cotton On Group - Product / Service
  • Cotton On Group - Key offerings
• 12.9 Dolce and Gabbana S.r.l.
  • Dolce and Gabbana S.r.l. - Overview
  • Dolce and Gabbana S.r.l. - Product / Service
  • Dolce and Gabbana S.r.l. - Key offerings
• 12.10 Gildan Activewear Inc.
  • Gildan Activewear Inc. - Overview
  • Gildan Activewear Inc. - Business segments
  • Gildan Activewear Inc. - Key offerings
  • Gildan Activewear Inc. - Segment focus
• 12.11 Giordano International Ltd.
  • Giordano International Ltd. - Overview
  • Giordano International Ltd. - Business segments
  • Giordano International Ltd. - Key news
  • Giordano International Ltd. - Key offerings
  • Giordano International Ltd. - Segment focus
• 12.12 Kering SA
  • Kering SA - Overview
  • Kering SA - Business segments
  • Kering SA - Key news
  • Kering SA - Key offerings
  • Kering SA - Segment focus
• 12.13 Levi Strauss and Co.
  • Levi Strauss and Co. - Overview
  • Levi Strauss and Co. - Business segments
  • Levi Strauss and Co. - Key news
  • Levi Strauss and Co. - Key offerings
  • Levi Strauss and Co. - Segment focus
• 12.14 M. H. Alshaya Co. WLL
  • M. H. Alshaya Co. WLL - Overview
  • M. H. Alshaya Co. WLL - Product / Service
  • M. H. Alshaya Co. WLL - Key offerings
• 12.15 OTB Spa
  • OTB Spa - Overview
  • OTB Spa - Product / Service
  • OTB Spa - Key news
  • OTB Spa - Key offerings
• 12.16 Ralph Lauren Corp.
  • Ralph Lauren Corp. - Overview
  • Ralph Lauren Corp. - Business segments
  • Ralph Lauren Corp. - Key news
  • Ralph Lauren Corp. - Key offerings
  • Ralph Lauren Corp. - Segment focus
• 12.17 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Business segments
  • Walmart Inc. - Key news
  • Walmart Inc. - Key offerings
  • Walmart Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
  • 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations