한글목차

테크나비오(Technavio)는 버추얼 프로덕션 시장을 모니터링하고 있으며, 2023년부터 2028년까지 39억 1,250만 달러, 예측 기간 동안 21.48%의 CAGR로 성장할 것으로 예측하고 있습니다.

본 보고서에서는 버추얼 프로덕션 시장에 대한 전반적인 분석, 시장 규모 및 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등을 수록하고 있습니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 게임 산업의 버추얼 프로덕션 도입 확대, 애니메이션을 많이 사용하는 영화와 TV 프로그램의 성공, LED 비디오월 기술의 채택 증가 등이 시장을 주도하고 있습니다.

이 보고서는 향후 몇 년간 버추얼 프로덕션 시장의 성장을 주도할 주요 요인으로 제품 출시, 인수합병(M&A), 협업, 파트너십 등의 전략 채택을 꼽았습니다. 또한, 가상현실(VR) 및 360도 동영상 컨텐츠의 인기 증가와 OTT 표준의 채택은 시장의 큰 수요를 창출할 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 세계 버추얼 프로덕션 시장 2018-2022
• 컴포넌트별 부문 분석 2018-2022
• 유형별 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 컴포넌트별

• 시장 세분화
• 비교 : 컴포넌트별
• 소프트웨어 : 시장 규모와 예측 2023-2028
• 서비스 : 시장 규모와 예측 2023-2028
• 하드웨어 : 시장 규모와 예측 2023-2028
• 시장 기회 : 컴포넌트별

제7장 시장 세분화 : 유형별

• 시장 세분화
• 비교 : 유형별
• 생산후 : 시장 규모와 예측 2023-2028
• 생산 : 시장 규모와 예측 2023-2028
• 생산전 : 시장 규모와 예측 2023-2028
• 시장 기회 : 유형별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 유럽 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 영국 : 시장 규모와 예측 2023-2028
• 캐나다 : 시장 규모와 예측 2023-2028
• 프랑스 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역별

제10장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제11장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Adobe Inc.
• Arashi Vision Co. Ltd.
• Autodesk Inc.
• BORIS FX Inc.
• Epic Games Inc.
• HTC Corp.
• Humaneyes Technologies Ltd.
• Mo Sys Engineering Ltd.
• NVIDIA Corp.
• Panocam3d.com
• Side Effects Software Inc.
• Technicolor SA
• The Walt Disney Co.
• Vicon Motion Systems Ltd.

제13장 부록

영문목차

Technavio has been monitoring the virtual production market and is forecast to grow by USD 3912.5 mn during 2023-2028, accelerating at a CAGR of 21.48% during the forecast period. Our report on the virtual production market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing implementation of virtual production in gaming industry, success of movies and TV shows due to high use of animation, and rising adoption of LED video wall technology.

Technavio's virtual production market is segmented as below:

By Component

• Software
• Services
• Hardware

By Type

• Post-production
• Production
• Pre-production

By Geography

• North America
• APAC
• Europe
• Middle East and Africa
• South America

This study identifies the adoption of strategies such as product launch, merger and acquisition (M and A), collaboration, and partnership as one of the prime reasons driving the virtual production market growth during the next few years. Also, increasing popularity of virtual reality (VR) and 360-degree video content and adoption of OTT standard will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the virtual production market covers the following areas:

• Virtual production market sizing
• Virtual production market forecast
• Virtual production market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading virtual production market vendors that include 360Rize, Adobe Inc., Arashi Vision Co. Ltd., Autodesk Inc., BORIS FX Inc., Brompton Technology Ltd., Deloitte Touche Tohmatsu Ltd., Epic Games Inc., HTC Corp., Humaneyes Technologies Ltd., Mo Sys Engineering Ltd., NVIDIA Corp., Panocam3d.com, ROE Visual Co. Ltd., Side Effects Software Inc., Technicolor SA, The Walt Disney Co., Unity Technologies Inc., Vicon Motion Systems Ltd., and Weta Digital Ltd.. Also, the virtual production market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Virtual Production Market 2018 - 2022
  • Historic Market Size - Data Table on Global Virtual Production Market 2018 - 2022 ($ million)
• 4.2 Component segment analysis 2018 - 2022
  • Historic Market Size - Component Segment 2018 - 2022 ($ million)
• 4.3 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Component

