한글목차

세계 디지털 마케팅 소프트웨어(DMS) 시장 규모는 예측 기간 동안 CAGR 17.16% 성장하여 2023-2028년 1,058억 달러에 달할 것으로 예상됩니다.

이 보고서는 디지털 마케팅 소프트웨어(DMS) 시장에 대한 전반적인 분석과 시장 규모 및 예측, 동향, 성장 촉진요인, 과제, 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 새로운 데이터 소스, 시장 성장을 촉진하는 규제 개혁, 개인화 마케팅의 확산, 디지털 미디어를 지원할 수 있는 기기의 증가와 인터넷 보급률의 증가 등이 시장을 주도하고 있습니다.

이 보고서는 소셜 미디어와 E-Commerce 플랫폼의 확산이 향후 몇 년간 디지털 마케팅 소프트웨어(DMS) 시장의 성장을 견인할 주요 요인 중 하나로 분석했습니다. 또한, 프로그래매틱 광고와 세계 디지털 전환도 시장 성장을 견인하는 주요 요인으로 작용할 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모, 2023년
• 시장 전망, 2023-2028년

제4장 시장 규모 실적

• 세계의 디지털 마케팅 소프트웨어(DMS) 시장, 2018-2022년
• 최종사용자별 부문 분석, 2018-2022년
• 서비스별 부문 분석, 2018-2022년
• 지역별 부문 분석, 2018-2022년
• 국가별 부문 분석, 2018-2022년

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 최종사용자별

• 시장 세분화
• 비교 : 최종사용자별
• 대기업 : 시장 규모와 예측, 2023-2028년
• 중소기업 : 시장 규모와 예측, 2023-2028년
• 시장 기회 : 최종사용자별

제7장 시장 세분화 : 서비스별

• 시장 세분화
• 비교 : 서비스별
• 전문 서비스 : 시장 규모와 예측, 2023-2028년
• 매니지드 서비스 : 시장 규모와 예측, 2023-2028년
• 시장 기회 : 서비스별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측, 2023-2028년
• 유럽 : 시장 규모와 예측, 2023-2028년
• 아시아태평양 : 시장 규모와 예측, 2023-2028년
• 남미 : 시장 규모와 예측, 2023-2028년
• 중동 및 아프리카 : 시장 규모와 예측, 2023-2028년
• 미국 : 시장 규모와 예측, 2023-2028년
• 영국 : 시장 규모와 예측, 2023-2028년
• 프랑스 : 시장 규모와 예측, 2023-2028년
• 독일 : 시장 규모와 예측, 2023-2028년
• 캐나다 : 시장 규모와 예측, 2023-2028년
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제11장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 산업 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Adobe Inc.
• BlueConic Inc.
• Demandbase Inc.
• HubSpot Inc.
• International Business Machines Corp.
• Microsoft Corp.
• Oracle Corp.
• Redpoint Global Inc.
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• The Nielsen Co. US LLC
• TransUnion
• Viant Technology LLC
• Zeta Global Holdings Corp.

제13장 부록

영문목차

Technavio has been monitoring the digital marketing software (DMS) market and is forecast to grow by USD 105.8 bn during 2023-2028, accelerating at a CAGR of 17.16% during the forecast period. Our report on the digital marketing software (DMS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new data sources, regulatory innovations boosting market growth, personalized marketing gaining traction, and increase in number of devices capable of supporting digital media and increasing internet penetration.

Technavio's digital marketing software (DMS) market is segmented as below:

By End-user

• Large enterprises
• Small and medium enterprises (SMEs)

By Service

• Professional services
• Managed services

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the spread of social media and e-commerce platforms as one of the prime reasons driving the digital marketing software (DMS) market growth during the next few years. Also, programmatic advertising boosting market growth and global digital transformation will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the digital marketing software (DMS) market covers the following areas:

• Digital marketing software (DMS) market sizing
• Digital marketing software (DMS) market forecast
• Digital marketing software (DMS) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing software (DMS) market vendors that include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.. Also, the digital marketing software (DMS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Digital Marketing Software (DMS) Market 2018 - 2022
  • Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2018 - 2022 ($ billion)
• 4.2 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• 4.3 Service segment analysis 2018 - 2022
  • Historic Market Size - Service Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 6.3 Large enterprises - Market size and forecast 2023-2028
  • Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
  • Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
• 6.4 Small and medium enterprises (SMEs) - Market size and forecast 2023-2028
  • Chart on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
  • Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
  • Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by End-user
  • Market opportunity by End-user ($ billion)
  • Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Service

• 7.1 Market segments
  • Chart on Service - Market share 2023-2028 (%)
  • Data Table on Service - Market share 2023-2028 (%)
• 7.2 Comparison by Service
  • Chart on Comparison by Service
  • Data Table on Comparison by Service
• 7.3 Professional services - Market size and forecast 2023-2028
  • Chart on Professional services - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Professional services - Market size and forecast 2023-2028 ($ billion)
  • Chart on Professional services - Year-over-year growth 2023-2028 (%)
  • Data Table on Professional services - Year-over-year growth 2023-2028 (%)
• 7.4 Managed services - Market size and forecast 2023-2028
  • Chart on Managed services - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Managed services - Market size and forecast 2023-2028 ($ billion)
  • Chart on Managed services - Year-over-year growth 2023-2028 (%)
  • Data Table on Managed services - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Service
  • Market opportunity by Service ($ billion)
  • Data Table on Market opportunity by Service ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.10 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ billion)
  • Data Table on France - Market size and forecast 2023-2028 ($ billion)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 12.4 BlueConic Inc.
  • BlueConic Inc. - Overview
  • BlueConic Inc. - Product / Service
  • BlueConic Inc. - Key offerings
• 12.5 Demandbase Inc.
  • Demandbase Inc. - Overview
  • Demandbase Inc. - Product / Service
  • Demandbase Inc. - Key offerings
• 12.6 HubSpot Inc.
  • HubSpot Inc. - Overview
  • HubSpot Inc. - Product / Service
  • HubSpot Inc. - Key news
  • HubSpot Inc. - Key offerings
• 12.7 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
• 12.8 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.9 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
• 12.10 Redpoint Global Inc.
  • Redpoint Global Inc. - Overview
  • Redpoint Global Inc. - Product / Service
  • Redpoint Global Inc. - Key offerings
• 12.11 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
• 12.12 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
• 12.13 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
• 12.14 The Nielsen Co. US LLC
  • The Nielsen Co. US LLC - Overview
  • The Nielsen Co. US LLC - Product / Service
  • The Nielsen Co. US LLC - Key offerings
• 12.15 TransUnion
  • TransUnion - Overview
  • TransUnion - Business segments
  • TransUnion - Key news
  • TransUnion - Key offerings
  • TransUnion - Segment focus
• 12.16 Viant Technology LLC
  • Viant Technology LLC - Overview
  • Viant Technology LLC - Product / Service
  • Viant Technology LLC - Key news
  • Viant Technology LLC - Key offerings
• 12.17 Zeta Global Holdings Corp.
  • Zeta Global Holdings Corp. - Overview
  • Zeta Global Holdings Corp. - Product / Service
  • Zeta Global Holdings Corp. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 market analysis
  • market analysis
• 13.10 List of abbreviations
  • List of abbreviations