This study offers an in-depth analysis of the performance of 11 different manufacturers with a deep dive into how a variety of touch points across the customer journey shapes customer experience scores. We asked 300 diagnostic imaging professionals to evaluate their experiences during specific touchpoints with OEMs, such as product awareness, selection, service, and support. We also asked diagnostic imaging professionals about the usage and satisfaction with AI/ML applications for clinical support and patient workflow.
Study Objectives:
Understand and compare customer experience performance for 11 manufacturers.
Explore customer satisfaction on specific touchpoints associated with the pre-purchase experience, product experience, and post-purchase experience.
Understand the relative importance of specific attributes for customer experience.
Explore usage and satisfaction with AI/ML applications for clinical support and patient workflow.