• 6.1 Market segments
  • Chart on Component - Market share 2023-2028 (%)
  • Data Table on Component - Market share 2023-2028 (%)
• 6.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 6.3 Software - Market size and forecast 2023-2028
  • Chart on Software - Market size and forecast 2023-2028 ($ million)
  • Data Table on Software - Market size and forecast 2023-2028 ($ million)
  • Chart on Software - Year-over-year growth 2023-2028 (%)
  • Data Table on Software - Year-over-year growth 2023-2028 (%)
• 6.4 Services - Market size and forecast 2023-2028
  • Chart on Services - Market size and forecast 2023-2028 ($ million)
  • Data Table on Services - Market size and forecast 2023-2028 ($ million)
  • Chart on Services - Year-over-year growth 2023-2028 (%)
  • Data Table on Services - Year-over-year growth 2023-2028 (%)
• 6.5 Hardware - Market size and forecast 2023-2028
  • Chart on Hardware - Market size and forecast 2023-2028 ($ million)
  • Data Table on Hardware - Market size and forecast 2023-2028 ($ million)
  • Chart on Hardware - Year-over-year growth 2023-2028 (%)
  • Data Table on Hardware - Year-over-year growth 2023-2028 (%)
• 6.6 Market opportunity by Component
  • Market opportunity by Component ($ million)
  • Data Table on Market opportunity by Component ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 7.3 Post-production - Market size and forecast 2023-2028
  • Chart on Post-production - Market size and forecast 2023-2028 ($ million)
  • Data Table on Post-production - Market size and forecast 2023-2028 ($ million)
  • Chart on Post-production - Year-over-year growth 2023-2028 (%)
  • Data Table on Post-production - Year-over-year growth 2023-2028 (%)
• 7.4 Production - Market size and forecast 2023-2028
  • Chart on Production - Market size and forecast 2023-2028 ($ million)
  • Data Table on Production - Market size and forecast 2023-2028 ($ million)
  • Chart on Production - Year-over-year growth 2023-2028 (%)
  • Data Table on Production - Year-over-year growth 2023-2028 (%)
• 7.5 Pre-production - Market size and forecast 2023-2028
  • Chart on Pre-production - Market size and forecast 2023-2028 ($ million)
  • Data Table on Pre-production - Market size and forecast 2023-2028 ($ million)
  • Chart on Pre-production - Year-over-year growth 2023-2028 (%)
  • Data Table on Pre-production - Year-over-year growth 2023-2028 (%)
• 7.6 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape2023-2028 (%)
  • Data Table on Market share By Geographical Landscape2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.11 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ million)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ million)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.12 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ million)
  • Data Table on France - Market size and forecast 2023-2028 ($ million)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity by geography
  • Market opportunity By Geographical Landscape($ million)
  • Data Tables on Market opportunity By Geographical Landscape($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
  • 360Rize
  • 360Rize - Overview
  • 360Rize - Product / Service
  • 360Rize - Key offerings
• 12.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 12.5 Arashi Vision Co. Ltd.
  • Arashi Vision Co. Ltd. - Overview
  • Arashi Vision Co. Ltd. - Product / Service
  • Arashi Vision Co. Ltd. - Key offerings
• 12.6 Autodesk Inc.
  • Autodesk Inc. - Overview
  • Autodesk Inc. - Product / Service
  • Autodesk Inc. - Key news
  • Autodesk Inc. - Key offerings
• 12.7 BORIS FX Inc.
  • BORIS FX Inc. - Overview
  • BORIS FX Inc. - Product / Service
  • BORIS FX Inc. - Key offerings
• 12.8 Epic Games Inc.
  • Epic Games Inc. - Overview
  • Epic Games Inc. - Product / Service
  • Epic Games Inc. - Key offerings
• 12.9 HTC Corp.
  • HTC Corp. - Overview
  • HTC Corp. - Product / Service
  • HTC Corp. - Key offerings
• 12.10 Humaneyes Technologies Ltd.
  • Humaneyes Technologies Ltd. - Overview
  • Humaneyes Technologies Ltd. - Product / Service
  • Humaneyes Technologies Ltd. - Key offerings
• 12.11 Mo Sys Engineering Ltd.
  • Mo Sys Engineering Ltd. - Overview
  • Mo Sys Engineering Ltd. - Product / Service
  • Mo Sys Engineering Ltd. - Key offerings
• 12.12 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
• 12.13 Panocam3d.com
  • Panocam3d.com - Overview
  • Panocam3d.com - Product / Service
  • Panocam3d.com - Key offerings
• 12.14 Side Effects Software Inc.
  • Side Effects Software Inc. - Overview
  • Side Effects Software Inc. - Product / Service
  • Side Effects Software Inc. - Key offerings
• 12.15 Technicolor SA
  • Technicolor SA - Overview
  • Technicolor SA - Product / Service
  • Technicolor SA - Key offerings
• 12.16 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key news
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
• 12.17 Vicon Motion Systems Ltd.
  • Vicon Motion Systems Ltd. - Overview
  • Vicon Motion Systems Ltd. - Product / Service
  • Vicon Motion Systems Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations